Slough.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
75% 
Page structure
100% 
Link structure
83% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
44.20 kB
Words
432
Media files
38
Number of links
67 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Slough Borough Council – Slough Borough Council
There are word repetitions in the page title.
The length of the page title is perfect. (458 pixels out of 580 max pixel length)
Meta description
(Critically important)
Slough Borough council
The meta description is too short. (149 pixels out of 1000 max pixel length) Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
msapplication-TileColor#747474
msapplication-confighttps://www.slough.gov.uk/site/dist/images/favicons/browserconfig.xml?1.12.0
theme-color#ffffff
revisit-after2 days
robotsindex,follow
authorSlough Borough Council
keywordsEmpty
descriptionSlough Borough council
dcterms:creatorJadu Support
dcterms:rightsHolderCopyright Slough Borough Council
dcterms:coverageSlough, Berkshire, England, United Kingdom, Europe
dcterms:identifierhttps://www.slough.gov.uk/
dcterms:publisherSlough Borough Council
dcterms:subjectEmpty
dcterms:descriptionSlough Borough council
dcterms:titleSlough Borough Council
dcterms:formattext/html
dcterms:languageen
dcterms:created2020-08-19
dcterms:modified2020-08-19
langen
og:titleSlough Borough Council – Slough Borough Council
og:site_nameSlough Borough Council
og:typewebsite
og:urlhttps://www.slough.gov.uk/
og:imagehttps://www.slough.gov.uk/site/dist/images/opengraph/opengraph.jpg?1.12.0
og:image:altSlough Borough Council
x-ua-compatibleie=edge
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 432 words on this page. Good pages should have about 800 words of useful content.
30.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/site/dist/images/site-logo.png?1.12.0Logo: Visit the Slough Borough Council home page
...ist/images/site-logo-reversed.svg?1.12.0Print Fallback Logo
/images/Homepage_image_resize_1.jpgPanoramic view of The Curve and St Ethelbert's Church, Slough.
...t/icons/services/png/question.png?1.12.0Icon: How to
...ices/svg/primaryDark/question.svg?1.12.0Icon fallback: How to
...st/icons/services/png/apply_3.png?1.12.0Icon: Apply
...vices/svg/primaryDark/apply_3.svg?1.12.0Icon fallback: Apply
...t/icons/services/png/report_1.png?1.12.0Icon: Report
...ices/svg/primaryDark/report_1.svg?1.12.0Icon fallback: Report
...dist/icons/services/png/pay_1.png?1.12.0Icon: Pay
...ervices/svg/primaryDark/pay_1.svg?1.12.0Icon fallback: Pay
...ices/png/people_communities_5.png?1.12.0Icon: Best Value Commissioners
...maryDark/people_communities_5.svg?1.12.0Icon fallback: Best Value Commissioners
...ervices/png/waste_recycling_5.png?1.12.0Icon: Bins, waste and recycling
...primaryDark/waste_recycling_5.svg?1.12.0Icon fallback: Bins, waste and recycling
...ervices/png/leisure_culture_6.png?1.12.0Icon: Libraries, culture and events
...primaryDark/leisure_culture_6.svg?1.12.0Icon fallback: Libraries, culture and events
...ices/png/people_communities_5.png?1.12.0Icon: Your council
...maryDark/people_communities_5.svg?1.12.0Icon fallback: Your council
...png/parking_transport_roads_4.png?1.12.0Icon: Parking, roads and travel
...ark/parking_transport_roads_4.svg?1.12.0Icon fallback: Parking, roads and travel
...vices/png/schools_education_1.png?1.12.0Icon: Schools , learning and skills
...imaryDark/schools_education_1.svg?1.12.0Icon fallback: Schools , learning and skills
...ns/services/png/council_tax_4.png?1.12.0Icon: Council tax
...svg/primaryDark/council_tax_4.svg?1.12.0Icon fallback: Council tax
.../icons/services/png/housing_7.png?1.12.0Icon: Housing
...ces/svg/primaryDark/housing_7.svg?1.12.0Icon fallback: Housing
...ist/icons/services/png/laptop.png?1.12.0Icon: Business and licensing
...rvices/svg/primaryDark/laptop.svg?1.12.0Icon fallback: Business and licensing
/images/Gas_canister_web.jpgGas canisters
/images/Housing_iStock_900592744.jpgHousing graphic
...ds_up_who___s_voting_tweet_card_2024.pngImage of hands in the air with caption Hands up who's voting
/images/Zipp_scooter.jpgA yellow Zipp scooter for hire
/images/Curve_1_.jpgThe Curve front
/images/Ditton_snip.jpgDitton Manor
/images/KIT_banner_for_web.jpgImage of Kit the caddy
/site/dist/images/site-logo.png?1.12.0Logo: Visit the Slough Borough Council home page
...ist/images/site-logo-reversed.svg?1.12.0Print Fallback Logo

Page structure

H1 heading
(Critically important)
Slough Borough Council - Home page
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Slough Borough Council - Home page
H2 How can we help you?
H2 Popular Services
H2 Two dozen gas canisters found in domestic waste
H2 Slough landlord fined for housing failures
H2 Parliamentary General Election called
H2 E-scooter special offer during Euros
H2 Refugee Week activities
H2 Carers in the spotlight at special event
H2 Weekly food waste collection trial launched
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 3 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.slough.gov.uk/Nofollow Anchor Skip to content
/translateSubdomain Translate this site
https://www.slough.gov.uk/Subdomain IMG-ALT Logo: Visit the Slough Borough Council home page
A-TITLE Slough Borough Council Home Page
https://www.slough.gov.uk/Anchor Search
/account/signinSubdomain Sign in / Register
https://www.slough.gov.uk/Anchor Council Services
/benefits-supportSubdomain Benefits and support
/bins-waste-recyclingSubdomain Bins, waste and recycling
/births-deaths-ceremoniesSubdomain Births, deaths and ceremonies
/business-licensingSubdomain Business and licensing
/children-young-people-familiesSubdomain Children, young people and families
/council-taxSubdomain Council Tax
/crime-safetySubdomain Crime and safety
/environmentSubdomain Environment
https://www.slough.gov.uk/housingSubdomain Housing
/leisure-wellbeing-healthSubdomain Leisure, health and wellbeing
/libraries-culture-eventsSubdomain Libraries, culture and events
/parking-roads-travelSubdomain Parking, roads and travel
/planning-building-controlSubdomain Planning and building control
/public-healthSubdomain Public Health
/schools-learning-skillsSubdomain Schools, learning and skills
/social-careSubdomain Social care
https://www.slough.gov.uk/councilSubdomain Your council
/voting-elections/2024-parliam...Subdomain Results in full
https://www.slough.gov.uk/howtoSubdomain How to
IMG-ALT Icon: How to
/household-waste-collection/ba...Subdomain Find your bank holiday bin dates
/consultations-petitions/consu...Subdomain Find a consultation
/costoflivingSubdomain Find cost of living support
https://www.slough.gov.uk/applyApply
IMG-ALT Icon: Apply
/council-jobsCouncil job
/housing/apply-council-homeSubdomain Council home
/school-admissions/apply-schoo...Subdomain School place
https://www.slough.gov.uk/reportReport
IMG-ALT Icon: Report
/household-waste-collection/re...Subdomain Missed bin collection
/xfp/form/152Subdomain Pothole in street
/bins-waste-recycling/fly-tippingSubdomain Fly-tipping
https://www.slough.gov.uk/payPay
IMG-ALT Icon: Pay
/council-tax/pay-council-taxSubdomain Council tax payments
/parking-permits/pay-parking-fineSubdomain Parking fine
/council/pay-council-invoiceSubdomain Council invoice
/commissionersSubdomain Best Value Commissioners
IMG-ALT Icon: Best Value Commissioners
/bins-waste-recyclingText duplicate Bins, waste and recycling
IMG-ALT Icon: Bins, waste and recycling
/libraries-culture-eventsText duplicate Libraries, culture and events
IMG-ALT Icon: Libraries, culture and events
https://www.slough.gov.uk/councilText duplicate Your council
IMG-ALT Icon: Your council
/parking-roads-travelText duplicate Parking, roads and travel
IMG-ALT Icon: Parking, roads and travel
/schools-learning-skillsSchools , learning and skills
IMG-ALT Icon: Schools , learning and skills
/council-taxCouncil tax
IMG-ALT Icon: Council tax
https://www.slough.gov.uk/housingText duplicate Housing
IMG-ALT Icon: Housing
/business-licensingText duplicate Business and licensing
IMG-ALT Icon: Business and licensing
/council-servicesAll council services
/news/article/394/two-dozen-ga...Subdomain Two dozen gas canisters found in domestic waste Gas canisters are still being put into domestic bins by residents, a practice which can cause an explosion if...
IMG-ALT Gas canisters
/news/article/393/slough-landl...Subdomain Slough landlord fined for housing failures A landlord must pay £24,000 for failing to comply with an Improvement Notice issued to him.
IMG-ALT Housing graphic
/news/article/388/parliamentar...Subdomain Parliamentary General Election called Slough Borough Council is putting plans in place to administer the Parliamentary General Election to elect an MP for th...
IMG-ALT Image of hands in the air with caption Hands up who's voting
/news/article/392/e-scooter-sp...Subdomain E-scooter special offer during Euros Users of Slough’s new e-scooter scheme can benefit from a special offer during the Euros football tournament. The e-scoo...
IMG-ALT A yellow Zipp scooter for hire
/news/article/391/refugee-week...Subdomain Refugee Week activities A host of activities are planned in Slough for Refugee Week (17-23 June), including a get together, exhibition, play, community forum...
IMG-ALT The Curve front
/news/article/390/carers-in-th...Subdomain Carers in the spotlight at special event Carers came together at an event at Ditton Manor, to have their efforts recognised and celebrated.
IMG-ALT Ditton Manor
/news/article/384/weekly-food-...Subdomain Weekly food waste collection trial launched A weekly food waste collection trial is being launched in five areas of the borough – bringing food waste collect...
IMG-ALT Image of Kit the caddy
/translationsSubdomain TranslationsTranslate pages on this site
https://www.facebook.com/sloug...External Subdomain Facebook
https://www.instagram.com/slou...External Subdomain Instagram
https://www.slough.gov.uk/sitemapSubdomain Sitemap
/accessibilitySubdomain Accessibility
https://www.slough.gov.uk/contactSubdomain Contact
/council/cookiesSubdomain Cookies
https://www.slough.gov.uk/privacySubdomain Privacy
/council-jobsSubdomain Jobs
https://www.slough.gov.uk/newsSubdomain News
http://www.jadu.net/External Subdomain Designed and powered by Jadu
A-TITLE Visit the Jadu website
https://www.slough.gov.uk/Subdomain Text duplicate IMG-ALT Logo: Visit the Slough Borough Council home page
A-TITLE Slough Borough Council Home Page
https://www.slough.gov.uk/Nofollow Anchor Back to top
A-TITLE Back to Top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.slough.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (44 kB).

HTTP Response Header

NameValue
dateFri, 05 Jul 2024 08:52:44 GMT
content-typetext/html; charset=UTF-8
content-length8675
serverWeb Server
cache-controlmax-age=0, must-revalidate, private
expiresFri, 05 Jul 2024 08:52:44 GMT
x-frame-optionsSAMEORIGIN
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' insite;
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 1,868 referring domains.
This page has 205,463 backlinks.
This page has backlinks from 832 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent:*
Disallow: /xfp/forms
Disallow: /xfp/form/

Similar sites

Search preview

www.slough.gov.uk
Slough Borough Council – Slough Borough Council
Slough Borough council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Slough93%Check
Slough Borough85%Check
Slough Borough Council83%Check
Council77%Check
Borough Council76%Check
Borough75%Check
Council Services59%Check
Council Tax58%Check
page54%Check
waste46%Check
Show more keywords and terms

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