Smartasset.com - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
79% 
Page structure
100% 
Link structure
56% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
107.80 kB
Words
1487
Media files
28
Number of links
196 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SmartAsset.com | Empowering You to Make Smart Financial Decisions
The page title should be shorter than 580 pixels. It is 633 pixels long. Optimize title
The domain is used in the page's title.
There are no duplicate words in the title
Meta description
(Critically important)
SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
The meta description is too long: 1042 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
msvalidate.015F4A4D2F3F55C1D9C26C73F9AB307CE2
viewportwidth=device-width, user-scalable=no
descriptionSmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
authorEmpty
sa-serversa42.adm
msapplication-confignone
sa:testEmpty
st:typeStatic
langen-us
twitter:cardsummary
fb:pages232167610154615
og:titleSmartAsset.com | Empowering You to Make Smart Financial Decisions
og:descriptionSmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more
og:site_nameSmartAsset
og:typeStatic
charsetUTF-8

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Page quality

Content
(Critically important)
There are 8 text duplicates on this page:
  • Duplicate 1: Our tools and guides take the mystery out of retirement planning by an...
  • Duplicate 2: Buying, owning or refinancing a home can be challenging. Our tools and...
  • Duplicate 3: Need help understanding your taxes? Our tools and articles are second-...
  • Duplicate 4: Choosing the right bank can help you save money and manage your financ...
This page contains 1487 words. That's ok.
27.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 15.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...tent/srcset/hero-img/hero-img-1440w.webpHero
...e/content/hero-icons/h-the-ny-times.webpThe New York Times
...omepage/content/hero-icons/h-forbes.webpForbs
.../homepage/content/hero-icons/h-twsj.webpThe Wall Street Journal
...omepage/content/home-icons/si-answer.svgicon
...omepage/content/home-icons/si-review.svgicon
...homepage/content/home-icons/si-speak.svgicon
.../homepage/content/grid/supporting-1.webpSupporting
.../homepage/content/grid/supporting-2.webpSupporting
.../homepage/content/grid/supporting-3.webpSupporting
.../homepage/content/grid/supporting-4.webpSupporting
.../homepage/content/slider/carousel-1.webpslide-img
.../homepage/content/slider/carousel-2.webpslide-img
.../homepage/content/slider/carousel-3.webpslide-img
.../homepage/content/slider/carousel-4.webpslide-img
.../homepage/content/slider/carousel-5.webpslide-img
.../homepage/content/slider/carousel-6.webpslide-img
...s/homepage/content/help-section/map.webpmap
...ge/content/home-icons/si-home-buying.svgicon
...age/content/home-icons/si-retirement.svgicon
...mepage/content/home-icons/si-banking.svgicon
...age/content/home-icons/si-retirement.svgicon
...ge/content/home-icons/si-home-buying.svgicon
...homepage/content/home-icons/si-taxes.svgicon
...mepage/content/home-icons/si-banking.svgicon
...rcset/fa-join-img/fa-join-img-1440w.webpJoin today
...s/images/homepage/content/join-icon.webpJoin Today Icon
...el_SmartAsset_TotalAudience_NEW_20180109No alt attribute provided

Page structure

H1 heading
(Critically important)
Financial Security Made Easier.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Financial Security Made Easier.
H2 Find a vetted fiduciary to help with your finances
H2 How Our Free Service Works
H2 Why SmartAsset?
H2 Get the help you need for your financial journey
H2 You can get matched for free!
H2 We are your one stop shop
H2 Are You a Financial Advisor?
H3 Start working with afinancial advisor today
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://smartasset.com/No Text
https://smartasset.com/mortgageMortgage
/mortgage/mortgage-calculatorMortgage Calculator
/mortgage/closing-costsClosing Costs Calculator
/mortgage/cost-of-living-calcu...Cost of Living Calculator
/mortgage/how-much-house-can-i...How Much House Can I Afford?
/mortgage/rocket-mortgage-reviewRocket Mortgage Review
/mortgage/better-mortgage-reviewBetter Mortgage Review
/mortgage/AmeriSave-Mortgage-R...AmeriSave Mortgage Review
/mortgage/lender-reviewsMore Lender Reviews
/mortgage/mortgage-ratesMortgage Rates
/mortgage/30-yr-fixed-mortgage...30-Year Mortgage Rates
/mortgage/15-yr-fixed-mortgage...15-Year Mortgage Rates
/mortgage/7-1-arm-mortgage-rates7/1 Arm Mortgage Rates
/mortgage/5-1-arm-mortgage-rates5/1 Arm Mortgage Rates
/mortgage/3-1-arm-mortgage-rates3/1 Arm Mortgage Rates
https://smartasset.com/mortgageHome Buying Guide
/mortgage/veterans-home-buying...Veteran Home Buying Guide
/mortgage/how-much-you-should-...How Much You Should Charge for Rent
/mortgage/mistakes-to-avoid-wh...Avoid These Early Mortgage Payoff Mistakes
/mortgage/buying-landHow to Buy Land
/mortgage/what-are-the-rules-f...Down Payment Gifts
https://smartasset.com/taxesTaxes
/taxes/paycheck-calculatorPaycheck Calculator
/taxes/income-taxesIncome Tax Calculator
/taxes/property-taxesProperty Tax Calculator
/taxes/tax-return-calculatorTax Return Calculator
/retirement/retirement-taxesRetirement Taxes Calculator
https://smartasset.com/taxesTax Guide
/taxes/best-free-tax-softwareBest Free Tax Software
/taxes/hr-block-reviewH&R Block Review
/taxes/jackson-hewitt-reviewJackson Hewitt Review
/taxes/freetaxusa-reviewFreeTaxUsa Review
/taxes/current-federal-income-...Federal Income Tax Brackets
/taxes/a-guide-to-filling-out-...How to Fill Out W-4
/taxes/state-capital-gains-taxState Capital Gains Taxes
/estate-planning/gift-tax-expl...Gift Tax Explained
/taxes/standard-deductionYour Standard Deduction
/taxes/tax-allowancesTax Allowances
https://smartasset.com/retirementRetirement
/retirement/retirement-calculatorRetirement Calculator
/retirement/401k-calculator401(k) Calculator
/retirement/social-security-ca...Social Security Calculator
/retirement/calculate-rmdRMD Calculator
https://smartasset.com/retirementRetirement Guide
/financial-advisorFinancial Advisor Guide
/estate-planningEstate Planning Guide
/retirement/rmd-tableRMD Table
/retirement/how-to-calculate-rmdHow to Calculate Your RMD
/retirement/how-to-withdraw-fr...401(k) Withdrawal
/retirement/401k-55-ruleThe Rule of 55
/retirement/how-much-should-yo...401(k) Contribution Advice
/financial-advisorFinancial Advisors
/financial-advisor/us-top-fina...Top Financial Advisors
/financial-advisor/houston-tx-...Financial Advisors in Houston, TX
/financial-advisor/charlotte-n...Financial Advisors in Charlotte, NC
/financial-advisor/atlanta-ga-...Financial Advisors in Atlanta, GA
/financial-advisor/new-york-ny...Financial Advisors in New York, NY
/financial-advisor/financial-a...Top Financial Advisory Firms
/financial-advisor/fisher-inve...Fisher Investments Review
/financial-advisor/merrill-lyn...Merrill Lynch Review
/financial-advisorWorking with a Financial Advisor Guide
/advisor-resources/guide-to-fi...Guide to Financial Advisor Business Plans
/advisor-resources/client-acqu...Client Acquisition Strategies
/advisor-resources/financial-a...Client Retention Strategies
/advisor-resources/cold-callin...Cold Calling Scripts for Financial Advisors
/advisor-resources/financial-a...Marketing Tips
https://get.smartasset.com/adv...External Subdomain About SmartAsset AMP
/advisor-resourcesMore Resources for Advisors
/retirement/financial-advisorHow to Choose a Financial Advisor
/financial-advisor/is-it-worth...Are Financial Advisors Worth it?
/financial-advisor/what-is-con...What Is Conservatorship?
/financial-advisor/family-trustFamily Trusts
/financial-advisor/cfa-vs-cfpCFA vs. CFP
/financial-advisor/financial-p...Best Financial Planning Software
/financial-advisor/wealth-mana...Wealth Managers vs. Financial Advisors
/financial-advisor/financial-a...Financial Advisor Cost
/checking-accountBanking
/checking-account/savings-calc...Savings Calculator
/checking-account/cd-calculatorCD Calculator
/checking-account/savings-acco...Compare Savings Accounts
/checking-account/checking-acc...Compare Checking Accounts
/checking-account/cd-rate-comp...Compare CD Rates
/checking-account/money-market...Compare Money Market Accounts
/checking-accountChecking & Savings Guide
/checking-account/best-savings...Best Savings Accounts
/checking-account/best-money-m...Best Money Market Accounts
/checking-account/best-cd-ratesBest CD Rates
/checking-account/best-checkin...Best Checking Accounts
/checking-account/ally-banking...Ally Bank Review
/checking-account/capital-one-...Capital One Review
/checking-account/USAA-banking...USAA Review
/checking-account/bask-bank-re...Bask Bank Review
/credit-cards/find-my-cardWhat Is the Best Credit Card for You?
/personal-loans/personal-loan-...Personal Loan Calculator
/student-loans/student-loan-ca...Student Loan Calculator
/mortgage/budget-calculatorBudget Calculator
/checking-account/how-much-cas...Withdrawal Limits
/checking-account/how-to-get-a...How to Get a Bank Statement
/checking-account/how-much-is-...FDIC Insurance
https://smartasset.com/investingInvesting
/investing/investment-calculatorInvestment Calculator
/investing/capital-gains-tax-c...Capital Gains Tax Calculator
/investing/inflation-calculatorInflation Calculator
/investing/asset-allocation-ca...Asset Allocation Calculator
https://smartasset.com/investingInvesting Guide
/investing/online-brokerage-ac...Brokerage Accounts
/financial-advisor/what-is-fid...What is a Fiduciary?
/investing/how-to-invest-100kHow to Invest $100k
/investing/what-is-a-good-pe-r...What's a Good P/E Ratio?
/investing/types-of-investmentTypes of Investments
/investing/tax-free-investmentsTax Free Investments
https://smartasset.com/blogSmartReads
https://get.smartasset.com/adv...External Subdomain SmartAsset AMP
https://smartasset.com/aboutAbout
https://smartasset.com/pressPress
https://smartasset.com/termsTerms of Service
https://smartasset.com/privacyPrivacy Policy
/credit-cards/best-credit-cardsBest Credit Cards
/credit-cardsCredit Cards Guide
/credit-cards/find-my-cardWhat is the Best Credit Card for You?
/life-insurance/how-much-life-...How Much Life Insurance Do I Need?
/life-insurance/life-insurance...Life Insurance Quotes
/life-insuranceLife Insurance Guide
/refinance/refinance-calculatorRefinance Calculator
/refinance/refinance-mortgage-...Compare Refinance Rates
https://smartasset.com/refinanceRefinance Guide
/personal-loans/personal-loan-...Text duplicate Personal Loan Calculator
/personal-loans/personal-loan-...Personal Loan Rates
/personal-loansPersonal Loans Guide
/student-loans/student-loan-ca...Text duplicate Student Loan Calculator
/student-loans/student-loan-re...Student Loan Refinance Rates
/student-loansStudent Loans Guide
https://smartasset.com/searchNo Text
https://get.smartasset.com/adv...External Subdomain I'm an Advisor
/retirement/find-a-financial-p...Find an Advisor
/retirement/find-a-financial-p...Take Retirement Quiz
/retirement/find-a-financial-p...Get Started
/financial-advisor/do-i-need-a...Do you need a financial advisor? Read More
IMG-ALT slide-img
/financial-advisor/what-is-fid...Understanding an advisor’s fiduciary duty Read More
IMG-ALT slide-img
/financial-advisor/financial-a...What you’ll pay for a financial advisor Read More
IMG-ALT slide-img
/financial-advisor/top-10-fina...A guide to advisor certifications Read More
IMG-ALT slide-img
/financial-advisor/what-do-fin...What services does an advisor provide? Read More
IMG-ALT slide-img
/financial-advisor/questions-t...Questions to ask a financial advisor Read More
IMG-ALT slide-img
/retirement/find-a-financial-p...Start the Process
/mortgage/mortgage-ratesSee Rates
/investing/online-brokerage-ac...Try Now
/checking-account/savings-acco...See Accounts
https://smartasset.com/Anchor Retirement Our tools and guides take the mystery out of retirement planning by answering some of the most commonly asked questions in a simple and approachab...
IMG-ALT icon
/retirement/401k-calculatorText duplicate 401(k) Calculator
/retirement/retirement-calculatorText duplicate Retirement Calculator
/retirement/social-security-ca...Text duplicate Social Security Calculator
/retirement/retirement-taxesRetirement Tax Calculator
/retirement/financial-advisorFind a Financial Advisor Near You
/financial-advisor/what-is-fid...Text duplicate What is a Fiduciary?
/retirement/retirement-advisorWorking With a Retirement Advisor
/retirement/average-retirement...Average Retirement Savings: Are You On Track?
/retirement/Text duplicate Retirement Guide
/financial-advisor/Text duplicate Financial Advisor Guide
https://smartasset.com/Anchor Home Buying & Refinance Buying, owning or refinancing a home can be challenging. Our tools and guides help simplify the process, making it easier for you to ...
IMG-ALT icon
/mortgage/mortgage-calculatorText duplicate Mortgage Calculator
/mortgage/how-much-house-can-i...How Much House You Can Afford Calculator
/mortgage/rent-vs-buyRent vs Buy
/refinance/refinance-calculatorMortgage Refinance Calculator
/mortgage/closing-costsText duplicate Closing Costs Calculator
/mortgage/30-yr-fixed-mortgage...Current 30-Year Mortgage Rates
/mortgage/lender-reviewsMortgage Lender Reviews
https://smartasset.com/mortgage/Text duplicate Home Buying Guide
https://smartasset.com/Anchor Taxes Need help understanding your taxes? Our tools and articles are second-to-none and will help you find the tax information you need.
IMG-ALT icon
/taxes/income-taxesText duplicate Income Tax Calculator
/taxes/tax-return-calculatorText duplicate Tax Return Calculator
/taxes/property-taxesText duplicate Property Tax Calculator
/taxes/paycheck-calculatorText duplicate Paycheck Calculator
/taxes/best-tax-softwareBest Tax Software
/taxes/a-guide-to-filling-out-...How to fill out a W-4
/taxes/all-about-child-tax-cre...Child Tax Credits 2021
https://smartasset.com/taxes/Text duplicate Tax Guide
https://smartasset.com/Anchor Banking Choosing the right bank can help you save money and manage your finances. Our tools and guides will help you decide which bank best meets your needs.
IMG-ALT icon
/checking-account/best-savings...Text duplicate Best Savings Accounts
/checking-account/best-money-m...Text duplicate Best Money Market Accounts
/checking-account/best-checkin...Text duplicate Best Checking Accounts
/checking-account/best-cd-ratesText duplicate Best CD Rates
/checking-account/savings-calc...Text duplicate Savings Calculator
/checking-account/synchrony-ba...Synchrony Banking Review
/checking-account/capital-one-...Text duplicate Capital One Review
/checking-account/Banking Guide
/checking-account/bank-reviewsCheck Bank Reviews
/checking-account/cd-rate-comp...Check CD Rates
https://get.smartasset.com/adv...External Subdomain Schedule Your Demo
https://smartasset.com/aboutContact
https://smartasset.com/careersCareers
https://smartasset.com/searchSearch
https://smartasset.com/aboutText duplicate About
https://smartasset.com/blogText duplicate SmartReads
https://smartasset.com/captivateCaptivate
https://get.smartasset.com/adv...External Subdomain Text duplicate SmartAsset AMP
https://smartasset.com/pressText duplicate Press
https://smartadvisormatch.com/New window External SmartAdvisorMatch
https://www.facebook.com/smart...External Subdomain Like on Facebook
https://twitter.com/smartassetExternal Follow on Twitter
https://smartasset.com/termsText duplicate Terms of Service
https://smartasset.com/privacyText duplicate Privacy Policy
http://optout.aboutads.info/New window Nofollow External Subdomain AdChoices
https://smartasset.com/glb-noticeGLB Notice
https://smartasset.com/privacyOnline Tracking Opt-Out Guide

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://smartasset.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (108 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
content-length32642
dateTue, 11 Jun 2024 14:33:05 GMT
content-encodinggzip
set-cookie104 Characters
cache-controlno-cache
x-cacheMiss from cloudfront
via1.1 7831c78db9d585e32d354900cc00dca6.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P4
x-amz-cf-idkG_jIDr-MrThvlo8S8zDjv3ax_kd7dYUlNdgDNBhsllTFzinW_CnyQ==
strict-transport-securitymax-age=63072000; includeSubDomains; preload
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 27,832 referring domains.
This page has 3,665,954 backlinks.
This page has backlinks from 15,216 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 6838 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Sitemap: https://smartasset.com/sitemap_index.xml
Sitemap: https://smartasset.com/sitemap.xml
Disallow: /_next/data/
Disallow: /admin
Disallow: /adverts
Disallow: /ajax
Disallow: /api
Disallow: /captivate
Disallow: /disclosures/fee-structure/
Disallow: /embed
Disallow: /external
Disallow: /files/admin/
Disallow: /files/adverts/
Disallow: /files/blank.html
Disallow: /files/captivate/
Disallow: /files/data/
Disallow: /files/index.html
Disallow: /files/infographic/
Disallow: /files/mailchimp/
Disallow: /files/marketwatchrss.xml
Disallow: /files/sheet/
Disallow: /files/test/
Disallow: /files/tmp/
Disallow: /files/tools/
Disallow: /files/widgets/
Disallow: /retirement/advisor-preview
Disallow: /retirement/financial-advisor/start
Disallow: /retirement/find-a-financial-planner
Disallow: /search

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smartasset.com
SmartAsset.com | Empowering You to Make Smart Financial Decisions
SmartAsset's free and interactive tools help you make smarter decisions on home buying, refinance, retirement, life insurance, taxes, investing, personal loans, and more

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
SmartAsset75%Check
Financial67%Check
make smart financial decisions62%Check
make58%Check
Financial Advisor57%Check
help56%Check
SmartAsset AMP55%Check
Free54%Check
decisions53%Check
Tax Free52%Check
Show more keywords and terms

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