Shop.wwf.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
60% 
Page structure
98% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.15 s
File size
227.80 kB
Words
693
Media files
55
Number of links
174 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
WWF UK online shop
The page title is too short. (195 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Unique and exclusive environmentally friendly products inspired by the natural world from the world’s leading independent conservation organisation.
The length of the meta description is perfect. (915 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://shop.wwf.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
google-site-verificationw3Hp-QVX36r8cWlm_9Rg1bXPBc0iSoSXw8qSY3NWN6A
viewportwidth=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0
theme-color#f36c42
descriptionUnique and exclusive environmentally friendly products inspired by the natural world from the world’s leading independent conservation organisation.
shopify-digital-wallet/13356483/digital_wallets/dialog
shopify-checkout-api-tokene9cb884aef9745f1b5cc5b64980ec1f1
facebook-domain-verificationz2g4uuil0zx97h84at46j288mo0uyt
langen
twitter:cardsummary
twitter:titleWWF UK online shop
twitter:descriptionUnique and exclusive environmentally friendly products inspired by the natural world from the world’s leading independent conservation organisation.
og:typewebsite
og:titleWWF UK online shop
og:descriptionUnique and exclusive environmentally friendly products inspired by the natural world from the world’s leading independent conservation organisation.
og:urlhttps://shop.wwf.org.uk/
og:site_nameWWF UK online shop
og:imagehttps://cdn.shopify.com/s/files/1/1335/6483/files/email-logo_47cafeae-8eca-43b0-81a3-ed4de68f858c.png?height=628&pad_color=fff&v=1614298340&width=1200
og:image:secure_urlhttps://cdn.shopify.com/s/files/1/1335/6483/files/email-logo_47cafeae-8eca-43b0-81a3-ed4de68f858c.png?height=628&pad_color=fff&v=1614298340&width=1200
og:image:width1200
og:image:height628
charsetutf-8

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Page quality

Content
(Critically important)
Only 1 paragraph/s was/were found on this page.
The average number of words per sentence of 29 words is high.
This page contains 693 words. That's ok.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, maximum-scale=5.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...a-23.png?v=58805178948210415331717156156WWF UK online shop
...ack.svg?v=160505562111817496881703148537No alt attribute provided

Page structure

H1 heading
(Critically important)
WWF UK online shop
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 WWF UK online shop
H2 Login to my account
H2 Recover password
H2 Create my account
H2 Best Sellers
H2 Quick links
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://shop.wwf.org.uk/Anchor Skip to content
https://wwf.org.uk/External WWF.ORG.UK
https://shop.wwf.org.uk/Home
/collections/outletSale
/collections/adoptionsAdoptions
/collections/ecardsWildlife Ecards
/collections/virtual-givingVirtual Giving
/products/gift-cardGift Card
https://www.wwf.org.uk/contact...External Subdomain Contact Us
/collections/art-printsArt Prints
/collections/bath-beautyBath & Beauty
/collections/bags-pouchesBags & Pouches
/collections/clothingClothing
/collections/food-drinkFood & Drink
/collections/games-toysGames & Toys
/collections/home-kitchenHome & Kitchen
/collections/petsPets
/collections/jewellery-accesso...Jewellery & Acces...
/collections/stationery-booksStationery & Books
/collections/sustainable-livingSustainable Living
/collections/fathers-dayFather's Day Shop now
/collections/new-arrivalsNew Arrivals Shop now
/collections/pridePride
/collections/new-arrivalsNew Arrivals
/collections/best-sellersBest Sellers
/collections/fathers-dayFather's Day
/collections/forestsSave our Amazon
/collections/save-the-beesSave the bees
/collections/uk-nature-collectionUK Nature
/collections/kids-and-babiesKids & Babies
/collections/elizabeth-grantElizabeth Grant
/collections/paul-delaneyPaul Delaney
/collections/ben-rotheryBen Rothery
/collections/jane-fosterJane Foster
/collections/limited-tiger-pro...'In The Wild' Lulu Bag From British designer Fenella Smith
/collections/art-printsText duplicate Art Prints
/collections/bath-beautyText duplicate Bath & Beauty
/collections/bags-pouchesText duplicate Bags & Pouches
/collections/clothingText duplicate Clothing
/collections/food-drinkText duplicate Food & Drink
/collections/games-toysText duplicate Games & Toys
/collections/home-kitchenText duplicate Home & Kitchen
/collections/petsText duplicate Pets
/collections/jewellery-accesso...Text duplicate Jewellery & Acces...
/collections/stationery-booksText duplicate Stationery & Books
/collections/sustainable-livingText duplicate Sustainable Living
/collections/prideText duplicate Pride
/collections/new-arrivalsText duplicate New Arrivals
/collections/best-sellersText duplicate Best Sellers
/collections/fathers-dayText duplicate Father's Day
/collections/forestsText duplicate Save our Amazon
/collections/save-the-beesText duplicate Save the bees
/collections/uk-nature-collectionText duplicate UK Nature
/collections/kids-and-babiesText duplicate Kids & Babies
/collections/elizabeth-grantText duplicate Elizabeth Grant
/collections/paul-delaneyText duplicate Paul Delaney
/collections/ben-rotheryText duplicate Ben Rothery
/collections/jane-fosterText duplicate Jane Foster
https://shop.wwf.org.uk/IMG-ALT WWF UK online shop
https://shop.wwf.org.uk/searchNo Text
/account/loginNo Text
/account/loginMy account
https://shop.wwf.org.uk/accountRecover password
https://shop.wwf.org.uk/cart0 Cart
/collections/allShop our products
https://shop.wwf.org.uk/Text duplicate Home
/collections/outletText duplicate Sale
/collections/allAll Products
/collections/art-printsText duplicate Art Prints
/collections/bath-beautyText duplicate Bath & Beauty
/collections/bags-pouchesText duplicate Bags & Pouches
/collections/clothingText duplicate Clothing
/collections/food-drinkText duplicate Food & Drink
/collections/games-toysText duplicate Games & Toys
/collections/home-kitchenText duplicate Home & Kitchen
/collections/petsText duplicate Pets
/collections/jewellery-accesso...Text duplicate Jewellery & Acces...
/collections/stationery-booksText duplicate Stationery & Books
/collections/sustainable-livingText duplicate Sustainable Living
/collections/fathers-dayText duplicate Father's Day Shop now
/collections/new-arrivalsText duplicate New Arrivals Shop now
/collections/prideText duplicate Pride
/collections/new-arrivalsText duplicate New Arrivals
/collections/best-sellersText duplicate Best Sellers
/collections/fathers-dayText duplicate Father's Day
/collections/forestsText duplicate Save our Amazon
/collections/save-the-beesText duplicate Save the bees
/collections/uk-nature-collectionText duplicate UK Nature
/collections/kids-and-babiesText duplicate Kids & Babies
/collections/elizabeth-grantText duplicate Elizabeth Grant
/collections/paul-delaneyText duplicate Paul Delaney
/collections/ben-rotheryText duplicate Ben Rothery
/collections/jane-fosterText duplicate Jane Foster
/collections/limited-tiger-pro...Text duplicate 'In The Wild' Lulu Bag From British designer Fenella Smith
/collections/adoptionsText duplicate Adoptions
/collections/ecardsText duplicate Wildlife Ecards
/collections/virtual-givingText duplicate Virtual Giving
/products/gift-cardText duplicate Gift Card
https://www.wwf.org.uk/contact...External Subdomain Text duplicate Contact Us
/pages/a-sustainable-product-r...Trivial anchor text
Click here
A-TITLE A Sustainable Product Range
https://www.wwf.org.uk/contact...External Subdomain Text duplicate Trivial anchor text
Click here
A-TITLE https://www.wwf.org.uk/contact-us/shop
/collections/outletSale SHOP NOW
/collections/food-drinkFood & Drink SHOP NOW
/collections/forestsAmazon Appeal SHOP NOW
/collections/home-kitchenHome & Kitchen SHOP NOW
/collections/games-toysGames & Toys SHOP NOW
/collections/outletText duplicate Sale SHOP NOW
/collections/food-drinkText duplicate Food & Drink SHOP NOW
/collections/forestsText duplicate Amazon Appeal SHOP NOW
/collections/home-kitchenText duplicate Home & Kitchen SHOP NOW
/collections/games-toysText duplicate Games & Toys SHOP NOW
/collections/new-arrivalsText duplicate New Arrivals
/collections/art-printsText duplicate Art Prints
/collections/jewellery-accesso...Jewellery & Accessories
/collections/bags-pouchesText duplicate Bags & Pouches
/collections/stationery-booksText duplicate Stationery & Books
/collections/clothingText duplicate Clothing
/collections/food-drinkText duplicate Food & Drink
/collections/games-toysText duplicate Games & Toys
/collections/home-kitchenText duplicate Home & Kitchen
/collections/petsText duplicate Pets
/collections/sustainable-livingText duplicate Sustainable Living
/collections/save-the-beesSave the bees SHOP NOW
/collections/bath-beautyBath & Beauty SHOP NOW
/collections/may-botanicals-by...MAY Botanicals A natural beauty range that's better for nature SHOP NOW
/collections/eventsChallenge Ready Our events collection SHOP NOW
/collections/best-sellersView all
/collections/best-sellers/prod...IMG-ALT Panda RPET foldaway bag
/collections/best-sellers/prod...Text duplicate Panda RPET foldaway bag
/collections/best-sellers/prod...IMG-ALT Dingbats Notebooks
/collections/best-sellers/prod...Text duplicate Dingbats Notebooks
/collections/best-sellers/prod...IMG-ALT Panda Keyring
/collections/best-sellers/prod...Text duplicate Panda Keyring
/collections/best-sellers/prod...IMG-ALT Panda Colouring Book
/collections/best-sellers/prod...Text duplicate Panda Colouring Book
/collections/best-sellers/prod...IMG-ALT Panda RPET tote bag
/collections/best-sellers/prod...Text duplicate Panda RPET tote bag
/collections/best-sellers/prod...IMG-ALT PLAYinCHOC Box - Endangered Animals
/collections/best-sellers/prod...Text duplicate PLAYinCHOC Box - Endangered Animals
/collections/best-sellers/prod...IMG-ALT WWF Plush Panda
/collections/best-sellers/prod...Text duplicate WWF Plush Panda
/collections/best-sellers/prod...IMG-ALT The Original Bee Revival Kit
/collections/best-sellers/prod...Text duplicate The Original Bee Revival Kit
/collections/best-sellers/prod...IMG-ALT WWF Plush Orangutan
/collections/best-sellers/prod...Text duplicate WWF Plush Orangutan
/collections/best-sellers/prod...IMG-ALT WWF Plush Tiger
/collections/best-sellers/prod...Text duplicate WWF Plush Tiger
/collections/best-sellers/prod...IMG-ALT Black & White Cork KeepCup
/collections/best-sellers/prod...Text duplicate Black & White Cork KeepCup
/collections/best-sellers/prod...IMG-ALT Tiger Keyring
/collections/best-sellers/prod...Text duplicate Tiger Keyring
/collections/best-sellers/prod...IMG-ALT WWF Plush Polar Bear Sitting
/collections/best-sellers/prod...Text duplicate WWF Plush Polar Bear Sitting
/collections/best-sellers/prod...IMG-ALT WWF Plush Hammerhead Shark
/collections/best-sellers/prod...Text duplicate WWF Plush Hammerhead Shark
/collections/best-sellers/prod...IMG-ALT WWF Plush Snow Leopard
/collections/best-sellers/prod...Text duplicate WWF Plush Snow Leopard
/collections/best-sellers/prod...IMG-ALT Who Did This Poo?
/collections/best-sellers/prod...Text duplicate Who Did This Poo?
/collections/best-sellers/prod...IMG-ALT RPET Panda Pencil Case
/collections/best-sellers/prod...Text duplicate RPET Panda Pencil Case
/collections/best-sellers/prod...IMG-ALT RPET Wash Bag
/collections/best-sellers/prod...Text duplicate RPET Wash Bag
/collections/allAll products
/collections/new-arrivals-1New arrivals
/collections/best-sellersText duplicate Best Sellers
/pages/a-sustainable-product-r...Sustainability
/pages/faqsFAQs
https://shop.wwf.org.uk/Text duplicate Home
/collections/outletText duplicate Sale
/collections/allText duplicate All Products
/collections/adoptionsText duplicate Adoptions
/collections/ecardsText duplicate Wildlife Ecards
/collections/virtual-givingText duplicate Virtual Giving
/products/gift-cardText duplicate Gift Card
https://www.wwf.org.uk/contact...External Subdomain Text duplicate Contact Us
/pages/a-sustainable-product-r...Text duplicate Sustainability
/pages/terms-and-conditionsTerms & Conditions
/pages/faqsText duplicate FAQs
https://www.philosophydigital....External Subdomain Philosophy Digital
https://www.facebook.com/WWFUn...New window External Subdomain No Text
https://twitter.com/wwf_ukNew window External No Text
https://instagram.com/wwf_uk/New window External No Text
https://www.pinterest.com/wwfuk/New window External Subdomain No Text
https://www.youtube.com/wwfuni...New window External Subdomain No Text
https://www.philosophydigital....External Subdomain Text duplicate Philosophy Digital

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://shop.wwf.org.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.15 seconds.
The file size of the HTML document is fine (228 kB).

HTTP Response Header

NameValue
dateMon, 17 Jun 2024 17:43:40 GMT
content-typetext/html; charset=utf-8
x-sorting-hat-podid80
x-sorting-hat-shopid13356483
x-storefront-renderer-rendered1
etagW/"cacheable:547d6b1f94b4eb419c442b2baefcef00"
link<https://cdn.shopify.com>; rel="preconnect", <https://cdn.shopify.com>; rel="preconnect"; crossorigin
set-cookie99 Characters
x-cachehit, server
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
strict-transport-securitymax-age=7889238
x-shopid13356483
x-shardid80
varyAccept
content-languageen
powered-byShopify
server-timingprocessing;dur=14, db;dur=3, asn;desc="24940", edge;desc="FRA", country;desc="DE", knownbot, theme;desc="126407540817", pageType;desc="index", servedBy;desc="zvcx", requestID;desc="4945073a-53f9-49d7-b233-dc9c06d28fb0-1718646220"
x-dcgcp-europe-west3,gcp-europe-west1,gcp-europe-west1
x-request-id4945073a-53f9-49d7-b233-dc9c06d28fb0-1718646220
cf-cache-statusDYNAMIC
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=c3XaRKLV%2FTJXBBAAt%2Bn0kXk%2Bew8nmLrk%2FOJl8fjxt%2Fv8kIngSKSuX7o3xIaxknm8Q4%2F1CjRpLPjJzDconuP4VG%2BUv663UVnH7iocBlMdWTfxnz7X3BUeJlKXH6d7z1FWBQ%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesnone
x-download-optionsnoopen
servercloudflare
cf-ray8954d7dd2c03bbf8-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 225 referring domains.
This page has 828 backlinks.
This page has backlinks from 167 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 3473 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /13356483/checkouts
Disallow: /13356483/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.wwf.org.uk/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
Disallow: /checkouts/
Disallow: /checkout
Disallow: /carts
Disallow: /orders
Disallow: /13356483/checkouts
Disallow: /13356483/orders
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /cdn/wpm/*.js

User-agent: Nutch
Disallow: /

User-agent: AhrefsBot
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /13356483/checkouts
Disallow: /13356483/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.wwf.org.uk/sitemap.xml

User-agent: AhrefsSiteAudit
Crawl-delay: 10
Disallow: /a/downloads/-/*
Disallow: /admin
Disallow: /cart
Disallow: /orders
Disallow: /checkouts/
Disallow: /checkout
Disallow: /13356483/checkouts
Disallow: /13356483/orders
Disallow: /carts
Disallow: /account
Disallow: /collections/*sort_by*
Disallow: /*/collections/*sort_by*
Disallow: /collections/*+*
Disallow: /collections/*%2B*
Disallow: /collections/*%2b*
Disallow: /*/collections/*+*
Disallow: /*/collections/*%2B*
Disallow: /*/collections/*%2b*
Disallow: */collections/*filter*&*filter*
Disallow: /blogs/*+*
Disallow: /blogs/*%2B*
Disallow: /blogs/*%2b*
Disallow: /*/blogs/*+*
Disallow: /*/blogs/*%2B*
Disallow: /*/blogs/*%2b*
Disallow: /*?*oseid=*
Disallow: /*preview_theme_id*
Disallow: /*preview_script_id*
Disallow: /policies/
Disallow: /*/policies/
Disallow: /*/*?*ls=*&ls=*
Disallow: /*/*?*ls%3D*%3Fls%3D*
Disallow: /*/*?*ls%3d*%3fls%3d*
Disallow: /search
Disallow: /apple-app-site-association
Disallow: /.well-known/shopify/monorail
Disallow: /cdn/wpm/*.js
Disallow: /recommendations/products
Disallow: /*/recommendations/products
Sitemap: https://shop.wwf.org.uk/sitemap.xml

User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Similar sites

Search preview

shop.wwf.org.uk
WWF UK online shop
Unique and exclusive environmentally friendly products inspired by the natural world from the world’s leading independent conservation organisation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WWF77%Check
Shop77%Check
WWF UK77%Check
WWF UK Online Shop73%Check
Online Shop70%Check
ORG59%Check
WWF Plush56%Check
Products48%Check
world46%Check
natural46%Check
Show more keywords and terms

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Cookie Policy

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