Rsainsurance.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
87% 
Page structure
0% 
Link structure
80% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
153.00 kB
Words
837
Media files
12
Number of links
116 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | RSA Insurance
The length of the page title is perfect. (207 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover the RSA difference: exceptional insurance products and a reliable claims service, designed by experts for businesses in the UK and around the world.
The length of the meta description is perfect. (978 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.rsainsurance.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
generatorGatsby 5.14.0
robotsindex, follow
descriptionDiscover the RSA difference: exceptional insurance products and a reliable claims service, designed by experts for businesses in the UK and around the world.
langen
twitter:sitehttps://www.rsainsurance.co.uk
twitter:cardsummary
og:urlhttps://www.rsainsurance.co.uk/
og:titleHome
og:descriptionDiscover the RSA difference: exceptional insurance products and a reliable claims service, designed by experts for businesses in the UK and around the world.
x-ua-compatibleie=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 837 words. That's ok.
30.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.59 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...40dfa1c49a47d275b8ae/rsa-intact-logo.svgNo alt attribute provided
...40dfa1c49a47d275b8ae/rsa-intact-logo.svgNo alt attribute provided
...f72e7d914bb05c57/phone-icon-outlined.svgPhone icon outlined
data:[...] Base64Curve
data:[...] Base64Mobile Curve
...2ee2/office-building-shot-image-card.jpgOffice building shot
...ae6bfc265/lytx-ai-dascham-image-card.jpgLytx dashcam technology in situ in drivers cab
.../solar-panels-from-behind-image-card.jpgSolar panels from behind
...gh-colleagues-in-meeting-testimonial.jpgColleagues in a meeting in Peterborough office
...2f2bbdedf4f4aca0/linkedin-16x16-icon.svgLinkedIn icon 16x16
...54a55df0ae4c2fd9bc9938a/X-16x16-icon.svgBlack X Social media logo, formerly known as Twitter.
...466127d322264b3ab290d1af019b/youtube.svgYouTube logo

Page structure

H1 heading
(Critically important)
Welcome to RSA Insurance
The H1 heading contains the words Welcome to! Use important keywords instead.
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to RSA Insurance
H1 Welcome to RSA Insurance Duplicate text
H2 Latest news and articles
H2 Join our team
H2 On this site
H2 Regulatory
H2 Help and support
H2 Follow us
H3 Who we are
H3 How we work
H3 Get in touch
H3 Commercial insurance
H3 Personal insurance
H3 Insurance support
H3 Working with RSA
H3 How we work Duplicate text
H3 News and updates
H3 Help and contact
H3 Company performance
H3 Investment strategy
H3 More information
H3 RSA careers
H3 Life at RSA
H3 Get to know us
H3 From RSA
H3 Industry news and insights
H3 More information Duplicate text
H3 Information about NIG and FarmWeb joining RSA
H3 Commercial insurance Duplicate text
H3 Personal insurance Duplicate text
H3 Claims
H3 Broker resources
H3 Everyone at RSA has a unique story to tell.
H3 Need to speak to us?
H4 Join our team Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
https://www.rsainsurance.co.uk/No Text
https://www.rsaonline.rsagroup...New window External Subdomain Broker Login
/claims/Claims
/contact/Contact us
https://www.rsainsurance.co.uk/No Text
/contact/IMG-ALT Phone icon outlined
/about/About RSA
/about/our-company-values/Our company values
/about/our-history/Our history
/about/our-leadership/Our leadership
/about/our-locations/Our locations
/about/social-impact-and-esg/Our approach to social impact
/about/social-impact-and-esg/s...Our climate strategy
/about/social-impact-and-esg/p...ESG reports and disclosure
/about/diversity-equity-and-in...Diversity, Equity and Inclusion
/contact/Text duplicate Contact us
/claims/Text duplicate Claims
/commercial-insurance/Our commercial products
/commercial-insurance/construc...Construction, Engineering and Renewable Energy
/commercial-insurance/cyber-in...Cyber
/commercial-insurance/marine/Marine
/commercial-insurance/packages/Insurance packages
/commercial-insurance/motor-fl...Motor fleet
/commercial-insurance/liability/Liabilities
/commercial-insurance/professi...Professional and financial
/commercial-insurance/property/Property
/commercial-insurance/business...Accident and health
/commercial-insurance/rail/Rail
/commercial-insurance/scottish...Scottish bonds
/commercial-insurance/products/View all commercial insurance
/personal-insurance/Our personal products
/personal-insurance/clearchoic...Clearchoice home insurance
/personal-insurance/preferred-...Preferred Choice home insurance
/personal-insurance/tenants-co...Tenants contents insurance
/contact/Text duplicate Contact us
/claims/Text duplicate Claims
/contact/insurance-enquiries/Insurance enquiries
/report-fraud/Report insurance fraud
/risk-consulting/Risk consulting
https://www.services1.rsagroup...External Subdomain Commercial policyholders - update Motor Insurance Database
https://www.rsaconnect.rsagrou...External Subdomain Brokers - update Motor Insurance Database
/brokers-and-partners/Brokers and partners
/brokers-and-partners/why-choo...Why choose RSA
/risk-consulting/Text duplicate Risk consulting
/claims/Text duplicate Claims
/brokers-and-partners/small-bu...Small business insurance
/brokers-and-partners/mid-mark...Mid-market business insurance
/brokers-and-partners/large-co...Large corporate insurance
/brokers-and-partners/partners...Schemes
/brokers-and-partners/delegate...Delegated business - Managing General Agencies (MGA)
/brokers-and-partners/product-...Product updates
/news/commercial-insights/Commercial insights
/news/regulatory-news-feed/Regulatory news
https://www.rsaonline.rsagroup...External Subdomain RSA Online
/brokers-and-partners/tools-re...Tools and resources
/brokers-and-partners/document...Document archive
/contact/broker-support/Broker support
/brokers-and-partners/faqs/Frequently asked questions
/brokers-and-partners/broker-l...Broker leadership programme
/regulation/Compliance
/investors/results/Results
/investors/annual-reports/Annual reports
/investors/regulatory-reports/Regulatory reports
/investors/preference-sharehol...Preference shareholders
/investors/manage-shareholding/Manage shareholding
/investors/dividend-information/Dividend information
/investors/calendar/Dividend calendar
/investors/bond-investors/Bond investors
/investors/credit-ratings/Credit ratings
/contact/Text duplicate Contact us
/careers/Careers hub
/careers/early-careers/Early careers
/careers/recruitment-process/Our recruitment process
/careers/recruitment-process/d...Data privacy statement
/careers/benefits-wellbeing/Employee benefits and wellbeing
/careers/team-stories/Team stories
/about/Text duplicate About RSA
/about/our-leadership/Text duplicate Our leadership
/careers/uk-vacancies/Search vacancies
/news/rsa-updates/Company news
/news/press-releases/Press releases
/news/insurance/Insurance news
/news/commercial-insights/Text duplicate Commercial insights
/news/regulatory-news-feed/Text duplicate Regulatory news
/news/View all news and insights
/contact/Media enquiries
https://www.rsaonline.rsagroup...New window External Subdomain Text duplicate Broker Login
/claims/Text duplicate Claims
/contact/Text duplicate Contact us
/about/Learn about RSA
/about/Text duplicate Learn about RSA
/about/help-support/informatio...Read our FAQs
/commercial-insurance/Text duplicate Our commercial products
/personal-insurance/Text duplicate Our personal products
/claims/Claims service
/brokers-and-partners/Broker resources
/news/View all news and articles
/careers/Careers at RSA
/careers/uk-vacancies/Text duplicate Search vacancies
/careers/team-stories/View all team stories
/contact/Text duplicate Contact us
/about/About us
/commercial-insurance/Text duplicate Our commercial products
/personal-insurance/Text duplicate Our personal products
/careers/Text duplicate Careers hub
/news/View all news and guides
https://static.rsagroup.com/rs...New window External Subdomain Modern slavery and human trafficking
/employers-liability-register/Employers' liability register
/investors/credit-ratings/Text duplicate Credit ratings
/contact/Text duplicate Contact us
/claims/Text duplicate Claims
/contact/insurance-enquiries/Text duplicate Insurance enquiries
/contact/broker-support/Text duplicate Broker support
/make-a-complaint/Make a complaint
/report-fraud/Report fraud
https://www.linkedin.com/compa...New window External Subdomain Linkedin
IMG-ALT LinkedIn icon 16x16
https://x.com/rsagroupNew window External X
IMG-ALT Black X Social media logo, formerly known as Twitter.
https://www.youtube.com/rsains...New window External Subdomain YouTube
IMG-ALT YouTube logo
https://policies.google.com/pr...New window External Subdomain Privacy Policy
https://policies.google.com/te...New window External Subdomain Terms of Service
/site-map/Sitemap
/terms-conditions/Terms and conditions
/privacy-notice/Privacy notice
/cookies-policy/Cookies policy
/accessibility/Accessibility
/elto/ELTO
/follow-us/Social media commitment

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.rsainsurance.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (153 kB).

HTTP Response Header

NameValue
content-typetext/html
strict-transport-securitymax-age=31536000
x-content-type-optionsnosniff
x-frame-optionsDENY
referrer-policysame-origin
last-modifiedWed, 08 Jan 2025 13:52:07 GMT
x-amz-server-side-encryptionAES256
serverAmazonS3
content-encodinggzip
dateFri, 10 Jan 2025 15:40:37 GMT
etagW/"792da4dfb65a94eac87a842de44f1c1f"
varyAccept-Encoding
x-cacheHit from cloudfront
via1.1 7f26f4279546775ace8410d89a15a960.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P12
x-amz-cf-idPgNcm0WfNJc52sAJBvR7tx_2s_GhYscScqjZkPQ6QTjJLRWrNWXeig==
age23354
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,287 referring domains.
This page has 15,184 backlinks.
This page has backlinks from 894 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.rsainsurance.co.uk
Home | RSA Insurance
Discover the RSA difference: exceptional insurance products and a reliable claims service, designed by experts for businesses in the UK and around the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RSA91%Check
RSA Insurance90%Check
Insurance89%Check
Business Insurance69%Check
insurance products69%Check
Insurance News66%Check
Commercial insurance66%Check
Personal insurance66%Check
Contents Insurance63%Check
Tenants contents insurance54%Check

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