Publicsafety.columbia.edu - SEO Checker

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Overview of the SEO Check
Meta information
62% 
Page quality
95% 
Page structure
43% 
Link structure
96% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.02 s
File size
112.30 kB
Words
956
Media files
13
Number of links
98 internal / 19 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Public Safety
The page title is too short. (117 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://publicsafety.columbia.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 956 words. That's ok.
20.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ic/content/ps homepage.jpg?itok=rLCaPjywCU campus aerial view
...es/Hero/Hero-Image-OIR.jpg?itok=nbUwjo_sCampus Access Status written in black letters in front of a light blue background. Clip art drawing of an open iron gate in blue on the left and a CUID on the right.
.../public/content/CUEMS.jpeg?itok=GL95R9BbColumbia University EMSColumbia University EMS
...ic/2016-11/StevenJones.jpg?itok=8Yd18mOlSafety Escort ProgramSafety Escort Program
...nt/VIA_Van.jpeg?h=e80bad4d&itok=-ZgLInZdVIA Image
...16-11/FingerPrinting_0.jpg?itok=bjmPuLVSFinger PrintingFinger Printing
...images/upcoming_events.png?itok=dHLR7PucView all upcoming events.
...tation Tips.png?h=80c7ae3e&itok=RO_IGgonman standing on MTA train platform while train is in station with doors closed
...lic/content/spacer_5px.jpg?itok=j60vAa0ospacer
...t/files/content/images/spacer_small2.gifspacer
...n Safe Apple App Store.jpg?itok=T2MeEThaScreenshot of Lion Safe app in Apple app store
...ent/PSRankingGraphic_0.png?itok=SFb8KFFrPS Awards graphics
...tom/columbia/assets/img/cu-blue-logo.svgColumbia University Logo

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H2 Main navigation expanded
H2 I Want To
H2 Services
H2 Stay Safe on Public Transportation
H2 Download the Lion Safe App
H2 Award-Winning Services
H2 News and Announcements
H2 Morningside gate changes beginning Monday, March 10
H2 Same-Day Guest and Alumni Registration Now Available for Morningside Campus
H2 Safety Resources for the Spring Semester
H2 Our People
H2 Image Carousel with 6 slides
H2 Emergency Contact Numbers
H2 Contact Us
H2 Follow Us
H3 Defensive Driving Class
H3 Operation ID (Electronic Tattoos) Property Registration CU and NYPD
H3 Situational Awareness
H4 ATTEND A PUBLIC SAFETY EVENT
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 19 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Anchor Skip to main content
https://www.columbia.edu/External Subdomain Columbia University in the City of New York
/Public Safety
https://cufo.columbia.edu/External Subdomain Facilities and Operations
/content/about-usAbout
/servicesServices
/content/crime-preventionCrime Prevention
/emergency-protocolsEmergency Protocols
/content/communityCommunity
/content/about-usAbout Us
/awardsSubdomain Awards
/content/related-linksRelated Organizations
/newsSubdomain News
/content/contact-us-1Contact Us
/careersCareers
/monthlynewsletterMonthly Newsletter
/content/clery-crime-alertsClery Crime Alerts
/annualsecurityreportAnnual Security Report
/content/crime-log-pageSubdomain Crime Log
/content/information-about-hat...Subdomain Reporting Hate Crimes
/content/card-reader-repairCard Reader Repair
/content/columbia-university-emsColumbia University EMS
/textEmergency Notifications
/content/fingerprintingFingerprinting
/content/guard-serviceGuard Service
/content/id-card-accessID Card Access
/content/lost-and-foundLost and Found
/content/maps-schedulesMaps & Schedules
/safetyescortsSafety Escort Program
/emergencycallboxesBlue Light Emergency Call Boxes
/appSubdomain Lion Safe App
/device-engravingDevice Engraving - Operation ID
/content/id-centerID Center
https://transportation.columbi...External Subdomain On-Demand Evening Shuttle
/situationalawarenesstrainingSituational Awareness Training
https://transportation.columbi...External Subdomain Transportation Services
/content/building-accessBuilding Access
/content/guard-booth-locationsGuard Booth Locations
/content/crime-prevention-news...Crime Prevention Newsletters
/content/crime-prevention-prog...Crime Prevention Programs
/crimepreventiontipsCrime Prevention Tips
/content/crime-informationalsCrime Informationals
/content/report-crimeReport a Crime
/appSubdomain Text duplicate Lion Safe App
/safehavensSafe Havens
/eventsSubdomain Events
/content/current-crime-informa...NYPD Information and Trends
A-TITLE NYPD Information and Trends
/scamsCommon Scams and Tips
/textSubdomain Text duplicate Emergency Notifications
/content/your-rights-and-respo...Your Rights and Responsibilities
/eventsText duplicate Events
/content/frequently-asked-ques...FAQs: Visit to Campus from ICE Agents
https://universitylife.columbi...External Subdomain Inclusive Public Safety Group
/content/protocol-potential-vi...Protocol for Potential Visits to Campus By ICE Agents
/content/public-safety-recogni...Subdomain Public Safety Recognition
/content/staffing-demographicsStaffing Demographics
/content/submitfeedbackSubmit Feedback or Service Complaint Form
/trainingTraining and Development
/content/use-force-policySubdomain Use of Force Policy
/content/about-usWelcome Message
/content/emergency-contactsEmergency Contacts
/content/contact-us-1Subdomain phone icon Contact Public Safety
/content/report-crimecomment icon Report a Crime
https://academic.cuit.columbia...External Subdomain address-book icon Register Guest to Access Campus
/content/guard-servicemale icon Request Guard Service
/content/id-card-accesscredit-card icon Request Card Access Assistance
/content/lost-and-foundarchive icon Recover Lost Property
/content/current-crime-informa...Subdomain info-circle icon View Current Crime Information & Trends from the N.Y.P.D.
/appSubdomain mobile-phone icon Download Lion Safe App
/device-engravingpencil-square icon Request an Engraving (Operation ID)
/content/formswrench icon Access Service Request Forms
/content/id-centerSubdomain drivers-license icon Get a CUID
/textbell icon Sign Up for Emergency Notifications
/monthlynewsletterSubdomain list-alt icon Subscribe to Monthly Newsletter
/content/submitfeedbackSubdomain commenting icon Submit Feedback or Service Complaint Form
/content/maps-schedulesclock icon View Maps & Building Hours
/situationalawarenesstrainingSubdomain group icon Situational Awareness Training
/content/morningside-campus-ac...IMG-ALT Campus Access Status written in black letters in front of a light blue background. Clip art drawing of an open iron gate in blue on the left and a CUID on th...
/content/morningside-campus-ac...See the Details
/node/7Services page
/content/columbia-university-emsColumbia University EMS Columbia University EMS
IMG-ALT Columbia University EMS
/safetyescortsSafety Escort Program Safety Escort Program
IMG-ALT Safety Escort Program
https://transportation.columbi...External Subdomain Text duplicate On-Demand Evening Shuttle
IMG-ALT VIA Image
/content/fingerprintingFinger Printing Fingerprinting
IMG-ALT Finger Printing
/events/defensive-driving-classMar29Sat
/events/defensive-driving-classDefensive Driving Class
/events/operation-id-electroni...Apr3Thu
/events/operation-id-electroni...Operation ID (Electronic Tattoos) Property Registration CU and NYPD
/events/situational-awareness-17Apr18Fri
/events/situational-awareness-17Situational Awareness
/eventsIMG-ALT View all upcoming events.
https://www.youtube.com/watch?...External Subdomain IMG-ALT man standing on MTA train platform while train is in station with doors closed
https://www.youtube.com/watch?...New window External Subdomain this video presentation
/crimepreventiontipsView all Crime Prevention Tips
/appSubdomain IMG-ALT Screenshot of Lion Safe app in Apple app store
/appSubdomain Learn more about the app
https://apps.apple.com/us/app/...External Subdomain Download on the App Store
https://play.google.com/store/...External Subdomain Download on Google Play
/awardsSubdomain IMG-ALT PS Awards graphics
/awardsLearn more
/news/morningside-gate-changes...Morningside gate changes beginning Monday, March 10
/news/same-day-guest-and-alumn...Same-Day Guest and Alumni Registration Now Available for Morningside Campus
/news/safety-resources-spring-...Safety Resources for the Spring Semester
/newsSubdomain More News
/content/careers-columbia-publ...Columbia Public Safety career page
A-TITLE Careers at Columbia Public Safety
/Anchor Previous
/Anchor Next
/content/contact-us-1Subdomain contact us
/cdn-cgi/l/email-protection[email protected]
https://www.facebook.com/cupub...External Subdomain Facebook
https://www.instagram.com/colu...External Subdomain Instagram
http://www.columbia.edu/External Subdomain Columbia University
IMG-ALT Columbia University Logo
https://www.columbia.edu/conte...External Subdomain ©2025 Columbia University
https://accessibility.columbia...External Subdomain Accessibility
http://eoaa.columbia.edu/notic...External Subdomain Nondiscrimination
https://careers.columbia.edu/External Subdomain Text duplicate Careers
https://sites.columbia.edu/External Subdomain Built using Columbia Sites

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://publicsafety.columbia.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is slow (1.02 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (112 kB).

HTTP Response Header

NameValue
dateMon, 24 Mar 2025 17:52:08 GMT
content-typetext/html; charset=UTF-8
x-content-type-optionsnosniff
cache-controlmax-age=300, public
x-drupal-dynamic-cacheUNCACHEABLE
link<https://publicsafety.columbia.edu/>; rel="canonical", <https://publicsafety.columbia.edu/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedMon, 24 Mar 2025 09:11:06 GMT
varyCookie
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
set-cookie103 Characters
cf-cache-statusDYNAMIC
content-security-policy-report-onlyconnect-src 'none'; script-src 'none'; report-uri https://csp-reporting.cloudflare.com/cdn-cgi/script_monitor/report?m=rnWor0q0EclFJdsLp8BzixvcOZSr6hXQpbdpYwxlNhk-1742838728-1.0.1.1-VZFYefT3ZWJ7XHJIyM0cJq.6YuJq3XEPT4PcxBhYbOJDD6RTRxaoYJV8kyK99DhdOBKPQHMUt9EHZzfxFzKZAFSHLXr9FDtZNzthP9gmfOksotXlJYPD_H9OxeLliPEtpDnoKafE6sccZhENbjMG_xejnPIBd8.fW_4rnR2aq4MnyckyEVXuPu6XXeW.Y7jlqoMWktQLXl2j0vxzOnYgbg; report-to cf-thatxfbhyqbscusu
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servercloudflare
cf-ray925805402ee2d092-CDG
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 78 referring domains.
This page has 533 backlinks.
This page has backlinks from 74 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
Disallow: /sites/default/files/private/

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publicsafety.columbia.edu
Public Safety

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Safe72%Check
Safety70%Check
Public68%Check
Public Safety68%Check
Lion Safe58%Check
Safe App58%Check
Public Transportation55%Check
Safe Havens54%Check
safe environment54%Check
Lion Safe App53%Check
Show more keywords and terms

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