Edinburghcastle.scot - SEO Checker

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Overview of the SEO Check
Meta information
83% 
Page quality
58% 
Page structure
100% 
Link structure
83% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
52.50 kB
Words
399
Media files
13
Number of links
53 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Official Edinburgh Castle Website
The length of the page title is perfect. (299 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Visit Edinburgh's famous castle for a great family day out, part of a UNESCO World Heritage Site and home of the Honours of Scotland, Mons Meg and One o’Clock Gun.
The meta description is too long: 1043 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.edinburghcastle.scot/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionVisit Edinburgh's famous castle for a great family day out, part of a UNESCO World Heritage Site and home of the Honours of Scotland, Mons Meg and One o’Clock Gun.
fnbk_descriptionEmpty
detectify-verificationa2260c138053eb8a95721cdf4dee727a
msapplication-TileColor#b91d47
theme-color#ffffff
langen
twitter:cardsummary_large_image
twitter:titleDefender of the Nation
twitter:descriptionVisit Edinburgh's famous castle for a great family day out in Scotland
twitter:imagehttps://www.edinburghcastle.scot/media/1080/home-hero2.jpg?width=1200&height=630&v=1db8771b277a000
og:site_nameEdinburgh Castle
og:titleHome
og:urlhttps://www.edinburghcastle.scot/
og:descriptionVisit Edinburgh's famous castle for a great family day out, part of a UNESCO World Heritage Site and home of the Honours of Scotland, Mons Meg and One o’Clock Gun.
og:imagehttps://www.edinburghcastle.scot/media/1260/edinbrugh-og-hero.jpg?width=1200&height=630&v=1db8771b5a168b0
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 399 words on this page. Good pages should have about 800 words of useful content.
32.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.82 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/static/img/logos/logo-ed900-white.pngEdinburgh 900 year celebration logo
/static/img/logos/logo-unesco.svgUNESCO
/static/img/logos/logo-castle-5-star.svgScottish Tourist Board Five Star Castle
...c/img/logos/logo-green-tourism-award.pngGreen Tourism Award Gold
/static/img/logos/logo-hes-white.svgHistoric Environment Scotland

Page structure

H1 heading
(Critically important)
Edinburgh Castle Defender of the Nation
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Edinburgh Castle Defender of the Nation
H2 Buy tickets now
H2 Plan your visit
H2 Explore our blog
H2 Things to see and do at the castle
H2 The background of the castle
H2 Hire a venue at the castle
H3 Afternoon Tea Experience
H3 One O'Clock Gun Limited Edition Whisky
H3 Highlights
H3 Tours, guides and itineraries
H3 History
H3 The Characters
H4 Contact the castle:
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.edinburghcastle.scot/Anchor Skip to main content
https://www.edinburghcastle.scot/No Text
/plan-your-visit/Visit
/plan-your-visit/tickets/Tickets
/plan-your-visit/opening-times/Opening times
/plan-your-visit/getting-here/Getting here
/plan-your-visit/access-guide/Access guide
/plan-your-visit/groups/Groups
/plan-your-visit/membership-an...Membership and Explorer Pass
/see-and-do/See and do
/see-and-do/highlights/Highlights
/see-and-do/tours-guides-and-i...Tours, guides and itineraries
/see-and-do/eat/Eat
/the-castle/The Castle
/the-castle/history/History
https://blog.edinburghcastle.s...External Subdomain Blog
/the-castle/the-characters/The Characters
/venue-hire/Venue hire
/venue-hire/private-events/Private events
/venue-hire/weddings/Weddings
/shop/Shop
/whats-on/What's on
/whats-on/public-performances/Public performances
/whats-on/concerts/Concerts
/whats-on/afternoon-tea/Afternoon Tea
/whats-on/military-tattoo/Military Tattoo
/donate/make-a-donation/Donate
/plan-your-visit/ticketsBuy tickets
/plan-your-visit/ticketsText duplicate Buy tickets
/plan-your-visit/tickets/Buy tickets now Tickets often sell out far in advance. Book your tickets online in advance for best price and to guarantee entry.
/plan-your-visit/tickets/Text duplicate Tickets
/plan-your-visit/opening-times/Text duplicate Opening times
/plan-your-visit/getting-here/Text duplicate Getting here
https://blog.edinburghcastle.s...External Subdomain Explore our blog Learn more about the castle's history and secrets. Sign up to our blog to get the latest stories from the castle delivered straight to your ...
/whats-on/afternoon-teaAfternoon Tea Experience Indulge yourself or treat a loved one to an afternoon tea package, which includes admission to the castle.
IMG-ALT Friends enjoying afternoon tea in the Tea Rooms
https://stor.scot/products/edi...External One O'Clock Gun Limited Edition Whisky Exclusive Single Cask Single Malt Whisky. Aged 17 years and distilled at Glenallachie Distillery
IMG-ALT A bottle of One O'Clock Gun Whisky on a barrel with an Edinburgh Castle Whisky glass and stone ice cubes
/see-and-do/Text duplicate See and do
/see-and-do/highlights/Text duplicate Highlights
IMG-ALT Sunset at Edinburgh Castle
/see-and-do/tours-guides-and-i...Text duplicate Tours, guides and itineraries
IMG-ALT Two women at the castle listening to the new audio guide
/the-castle/The castle
/the-castle/history/Text duplicate History
IMG-ALT Detail of the door of a prison cell in the Argyle Tower with a hand holding a bar
/the-castle/the-characters/Text duplicate The Characters
IMG-ALT Costumed performer dressed as Mary Queen of Scots
/venue-hire/Text duplicate Venue hire
/plan-your-visit/Text duplicate Visit
/see-and-do/Text duplicate See and do
/the-castle/Text duplicate The Castle
/venue-hire/Text duplicate Venue hire
/shop/Text duplicate Shop
/whats-on/Text duplicate What's on
/donate/make-a-donation/Text duplicate Donate
/privacy-notice/Privacy notice
/cookie-policyCookie Policy
/terms-and-conditions/Terms and Conditions
/accessibility-statement/Accessibility Statement
/filming/Filming
/sitemap/Sitemap
https://www.facebook.com/visit...External Subdomain No Text
https://twitter.com/edinburghc...External No Text
https://www.instagram.com/edin...External Subdomain No Text
https://www.youtube.com/user/h...External Subdomain No Text
https://www.tripadvisor.com/At...External Subdomain No Text
https://www.historicenvironmen...External Subdomain IMG-ALT Historic Environment Scotland

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.edinburghcastle.scot/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateThu, 27 Mar 2025 01:15:36 GMT
serverMicrosoft-IIS/10.0
content-encodinggzip
varyAccept-Encoding
strict-transport-securitymax-age=31536000
request-contextappId=cid-v1:6f980c39-2c46-440b-9893-1930061d2c87
content-security-policydefault-src 'self';script-src 'self' 'unsafe-inline' 'unsafe-eval' https://www.edinburghcastle.scot https://sthesedcprodneu01.blob.core.windows.net https://www.edinburghcastle.scot https://www.googletagmanager.com https://tagmanager.google.com https://www.google-analytics.com https://use.typekit.net https://www.youtube.com https://*.vo.msecnd.net https://visitscotlandsto-wip-web.azurewebsites.net https://visitscotlandsto-test-web.azurewebsites.net https://visitscotlandsto-prod-web.azurewebsites.net https://ajax.googleapis.com https://player.vimeo.com http://www.googleadservices.com http://platform.twitter.com https://static.ads-twitter.com https://az416426.vo.msecnd.net https://s.ytimg.com https://www.youtube.com/iframe_api https://az416426.vo.msecnd.net https://dc.services.visualstudio.com https://maps.googleapis.com https://www.google.co.uk https://googleads.g.doubleclick.net http://connect.facebook.net https://analytics.twitter.com https://www.google.com https://www.gstatic.com https://cdn.siteimprove.net https://my2.siteimprove.com https://id.siteimprove.com https://www.youtube.com;style-src 'self' 'unsafe-inline' https://www.edinburghcastle.scot https://sthesedcprodneu01.blob.core.windows.net unsafe-inline https://www.edinburghcastle.scot https://fonts.googleapis.com https://fast.fonts.net https://tagmanager.google.com https://use.typekit.net https://p.typekit.net https://cloud.typography.com https://cdn.siteimprove.net https://my2.siteimprove.com https://id.siteimprove.com https://www.youtube.com;img-src 'self' https://www.edinburghcastle.scot https://sthesedcprodneu01.blob.core.windows.net https://www.edinburghcastle.scot https://www.google-analytics.com https://p.typekit.net https://stats.g.doubleclick.net https://www.googletagmanager.com https://tagmanager.google.com https://ssl.gstatic.com https://www.gstatic.com data: https://i.vimeocdn.com https://www.gravatar.com http://umbraco.tv *.umbraco.tv i.ytimg.com *.umbraco.org https://our.umbraco.com https://secure.adnxs.com https://csi.gstatic.com https://maps.googleapis.com https://maps.gstatic.com https://www.google.com https://www.google.co.uk https://www.facebook.com http://t.co https://www.youtube.com https://blog.edinburghcastle.scot https://app-hes-evnts-test-neu-01.azurewebsites.net https://app-hes-evnts-prod-neu-01.azurewebsites.net https://heseventsapi.stormid.site https://qablob.blob.core.windows.net https://prodblob.blob.core.windows.net https://app.statuscake.com;media-src 'self' https://www.edinburghcastle.scot https://sthesedcprodneu01.blob.core.windows.net blob:;frame-src 'self' https://www.youtube.com https://www.youtube-nocookie.com https://player.vimeo.com https://connect.facebook.net https://www.google.com *.doubleclick.net https://my2.siteimprove.com https://www.googletagmanager.com;font-src 'self' https://www.edinburghcastle.scot https://use.typekit.net https://fonts.gstatic.com https://ssl.gstatic.com https://www.gstatic.com data: https://cloud.typography.com http://fast.fonts.net;connect-src 'self' https://dc.services.visualstudio.com https://www.edinburghcastle.scot https://app-hes-edc-wip-neu-01.azurewebsites.net https://app-hes-edc-test-neu-01.azurewebsites.net https://app-hes-edc-prod-neu-01.azurewebsites.net https://www.google-analytics.com https://region1.google-analytics.com https://our.umbraco.com/webapi/packages/v1 https://stats.g.doubleclick.net https://analytics.google.com https://region1.analytics.google.com https://www.google.co.uk https://www.google.com;base-uri 'self';child-src 'self';worker-src 'self'
referrer-policystrict-origin-when-cross-origin
x-content-type-optionsnosniff
x-download-optionsnoopen
x-frame-optionsSameOrigin
x-xss-protection1; mode=block
x-powered-byASP.NET
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 3,400 referring domains.
This page has 10,697 backlinks.
This page has backlinks from 2,085 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

sitemap: https://www.edinburghcastle.scot/sitemap.xml

user-agent: *
disallow: /aspnet_client/
disallow: /bin/
disallow: /config/
disallow: /css/
disallow: /data/
disallow: /install/
disallow: /macroScripts/
disallow: /masterpages/
disallow: /scripts/
disallow: /umbraco/
disallow: /umbraco_client/
disallow: /usercontrols/
disallow: /xslt/
disallow: /site-improve-access/

Similar sites

Search preview

www.edinburghcastle.scot
Official Edinburgh Castle Website
Visit Edinburgh's famous castle for a great family day out, part of a UNESCO World Heritage Site and home of the Honours of Scotland, Mons Meg and One o’Clock Gun.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Castle90%Check
Edinburgh89%Check
Edinburgh Castle88%Check
Edinburgh Scotland68%Check
one54%Check
Clock54%Check
Gun54%Check
Edinburgh City Centre52%Check
Visit50%Check
Defender50%Check
Show more keywords and terms

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