Shop.avfc.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
47% 
Page quality
52% 
Page structure
79% 
Link structure
25% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.76 s
File size
128.80 kB
Words
372
Media files
27
Number of links
81 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Aston Villa FC Store | Aston Villa Kits, Aston Villa Clothing, Merchandise | Aston Villa FC Shop
The page title should be shorter than 580 pixels. It is 842 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Browse the new Aston Villa FC apparel and gear online at the AVFC shop. We have the latest Aston Villa kits, jerseys, shirts, and Aston Villa clothing at the Aston Villa online store.
The meta description is too long: 1099 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.avfc.co.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: en-uk
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionBrowse the new Aston Villa FC apparel and gear online at the AVFC shop. We have the latest Aston Villa kits, jerseys, shirts, and Aston Villa clothing at the Aston Villa online store.
keywordsAston Villa store
langen-gb
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 372 words on this page. Good pages should have about 800 words of useful content.
19.4% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.27 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/content/assets/__0-420757388850.75757.svgAston Villa Store
...a+v-uoztbrzqxcd8gv9ocjtg.jpg?_hv=2&w=340Aston Villa adidas Third Shirt 2024-25
...6+v-s8fsqvfnfxgshsu21gwb.jpg?_hv=2&w=340Aston Villa adidas Third Shirt 2024-25 - Kids
...h+v-ijc2pryupfranq375b0z.jpg?_hv=2&w=340Aston Villa adidas Third Shirt 2024-25 - Womens
...2+v-tskr9asbvb2wqpsx1oee.jpg?_hv=2&w=340Aston Villa adidas Third Mini Kit 2024-25
...z+v-tfzuyma7hqpsfvggqiyy.jpg?_hv=2&w=340Aston Villa adidas Third Authentic Shirt 2024-25
...l+v-ikehnv03azxbcopkkayn.png?_hv=2&w=340Aston Villa adidas Third Shorts 2024-25 - Kids
...f+v-buczb1yohqaas1ut5qfi.png?_hv=2&w=340Aston Villa adidas Third Socks 2024-25
...p+v-zvyobdfboooyajzqk0ks.png?_hv=2&w=340Aston Villa adidas Third Shorts 2024-25

Page structure

H1 heading
(Critically important)
Aston Villa Official Online Store
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Aston Villa Official Online Store
H4 New 24/25 Third Kit...
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.avfc.co.uk/en/Anchor Skip to Main Content
https://shop.avfc.co.uk/en/Anchor Skip to Footer
https://www.avfc.co.uk/?utm_so...New window External Subdomain avfc.co.uk
https://tickets.avfc.co.uk/?ut...New window External Subdomain Tickets
https://video.avfc.co.uk/home?...New window External Subdomain VillaTV
https://rewards.avfc.co.uk/log...New window External Subdomain Pride Rewards
/track-orderTrack Order
/customer-help-deskHelp
https://shop.avfc.co.uk/accountMy Account
/cart?_ref=cart-icon&qty=0No Text
https://shop.avfc.co.uk/IMG-ALT Aston Villa Store
https://shop.avfc.co.uk/accountNo Text
/cart?_ref=cart-icon&qty=0No Text
/en/aston-villa-football-kits/...Kits
/en/aston-villa-training/t-206...Training
https://shop.avfc.co.uk/en/Anchor Shop By Player
https://shop.avfc.co.uk/en/Anchor Trivial anchor text
More
/en/aston-villa-men/t-53872059...Men
/en/aston-villa-women/t-645408...Women
/en/aston-villa-kids/t-3132206...Kids
/en/aston-villa-retro/t-200908...Retro
/en/aston-villa-gifts-and-acce...Gifts & Accessories
/en/aston-villa-sale-items/t-1...Clearance
/en/aston-villa-men/t-53872059...Text duplicate Men
/en/aston-villa-women/t-645408...Text duplicate Women
/en/aston-villa-kids/t-3132206...Text duplicate Kids
https://shop.avfc.co.uk/en/Anchor Text duplicate Trivial anchor text
More
/en/aston-villa-retro/t-200908...Text duplicate Retro
/en/aston-villa-gifts-and-acce...Text duplicate Gifts & Accessories
/en/aston-villa-sale-items/t-1...Text duplicate Clearance
/en/aston-villa-retro/t-200908...Text duplicate Retro
/en/aston-villa-gifts-and-acce...Text duplicate Gifts & Accessories
/en/aston-villa-sale-items/t-1...Text duplicate Clearance
https://shop.avfc.co.uk/en/Anchor No Text
/aston-villa-football-kits/t-3...IMG-ALT Free Standard UK Delivery On All Orders. Shop Now.
A-TITLE Free Standard UK Delivery On All Orders. Shop Now.
/aston-villa-football-kits/t-3...IMG-ALT Free UK Standard Delivery on all orders. Shop Now.
A-TITLE Free Standard UK Delivery On All Orders. Shop Now.
/en/aston-villa-football-kits-...IMG-ALT New Third Kit 24/25. Shop Now.
/en/aston-villa-third/t-310975...View All
/en/aston-villa-adidas-third-s...IMG-ALT Aston Villa adidas Third Shirt 2024-25
/en/aston-villa-adidas-third-s...Text duplicate Aston Villa adidas Third Shirt 2024-25
A-TITLE Aston Villa adidas Third Shirt 2024-25
/en/aston-villa-adidas-third-s...IMG-ALT Aston Villa adidas Third Shirt 2024-25 - Kids
/en/aston-villa-adidas-third-s...Text duplicate Aston Villa adidas Third Shirt 2024-25 - Kids
A-TITLE Aston Villa adidas Third Shirt 2024-25 - Kids
/en/aston-villa-adidas-third-s...IMG-ALT Aston Villa adidas Third Shirt 2024-25 - Womens
/en/aston-villa-adidas-third-s...Text duplicate Aston Villa adidas Third Shirt 2024-25 - Womens
A-TITLE Aston Villa adidas Third Shirt 2024-25 - Womens
/en/aston-villa-adidas-third-m...IMG-ALT Aston Villa adidas Third Mini Kit 2024-25
/en/aston-villa-adidas-third-m...Text duplicate Aston Villa adidas Third Mini Kit 2024-25
A-TITLE Aston Villa adidas Third Mini Kit 2024-25
/en/aston-villa-adidas-third-a...IMG-ALT Aston Villa adidas Third Authentic Shirt 2024-25
/en/aston-villa-adidas-third-a...Text duplicate Aston Villa adidas Third Authentic Shirt 2024-25
A-TITLE Aston Villa adidas Third Authentic Shirt 2024-25
/en/aston-villa-adidas-third-s...IMG-ALT Aston Villa adidas Third Shorts 2024-25 - Kids
/en/aston-villa-adidas-third-s...Text duplicate Aston Villa adidas Third Shorts 2024-25 - Kids
A-TITLE Aston Villa adidas Third Shorts 2024-25 - Kids
/en/aston-villa-adidas-third-s...IMG-ALT Aston Villa adidas Third Socks 2024-25
/en/aston-villa-adidas-third-s...Text duplicate Aston Villa adidas Third Socks 2024-25
A-TITLE Aston Villa adidas Third Socks 2024-25
/en/aston-villa-adidas-third-s...IMG-ALT Aston Villa adidas Third Shorts 2024-25
/en/aston-villa-adidas-third-s...Text duplicate Aston Villa adidas Third Shorts 2024-25
A-TITLE Aston Villa adidas Third Shorts 2024-25
/aston-villa-football-kits-hom...IMG-ALT UCL Win. Home Kit. Shop Now.
/c-13304?ab={wt-static_graphic...IMG-ALT Free WSL Printing. Shop Now.
/aston-villa-football-kits-goa...IMG-ALT Goalkeeper. Shop Now.
/aston-villa-football-kits-hom...IMG-ALT Home Kit. Shop Now.
/aston-villa-football-kits-awa...IMG-ALT Away Kit. Shop Now.
/?query=wsl&_ref=p-HP:m-SEARCH...IMG-ALT WSL Printing. Shop Now.
/?query=z.n.e&_ref=p-HP:m-SEAR...IMG-ALT ZNE Range. Shop Now.
/aston-villa-training/t-206553...IMG-ALT Training. Shop Now.
/aston-villa-men/t-53872059+ga...IMG-ALT Mens Fashion. Shop Now.
/aston-villa-women/t-64540815+...IMG-ALT Womens Fashion. Shop Now.
/aston-villa-ollie-watkins/t-3...IMG-ALT Watkins #11. Shop Now.
/aston-villa-youri-tielemans/t...IMG-ALT Tielemans #8. Shop Now.
/aston-villa-john-mcginn/t-201...IMG-ALT McGinn #7. Shop Now.
/aston-villa-morgan-rogers/t-2...IMG-ALT Rogers #27. Shop Now.
/customer-help-desk/hd-1Text duplicate Help
A-TITLE Help
/track-orders/ch-1420Text duplicate Track Order
A-TITLE Track Order
/size-charts/ch-1365Size Chart
A-TITLE Size Chart
/promo-exclusions/ch-5402Promo Terms and Exclusions
A-TITLE Promo Terms and Exclusions
/safe-shopping/ch-1371Safe Shopping
A-TITLE Safe Shopping
/shipping/ch-1364Delivery & Shipping
A-TITLE Delivery & Shipping
/returns-policy90-Day Returns
A-TITLE 90-Day Returns
/your-account/ch-1362Text duplicate My Account
A-TITLE My Account
/about-us/ch-1421About Us
A-TITLE About Us
/affiliates/x-3060Affiliate Program
A-TITLE Affiliate Program
/customer-help-desk/hd-1Text duplicate Help
A-TITLE Help
/returns-policyText duplicate 90-Day Returns
A-TITLE 90-Day Returns
/track-orders/ch-1420Track My Order
A-TITLE Track My Order
https://www.facebook.com/avfco...New window External Subdomain A-TITLE Facebook
https://twitter.com/AVFCOfficialNew window External A-TITLE X
https://www.instagram.com/avfc...New window External Subdomain A-TITLE Instagram
https://www.youtube.com/avfcof...New window External Subdomain A-TITLE YouTube
/privacy-policyPrivacy Policy
A-TITLE Privacy Policy
/terms-of-useTerms of Use
A-TITLE Terms of Use
https://www.fanaticsinc.com/ca...New window External Subdomain Modern Slavery and Child Labour Statement
A-TITLE Modern Slavery and Child Labour Statement
https://shop.avfc.co.uk/sitemapSite Map
A-TITLE Site Map
/cookie-policy/ch-3868Cookie Policy & Management
A-TITLE Cookie Policy & Management

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.avfc.co.uk/en/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.76 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (129 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
servernginx
varyAccept-Encoding
x-frg-rc67c322c37a831d86
x-frg-ri004c0c39e0b1def5
x-frg-sia85a4210-76cf-11ef-addc-e51f5ef72900
x-frg-st514703
x-frg-ssundefined
x-frg-ei67c322c37a831d86
content-languageen-GB
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
x-akamai-transformed9 27575 0 pmb=mTOE,2
content-encodinggzip
dateThu, 19 Sep 2024 21:39:32 GMT
content-length27596
set-cookie178 Characters
strict-transport-securitymax-age=2628000 ; includeSubDomains ; preload
grn0.9e257e68.1726781972.257a5fb9
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 49 referring domains.
This page has 112 backlinks.
This page has backlinks from 49 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: bingbot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

User-agent: AhrefsBot
Crawl-delay: 10

User-agent: AspiegelBot
Disallow: /

# Block  MegaIndex.ru
User-agent: MegaIndex.ru/2.0
Disallow: /

User-agent: MegaIndex.ru
Disallow: /

User-agent: megaIndex.ru
Disallow: /

User-agent: CCbot
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: adsbot-Google
User-agent: AdIdxBot
Allow: /*?_s=gppc*
Allow: /*+f-*
Allow: /*/browse/featuredproduct/*

User-agent: googlebot
User-agent: *
Allow: /
Disallow: /*_r=*
Disallow: /*query*
Disallow: /account
Disallow: /track-order
Disallow: /cart
Disallow: /shipping*
Disallow: /payment*
Disallow: /thank-you/*
Disallow: *?vap=1

Similar sites

Search preview

shop.avfc.co.uk
Aston Villa FC Store | Aston Villa Kits, Aston Villa Clothing, Merc...
Browse the new Aston Villa FC apparel and gear online at the AVFC shop. We have the latest Aston Villa kits, jerseys, shirts, and Aston Villa clothing at the Aston Villa online store.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Aston Villa77%Check
Store75%Check
Aston Villa kits70%Check
Aston Villa FC69%Check
Aston Villa Online Store69%Check
Aston Villa FC Store69%Check
online store68%Check
Aston Villa Online68%Check
Aston Villa FC Shop67%Check
Shop64%Check
Show more keywords and terms

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