Sustainability.ed.ac.uk - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
76% 
Page structure
75% 
Link structure
45% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
118.70 kB
Words
1198
Media files
12
Number of links
184 internal / 38 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sustainability | Social Responsibility and Sustainability
The length of the page title is perfect. (485 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://sustainability.ed.ac.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
og:site_nameThe University of Edinburgh
og:urlhttps://sustainability.ed.ac.uk/node/6315
og:titleSustainability
og:description 
og:imagehttps://sustainability.ed.ac.uk/themes/upstream/wpp_theme/images/uoe-logo-centred-black.png
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 32 words is high.
This page contains 1198 words. That's ok.
25.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 6 january:
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/upstream/wpp_theme/images/logo.pngThe University of Edinburgh home
...dia graphics QS 2024-2.png?itok=v3aVPFsk2nd in the UK, 7th in the World (QS World University Rankings: Sustainability 2025)
...irbush_20240314_615 v3.png?itok=uu7SGhI5Firbush
...ublic/2024-10/Research.png?itok=FgfQuBU-Research
... teaching and learning.jpg?itok=n-NRNusaDecorative image of two staff
...c/2024-10/Partnerships.jpg?itok=zTTLYXXUDecorative image of scientists in a lab with plants
...operations and estates.jpg?itok=RvWQJgBaDecorative image of an estates staff member
...4-10/qs_sustainability_rankings_2023.png15th in the world 3rd in the UK - Sustainability
...es/2024-10/iscn_award_winner_2022-01.pngISCN Award Winner 2022
...t/files/2024-10/gga_winner_signature.gifGreen Gown Awards Winner 2021 logo
...es/default/files/2024-10/gold_banner.pngHedgehog Friendly Campus 2021/22
...wpp_theme/images/footer-affiliations.pngUniversity affiliations

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Subsite menu
H2 Subsite mobile menu
H2 Breadcrumb
H2 User account menu
H3 University of Edinburgh ranked 7th globally for sustainability
H3 A whole-university approach to sustainability
H3 A whole-university approach to sustainability Duplicate text
H3 Our performance
H3 Research
H3 Sustainability in teaching and learning
H3 Partnerships
H3 Sustainability in operations and estates
H3 Take action
H3 Events
H3 Opportunities
H3 Stay up to date on sustainability at the University
H3 Quick links
H3 Blog X Facebook YouTube Instagram Sign up to our newsletter
H3 The University of Edinburgh
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (38) on this page.

Found links on this page

LinkAttributesAnchor text
https://sustainability.ed.ac.uk/Anchor Skip to main content
https://www.ed.ac.uk/External Subdomain IMG-ALT The University of Edinburgh home
https://www.ed.ac.uk/schools-d...External Subdomain Schools & departments
https://www.myed.ed.ac.uk/External Subdomain MyEd
/node/6315Home
/news-eventsSustainability news and events
/take-actionTake sustainability action
/take-actionText duplicate Take sustainability action
/take-action/connectConnect: start your sustainability journey
/take-action/trainingTraining: become a sustainability expert
/take-action/awardsRecognition: our awards
/take-action/sustainability-re...Earn rewards for your sustainability actions
/take-action/frameworkSustainability Framework
/take-action/staffStaff
/take-action/studentsStudents
/targets-performanceSustainability targets and performance
/targets-performanceText duplicate Sustainability targets and performance
/governance-publications-repor...Zero by 2040
/governance-publications-repor...Annual reports
/governance-publications-repor...Awards & recognition
/governance-publications-repor...Committees and governance
/governance-publications-repor...Ethical compliance
/governance-publications-repor...Policy commitments
/governance-publications-repor...Sustainability data dashboard
/governance-publications-repor...Student representation and governance
/teaching-learningSustainability in teaching and learning
/teaching-learningText duplicate Sustainability in teaching and learning
/teaching-learning/degrees-mod...Degree programmes and elective modules
/teaching-learning/living-labLiving Lab projects
/teaching-learning/teaching-su...Support for teaching sustainability
/operationsSustainability in operations and estates
/operationsText duplicate Sustainability in operations and estates
/operations/responsible-procur...Responsible procurement
/operations/energy-buildingsEnergy and buildings
/operations/zero-wasteZero waste
/operations/travelTravel
/operations/responsible-invest...Responsible investment
/operations/forest-peatlandForest and Peatland programme
/operations/biodiversityBiodiversity
/operations/adaptationAdapting our campus to climate change
/operations/good-foodGood Food
/researchSustainability in research
/node/6315Text duplicate Home
/news-eventsText duplicate Sustainability news and events
/take-actionText duplicate Take sustainability action
/take-action/connectText duplicate Connect: start your sustainability journey
/take-action/connect/championsSustainability Champions
/take-action/connect/teams-cha...Sustainability Teams channels: join the discussion
/take-action/connect/societiesStudent societies and cooperatives
/take-action/trainingText duplicate Training: become a sustainability expert
/take-action/training/introduc...Introduction to Sustainability
/take-action/training/carbon-l...Carbon Literacy Training
/take-action/training/modern-s...Modern Slavery Training
/take-action/training/biodiver...Biodiversity Literacy Training
/take-action/training/labsSustainable labs
/take-action/training/labs/wasteWaste
/take-action/training/labs/was...Selling equipment assets FAQs
/take-action/training/labs/ven...Fume cupboards and ventilation
/take-action/training/labs/col...Cold storage
/take-action/training/labs/equ...Benchtop lab equipment
/take-action/training/labs/waterWater
/take-action/awardsText duplicate Recognition: our awards
/take-action/awards/changemakerChangemaker Award (closed)
/take-action/awards/lab-awardSustainable Lab Awards
/take-action/awards/edinburgh-...Climate and Sustainability Leadership Edinburgh Award
/take-action/awards/previous-w...Previous winners
/take-action/sustainability-re...Text duplicate Earn rewards for your sustainability actions
/take-action/frameworkText duplicate Sustainability Framework
/take-action/staffText duplicate Staff
/take-action/studentsText duplicate Students
/targets-performanceText duplicate Sustainability targets and performance
/governance-publications-repor...Text duplicate Zero by 2040
/governance-publications-repor...Text duplicate Annual reports
/governance-publications-repor...2021-22
/governance-publications-repor...Social and Civic Responsibility Plan
/governance-publications-repor...Approach to reporting
/governance-publications-repor...We will become a zero carbon and zero waste University
/governance-publications-repor...Carbon emissions
/governance-publications-repor...Energy efficiency
/governance-publications-repor...Carbon sequestration
/governance-publications-repor...Text duplicate Travel
/governance-publications-repor...Text duplicate Waste
/governance-publications-repor...Text duplicate Biodiversity
/governance-publications-repor...Good food
/governance-publications-repor...Sustainable procurement
/governance-publications-repor...Responsible finance
/governance-publications-repor...We will widen participation in higher education and support inclusion
/governance-publications-repor...Widening access and participation
/governance-publications-repor...Equality, diversity and inclusion
/governance-publications-repor...Social investments
/governance-publications-repor...We will work together with local communities
/governance-publications-repor...Contributing to the United Nations’ Sustainable Development Goals
/governance-publications-repor...United Nations Climate Change Conference – COP26
/governance-publications-repor...Supporting students and scholars at risk
/governance-publications-repor...Research
/governance-publications-repor...Innovation
/governance-publications-repor...Learning and teaching
/governance-publications-repor...Sustainable Development Goals
/governance-publications-repor...Text duplicate Awards & recognition
/governance-publications-repor...Text duplicate Committees and governance
/governance-publications-repor...Text duplicate Ethical compliance
/governance-publications-repor...Text duplicate Policy commitments
/governance-publications-repor...Modern slavery
/governance-publications-repor...Statement
/governance-publications-repor...Text duplicate Sustainability data dashboard
/governance-publications-repor...Text duplicate Student representation and governance
/teaching-learningText duplicate Sustainability in teaching and learning
/teaching-learning/degrees-mod...Text duplicate Degree programmes and elective modules
/teaching-learning/living-labText duplicate Living Lab projects
/teaching-learning/living-lab/...What is the Living Lab?
/teaching-learning/living-lab/...Available projects
/teaching-learning/living-lab/...The SRS Living Lab process and resources
/teaching-learning/living-lab/...Sustainable Development Goals data library
/teaching-learning/living-lab/...Positive impacts of Living Labs
/teaching-learning/teaching-su...Text duplicate Support for teaching sustainability
/operationsText duplicate Sustainability in operations and estates
/operations/responsible-procur...Text duplicate Responsible procurement
/operations/energy-buildingsText duplicate Energy and buildings
/operations/zero-wasteText duplicate Zero waste
/operations/zero-waste/it-reuseIT reuse
/operations/travelText duplicate Travel
/operations/travel/sustainable...Sustainable Travel Policy (2021)
/operations/travel/sustainable...The need for a policy
/operations/travel/sustainable...Policy scope
/operations/travel/sustainable...Key policy principles
/operations/travel/reportingReporting
/operations/responsible-invest...Text duplicate Responsible investment
/operations/responsible-invest...Reviewing our Responsible Investment Policy
/operations/responsible-invest...Socially positive investments
/operations/responsible-invest...Principles for Responsible Investment
/operations/responsible-invest...Fossil fuels
/operations/responsible-invest...Fossil fuel divestment: Q&A
/operations/responsible-invest...Climate-positive investments
/operations/forest-peatlandText duplicate Forest and Peatland programme
/operations/forest-peatland/ru...Rullion Green Wood
/operations/forest-peatland/ru...Rullion Green Wood public consultation
/operations/forest-peatland/dr...Drumbrae
/operations/forest-peatland/dr...Public consultation
/operations/forest-peatland/ba...Barvick Burn Wood
/sustainability-in-operations-...Text duplicate Public consultation
/operations/forest-peatland/pa...Partnerships for a greener future
/operations/forest-peatland/pa...Atholl Estate
/operations/forest-peatland/pa...Ardtornish
/operations/forest-peatland/pa...Ardchattan
/operations/forest-peatland/pa...Strathbran Estate
/sustainability-in-operations-...Kinloch Woodland SCIO
/operations/forest-peatland/op...Opportunities for education and research
/operations/forest-peatland/vo...Volunteering opportunities
/sustainability-in-operations-...Forest and Peatland volunteer handbook
/operations/forest-peatland/ca...FAQs for staff and students
/operations/forest-peatland/vi...Discover more - videos
/operations/forest-peatland/pr...Woodland creation survey privacy statement
/operations/biodiversityText duplicate Biodiversity
/operations/biodiversity/planOur biodiversity plan
/operations/biodiversity/wild-...Our Wild Campus
/operations/biodiversity/wild-...Wild Campus: events, training and volunteering opportunities
/operations/biodiversity/wild-...Wild Peffermill
/operations/biodiversity/wild-...Hedgehog friendly campus
/operations/biodiversity/wild-...Data tracking: how biodiverse is our campus?
/operations/biodiversity/partn...Partnerships for nature
/operations/adaptationText duplicate Adapting our campus to climate change
/operations/good-foodText duplicate Good Food
/researchText duplicate Sustainability in research
https://www.ed.ac.uk/External Subdomain Text duplicate Home
https://sustainability.ed.ac.uk/Sustainability
/university-of-edinburgh-ranke...Subdomain IMG-ALT Firbush
/university-of-edinburgh-ranke...Subdomain University of Edinburgh ranked 7th globally for sustainability
https://www.ed.ac.uk/about/str...External Subdomain Strategy 2030
/governance-publications-repor...Climate Strategy
/governance-publications-repor...Our performance
/governance-publications-repor...Our progress in 2021-22
/governance-publications-repor...Progress in previous years
/governance-publications-repor...Recognition
/researchText duplicate IMG-ALT Research
/researchText duplicate Research
/teaching-learningIMG-ALT Decorative image of two staff
/teaching-learningText duplicate Sustainability in teaching and learning
https://edinburgh-innovations....External Subdomain IMG-ALT Decorative image of scientists in a lab with plants
https://edinburgh-innovations....External Subdomain Partnerships
/operationsIMG-ALT Decorative image of an estates staff member
/operationsText duplicate Sustainability in operations and estates
/take-actionTake action
https://www.ed.ac.uk/c/staff-s...External Subdomain Take action: staff
https://www.ed.ac.uk/c/student...External Subdomain Take action: students
/news-events/eventsEvents
/news-events/events/carbon-lit...Regular: Carbon Literacy Training
/news-events/events/biodiversi...Regular: Biodiversity Literacy Training
https://www.findaphd.com/phds/...External Subdomain Interdisciplinary monitoring of the carbon and ecosystem functionality of woodland creation and peatland restoration in Scotland
https://eur02.safelinks.protec...External Subdomain Investigating how biodiversity and ecosystem function respond to woodland creation and peatland restoration in Scotland
https://www.sps.ed.ac.uk/study...External Subdomain Interdisciplinary investigation of societal and community impacts and ecosystem interactions in response to woodland creation and peatland restoration in Sco...
https://e4-dtp.ed.ac.uk/e5-dtp...External Subdomain Wildfire Resilience in Natural Capital Restoration Areas
https://elxw.fa.em3.oracleclou...External Subdomain Job vacancies
https://www.linkedin.com/showc...External Subdomain LinkedIn
https://www.linkedin.com/showc...External Subdomain Text duplicate LinkedIn
https://www.instagram.com/uoe_...External Subdomain Instagram
https://twitter.com/edsustExternal X
https://w2.irm.ed.ac.uk/srs-ne...External Subdomain Sign up for our newsletter
/news/2023-news/university-of-...Subdomain IMG-ALT 15th in the world 3rd in the UK - Sustainability
/news/2022-news/sustainability...Subdomain IMG-ALT ISCN Award Winner 2022
/news/2021-news/university-win...Subdomain IMG-ALT Green Gown Awards Winner 2021 logo
/news/2022-news/hedgehog-goldSubdomain IMG-ALT Hedgehog Friendly Campus 2021/22
https://procurement.ed.ac.uk/External Subdomain Procurement
http://www.ed.ac.uk/schools-de...External Subdomain Transport team
http://www.ed.ac.uk/schools-de...External Subdomain Waste team
https://blogs.ed.ac.uk/sustain...External Subdomain Blog
http://www.twitter.com/edsustExternal Subdomain Text duplicate X
http://facebook.com/edinburghs...External Facebook
http://www.youtube.com/edsustExternal Subdomain YouTube
https://www.instagram.com/uoe_...External Subdomain Text duplicate Instagram
https://w2.irm.ed.ac.uk/srs-ne...External Subdomain Sign up to our newsletter
/about-us/contact/contactContact us
A-TITLE Contact
https://www.ed.ac.uk/about/web...External Subdomain Terms & conditions
https://edin.ac/privacy-inform...External Privacy & cookies
https://www.ed.ac.uk/universit...External Subdomain Complaints procedure
https://www.ed.ac.uk/sustainab...External Subdomain Text duplicate Modern slavery
https://edin.ac/accessibility-...External Website accessibility
https://www.ed.ac.uk/about/web...External Subdomain Freedom of information publication scheme
https://www.ed.ac.uk/data-prot...External Subdomain Data protection / Records Management
https://www.ed.ac.uk/about/mis...External Subdomain IMG-ALT University affiliations
https://www.myed.ed.ac.uk/External Subdomain MyEd login
https://www.gov.uk/guidance/re...External Recognised body
/user/login?destination=/node/...CMS login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://sustainability.ed.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
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External factors

This website has excellent links from other websites.
This page has backlinks from 47 referring domains.
This page has 68 backlinks.
This page has backlinks from 32 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
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Allow: /profiles/*.jpeg
Allow: /profiles/*.png
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Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
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# Paths (no clean URLs)
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Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sustainability70%Check
Responsibility Sustainability59%Check
Social Responsibility Sustainability56%Check
Sustainability News55%Check
Social48%Check
Social Responsibility47%Check
Responsibility46%Check
University44%Check
Edinburgh44%Check
Sign up44%Check
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