Rules.co.uk - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
95% 
Link structure
93% 
Server
31% 
External factors
100% 
SEO Score
Response time
0.69 s
File size
42.40 kB
Words
190
Media files
13
Number of links
23 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Oldest restaurant in London. It serves traditional British food.
The length of the page title is perfect. (544 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Rules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
The length of the meta description is perfect. (929 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://rules.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionRules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
generatorWooCommerce 7.9.0
msapplication-TileColor#ffffff
msapplication-TileImagehttps://rules.co.uk/wp-content/themes/rules/images/icons/ms-icon-144x144.png
theme-color#ffffff
article:modified_time2023-11-22T10:09:56+00:00
langen-us
og:localeen_US
og:typewebsite
og:titleOldest restaurant in London. It serves traditional British food.
og:descriptionRules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.
og:urlhttps://rules.co.uk/
og:site_nameRules Restaurant
charsetUTF-8

Test up to 1.000 webpages of rules.co.uk with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
There are only 190 words on this page. Use at least 250 words to provide useful information.
31.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.14 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/themes/rules/images/logo.pngNo alt attribute provided
/wp-content/themes/rules/images/logo.pngNo alt attribute provided
...t/uploads/2016/07/7C1A0681-2012x1276.jpgRules Restaurant
...istmas-Decorations-2021-15-2012x1276.jpgRules Restaurant
...loads/2019/05/rules-food-5-2012x1276.jpgRules Restaurant
...les-Winter-Garden-Banner-6-2012x1276.pngRules Restaurant
...Classic-Manhattan-Cocktail-2012x1276.jpgRules Restaurant
...20/02/Rules-Xpress-Menu-47-2012x1276.jpgRules Restaurant
...t/uploads/2016/07/7C1A3181-2012x1276.jpgRules Restaurant
...ds/2019/03/Winter-Garden-9-2012x1276.jpgRules Restaurant
...t/uploads/2016/07/7C1A8985-2012x1276.jpgRules Restaurant
...t/uploads/2016/07/7C1A8043-2012x1276.jpgRules Restaurant
...ges/pidgets/pinit_fg_en_rect_gray_20.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
London’s Oldest Restaurant
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 London’s Oldest Restaurant
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Home
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Sign up for news & special offers
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
/privacy-policy/Privacy Policy
/cookie-policy/Cookie Policy
https://rules.co.uk/A-TITLE Rules Restaurant
https://rules.co.uk/Anchor A-TITLE Skip to content
http://www.sevenrooms.com/rese...New window External Subdomain Reservations
https://rules.co.uk/contact/Find Us
https://rules.co.uk/Text duplicate A-TITLE Rules Restaurant
https://rules.co.uk/Anchor Text duplicate A-TITLE Skip to content
http://www.sevenrooms.com/rese...New window External Subdomain Text duplicate Reservations
https://rules.co.uk/contact/Text duplicate Find Us
https://rules.co.uk/menu/Menu
http://www.sevenrooms.com/rese...New window External Subdomain Text duplicate Reservations
/private-dining-events/Private Dining
/the-winter-garden-cocktail-bar/The Winter Garden Cocktail Bar
https://rules.co.uk/shop/Shop
https://rules.co.uk/videos/Videos
https://rules.co.uk/gallery/food/Photos
https://rules.co.uk/media/Latest News & Reviews
https://rules.co.uk/contact/Contact
https://www.facebook.com/Rules...New window External Subdomain No Text
https://twitter.com/rulesresta...New window External No Text
http://www.youtube.com/rulesre...New window External Subdomain No Text
https://rules.co.uk/restaurant/Trivial anchor text
Read More
A-TITLE Restaurant
/privacy-policy/Text duplicate Privacy Policy
https://twitter.com/rulesresta...New window External Twitter
https://www.facebook.com/Rules...New window External Subdomain Facebook
http://instagram.com/rules_res...New window External Instagram
http://www.youtube.com/rulesre...New window External Subdomain You tube
https://www.pinterest.com/pin/...External Subdomain No Text
/privacy-policy/Text duplicate Privacy Policy
/cookie-policy/Text duplicate Cookie Policy
https://rules.co.uk/sitemap/Sitemap
https://rules.co.uk/disclaimer/Disclaimer
/terms-conditions/Shop Terms and Conditions
http://www.thehideout.co.uk/New window External Subdomain The Hideout
A-TITLE The Hideout

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://rules.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time of 0.69 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 08 Sep 2024 06:44:37 GMT
content-typetext/html; charset=UTF-8
content-length43393
x-powered-byPHP/8.0.30
link<https://rules.co.uk/wp-json/>; rel="https://api.w.org/", <https://rules.co.uk/wp-json/wp/v2/pages/25>; rel="alternate"; type="application/json", <https://rules.co.uk/>; rel=shortlink
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
set-cookie44 Characters
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 770 referring domains.
This page has 5,080 backlinks.
This page has backlinks from 641 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *


Allow: /

Similar sites

Search preview

rules.co.uk
Oldest restaurant in London. It serves traditional British food.
Rules was established by Thomas Rule in 1798 making it the oldest restaurant in London. It serves traditional British food, specialising in classic game.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Restaurant77%Check
Oldest Restaurant75%Check
London73%Check
Oldest73%Check
Rules61%Check
Rule61%Check
serves58%Check
food58%Check
serves traditional British58%Check
serves traditional British food58%Check
Show more keywords and terms

Test up to 1.000 webpages of rules.co.uk with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions