Shop.swisstopo.admin.ch - SEO Checker

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Overview of the SEO Check
Meta information
79% 
Page quality
75% 
Page structure
66% 
Link structure
87% 
Server
89% 
External factors
43% 
SEO Score
Response time
0.45 s
File size
55.60 kB
Words
315
Media files
12
Number of links
42 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
swisstopo Online Shop
The length of the page title is perfect. (208 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Cras at auctor nisi. Sed aliquet, neque a faucibus condimentum, lorem sem volutpat enim, vitae aliquet purus dolor nec orci. Donec sollicitudin arcu sed sollicitudin feugiat. Etiam dapibus blandit nisi non euismod. Sed convallis est ex.
The meta description is too long: 1430 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.swisstopo.admin.ch/en
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msapplication-TileColor#ffffff
msapplication-config/themes/custom/swisstopo/src/assets/favicons/browserconfig.xml
theme-color#ffffff
descriptionCras at auctor nisi. Sed aliquet, neque a faucibus condimentum, lorem sem volutpat enim, vitae aliquet purus dolor nec orci. Donec sollicitudin arcu sed sollicitudin feugiat. Etiam dapibus blandit nisi non euismod. Sed convallis est ex.
GeneratorDrupal 10 (https://www.drupal.org); Commerce 2
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary
twitter:titleswisstopo Online Shop
twitter:imagehttps://prod-swishop-s3.s3.eu-central-1.amazonaws.com/styles/opengraph/s3/2024-05/2019_10_11_Fieschertal5-Onlineshop-Sommer-2024.jpg?h=edc4125d&itok=j05vs4tW
og:site_nameswisstopo Online Shop
og:typewebsite
og:urlhttps://shop.swisstopo.admin.ch/en
og:titleswisstopo Online Shop
og:descriptionCras at auctor nisi. Sed aliquet, neque a faucibus condimentum, lorem sem volutpat enim, vitae aliquet purus dolor nec orci. Donec sollicitudin arcu sed sollicitudin feugiat. Etiam dapibus blandit nisi non euismod. Sed convallis est ex.
og:imagehttps://prod-swishop-s3.s3.eu-central-1.amazonaws.com/styles/opengraph/s3/2024-05/2019_10_11_Fieschertal5-Onlineshop-Sommer-2024.jpg?h=edc4125d&itok=j05vs4tW
og:image:width1200
og:image:height630
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 315 words on this page. Good pages should have about 800 words of useful content.
29.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...o/build/swiss-styleguide/img/logo-CH.svgBack to homepage
...opo/build/swiss-styleguide/img/swiss.svgSwiss Confederation
...Sommer-2024.jpg?h=edc4125d&itok=HvM2u9kZHomepage-Fieschertal
...easer-GK500.png?h=7acbc861&itok=qWJv4p3_Startseite-Teaser-TK500
...sMap_2024_0.jpg?h=7acbc861&itok=2AwhluAEShop-highlight-Teaser-MySwissMap
...anderkarten.jpg?h=7acbc861&itok=FQotf6DlTeaser Wanderkarten
...lkarte_2024.jpg?h=7acbc861&itok=258jWwWOShop Teaser Gipfelkarte
...tional-maps.jpg?h=7bebd029&itok=cNqQ6HUwNational maps
...eology-maps.jpg?h=7bebd029&itok=UxHBnMaAGeological maps
...arte_2024_0.jpg?h=602a36b5&itok=b0fp8p5VShop-Teaser-Dufourkarte
...kartensuche.jpg?h=06b1bc71&itok=oLOTN_U-Mapsearch
...o/build/swiss-styleguide/img/logo-CH.svgBack to homepage

Page structure

H1 heading
(Critically important)
swisstopo onlineshop
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 swisstopo onlineshop
H1 swisstopo onlineshop Duplicate text
H2 Services
H2 Language selector
H2 Menu
H2 Main menu
H2 A new Tectonic Map of Switzerland 1:500 000
H2 mySwissMap: your tailor-made map!
H2 Hiking Maps
H2 Map series summits
H2 Discover more maps
H2 Mapsearch
H3 Lists of pages
H3 National Maps
H3 Geological Maps
H3 Historical Maps
H3 Stay informed
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
/enswisstopo onlineshop
IMG-ALT Back to homepage
A-TITLE Back to homepage
/en/maps/mapsearchSearch for a map
/en/contactContact
/de/#de
A-TITLE Deutsch
/fr/#fr
A-TITLE Français
/it/#it
A-TITLE Italiano
/enAnchor enCurrent page
A-TITLE English
/saml/loginLogin
/en/cartBasket 0
/enText duplicate swisstopo onlineshop
/en/maps/mapsearchNo Text
/saml/loginNo Text
/en/cartNo Text
/en/mapsMaps
/en/books-and-publicationsBooks and Publications
/en/accessories-and-teaching-aidsAccessories and teaching aids
/en/free-geodataFree Geodata
/en/new-and-updated-mapsNew and updated maps
https://www.swisstopo.admin.ch/External Subdomain swisstopo Website
/en/mapsText duplicate Maps
/en/books-and-publicationsText duplicate Books and Publications
/en/accessories-and-teaching-aidsText duplicate Accessories and teaching aids
/en/free-geodataText duplicate Free Geodata
/en/new-and-updated-mapsText duplicate New and updated maps
https://www.swisstopo.admin.ch/External Subdomain Text duplicate swisstopo Website
/en/maps/geological-maps/geoma...IMG-ALT Startseite-Teaser-TK500
/en/maps/geological-maps/geoma...GeoMaps 1:500 000
/en/maps/myswissmapIMG-ALT Shop-highlight-Teaser-MySwissMap
/en/maps/myswissmapDiscover mySwissMap
/en/maps/leisure-and-thematic-...IMG-ALT Teaser Wanderkarten
/en/maps/leisure-and-thematic-...Hiking Maps
/en/maps/region-maps/summits-2...IMG-ALT Shop Teaser Gipfelkarte
/en/maps/region-maps/summits-2...Summits 1:25 000
/en/maps/national-mapsIMG-ALT National maps
/en/maps/national-mapsNational Maps
/en/maps/geological-mapsIMG-ALT Geological maps
/en/maps/geological-mapsGeological Maps
/en/maps/historical-mapsIMG-ALT Shop-Teaser-Dufourkarte
/en/maps/historical-mapsHistorical Maps
/en/maps/mapsearchIMG-ALT Mapsearch
/en/maps/mapsearchText duplicate Search for a map
https://www.swisstopo.admin.ch...New window External Subdomain Further information
https://x.com/swisstopoNew window External Twitter
https://www.facebook.com/swiss...New window External Subdomain Text duplicate Twitter
https://www.instagram.com/swis...New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain Linkedin
https://www.swisstopo.admin.ch...New window External Subdomain Newsletter
/enIMG-ALT Back to homepage
A-TITLE Back to homepage
https://www.swisstopo.admin.ch...New window External Subdomain Terms and conditions
https://www.swisstopo.admin.ch...New window External Subdomain Right of revocation
/en/legal-frameworkNew window Subdomain Legal framework
/en/impressumNew window Subdomain Impressum

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.swisstopo.admin.ch/en"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
content-length9152
dateFri, 09 Aug 2024 00:01:00 GMT
serverApache/2.4.41 (Ubuntu)
cache-controlmust-revalidate, no-cache, private
x-drupal-dynamic-cacheHIT
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 10 (https://www.drupal.org)
x-commerce-core2
varyAccept-Encoding
content-encodinggzip
x-cacheMiss from cloudfront
via1.1 c80fd33b8f8c4dff5488cc52ba797aa6.cloudfront.net (CloudFront)
x-amz-cf-popFRA60-P1
x-amz-cf-idv2K1mDdO4Y_k4j2JCebT01fEhuUt9iLWsOFN9u5vUuiBEW8141IMZg==
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page has only a few links from other websites.
This page only has backlinks from 7 referring domains.
This page only has 64 backlinks.
This page only has few backlinks from 7 different ip addresses.
This page is referenced by wikipedia.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

shop.swisstopo.admin.ch
swisstopo Online Shop
Cras at auctor nisi. Sed aliquet, neque a faucibus condimentum, lorem sem volutpat enim, vitae aliquet purus dolor nec orci. Donec sollicitudin arcu sed sollicitudin feugiat. Etiam dapibus blandit nisi non euismod. Sed convallis est ex.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
swisstopo73%Check
online68%Check
Online Shop68%Check
swisstopo Online Shop68%Check
onlineshop56%Check
Maps43%Check
Menu43%Check
mySwissMap42%Check
national42%Check
national maps41%Check
Show more keywords and terms

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