Rohan.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
92% 
Page structure
58% 
Link structure
41% 
Server
85% 
External factors
100% 
SEO Score
Response time
0.72 s
File size
413.80 kB
Words
933
Media files
44
Number of links
183 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Rohan | Specialists in Outdoor & Travel Clothing
The length of the page title is perfect. (430 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Rohan we make gear to keep you protected and comfortable in the world's wildest places. Everything from performance clothing to shoes and luggage.
The length of the meta description is perfect. (943 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rohan.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAt Rohan we make gear to keep you protected and comfortable in the world's wildest places. Everything from performance clothing to shoes and luggage.
platformbigcommerce.stencil
viewportwidth=device-width, initial-scale=1
google-site-verificationfCa1P56e9tJuU_AKTqNDTy1q9VVjm4i8TJ6r4916-C0
langen

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Page quality

Content
(Critically important)
This page contains 933 words. That's ok.
27.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: free
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ns_M_DARK_DENIM_04__29735.1741696745.jpgMen's Flex Tapered Fit Jeans Dark Denim
...omens_Mid_Denim_04__84327.1741621321.jpgWomen's Flex Tapered Fit Stretch Jeans Mid Denim
...ip_and_Logo_Detail__50949.1725523807.jpgGregory Rhune 25L Sunset Blue
...avy_on_Model_Front__33962.1741622125.jpgMen's Vista Trousers True Navy II
...lue_on_Model_Front__38853.1741621654.jpgWomen's Vista Trousers Slate Grey
...nk-logo-homepage-banner.png?t=1712237878Effortless Explorer Clearance
...ser-offer-ss25-homepage.jpg?t=1741085556No alt attribute provided
...page-block-march-2025-2.jpg?t=1741337492New colours of microgrid fleeces
...age-trousers-march-2025.jpg?t=1741272090Men's and Women's Walking Trousers
...jackets-aira-march-2025.jpg?t=1741271316Men's and Women's Jackets and Coats
...mpage-fleece-march-2025.jpg?t=1741254977Men's and Women's Fleece and Mid Layers
...age-shirts-march-2025-2.jpg?t=1741270393Men's and Women's Shirts
...ry-wear-homepage-banner.jpg?t=1740151169No alt attribute provided
...principles-logo-strip-2.png?t=1717170477No alt attribute provided
...ciples-savannah-drying2.jpg?t=1717498501Savannah Shirt and Trousers hanging up off tree branch to dry
...avy_on_Model_3__84475.1741621605.jpg?c=1Women's Vista Trousers in True NavyWomen's Vista Trousers in True Navy
...y_on_Manniquin__74833.1735636059.jpg?c=1Women's Vista Trousers in True NavyWomen's Vista Trousers in True Navy
...on_Model_Front__38853.1741621654.jpg?c=1Women's Vista Trousers in Slate GreyWomen's Vista Trousers in Slate Grey
...e_on_Mannequin__94551.1735636105.jpg?c=1Women's Vista Trousers in Slate GreyWomen's Vista Trousers in Slate Grey
...on_Model_Front__33962.1741622125.jpg?c=1Men's Vista Walking Trousers in True Navy on ModelMen's Vista Walking Trousers in True Navy on Model
...y_on_Mannequin__48915.1731323508.jpg?c=1Men's Vista Walking Trousers in True Navy on ModelMen's Vista Walking Trousers in True Navy on Model
...on_Model_Front__28436.1741622011.jpg?c=1Men's Vista Trousers in AsphaltMen's Vista Trousers in Asphalt
...t_on_Mannequin__07765.1735631768.jpg?c=1Men's Vista Trousers in AsphaltMen's Vista Trousers in Asphalt
...design-inspiration-hero.jpg?t=1738756194The Outdoors ReimaginedThe Outdoors Reimagined
...visibility-hero-banner2.jpg?t=1738667515Be a Light in the Darkness - Why Stand Out?Be a Light in the Darkness - Why Stand Out?
...ic-story-explore-banner.jpg?t=1737546742Thought Behind the Comfort: Our Microgrid Story Thought Behind the Comfort: Our Microgrid Story
...7de-3a50e0be303f/img/Rohan/mountains.pngNo alt attribute provided
...-card-logos-rohanuk-opt.png?t=1689933041No alt attribute provided

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings occur twice on the page.
There are 45 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H1 For Every Journey
H2 Specialists in Outdoor & Travel Clothing
H2 Featured Products
H2 Explore Articles
H2 The Outdoors Reimagined
H2 Be a Light in the Darkness - Why Stand Out?
H2 Thought Behind the Comfort: Our Microgrid Story
H2 Delivery
H2 Sizing Guide
H2 Gift Cards
H2 Catalogue
H2 Customer Service
H2 Free Returns
H3 Men's Clothing
H3 Men's Clothing Collections
H3 Featured Categories
H3 Featured Product
H3 Men's Flex Tapered Fit Jeans
H3 Women's Clothing
H3 Women's Clothing Collections
H3 Featured Categories Duplicate text
H3 Featured Product Duplicate text
H3 Women's Flex Tapered Fit Jeans
H3 By Category
H3 By Brand
H3 Featured Categories Duplicate text
H3 Featured Product Duplicate text
H3 Gregory Rhune 25L Backpack
H3 Clearance
H3 Special Offers
H3 Featured Product Duplicate text
H3 Men's Vista Walking Trousers
H3 Featured Product Duplicate text
H3 Women's Vista Walking Trousers
H3 Visit One of Our Shops & Speak to the Experts
H3 Specialists in Outdoor & Travel Clothing Since 1972
H3 Women's Vista Walking Trousers Duplicate text
H3 Women's Vista Walking Trousers Duplicate text
H3 Men's Vista Walking Trousers Duplicate text
H3 Men's Vista Walking Trousers Duplicate text
H3 Never miss a thing
H3 Quick links
H3 Categories
H3 Information
H4 Compare Products
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.rohan.co.uk/Anchor Skip to main content
https://www.rohan.co.uk/Subdomain No Text
/shopfinderA-TITLE Shop Finder
https://www.rohan.co.uk/Anchor No Text
https://www.rohan.co.uk/login.phpA-TITLE My account / login
https://www.rohan.co.uk/cart.phpA-TITLE Basket with 0 items
https://www.rohan.co.uk/mensSubdomain Men's
/mens/by-category/Subdomain Men's Clothing
/mens/trousers/Subdomain Trousers
/mens/waterproofs/Subdomain Waterproofs
/mens/jackets/Subdomain Jackets & Coats
/mens/fleece/Subdomain Fleece & Mid Layers
/mens/shirts/Subdomain Shirts
/mens/tshirts-and-tops/Subdomain T-Shirts & Tops
/mens/shorts/Subdomain Shorts
/mens/footwear/Subdomain Hiking Boots & Shoes
/mens/base-layers/Subdomain Underwear & Base Layers
/mens/accessories/Subdomain Clothing Accessories
/mens/socks/Subdomain Walking Socks
/mens/gift-cards/Subdomain Gift Cards
https://www.rohan.co.uk/mensSubdomain All Men's
/mens/by-collection/Subdomain Men's Clothing Collections
/mens/new-season/Subdomain New Season
/mens/walking/Subdomain Walking Clothing
/mens/summer-clothingSubdomain Summer Clothing
/mens/linen/Subdomain Linen Clothing
/mens/city-travel-clothingSubdomain City Travel Clothing
/mens/insect-repellent-clothingSubdomain Insect Repellent Clothing
/mens/uv-protective-clothing/Subdomain UV Protective Clothing
/mens/high-wicking-clothingSubdomain High Wicking Clothing
/mens/insulated-clothingSubdomain Insulated Clothing
/mens/winter-clothingSubdomain Winter Clothing
/mens/trousers/jeans/Subdomain Jeans
/mens/wool/Subdomain Merino Wool
/mens/new-seasonText duplicate New Season
/mens/trousersText duplicate Trousers
/mens/fleeceFleece
/mens/trousers/flex-tapered-fi...IMG-ALT Men's Flex Tapered Fit Jeans Dark Denim
/mens/trousers/flex-tapered-fi...Men's Flex Tapered Fit Jeans
https://www.rohan.co.uk/womensSubdomain Women's
/womens/by-category/Subdomain Women's Clothing
/womens/trousers/Subdomain Text duplicate Trousers
/womens/waterproofs/Subdomain Text duplicate Waterproofs
/womens/jackets/Subdomain Text duplicate Jackets & Coats
/womens/fleece/Subdomain Text duplicate Fleece & Mid Layers
/womens/shirts/Subdomain Text duplicate Shirts
/womens/tshirts-and-tops/Subdomain Text duplicate T-Shirts & Tops
/womens/shorts/Subdomain Text duplicate Shorts
/womens/skirts-and-dresses/Subdomain Dresses & Skirts
/womens/footwear/Subdomain Text duplicate Hiking Boots & Shoes
/womens/underwear-base-layers/Subdomain Text duplicate Underwear & Base Layers
/womens/accessories/Subdomain Text duplicate Clothing Accessories
/womens/socks/Subdomain Text duplicate Walking Socks
/womens/gift-cards/Subdomain Text duplicate Gift Cards
https://www.rohan.co.uk/womensSubdomain All Women's
/womens/by-collection/Subdomain Women's Clothing Collections
/womens/new-season/Subdomain Text duplicate New Season
/womens/walking/Subdomain Text duplicate Walking Clothing
/womens/summer-clothingSubdomain Text duplicate Summer Clothing
/womens/linen/Subdomain Text duplicate Linen Clothing
/womens/city-travel-clothingSubdomain Text duplicate City Travel Clothing
/womens/insect-repellent-clothingSubdomain Text duplicate Insect Repellent Clothing
/womens/uv-protective-clothingSubdomain Text duplicate UV Protective Clothing
/womens/high-wicking-clothingSubdomain Text duplicate High Wicking Clothing
/womens/insulated-clothingSubdomain Text duplicate Insulated Clothing
/womens/winter-clothingSubdomain Text duplicate Winter Clothing
/womens/trousers/jeans/Subdomain Text duplicate Jeans
/womens/wool/Subdomain Text duplicate Merino Wool
/womens/new-seasonText duplicate New Season
/womens/trousersText duplicate Trousers
/womens/fleeceText duplicate Fleece
/womens/trousers/flex-tapered-...IMG-ALT Women's Flex Tapered Fit Stretch Jeans Mid Denim
/womens/trousers/flex-tapered-...Women's Flex Tapered Fit Jeans
https://www.rohan.co.uk/equipmentSubdomain Equipment
/equipment/by-category/Subdomain By Category
/equipment/backpacks/Subdomain Backpacks
/equipment/travel-bags/Subdomain Travel Bags
/equipment/wheeled-luggage/Subdomain Wheeled Luggage
/equipment/packing/Subdomain Packing Systems
/equipment/accessories/Subdomain Travel Accessories
/gift-cards/Subdomain Text duplicate Gift Cards
https://www.rohan.co.uk/equipmentSubdomain All Equipment
/equipment/brands/Subdomain By Brand
https://www.rohan.co.uk/gregory/Subdomain Gregory
https://www.rohan.co.uk/helinox/Subdomain Helinox
/lifesystems/Subdomain Lifesystems
/lifeventure/Subdomain Lifeventure
https://www.rohan.co.uk/thule/Subdomain Thule
/eagle-creek/Subdomain Eagle Creek
/equipment/backpacksText duplicate Backpacks
/equipment/wheeled-luggageLuggage
/equipment/packingPacking
/gregory-rhune-25l-sunset-blue/IMG-ALT Gregory Rhune 25L Sunset Blue
/gregory-rhune-25l-sunset-blue/Gregory Rhune 25L Backpack
https://www.rohan.co.uk/offersSubdomain Offers
https://www.rohan.co.uk/clearanceSubdomain Clearance
/offers/mens/Subdomain Men's Clearance
/offers/womens/Subdomain Women's Clearance
/offers/accessories/Subdomain Accessories Clearance
https://www.rohan.co.uk/offersSubdomain All Offers
/offers/special-offers/Subdomain Special Offers
/offers/products/Subdomain 25% off Vista Trousers
/offers/underwear-multibuy/Subdomain Underwear Multi Buy
/mens-vista-trousers-true-navy...IMG-ALT Men's Vista Trousers True Navy II
/mens-vista-trousers-true-navy...Men's Vista Walking Trousers
/womens-vista-trousers-slate-g...IMG-ALT Women's Vista Trousers Slate Grey
/womens-vista-trousers-slate-g...Women's Vista Walking Trousers
https://www.rohan.co.uk/explore/Subdomain Explore
/shopfinderText duplicate Shop Finder
A-TITLE Shop Finder
https://www.rohan.co.uk/login.phpText duplicate My account / login
https://www.rohan.co.uk/cart.phpBasket
/contact-us/New window Contact us
A-TITLE common.contact
/help/delivery/Free Delivery to Store
/help/returnsFree UK Returns
https://www.rohan.co.uk/mensShop Men's
https://www.rohan.co.uk/womensShop Women's
/offers/products/No Text
/offers/products/Shop Now
/microgrid-fleeceIMG-ALT New colours of microgrid fleeces
/microgrid-fleeceText duplicate Shop Now
https://www.rohan.co.uk/trousersIMG-ALT Men's and Women's Walking Trousers
https://www.rohan.co.uk/trousersText duplicate Shop Now
https://www.rohan.co.uk/jacketsIMG-ALT Men's and Women's Jackets and Coats
https://www.rohan.co.uk/jacketsText duplicate Shop Now
https://www.rohan.co.uk/fleeceIMG-ALT Men's and Women's Fleece and Mid Layers
https://www.rohan.co.uk/fleeceText duplicate Shop Now
https://www.rohan.co.uk/shirtsIMG-ALT Men's and Women's Shirts
https://www.rohan.co.uk/shirtsText duplicate Shop Now
/new-seasonNo Text
/new-seasonShop New Season
https://www.rohan.co.uk/our-storyNo Text
https://www.rohan.co.uk/our-storyTrivial anchor text
Read More
https://www.rohan.co.uk/our-storyIMG-ALT Savannah Shirt and Trousers hanging up off tree branch to dry
/shopfinderText duplicate Shop Finder
/shopfinderText duplicate Shop Finder
https://www.rohan.co.uk/our-storyText duplicate Trivial anchor text
Read More
https://www.rohan.co.uk/our-storyText duplicate Trivial anchor text
Read More
/womens-vista-trousers-true-na...Subdomain IMG-ALT Women's Vista Trousers in True Navy
/womens-vista-trousers-true-na...Subdomain Text duplicate Women's Vista Walking Trousers
/womens-vista-trousers-slate-g...Subdomain IMG-ALT Women's Vista Trousers in Slate Grey
/womens-vista-trousers-slate-g...Subdomain Text duplicate Women's Vista Walking Trousers
/mens-vista-trousers-true-navy...Subdomain IMG-ALT Men's Vista Walking Trousers in True Navy on Model
/mens-vista-trousers-true-navy...Subdomain Text duplicate Men's Vista Walking Trousers
/mens-vista-trousers-asphalt/Subdomain IMG-ALT Men's Vista Trousers in Asphalt
/mens-vista-trousers-asphalt/Subdomain Text duplicate Men's Vista Walking Trousers
/explore/blog/Explore Articles
/explore/the-outdoors-reimagin...IMG-ALT The Outdoors Reimagined
/explore/the-outdoors-reimagin...Text duplicate The Outdoors Reimagined
/explore/the-outdoors-reimagin...Trivial anchor text
read more
/explore/bright-and-bold-clothingIMG-ALT Be a Light in the Darkness - Why Stand Out?
/explore/bright-and-bold-clothingText duplicate Be a Light in the Darkness - Why Stand Out?
/explore/bright-and-bold-clothingText duplicate Trivial anchor text
read more
/explore/our-microgrid-storyIMG-ALT Thought Behind the Comfort: Our Microgrid Story
/explore/our-microgrid-storyText duplicate Thought Behind the Comfort: Our Microgrid Story
/explore/our-microgrid-storyText duplicate Trivial anchor text
read more
/help/delivery/Delivery Information
/help/sizing-information/Size Guide
/gift-cards/Rohan Gift Card
https://www.rohan.co.uk/cataloguelatest catalogue
/help/customer-services/Customer Service
/help/returnsFree Returns
/email-sign-upSign up now
https://www.rohan.co.uk/login.phpMy Account
/contact-us/Contact Us
/shopfinder/Text duplicate Shop Finder
/help/delivery/Delivery
/help/returnsReturns
https://www.rohan.co.uk/help/Help Centre
https://www.rohan.co.uk/mensSubdomain Text duplicate Men's
https://www.rohan.co.uk/womensSubdomain Text duplicate Women's
https://www.rohan.co.uk/equipmentSubdomain Text duplicate Equipment
https://www.rohan.co.uk/offersSubdomain Text duplicate Offers
/about-rohan/About Rohan
/help/jobs-at-rohanCareers
/corporate-social-responsibility/Corporate Responsibility
/genderpay/Gender Pay
/servicecentre/Care & Repair
https://www.rohan.co.uk/No Text
https://www.facebook.com/Rohan...New window External Subdomain Facebook
A-TITLE Facebook
https://www.instagram.com/roha...New window External Subdomain Instagram
A-TITLE Instagram
/termsandconditionsTerms and Conditions
/privacypolicyPrivacy Policy
/cookiepolicyCookie Policy
https://www.rohan.co.uk/compareCompare ()
https://www.rohan.co.uk/compareText duplicate Compare ()

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rohan.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.72 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (414 kB).

HTTP Response Header

NameValue
dateWed, 12 Mar 2025 19:06:31 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
cache-controlno-store, no-cache, must-revalidate
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
set-cookie83 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
pragmano-cache
x-request-id55d84df94bd0fa92044e39ce54981cf3
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bc-ray1
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alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 607 referring domains.
This page has 5,503 backlinks.
This page has backlinks from 510 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /account.php
Disallow: /cart.php
Disallow: /checkout.php
Disallow: /checkout
Disallow: /finishorder.php
Disallow: /login.php
Disallow: /orderstatus.php
Disallow: /postreview.php
Disallow: /productimage.php
Disallow: /productupdates.php
Disallow: /remote.php
Disallow: /search.php
Disallow: /viewfile.php
Disallow: /wishlist.php
Disallow: /admin/
Disallow: /__socialshop/

User-agent: *
Disallow: /*?_bc_fsnf=1*
Disallow: /*&_bc_fsnf=1*

User-agent: AI2Bot
User-agent: Ai2Bot-Dolma
User-agent: Amazonbot
User-agent: Applebot
User-agent: Applebot-Extended
User-agent: Bytespider
User-agent: CCBot
User-agent: ChatGPT-User
User-agent: Claude-Web
User-agent: ClaudeBot
User-agent: Diffbot
User-agent: FacebookBot
User-agent: FriendlyCrawler
User-agent: GPTBot
User-agent: Google-Extended
User-agent: GoogleOther
User-agent: GoogleOther-Image
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User-agent: ICC-Crawler
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User-agent: Kangaroo Bot
User-agent: Meta-ExternalAgent
User-agent: Meta-ExternalFetcher
User-agent: OAI-SearchBot
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User-agent: Scrapy
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User-agent: omgili
User-agent: omgilibot
Crawl-delay: 10

Similar sites

Search preview

www.rohan.co.uk
Rohan | Specialists in Outdoor & Travel Clothing
At Rohan we make gear to keep you protected and comfortable in the world's wildest places. Everything from performance clothing to shoes and luggage.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Rohan78%Check
Clothing66%Check
Travel Clothing62%Check
Outdoor Travel Clothing59%Check
Outdoor58%Check
Travel56%Check
Specialists56%Check
comfort54%Check
Protective Clothing51%Check
Luggage50%Check
Show more keywords and terms

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