Redtractor.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
50% 
Page structure
66% 
Link structure
91% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
132.40 kB
Words
400
Media files
17
Number of links
38 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage - Red Tractor Licensees
The length of the page title is perfect. (319 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://redtractor.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
msapplication-TileImagehttps://redtractor.org.uk/wp-content/uploads/2024/07/cropped-favicon-270x270.png
article:modified_time2024-10-01T12:59:48+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleHomepage - Red Tractor Licensees
og:descriptionWelcome Whenever you see our logos sitting proudly on the packaging for food and drink or on menus, you know
og:urlhttps://redtractor.org.uk/
og:site_nameRed Tractor Licensees
og:imagehttps://redtractor.org.uk/wp-content/uploads/2024/06/homevideo.png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 400 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26.4 words is high.
39.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2024/07/rt-logo.pngRed Tractor Licensees
...tent/uploads/2024/07/adam-gray-thumb.jpgAdam Gray
/wp-content/uploads/2024/06/homevideo.pngNo alt attribute provided
/wp-content/uploads/2024/10/recipe3.giffood items
...content/uploads/2024/10/chicken-home.jpgChicken legs
/wp-content/uploads/2024/10/recipe1.gifFood items
...content/uploads/2024/10/risotto-home.jpgBeetroot spelt risotto
...content/uploads/2024/10/carrots-home.jpgCarrots
/wp-content/uploads/2024/10/recipe2.gifFood items
/wp-content/uploads/2024/10/home-sq.jpgLamb chops
/wp-content/uploads/2024/06/cow.pngCow
/wp-content/uploads/2024/06/tractor.pngModel red tractor
/wp-content/uploads/2024/06/free-range.pngNo alt attribute provided
.../uploads/2024/06/certified-standards.pngRed tractor certified standards
/wp-content/uploads/2024/07/rt-logo.pngRed Tractor Logo
/wp-content/uploads/2024/06/rt-bag.pngRed Tractor shopping bag
Video URLWidthHeight
...ube.com/embed/8gDGXbQm8l4?feature=oembed640360

Page structure

H1 heading
(Critically important)
In season now for autumn
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 In season now for autumn
H1 Reassurance whatever your budget
H1 Discover more about Red Tractor’s standards
H2 Site search
H2 As the days turn cooler, enjoy some quick and easy recipes using Red Tractor assured ingredients from Chef Adam Gray.
H2 Our logos can be found on a wide variety of British products, from major food brands to supermarket own labels and specialty products.
H2 Red Tractor logos can only be used on food that has been produced, transported, stored and packed to our rigorous standards.
H2 Welcome
H2 Discover Autumn recipes from Chef Adam Gray
H2 Tell me more about…
H3 Perfect for when the nights draw in.
H3 How we carry out checks
H3 Where my food comes from
H3 What the logos mean
H3 Farmed with care
H4 Discover Autumn recipes from Chef Adam Gray Duplicate text
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 7 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://redtractor.org.uk/Anchor Skip to content
https://redtractor.org.uk/IMG-ALT Red Tractor Licensees
https://redtractor.org.uk/about/ABOUT
/governance/Governance overview
/governance-in-detail/Governance in detail
/sector-representation-at-red-...Sector representation
/our-current-campaign/OUR CAMPAIGNS
/contact/CONTACT
/tell-us/Tell us
https://redtractorassurance.or...New window External Members
https://trade.redtractor.org.uk/New window External Subdomain Licensees
/red-tractor-and-you/Red Tractor and you
/red-tractor-and-you/good-food...Good food, responsibly produced
/red-tractor-and-you/reassuran...Reassurance whatever your budget
/red-tractor-and-you/where-to-...Where to buy
/red-tractor-and-you/autumn-re...Autumn recipe inspirations
/red-tractor-and-you/summer-re...Summer recipe inspirations
/red-tractor-and-you/autumn-re...Discover Autumn recipes from Chef Adam Gray
/our-standards/Standards
/our-standards/poultry-standards/Poultry standards
/our-standards/dairy-standards/Dairy standards
/our-standards/beef-and-lamb-s...Beef and Lamb standards
/our-standards/pork-standards/Pork standards
/our-standards/combinable-crop...Combinable crops and sugar beet standards
/our-standards/fruit-and-veget...Fresh produce standards
/our-standards/red-tractor-logos/Red Tractor logos
/farms-to-pack/Farms to pack
/contact/Contact
https://redtractorassurance.or...External Text duplicate Members
https://trade.redtractor.org.uk/External Subdomain Text duplicate Licensees
/red-tractor-and-you/autumn-re...Text duplicate Autumn recipe inspirations
/red-tractor-and-you/reassuran...Find out more
/our-standards/Text duplicate Find out more
/red-tractor-and-you/Learn more
/red-tractor-and-you/autumn-re...Text duplicate Learn more
/red-tractor-and-you/good-food...Trivial anchor text
Read more
/farms-to-pack/Text duplicate Trivial anchor text
Read more
/our-standards/red-tractor-logos/Text duplicate Trivial anchor text
Read more
https://www.facebook.com/redtr...New window External Subdomain No Text
https://www.instagram.com/redt...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/privacy-policy/Privacy Policy
/cookie-policy/Cookie Policy
/terms-conditions/Terms & Conditions
/sitemap/Sitemap

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://redtractor.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
A Content Delivery Network like Google Hosted Libraries can save bandwidth for the JQuery files.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 21 Dec 2024 18:44:19 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cf-edge-cachecache,platform=wordpress
x-pingbackhttps://redtractor.org.uk/xmlrpc.php
link<https://redtractor.org.uk/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 10
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 889 referring domains.
This page has 731,497 backlinks.
This page has backlinks from 715 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://redtractor.org.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Red70%Check
Tractor70%Check
Red Tractor70%Check
Red Tractor Licensees65%Check
Red Tractor logos60%Check
Autumn54%Check
season50%Check
Licensees48%Check
Standards46%Check
Adam46%Check
Show more keywords and terms

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