Shop.bl.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
88% 
Page structure
29% 
Link structure
25% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
484.50 kB
Words
1155
Media files
43
Number of links
198 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The British Library Shop
The length of the page title is perfect. (216 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
The meta description is too long: 1084 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.bl.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionDiscover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
google-site-verification3iKpXjBhrMRXqLVVeHSNChz5VM6CAHPn0V9cW6QAnm8
shopify-digital-wallet/24484446286/digital_wallets/dialog
shopify-checkout-api-tokend4edb0dacf6cd4c4f8bf681b6b945d31
langen
twitter:site@BL_Shop
twitter:cardsummary_large_image
twitter:titleThe British Library Shop
twitter:descriptionDiscover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
og:site_nameBritish Library Online Shop
og:urlhttps://shop.bl.uk/
og:titleThe British Library Shop
og:typewebsite
og:descriptionDiscover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1155 words. That's ok.
22.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.86 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-807b81a7b894.jpg?v=1630555106&width=500British Library Online Shop
...-_Web_Banner.png?v=1741097508&width=3840No alt attribute provided
...Mobile_Banner.png?v=1741097527&width=800No alt attribute provided
..._Day_Desktop.png?v=1741169044&width=3840No alt attribute provided
..._s_Day_Mobile.png?v=1741169024&width=800No alt attribute provided
...omen_Writers.png?v=1741169043&width=3840No alt attribute provided
...riters_Mobile.png?v=1741169031&width=800No alt attribute provided
...0712355629WEB.jpg?v=1740662432&width=300Spores of Doom: Dank Tales of the Fungal Weird Front Cover (Paperback)
...0712355971WEB.jpg?v=1740667615&width=300The Spring Begins Front Cover (Paperback)
...0712355421WEB.jpg?v=1740666850&width=300Not to Be Taken Front Cover (Paperback)
...0712355377WEB.jpg?v=1738842990&width=300Stories for Mothers and Daughters
...0712355322WEB.jpg?v=1737714334&width=300Julia Roseingrave Front Cover (Paperback)
...0712355278WEB.jpg?v=1737714533&width=300The Ten Teacups Front Cover (Paperback)
...0712355223WEB.jpg?v=1734429991&width=300Weird Sisters: Tales from the Queens of the Pulp Era Front Cover (Paperback)
...0712355179WEB.jpg?v=1734430175&width=300Murder as a Fine Art Front Cover (Paperback)
...0712355919WEB.jpg?v=1732792153&width=300Summoned to the Séance Front Cover (Paperback)
...0712355667WEB.jpg?v=1732791716&width=300Tea on Sunday Front Cover (Paperback)
...0712355865WEB.jpg?v=1729686737&width=300The Haunted Vintage Front Cover (Paperback)
...0712355612WEB.jpg?v=1729686554&width=300Murder in Vienna Front Cover (Paperback)
...00335170CWEB.jpg?v=1736443296&width=1500No alt attribute provided
...000335170BWEB.jpg?v=1736443296&width=750No alt attribute provided
.../Mar_25_BOTM.png?v=1740764920&width=1500No alt attribute provided
...s/Mar_25_BOTM.png?v=1740764920&width=750No alt attribute provided
...s/Membership.png?v=1727952644&width=1500No alt attribute provided
...es/Membership.png?v=1727952644&width=750No alt attribute provided
...0712355872WEB.jpg?v=1740656393&width=300Bewitched: The Ghostly Tales of Edith Wharton Front Cover (Hardback)
...0712355629WEB.jpg?v=1740662432&width=300Spores of Doom: Dank Tales of the Fungal Weird Front Cover (Paperback)
...0712355421WEB.jpg?v=1740666850&width=300Not to Be Taken Front Cover (Paperback)
...0712355971WEB.jpg?v=1740667615&width=300The Spring Begins Front Cover (Paperback)
...9781837260416.jpg?v=1741173964&width=300Cover of A History of Women in 101 Objects
...nLilacChevron.png?v=1739964654&width=300Oversized Lambswool Scarf in Lilac Chevron
...inBlueChecker.png?v=1739964731&width=300Oversized Lambswool Scarf in Blue Checker
.../Mint_Gel_Pen.png?v=1739810936&width=300Mint Gel Pen
...urple_Gel_Pen.png?v=1739811011&width=300Dark Purple Gel Pen
...ry_London_Map.png?v=1739811223&width=300South Asian History London Map
...ry_London_Map.png?v=1739811142&width=300Women's History London Map
...ry_London_Map.png?v=1739811291&width=300Black History London Map
...re_Cat_Phone.jpg?v=1730894615&width=1420No alt attribute provided
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...Olive_Blanket.jpg?v=1736872458&width=715No alt attribute provided
...ps_lifestyle.jpg?v=1729436449&width=1025Fresh water pearl Hoops lifestyle
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Page structure

H1 heading
(Critically important)
British Library Online Shop British Library Online Shop
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 46 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 British Library Online Shop British Library Online Shop
H1 British Library Online Shop
H2 3 for 2 on British Library Fiction
H2 British Library x Mink
H2 Book of the Month
H2 Membership
H2 New in
H2 Print on Demand
H2 Sign up for our e-newsletter
H2 British Library Shop
H2 Information
H2 FAQs
H2 Your basket
H2 Your basket is empty
H2 Recommendations
H2 Subtotal
H3 Spores of Doom: Dank Tales of the Fungal Weird
H3 The Spring Begins
H3 Not to Be Taken: A Puzzle in Poison
H3 Stories for Mothers and Daughters
H3 Julia Roseingrave
H3 The Ten Teacups
H3 Weird Sisters: Tales from the Queens of the Pulp Era
H3 Murder as a Fine Art
H3 Summoned to the Séance: Spirit Tales from Beyond the Veil
H3 Tea on Sunday
H3 The Haunted Vintage
H3 Murder in Vienna
H3 Bewitched: The Ghostly Tales of Edith Wharton
H3 Spores of Doom: Dank Tales of the Fungal Weird Duplicate text
H3 Not to Be Taken: A Puzzle in Poison Duplicate text
H3 The Spring Begins Duplicate text
H3 A History of Women in 101 Objects
H3 Oversized Lambswool Scarf in Lilac Chevron
H3 Oversized Lambswool Scarf in Blue Checker
H3 Mint Gel Pen
H3 Dark Purple Gel Pen
H3 South Asian History London Map
H3 Women's History London Map
H3 Black History London Map
H3 Custom prints
H3 Custom clothing
H3 Homeware
H3 Jewellery
H3 Stationery
H3 Kids
Some anchor texts are used more than once.
8 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.bl.uk/Anchor Skip to content
https://bl.uk/External British Library website
https://twitter.com/BL_ShopNew window External Twitter
https://instagram.com/britishl...New window External Instagram
/collections/new-inNew in
/collections/bookshopGo to Bookshop
/collections/book-of-the-monthBook of the Month
/collections/british-library-f...3 for 2 Fiction
/collections/crime-classicsCrime Classics
/collections/tales-of-the-weirdTales of the Weird
/collections/british-library-w...Women Writers
/collections/hardback-classics...Gilded Nightmares
/collections/the-philosophy-ofThe Philosophy of...
/collections/published-by-usPublished by us
/collections/beautiful-editionsBeautiful editions
/collections/childrensChildren’s
/collections/non-fictionNon-fiction
/collections/exhibitionsGo to Exhibitions
/collections/medieval-womenMedieval Women: In Their Own Words
/collections/a-silk-road-oasisA Silk Road Oasis
/collections/exhibition-catalo...Exhibition catalogues
/collections/gift-ideasGo to Gift ideas
/collections/mothers-day-giftsMother's Day gifts
/collections/for-childrenGifts for children
/collections/for-teensGifts for teens
/collections/for-grown-upsGifts for grown ups
/collections/under-16Gifts under £15
/collections/under-30Gifts under £30
/collections/under-100Gifts under £100
/collections/over-101Gifts over £100
/collections/gift-cardGift card
/collections/membershipMembership
/collections/accessoriesAccessories
/collections/apparelGo to Apparel and bags
/collections/bagsBags
/collections/scarvesScarves
/collections/socksSocks
/collections/british-library-s...British Library Subscriptions
/collections/greetings-cardsGo to Greetings cards
/collections/british-library-c...British Library cards
/collections/occasion-cardsOccasion cards
/collections/homewareHomeware
/collections/jewelleryJewellery
/collections/postcards-and-pos...Postcards and postcard packs
/collections/fun-and-gamesPuzzles and games
/collections/stationeryStationery
/collections/techTech
/collections/british-library-f...3 for 2 fiction
/collections/alice-in-wonderlandAlice's Adventures
/collections/book-loversBook lovers
/collections/bl-essentialsBritish Library essentials
/collections/celebrating-women...Celebrating women
/collections/jane-austenJane Austen
/collections/literary-giftsLiterary gifts
/collections/londonLondon
/collections/map-loversMap lovers
/collections/mysteryMurder Mystery
/collections/treasures-of-the-...Treasures of the British Library
/collections/william-shakespeareWilliam Shakespeare
/collections/custom-printsGo to Custom prints
/collections/all-printsAll prints
/collections/alices-adventures...Alice's Adventures in Wonderland
/collections/literatureLiterature
/collections/mapsMaps
/collections/natural-historyNatural history
/collections/photographyPhotography
/collections/sacred-textsSacred texts
/collections/science-fictionScience fiction
/collections/treasures-collectionTreasures collection
/collections/vintage-illustrat...Vintage illustrations
/collections/t-shirts-apparelGo to Custom clothing
/collections/t-shirtsAdult clothing
/collections/custom-kids-t-shirtsKids clothing
/collections/custom-totesCustom accessories
/collections/bls1234Sale
https://twitter.com/BL_ShopNew window External Text duplicate Twitter
https://instagram.com/britishl...New window External Text duplicate Instagram
https://shop.bl.uk/British Library Online Shop
IMG-ALT British Library Online Shop
https://shop.bl.uk/cart00 items Subtotal £0.00
/collections/new-inText duplicate New in
/collections/book-of-the-monthText duplicate Book of the Month
/collections/british-library-f...Text duplicate 3 for 2 Fiction
/collections/crime-classicsText duplicate Crime Classics
/collections/tales-of-the-weirdText duplicate Tales of the Weird
/collections/british-library-w...Text duplicate Women Writers
/collections/hardback-classics...Text duplicate Gilded Nightmares
/collections/the-philosophy-ofText duplicate The Philosophy of...
/collections/published-by-usText duplicate Published by us
/collections/beautiful-editionsText duplicate Beautiful editions
/collections/childrensText duplicate Children’s
/collections/non-fictionText duplicate Non-fiction
/collections/bookshopText duplicate Go to Bookshop
/collections/medieval-womenText duplicate Medieval Women: In Their Own Words
/collections/a-silk-road-oasisText duplicate A Silk Road Oasis
/collections/exhibition-catalo...Text duplicate Exhibition catalogues
/collections/exhibitionsText duplicate Go to Exhibitions
/collections/mothers-day-giftsText duplicate Mother's Day gifts
/collections/for-childrenText duplicate Gifts for children
/collections/for-teensText duplicate Gifts for teens
/collections/for-grown-upsText duplicate Gifts for grown ups
/collections/under-16Text duplicate Gifts under £15
/collections/under-30Text duplicate Gifts under £30
/collections/under-100Text duplicate Gifts under £100
/collections/over-101Text duplicate Gifts over £100
/collections/gift-cardText duplicate Gift card
/collections/membershipText duplicate Membership
/collections/gift-ideasText duplicate Go to Gift ideas
/collections/accessoriesText duplicate Accessories
/collections/bagsText duplicate Bags
/collections/scarvesText duplicate Scarves
/collections/socksText duplicate Socks
/collections/apparelText duplicate Go to Apparel and bags
/collections/british-library-s...Text duplicate British Library Subscriptions
/collections/british-library-c...Text duplicate British Library cards
/collections/occasion-cardsText duplicate Occasion cards
/collections/greetings-cardsText duplicate Go to Greetings cards
/collections/homewareText duplicate Homeware
/collections/jewelleryText duplicate Jewellery
/collections/postcards-and-pos...Text duplicate Postcards and postcard packs
/collections/fun-and-gamesText duplicate Puzzles and games
/collections/stationeryText duplicate Stationery
/collections/techText duplicate Tech
/collections/british-library-f...Text duplicate 3 for 2 fiction
/collections/alice-in-wonderlandText duplicate Alice's Adventures
/collections/book-loversText duplicate Book lovers
/collections/bl-essentialsText duplicate British Library essentials
/collections/celebrating-women...Text duplicate Celebrating women
/collections/jane-austenText duplicate Jane Austen
/collections/literary-giftsText duplicate Literary gifts
/collections/londonText duplicate London
/collections/map-loversText duplicate Map lovers
/collections/mysteryText duplicate Murder Mystery
/collections/treasures-of-the-...Text duplicate Treasures of the British Library
/collections/william-shakespeareText duplicate William Shakespeare
/collections/all-printsText duplicate All prints
/collections/alices-adventures...Text duplicate Alice's Adventures in Wonderland
/collections/literatureText duplicate Literature
/collections/mapsText duplicate Maps
/collections/natural-historyText duplicate Natural history
/collections/photographyText duplicate Photography
/collections/sacred-textsText duplicate Sacred texts
/collections/science-fictionText duplicate Science fiction
/collections/treasures-collectionText duplicate Treasures collection
/collections/vintage-illustrat...Text duplicate Vintage illustrations
/collections/custom-printsText duplicate Go to Custom prints
/collections/t-shirtsText duplicate Adult clothing
/collections/custom-kids-t-shirtsText duplicate Kids clothing
/collections/custom-totesText duplicate Custom accessories
/collections/t-shirts-apparelText duplicate Go to Custom clothing
/collections/bls1234Text duplicate Sale
/pages/delivery-informationFree UK shipping on orders over £75
https://thebritishlibrary.seet...External Subdomain Members receive 20% off
/collections/celebrating-women...No Text
/collections/mothers-day-giftsNo Text
/collections/british-library-w...No Text
/collections/british-library-f...View all
/products/spores-of-doom-dank-...Spores of Doom: Dank Tales of the Fungal Weird
/products/the-spring-beginsThe Spring Begins
/products/not-to-be-taken-a-pu...Not to Be Taken: A Puzzle in Poison
/products/stories-for-mothers-...Stories for Mothers and Daughters
/products/julia-roseingraveJulia Roseingrave
/products/the-ten-teacupsThe Ten Teacups
/products/weird-sisters-tales-...Weird Sisters: Tales from the Queens of the Pulp Era
/products/murder-as-a-fine-artMurder as a Fine Art
/products/summoned-to-the-sean...Summoned to the Séance: Spirit Tales from Beyond the Veil
/products/tea-on-sundayTea on Sunday
/products/the-haunted-vintageThe Haunted Vintage
/products/murder-in-viennaMurder in Vienna
/collections/british-library-x...No Text
/collections/book-of-the-monthNo Text
/collections/membershipNo Text
/collections/new-inText duplicate View all
/products/bewitched-the-ghostl...Bewitched: The Ghostly Tales of Edith Wharton
/products/spores-of-doom-dank-...Text duplicate Spores of Doom: Dank Tales of the Fungal Weird
/products/not-to-be-taken-a-pu...Text duplicate Not to Be Taken: A Puzzle in Poison
/products/the-spring-beginsText duplicate The Spring Begins
/products/a-history-of-women-i...A History of Women in 101 Objects
/products/lambswool-oversized-...Oversized Lambswool Scarf in Lilac Chevron
/products/lambswool-oversized-...Oversized Lambswool Scarf in Blue Checker
/products/mint-gel-penMint Gel Pen
/products/dark-purple-gel-penDark Purple Gel Pen
/products/south-asian-history-...South Asian History London Map
/products/womens-history-londo...Women's History London Map
/products/black-history-london...Black History London Map
/collections/all-printsExplore prints
/collections/all-printsNo Text
/collections/t-shirts-apparelShop now
/collections/t-shirts-apparelNo Text
/collections/homewareText duplicate Homeware
/collections/jewelleryText duplicate Jewellery
/collections/stationeryText duplicate Stationery
/collections/for-childrenKids
https://shop.bl.uk/pages/contactContact us
/pages/delivery-informationDelivery information
/policies/refund-policyRefund policy
/policies/terms-of-serviceTerms of Service
/pages/british-library-crime-c...Crime Classics Subscription
/pages/british-library-tales-o...Tales of the Weird Subscription
/pages/custom-prints-faqsCustom Prints
/pages/e-gift-cardse-Gift Cards
https://www.bl.uk/about-us/External Subdomain About us
https://www.bl.uk/privacy/External Subdomain Privacy policy
https://www.bl.uk/terms/External Subdomain Terms and conditions
https://www.bl.uk/foi/External Subdomain Freedom of information
https://twitter.com/BL_ShopNew window External Text duplicate Twitter
https://instagram.com/britishl...New window External Text duplicate Instagram
https://shop.bl.uk/Text duplicate British Library Online Shop
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify
/collections/allContinue shopping
/policies/shipping-policyShipping
https://shop.bl.uk/cartView basket

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.bl.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (485 kB).

HTTP Response Header

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External factors

This website has excellent links from other websites.
This page has backlinks from 837 referring domains.
This page has 25,154 backlinks.
This page has backlinks from 536 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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shop.bl.uk
The British Library Shop
Discover a unique selection of books and gifts for the curious and literary-minded at the British Library Online Shop. Every purchase helps support the work of the British Library.

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Shop93%Check
Library Shop86%Check
British Library Shop83%Check
Online Shop80%Check
British Library Online Shop80%Check
British79%Check
Library79%Check
British Library79%Check
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