Qualitymatters.org - SEO Checker

Overview of the SEO Check
Meta information
63% 
Page quality
77% 
Page structure
72% 
Link structure
81% 
Server
31% 
External factors
100% 
SEO Score
Response time
1.44 s
File size
52.60 kB
Words
1588
Media files
12
Number of links
111 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Quality Matters
The page title is too short. (136 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Online educational course review, improvement and certification of quality. Course review results in better course design, which makes navigation easier for students, reduces barriers to student achievement, and results in better outcomes.
The meta description is too long: 1467 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.qualitymatters.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOnline educational course review, improvement and certification of quality. Course review results in better course design, which makes navigation easier for students, reduces barriers to student achievement, and results in better outcomes.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameQuality Matters
og:titleQuality Matters Homepage
og:descriptionOnline educational course review, improvement and certification of quality. Course review results in better course design, which makes navigation easier for students, reduces barriers to student achievement, and results in better outcomes.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1588 words. That's ok.
30.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
35 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.58 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 32 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/qmatters/logo.svgHome
...arch-icon-300px-hi-res.png?itok=y2cbEqwVglobe with magnifying glass and yellow ring
...ty-icon-300px-hi-res_0.png?itok=IvTb_C3Acircle with three people and QM
...bric-icon-300px-hi-res.png?itok=-4iN53-Bpapers in a frame with QM and check mark
...ew-icon-300px-hi-res_0.png?itok=DHwquNgSthree people inside a circle of arrows
...ev-icon-300px-hi-res_0.png?itok=qJJCokdiframe with instructor using pointer toward QM on gray field
...ics/QM-Connect-Conference-identifier.pngNo alt attribute provided
...line-images/QM-recognition-bug-600px.pngNo alt attribute provided
...icons/QM_AI_Summer_Camp_generic-icon.pngAI Summer Camp
...raphics/qm-certification-bug-300px_0.pngqm-certification-bug-300px_0.png
...hics/qm-community-welcome-icon-400px.pngqm-community-welcome-icon-400px.png
/themes/qmatters/images/close_x.pngclose

Page structure

H1 heading
(Critically important)
Helping you deliver on your online promise
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Helping you deliver on your online promise
H2 Main navigation
H2 Get Started on a Path of Continuous Improvement
H2 Every Implementation Tells A Story
H3 Research
H3 Community
H3 RUBRICS & STANDARDS
H3 QA & Peer Review
H3 Professional Development
H3 Build Skills for Tomorrow's Learners
H3 Recognition for Foundational Design Quality
H3 Self-Paced Workshops for Summer!
H3 What is a QM-Certified Course?
H3 Find Out if QM is Right for You
H3 See QM Membership Benefits
H3 See QM at These Events
H3 Research & Guidance
H3 Learning Opportunities
H5 Over 1000 studies: sorted, sifted, scrutinized.
H5 Learn, share, connect.
H5 The gold standard for courses, programs and more.
H5 Robust, objective, expert input.
H5 Get in depth and maximize QM.
H5 Join Your Peers for Discussion, Learning & More
H6 Login
H6 Connect
H6 Get Help
H6 Show Me
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.
LinkAttributesAnchor text
https://qualitymatters.org/Anchor Skip to main content
https://www.linkedin.com/compa...External Subdomain No Text
https://www.facebook.com/pg/qm...External Subdomain No Text
https://www.youtube.com/QMQual...External Subdomain No Text
https://qualitymatters.org/IMG-ALT Home
A-TITLE Home
/why-quality-mattersWhy QM?
/why-quality-matters/impactImpact
/why-quality-matters/HQIMHQIM
/why-quality-matters/processProcess
/why-quality-matters/about-qmAbout
/why-quality-matters/value-to-...Value to Students
/qm-membershipMembership
/qm-membership/benefits-feesBenefits & Fees
/qm-membership/how-to-useHow to Use QM
/qm-membership/faqsFAQs
/qm-membership/faqs/see-qm-mem...Member Showcase
A-TITLE See a sampling of QM member organizations
/qm-membership/sign-upSign Up
https://www.qmprogram.org/myqm/External Subdomain MyQM Login
/professional-developmentProfessional Development
/PD-scheduleSchedule
/professional-development/work...Workshops
/professional-development/coursesCourses for QM Roles
/professional-development/tocHigher Ed Teaching Online Certificate
/professional-development/K12tocK-12 NSQ-Aligned TOC
/professional-development/qm-l...QM Live! Virtual Workshops
/professional-development/free...Free Webinars
/professional-development/for-...For Your Organization
/reviews-certificationsReviews & Certification
/reviews-certifications/course...Course Design Reviews
/reviews-certifications/qm-cer...QM-Certified Courses
/qm-reviews-certifications/pro...Program Reviews
/qm-membership/faqs/qm-certifi...QM-Certified Programs
/reviews-certifications/qualit...Quality in Course Sharing
https://qualitymatters.org/eventsEvents
https://qualitymatters.org/eventsAttend
/events/presentPresent
/events/qm-awardsQM Awards
/events/qm-gives-backQM Gives Back
/events/sponsor-exhibitSponsor/Exhibit
/qa-resources/resource-center/...Conference Presentations
/professional-development/free...Text duplicate Free Webinars
/researchResearch
/research/curated-research-res...QM Focused Resources
https://www.qmprogram.org/qmre...External Subdomain QM Research Library
/research/conduct-qm-researchConduct QM Research
/research/qm-research-colleaguesQM Research Colleagues
/qa-resources/resource-center/...CHLOE Project
/qa-resources/resource-center/...Presentation Recordings
/qa-resourcesQA Resources
/qa-resources/rubric-standardsRubrics & Standards
/qa-resources/consultingQA Consulting
A-TITLE Learn about QA Consulting options.
/resourcesResource Center
/qa-resources/connectConnect
/qa-resources/order-materialsOrder Materials
/qa-resources/resource-center/...Showcase of Best Practice
A-TITLE See courses that have met QM Standards in official QM course reviews.
/qm-id-associationQM ID Association
/qm-id-association/qm-ida-lead...QM IDA Leadership
/why-quality-matters?language=esAprende más
/reviews-certifications/qm-cer...certification of quality
/why-quality-mattersLearn more
/researchIMG-ALT globe with magnifying glass and yellow ring
A-TITLE Research
https://qualitymatters.org/eventsIMG-ALT circle with three people and QM
A-TITLE Community
/qa-resources/rubric-standardsIMG-ALT papers in a frame with QM and check mark
A-TITLE RUBRICS & STANDARDS
/reviews-certificationsIMG-ALT three people inside a circle of arrows
A-TITLE QA & Peer Review
/professional-developmentIMG-ALT frame with instructor using pointer toward QM on gray field
A-TITLE Professional Development
https://events.qualitymatters....External Subdomain No Text
https://qualitymatters.org/eventsNew window See Events
/professional-development/work...New window Applying Universal Design for Learning
/professional-development/work...New window Leveraging Generative AI for Course Design
/professional-development/tocNew window Teaching Online Certificate
/professional-development/for-...New window set up dedicated sessions
/reviews-certifications/course...No Text
/reviews-certifications/course...Essential Review
/professional-development/work...New window IMG-ALT AI Summer Camp
/professional-development/work...New window Summer Camp 2025
/professional-development/work...Learn more »
/reviews-certificationsSubdomain IMG-ALT qm-certification-bug-300px_0.png
/reviews-certifications/course...Text duplicate Learn more »
/why-quality-matters/impactSubdomain Learn why quality matters »
/qm-membershipSubdomain IMG-ALT qm-community-welcome-icon-400px.png
/qm-membership/benefits-feesGet details »
https://go.acadeum.com/moving-...New window External Subdomain Learn more>> »
https://intc.memberclicks.net/...New window External Subdomain Text duplicate Learn more>> »
/qa-resources/resource-center/...New window See the Paper »
/qm-membership/faq-topics/59New window Learn More »
https://youtu.be/RSQNk4Rf09cNew window External Building on Remote Instruction Successes
https://er.educause.edu/blogs/...New window External Subdomain 5 Tips for Moving from Remote Instruction to Quality Online Learning
/bridgeSubdomain QM Bridge to Quality Course Design Guide
/qa-resources/resource-center/...New window Subdomain Text duplicate Learn More »
/qa-resources/resource-center/...New window Text duplicate Learn More »
/professional-development/work...Subdomain Summer Camp
/professional-development/work...Subdomain Register
/professional-development/sche...Subdomain Text duplicate Register
/professional-development/work...Subdomain Creating Course Alignment Maps
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/professional-development/work...Subdomain Teaching Online: An Introduction to Online Delivery
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/professional-development/work...Subdomain Text duplicate Leveraging Generative AI for Course Design
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/professional-development/work...Subdomain mproving Your Online Course
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/professional-development/work...Subdomain Designing Online Quality Research
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/professional-development/work...Subdomain Applying the Quality Matters K-12 Rubric
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/profressional-development/cou...Subdomain K-12 Master Reviewer Certification
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/professional-development/cour...Subdomain K-12 Reviewer Course
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/professional-development/work...Subdomain Introduction to Quality Matters
https://www.qmprogram.org/qmre...External Subdomain Text duplicate Register
/qa-resources/resource-center/...AURS
https://www.qmprogram.org/myqm/External Subdomain MyQM
https://qualitymatters.instruc...External Subdomain AURS link
/qa-resources/resource-center/...New window Text duplicate Learn More »
/professional-development/free...New window Text duplicate Learn more »
https://www.qmprogram.org/myqm/External Subdomain Text duplicate MyQM
A-TITLE login to register for professional development or access the CRMS and other QM tools
https://qualitymatters.instruc...External Subdomain QM Canvas Classroom
A-TITLE Login for prof. dev. sessions beginning on or after July 20, 2020.
/user/loginQM Staff
A-TITLE login for QM staff to administer the website
/user/loginConference Presenters
A-TITLE login to upload your QM Conference presentation description and materials
/why-quality-matters/about-qm/...Text duplicate QM Staff
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.facebook.com/qmpro...External Subdomain Facebook
https://www.youtube.com/QMQual...External Subdomain YouTube
/qm-id-associationQM IDA
/qm-membership/faqsText duplicate FAQs
/why-quality-matters/about-qmContact Us
/qm-membership/faqs/forgot-myq...Logging in to MyQM
/privacy-policyPrivacy Policy
/terms-of-useTerms of Use
/qm-membership/faqs/accessibil...Subdomain Accessibility Policy
https://www.qmprogram.org/qmre...External Subdomain Contact QM Support
A-TITLE Submit a help ticket for technical issues or support
/why-quality-matters/processHow QM Works
/reviews-certifications/qm-cer...QM Certified Courses
/qm-membership/faqs/qm-certifi...QM Certified Programs
/membersQM Member Organizations
https://youtu.be/BPBSvMptW8sExternal QM Self Review Demo
/why-quality-matters/about-qm/...QM Employment Opportunities
/privacy-policyText duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://qualitymatters.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is slow (1.44 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page only loads 3 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
dateMon, 28 Apr 2025 16:45:22 GMT
serverApache/2.4.62 () OpenSSL/1.0.2k-fips PHP/8.1.29
x-content-type-optionsnosniff
upgradeh2,h2c
connectionUpgrade
x-powered-byPHP/8.1.29
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheHIT
content-languageen
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
content-length53835
x-drupal-cacheHIT
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,112 referring domains.
This page has 34,394 backlinks.
This page has backlinks from 1,260 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

Search preview

qualitymatters.org
Quality Matters
Online educational course review, improvement and certification of quality. Course review results in better course design, which makes navigation easier for students, reduces barriers to student achievement, and results in better outcomes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Quality73%Check
Quality Online68%Check
quality matters66%Check
Quality Course65%Check
Online62%Check
Online Course60%Check
matters59%Check
improvement55%Check
Course54%Check
help54%Check

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