Pursuitthelabel.com - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
82% 
Page structure
57% 
Link structure
76% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
163.70 kB
Words
982
Media files
17
Number of links
67 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pursuit The Label l Luxury Sustainable Swimwear made in London. – pursuitthelabel.com
The page title should be shorter than 580 pixels. It is 798 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Luxury Sustainable Swimwear made from regenerated ocean waste. Representing the Bold, the Confident & the Empowered.
The length of the meta description is perfect. (771 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pursuitthelabel.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationh3wbtvatvof7wvukzqwn09hqpt57mg
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0
theme-colorEmpty
descriptionLuxury Sustainable Swimwear made from regenerated ocean waste. Representing the Bold, the Confident & the Empowered.
google-site-verificationWJIuO_2Tvr9tpNNEtXA04RQ096YUMPEG9KXCaGdTwVQ
shopify-digital-wallet/26972534/digital_wallets/dialog
shopify-checkout-api-token97d32640a2f7c89836150b277a0a1187
p:domain_verifya5482ce93c1918537c7820aeae32c091
langen
twitter:cardsummary
twitter:titlePursuit The Label l Luxury Sustainable Swimwear made in London.
twitter:descriptionLuxury Sustainable Swimwear made from regenerated ocean waste. Representing the Bold, the Confident & the Empowered.
og:typewebsite
og:titlePursuit The Label l Luxury Sustainable Swimwear made in London.
og:descriptionLuxury Sustainable Swimwear made from regenerated ocean waste. Representing the Bold, the Confident & the Empowered.
og:urlhttps://www.pursuitthelabel.com/
og:site_namepursuitthelabel.com
og:imagehttps://cdn.shopify.com/s/files/1/2697/2534/files/Pursuit_The_Rash_Suit_634491d8-d941-4c87-b3b5-f55660c4de39.jpg?v=1616438735
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/2697/2534/files/Pursuit_The_Rash_Suit_634491d8-d941-4c87-b3b5-f55660c4de39.jpg?v=1616438735
og:image:width1920
og:image:height1080
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 982 words. That's ok.
30.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.43 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (26). We recommend using a maximum of 20 tags for this page.
The following tag is repeated too often: uk size
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
pursuitthelabel.com
Too many H1 headings
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 pursuitthelabel.com
H1 The Viper Crop
H2 STANDOUT SUSTAINABLE SWIMWEAR
H2 JUST LANDED IN LIMITED NUMBERS
H2 Size Chart
H2 THE COLLECTION
H2 The Viper Crop Duplicate text
H2 The Viper Bottom
H2 The Viper Crop Duplicate text
H2 The Viper Bottom Duplicate text
H2 When purpose meets swimsuits
H2 CUSTOMER CARE
H3 Made from regenerated ocean waste
H3 NEW RELEASE
H3 SHOP
H3 Style & Sustainability
H3 Our Mission
H3 The Ultimate Fit
H3 Made in the UK
H3 Global Shipping
H3 "Pursuit the Label gives purpose a whole new meaning"
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.pursuitthelabel.com/Anchor Skip to content
/collections/new-inNew In
/collections/new-inText duplicate New In
/collections/allShop All Swim
/collections/one-pieceOne Pieces
/products/pursuit-gift-cardGift Cards
/pages/our-purposeSustainability
/pages/aboutSubdomain Meet The Founders
/pages/press-1Press
/blogs/blog/covid-19-update-we...*COVID19 Update*
/pages/size-chartSize Guide
/blogs/blog/how-to-care-for-yo...Aftercare
/pages/pre-ordersMade-to-Order
/pages/shippingShipping
/pages/returnsExchanges and Refunds
/pages/faqFAQ
/pages/contact-usContact
/account/loginAccount
/searchSearch
https://www.facebook.com/pursu...New window External Subdomain No Text
https://www.twitter.com/pursui...New window External Subdomain No Text
https://www.instagram.com/purs...New window External Subdomain No Text
https://www.pinterest.co.uk/pu...New window External Subdomain No Text
https://www.instagram.com/purs...External Subdomain SHOP OUR NEWEST RELEASE - THE VIPER BIKINI - JUST LANDED IN LIMITED QUANTITIES
/collections/new-inNew InNew In
/collections/allShop
/collections/new-inText duplicate New In
/collections/allText duplicate Shop All Swim
/collections/one-pieceText duplicate One Pieces
/products/pursuit-gift-cardText duplicate Gift Cards
/pages/our-purposeOur Story
/pages/our-purposeText duplicate Sustainability
/pages/aboutSubdomain Text duplicate Meet The Founders
/pages/press-1PressPress
/pages/contact-usCustomer Care
/blogs/blog/covid-19-update-we...Text duplicate *COVID19 Update*
/pages/size-chartText duplicate Size Guide
/blogs/blog/how-to-care-for-yo...Text duplicate Aftercare
/pages/pre-ordersText duplicate Made-to-Order
/pages/shippingText duplicate Shipping
/pages/returnsText duplicate Exchanges and Refunds
/pages/faqText duplicate FAQ
/pages/contact-usContact Contact
https://www.pursuitthelabel.com/IMG-ALT pursuitthelabel.com
/account/loginText duplicate Account
/searchText duplicate Search
/cartCart (0)
/cartNo Text
/collections/allSHOP THE viper bikini
/products/the-viper-cropIMG-ALT The Viper Crop
/products/the-viper-cropText duplicate The Viper Crop
/products/the-viper-cropView product details
/collections/all/products/vipe...Text duplicate IMG-ALT The Viper Crop
/collections/all/products/vipe...Text duplicate The Viper Crop
/collections/all/products/vipe...IMG-ALT The Viper Bottom
/collections/all/products/vipe...Text duplicate The Viper Bottom
/collections/all/products/the-...Text duplicate IMG-ALT The Viper Crop
/collections/all/products/the-...Text duplicate The Viper Crop
/collections/all/products/the-...Text duplicate IMG-ALT The Viper Bottom
/collections/all/products/the-...Text duplicate The Viper Bottom
/collections/allView all products
https://swimsuit.si.com/swimli...External Subdomain Trivial anchor text
READ MORE
/searchText duplicate Search
/pages/our-purposeText duplicate Sustainability
/pages/shippingText duplicate Shipping
/pages/returnsExchanges & Returns
/pages/faqText duplicate FAQ
/pages/terms-conditionsTerms & Conditions
/pages/privacyPrivacy
/blogs/blogBlog
/policies/terms-of-serviceTerms of Service
/policies/refund-policyRefund policy
https://www.facebook.com/pursu...New window External Subdomain No Text
https://www.twitter.com/pursui...New window External Subdomain No Text
https://www.instagram.com/purs...New window External Subdomain No Text
https://www.pinterest.co.uk/pu...New window External Subdomain No Text
https://www.pursuitthelabel.com/Subdomain © pursuitthelabel.com

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pursuitthelabel.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (164 kB).

HTTP Response Header

NameValue
dateTue, 24 Sep 2024 01:19:53 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid50
x-sorting-hat-shopid26972534
x-storefront-renderer-rendered1
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link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
x-shopify-nginx-no-cookies0
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid26972534
x-shardid50
varyAccept
content-languageen-GB
powered-byShopify
server-timingprocessing;dur=17, db;dur=3, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="33837023274", pageType;desc="index", servedBy;desc="b9vj", requestID;desc="1672ba5d-1bbe-4ba9-b82a-436ef37efc7f-1727140793"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-id1672ba5d-1bbe-4ba9-b82a-436ef37efc7f-1727140793
cf-cache-statusDYNAMIC
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x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8c7ef2e5ec7f18b7-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 37 referring domains.
This page has 70 backlinks.
This page has backlinks from 34 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /26972534/checkouts
Disallow: /26972534/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.pursuitthelabel.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
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Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.pursuitthelabel.com/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
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Disallow: /26972534/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
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Disallow: /collections/*+*
Disallow: /collections/*%2B*
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Disallow: /blogs/*%2B*
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Disallow: /*/blogs/*%2B*
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Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://www.pursuitthelabel.com/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.pursuitthelabel.com
Pursuit The Label l Luxury Sustainable Swimwear made in London. – p...
Luxury Sustainable Swimwear made from regenerated ocean waste. Representing the Bold, the Confident & the Empowered.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pursuit81%Check
label81%Check
pursuitthelabel76%Check
Made68%Check
Sustainable Swimwear made66%Check
SUSTAINABLE62%Check
SUSTAINABLE SWIMWEAR62%Check
SWIMWEAR61%Check
Luxury Sustainable Swimwear60%Check
Luxury Sustainable Swimwear made60%Check

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Cookie Policy

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