Ricardo.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
87% 
Page structure
62% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
89.20 kB
Words
926
Media files
39
Number of links
243 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ricardo
The page title is too short. (71 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Ricardo is a global strategic, environmental and engineering consultancy at the intersection of transport, energy and global climate agendas.
The length of the meta description is perfect. (862 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ricardo.com/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsEmpty
descriptionRicardo is a global strategic, environmental and engineering consultancy at the intersection of transport, energy and global climate agendas.
langen-gb
twitter:cardsummary
twitter:site@RicardoGroupPlc
twitter:titleRicardo.com - Solving the most complex issues to help achieve a safe and sustainable world.
twitter:descriptionRicardo is a global strategic, environmental and engineering consultancy at the intersection of transport, energy and global climate agendas.
twitter:imagehttps://www.ricardo.com/media/xmlpu3ty/metadata-homepage.png?width=1200&height=630&v=1d97e71308d2160
twitter:urlhttps://www.ricardo.com/en
og:typearticle
og:urlhttps://www.ricardo.com/en
og:titleRicardo.com - Solving the most complex issues to help achieve a safe and sustainable world.
og:descriptionRicardo is a global strategic, environmental and engineering consultancy at the intersection of transport, energy and global climate agendas.
og:imagehttps://www.ricardo.com/media/xmlpu3ty/metadata-homepage.png?width=1200&height=630&v=1d97e71308d2160
og:image:width630
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 926 words. That's ok.
25.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.55 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/bpujp21b/brand-logo-white.svgBrand Logo White
/images/icon-search-white.svgNo alt attribute provided
/images/icon-close-white.svgNo alt attribute provided
/media/l04l1owz/in-white-logo.pngLinkedIn White Logo png
/media/3v3kaxjp/x-icon-white-png.pngX Icon White Png
/images/icon-search-white.svgNo alt attribute provided
/images/nav-mobile-close.svgNo alt attribute provided
/images/nav-mobile-open.svgNo alt attribute provided
/images/icon-close-white.svgNo alt attribute provided
/images/icon-search-large.svgNo alt attribute provided
...format=webp&quality=80&v=1daea6a3d357f00Shutterstock 1832121829 Sized
/images/rq-watermark.pngRQ
...format=webp&quality=80&v=1dac19853f86b30Shutterstock 2241553777 Sized
/images/rq-watermark.pngRQ
...format=webp&quality=80&v=1dadc498cc190b0Istock 860035762.Jpg Aviation
/images/rq-watermark.pngRQ
...format=webp&quality=80&v=1d8e3a5ed1efe50Ricardo Group Focussed 009
...format=webp&quality=80&v=1d926a098fc3a70Ricardo AI Aerial 004 (1)
...format=webp&quality=80&v=1d9005f3a59d840Ricardo Providing Renewable Energy Consultancy
...format=webp&quality=80&v=1d92a35fd91e2d0Gettyimages 1322205541
...format=webp&quality=80&v=1d92a35fd7978d0Istock 903214284
...format=webp&quality=80&v=1d905052a1c8db0CAM Manufacturing
...format=webp&quality=80&v=1d92a35fd5b6980Istock 1186938161
...format=webp&quality=80&v=1d8f9ddaba0f250Shutterstock 1978166705 Sydmethome
...format=webp&quality=80&v=1d9b3d14bcbe250Sustainable Light
...format=webp&quality=80&v=1db18b0b79779f0Ricardo Mal Supplier Day
...format=webp&quality=80&v=1db1968c741c0f0Shutterstock 2454003183 Web
...format=webp&quality=80&v=1db1354127b9070333448 90 90 Day Web
...format=webp&quality=80&v=1d9057238502f50Values Create Together
...format=webp&quality=80&v=1d9057230d7cd00Values Be Innovative
...format=webp&quality=80&v=1d905716cff8a30Values Aim High
...format=webp&quality=80&v=1d905717c2f7ab0Values Be Mindful
...format=webp&quality=80&v=1d9210dde2ea2b0A47A9104 24E4 4ABB AE25 732E1C4632E8 (2)
/media/bpujp21b/brand-logo-white.svgBrand Logo White
...format=webp&quality=80&v=1d903e24cf83f10LinkedIn White Logo png
...format=webp&quality=80&v=1db14b0db6bb430X Icon White Png
Video URLWidthHeight
...6bc3eb7ad2564996fe6237e7e96e06bd54ac4759
...b2080144e44f463bc8313cacb2cb3f3b3541e5ee
...8acab881cc47dfe449becd409111d264f5cc879e

Page structure

H1 heading
(Critically important)
Energy transition
Too many H1 headings
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Energy transition
H1 Sustainable mobility
H1 Rapid urbanisation
H2 WE ARE RICARDO
H2 Ricardo insights
H2 Our key markets
H2 Newsroom
H2 Our culture
H2 Join our team
H3 A Climate Action Plan for Santa Cruz
H3 Electric Vehicle Transition - A Fleet Operator's Dilemma
H3 Clearing the path for Sustainable Aviation Fuels
H3 Aerospace and defence
H3 Automotive
H3 Energy, utilities and waste
H3 Financial services
H3 Government and public sector
H3 Industrial and manufacturing
H3 Maritime
H3 Rail and mass transit
H3 Purpose led and passionate in creating a sustainable tomorrow
H3 Ricardo congratulates McLaren on the reveal of the new W1 supercar
H3 Ricardo confirmed as Independent Verifier for OECD’s Blue Dot Network infrastructure certification scheme
H3 Ricardo provides independent review of Carbon Footprint Report for Volvo's electric EX90
H3 Our company
H3 Useful links
H3 Media
H3 Get in touch
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ricardo.com/enIMG-ALT Brand Logo White
https://www.ricardo.com/enAnchor No Text
https://www.linkedin.com/compa...New window External Subdomain IMG-ALT LinkedIn White Logo png
https://x.com/RicardoGroupPlcNew window External IMG-ALT X Icon White Png
/en/contact-usContact us
/en/who-we-areWho we are
/en/who-we-areVisit this section
https://www.ricardo.com/enAnchor Back
/en/who-we-areText duplicate Who we are
/en/who-we-areText duplicate Who we are
/en/who-we-are/our-cultureOur culture
/en/who-we-are/our-strategyOur strategy
/en/who-we-are/our-leadershipLeadership
/en/who-we-are/governanceGovernance
/en/who-we-are/our-historyOur history
/en/what-we-doWhat we do
/en/what-we-doText duplicate Visit this section
https://www.ricardo.com/enAnchor Text duplicate Back
/en/what-we-doText duplicate What we do
/en/what-we-doText duplicate What we do
/en/marketsMarkets
/en/solutionsSolutions
/en/servicesServices
https://www.ricardo.com/enAnchor Text duplicate Back
/en/marketsText duplicate Markets
/en/markets/aerospace-and-defenceAerospace and defence
/en/markets/automotiveAutomotive
/en/markets/energy-utilities-a...Energy, utilities and waste
/en/markets/government-and-pub...Government and public sector
/en/markets/industrial-and-man...Industrial and manufacturing
/en/markets/maritimeMaritime
/en/markets/rail-and-mass-transitRail and mass transit
/en/markets/financial-servicesFinancial services
https://www.ricardo.com/enAnchor Text duplicate Back
/en/solutionsText duplicate Solutions
/en/solutions/air-quality-and-...Air quality and environment
/en/solutions/corporate-sustai...Corporate sustainability
/en/solutions/defense-systems-...Defense systems engineering
/en/solutions/driveline-produc...Driveline production
/en/solutions/electrificationElectrification
/en/solutions/energy-decarboni...Energy decarbonisation
/en/solutions/policy-strategy-...Policy, strategy and economics
/en/solutions/powertrain-syste...Powertrain system production
/en/solutions/propulsion-syste...Propulsion systems engineering
/en/solutions/rail-engineering...Rail engineering and operations
/en/solutions/water-managementWater management
https://www.ricardo.com/enAnchor Text duplicate Back
/en/servicesText duplicate Services
/en/services/strategic-consultingStrategic consulting
/en/services/technical-consultingTechnical consulting
/en/services/environmental-con...Environmental consulting
/en/services/assurance-and-tes...Assurance and testing
/en/services/niche-productionNiche production
https://www.ricardo.com/enAnchor Text duplicate Back
/en/markets/aerospace-and-defenceText duplicate Aerospace and defence
/en/markets/aerospace-and-defe...Airports
/en/markets/aerospace-and-defe...Aviation
/en/markets/aerospace-and-defe...Defence
/en/markets/aerospace-and-defe...Defense USA
https://www.ricardo.com/enAnchor Text duplicate Back
/en/markets/automotiveText duplicate Automotive
/en/markets/automotive/motorsp...Motorsports
/en/markets/automotive/high-pe...High-performance vehicle
/en/markets/automotive/passeng...Passenger vehicles
/en/markets/automotive/commerc...Commercial vehicles
/en/markets/automotive/off-hig...Off-highway vehicles
/en/markets/automotive/motorcy...Motorcycles
https://www.ricardo.com/enAnchor Text duplicate Back
/en/markets/energy-utilities-a...Text duplicate Energy, utilities and waste
/en/markets/energy-utilities-a...Energy infrastructure
/en/markets/energy-utilities-a...Waste and resource management
/en/markets/energy-utilities-a...Text duplicate Water management
https://www.ricardo.com/enAnchor Text duplicate Back
/en/markets/government-and-pub...Text duplicate Government and public sector
/en/markets/government-and-pub...Central government
/en/markets/government-and-pub...Cities and regional government
/en/markets/government-and-pub...International development
https://www.ricardo.com/enAnchor Text duplicate Back
/en/markets/industrial-and-man...Text duplicate Industrial and manufacturing
/en/markets/industrial-and-man...Chemical
/en/markets/industrial-and-man...Manufacturing
/en/markets/industrial-and-man...Mining and resources
https://www.ricardo.com/enAnchor Text duplicate Back
/en/markets/maritimeText duplicate Maritime
/en/markets/maritime/marineMarine
/en/markets/maritime/portsPorts
https://www.ricardo.com/enAnchor Text duplicate Back
/en/services/strategic-consultingText duplicate Strategic consulting
/en/services/strategic-consult...Asset management
/en/services/strategic-consult...Digital resilience
/en/services/strategic-consult...Strategic consultancy
https://www.ricardo.com/enAnchor Text duplicate Back
/en/services/technical-consultingText duplicate Technical consulting
/en/services/technical-consult...Energy transition
/en/services/technical-consult...Engineering, design and development
/en/services/technical-consult...Life cycle logistics
/en/services/technical-consult...Operations and maintenance
/en/services/technical-consult...Software development and applications
/en/services/technical-consult...System engineering and integration
/en/services/technical-consult...Technical insights and analysis
https://www.ricardo.com/enAnchor Text duplicate Back
/en/services/environmental-con...Text duplicate Environmental consulting
/en/services/environmental-con...Agriculture
/en/services/environmental-con...Air quality
/en/services/environmental-con...Chemical risk management
/en/services/environmental-con...Text duplicate Corporate sustainability
/en/services/environmental-con...Environmental infrastructure and advisory
/en/services/environmental-con...Water quality and management
/en/services/environmental-con...Environmental measurement and modelling
/en/services/environmental-con...Text duplicate Waste and resource management
/en/services/environmental-con...Text duplicate Water quality and management
/en/services/environmental-con...Text duplicate Environmental measurement and modelling
/en/services/environmental-con...Sustainable transport
/en/services/environmental-con...Climate change
https://www.ricardo.com/enAnchor Text duplicate Back
/en/services/assurance-and-tes...Text duplicate Assurance and testing
/en/services/assurance-and-tes...Independent assurance
/en/services/assurance-and-tes...Railway testing and measurement
/en/services/assurance-and-tes...Automotive testing and certification
https://www.ricardo.com/enAnchor Text duplicate Back
/en/services/niche-productionText duplicate Niche production
/en/services/niche-production/...Advanced assembly
/en/services/niche-production/...Industrialisation
/en/services/niche-production/...Precision manufacturing
/en/services/niche-production/...Special vehicle services
/en/case-studiesProjects
/en/case-studiesText duplicate Visit this section
https://www.ricardo.com/enAnchor Text duplicate Back
/en/case-studiesText duplicate Projects
/en/case-studiesText duplicate Projects
/en/case-studiesOur case studies
/en/innovationInnovation
/en/innovationText duplicate Visit this section
https://www.ricardo.com/enAnchor Text duplicate Back
/en/innovationText duplicate Innovation
/en/innovationText duplicate Innovation
/en/innovation/digital-innovationDigital innovation
/en/innovation/technology-inno...Technology innovation
/en/innovation/solution-innova...Solution innovation
https://www.ricardo.com/enAnchor Text duplicate Back
/en/innovation/technology-inno...Text duplicate Technology innovation
/en/innovation/technology-inno...Hydrogen
/en/innovation/technology-inno...Text duplicate Electrification
https://www.ricardo.com/enAnchor Text duplicate Back
/en/innovation/solution-innova...Text duplicate Solution innovation
/en/innovation/solution-innova...Negative emission cogeneration technology
/en/news-and-insightsNews and insights
/en/news-and-insightsText duplicate Visit this section
https://www.ricardo.com/enAnchor Text duplicate Back
/en/news-and-insightsText duplicate News and insights
/en/news-and-insightsText duplicate News and insights
/en/news-and-insights/press-re...Press releases
/en/news-and-insights/insightsInsights
/en/news-and-insights/rqRQ
/en/news-and-insights/events-a...Events and webinars
https://www.ricardo.com/enAnchor No Text
/en/careersCareers
/en/careersText duplicate Visit this section
https://www.ricardo.com/enAnchor Text duplicate Back
/en/careersText duplicate Careers
/en/careersText duplicate Careers
/en/careers/early-careersEarly careers
/en/careers/experienced-profes...Experienced professionals
/en/careers/colleague-forums-a...Colleague forums and groups
/en/careers/learning-and-devel...Learning and development
/en/careers/vacanciesVacancies
https://www.ricardo.com/enAnchor Text duplicate Back
/en/careers/early-careersText duplicate Early careers
/en/careers/early-careers/inte...Internships
/en/careers/early-careers/grad...Graduates
/en/careers/early-careers/appr...Apprenticeships
/en/sustainabilitySustainability
/en/sustainabilityText duplicate Visit this section
https://www.ricardo.com/enAnchor Text duplicate Back
/en/sustainabilityText duplicate Sustainability
/en/sustainabilityText duplicate Sustainability
/en/investorsInvestors
/en/investorsText duplicate Visit this section
https://www.ricardo.com/enAnchor Text duplicate Back
/en/investorsText duplicate Investors
/en/investorsText duplicate Investors
/en/investors/results-centreResults centre
/en/investors/regulatory-newsRegulatory news
/en/investors/financial-calendarFinancial calendar
/en/investors/investor-toolsInvestor tools
/en/investors/shareholder-centreShareholder centre
/en/investors/investor-contactsInvestor contacts
/en/investors/advisorsAdvisors
https://www.ricardo.com/enAnchor Text duplicate Back
/en/investors/results-centreText duplicate Results centre
/en/investors/results-centreResults and presentations
/en/investors/results-centre/2...Subdomain Annual reports
https://www.ricardo.com/enAnchor Text duplicate Back
/en/investors/shareholder-centreText duplicate Shareholder centre
/en/investors/shareholder-cent...AGM details
/en/investors/shareholder-cent...Share listing
/en/investors/shareholder-cent...Ordinary shares
/en/investors/shareholder-cent...Share fraud guidance
/en/investors/shareholder-cent...Shareholder documents
https://www.ricardo.com/enAnchor No Text
https://www.ricardo.com/enAnchor No Text
https://www.ricardo.com/enAnchor Close search
/en/news-and-insights/insightsView all articles
/en/news-and-insights/rq/city-...Read article
/en/news-and-insights/rq/elect...Text duplicate Read article
/en/news-and-insights/rq/saf-c...Text duplicate Read article
/en/markets/aerospace-and-defenceText duplicate Aerospace and defence
IMG-ALT Ricardo Group Focussed 009
/en/markets/automotiveText duplicate Automotive
IMG-ALT Ricardo AI Aerial 004 (1)
/en/markets/energy-utilities-a...Text duplicate Energy, utilities and waste
IMG-ALT Ricardo Providing Renewable Energy Consultancy
/en/markets/financial-servicesText duplicate Financial services
IMG-ALT Gettyimages 1322205541
/en/markets/government-and-pub...Text duplicate Government and public sector
IMG-ALT Istock 903214284
/en/markets/industrial-and-man...Text duplicate Industrial and manufacturing
IMG-ALT CAM Manufacturing
/en/markets/maritimeText duplicate Maritime
IMG-ALT Istock 1186938161
/en/markets/rail-and-mass-transitText duplicate Rail and mass transit
IMG-ALT Shutterstock 1978166705 Sydmethome
/en/sustainabilityLearn more
/en/news-and-insights/insights...Text duplicate Read article
/en/news-and-insights/insights...Text duplicate Read article
/en/news-and-insights/insights...Text duplicate Read article
/en/who-we-areNo Text
/en/who-we-areNo Text
/en/who-we-areNo Text
/en/who-we-areNo Text
/en/careersText duplicate Careers
https://www.ricardo.com/enText duplicate IMG-ALT Brand Logo White
/en/who-we-areAbout us
/en/who-we-are/our-strategyStrategy
/en/marketsText duplicate Markets
/en/solutionsText duplicate Solutions
/en/sustainabilityText duplicate Sustainability
/en/who-we-are/governance/poli...Policies
/en/who-we-are/governance/poli...Procurement policies and procedures
/en/our-certificatesOur certificates
https://cms.ricardo.com/media/...External Subdomain Modern Slavery Statement
/en/news-and-insights/insightsText duplicate Insights
/en/news-and-insights/press-re...Text duplicate Press releases
/en/investorsText duplicate Investors
/en/contact-usText duplicate Contact us
/en/contact-us/locationsLocations
https://www.linkedin.com/compa...New window External Subdomain Text duplicate IMG-ALT LinkedIn White Logo png
https://x.com/RicardoGroupPlcNew window External Text duplicate IMG-ALT X Icon White Png
/en/cookie-policyCookie policy
/en/privacy-noticePrivacy notice
/en/terms-and-conditionsTerms and conditions
/en/accessibilityAccessibility
/en/cookie-policyText duplicate Cookie policy
/en/privacy-noticeText duplicate Privacy notice
/en/terms-and-conditionsText duplicate Terms and conditions
/en/accessibilityText duplicate Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ricardo.com/en"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.34 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 281 referring domains.
This page has 3,852 backlinks.
This page has backlinks from 158 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Sitemap: https://www.ricardo.com/sitemap.xml

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www.ricardo.com
Ricardo
Ricardo is a global strategic, environmental and engineering consultancy at the intersection of transport, energy and global climate agendas.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Ricardo75%Check
energy70%Check
Energy Transition62%Check
transition54%Check
Clean Energy53%Check
consultancy50%Check
Climate50%Check
Sustainable Transport48%Check
Engineering Consultancy48%Check
Global Climate48%Check
Show more keywords and terms

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