Smartpension.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
50% 
Link structure
55% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.97 s
File size
41.00 kB
Words
438
Media files
22
Number of links
80 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Smart Pension – workplace pensions and automatic enrolment
The length of the page title is perfect. (560 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
The length of the meta description is perfect. (914 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.smartpension.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionWe make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
viewportwidth=device-width, initial-scale=1.0, viewport-fit=cover
google-site-verificationup96X7v7_83EvonKkXHpj4TvGYye1CpKflkBUMMaGpA
langen
twitter:cardsummary_large_image
twitter:titleSmart Pension – workplace pensions and automatic enrolment
twitter:descriptionWe make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
twitter:imagehttps://assets-global.website-files.com/5ce68aba5375cabb8f952335/5d8a243dcd466e77cc8dc3b6_Z-V12-Social-GeneralTile.png
og:titleSmart Pension – workplace pensions and automatic enrolment
og:descriptionWe make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.
og:imagehttps://assets-global.website-files.com/5ce68aba5375cabb8f952335/5d8a243dcd466e77cc8dc3b6_Z-V12-Social-GeneralTile.png
og:typewebsite
og:site_nameSmart
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 438 words on this page. Good pages should have about 800 words of useful content.
29.2% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.22 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...a88db4d529a1e01dfbf_Logo:SP:Negative.svgSmart Pension
...fa93b6bd1dc5ce4_nav-level0-hamburger.pngNo alt attribute provided
...a88db4d529a1e01dfbf_Logo:SP:Negative.svgSmart Pension
...bc49b80f4_Brand-tablet-logo-negative.svgSmart
...b5495c02064ce324282_nav-level0-close.pngClose
...9bcaaa0_np_chevron-up_1245239_FFFFFF.svgNo alt attribute provided
...9bcaaa0_np_chevron-up_1245239_FFFFFF.svgNo alt attribute provided
...9bcaaa0_np_chevron-up_1245239_FFFFFF.svgNo alt attribute provided
...6d7f26129695e0c419c5_Welcome message.pngNo alt attribute provided
...3132257b7ae8fc_Smart Contributions 1.gifNo alt attribute provided
...a07cfd74d3_laptop reviews trustpilot.pngNo alt attribute provided
...336d5bf3b20e6fb2_padded X logo 150px.svgSmart Pension X
...5c7667e029bdb4_SOCIAL_ICONS-facebook.svgSmart Pension Facebook
...5c767ddc29bdb2_SOCIAL_ICONS-linkedin.svgSmart Pension LinkedIn
...65c765f0729bdb3_SOCIAL_ICONS-youtube.svgSmart Pension YouTube
...bcc5d5_SGS_ISO_27001_round_TBL white.pngSmart Pension YouTube
...bbe034745509b_Logo_Partners_BARCLAYS.svgBarclays
...bbe10f445509a_Logo_Partners_JPMorgan.svgJ.P. Morgan
...9bbe2afc455099_Logo_Partners_HSBC_UK.svgHSBC
...9f51aa_Logos-Partners-NATIXIS--White.svgHSBC
..._Partners_LegalAndGeneral--LeftAlign.svgLegal & General
...8a5b7f9cbc75c_np_tick_2103592_000000.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Workplace pensions –
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Workplace pensions –
H1 fast, secure and trusted
H1 Workplace pensions - fast, secure and trusted
H2 Institutions
H2 A digital-first pension
H2 Sustainability
H2 Governance
H2 Search the site
H2 Follow us:
H4 Members
H4 Employers
H4 Advisers
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
There are 25 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.smartpension.co.uk/IMG-ALT Smart Pension
/newsNews and guides
/about-usAbout us
/contact-usContact us
http://support.autoenrolment.c...New window External Subdomain Help
/sign-inSign in
/sign-upSign up
https://www.smartpension.co.uk/Text duplicate IMG-ALT Smart Pension
https://www.smartpension.co.uk/IMG-ALT Smart
https://www.smartpension.co.uk/Home
/membersOverview
/members/get-startedGet started
/members/build-pensionBuild your pension
/members/approaching-retirementApproaching retirement
/members/taking-pensionTaking your pension
/employersText duplicate Overview
/employers/new-schemeNew scheme
/employers/switch-schemeSwitch scheme
/employers/existing-employerExisting employer
/advisersText duplicate Overview
/advisers/payroll-servicesPayroll services
/advisers/financial-advisersFinancial advisers
/institutionsInstitutions
/newsText duplicate News and guides
/about-usText duplicate About us
/governanceGovernance
/contact-usText duplicate Contact us
http://support.autoenrolment.c...New window External Subdomain Text duplicate Help
/sign-inText duplicate Sign in
/sign-upText duplicate Sign up
/membersMembers
/employersEmployers
/advisersAdvisers
/institutionsText duplicate Institutions
/membersMembers Learn more about Smart Pension. Sign in to get real-time valuations and manage your savings.
/employersEmployers Set up a workplace pension or switch your current pension provider. Smart Pension helps you with auto enrolment. Learn more
/advisersAdvisers Smart Pension is the ideal platform for EBCs, IFAs, accountants, and payroll providers. Learn more
/institutionsFind out more
/digital-first-pensionLearn more
/digital-first-pensionNo Text
/sustainabilityNo Text
/sustainabilityText duplicate Learn more
/governanceText duplicate Learn more
/governanceNew window No Text
/membersText duplicate Members
/members/get-startedText duplicate Get started
/members/build-pensionText duplicate Build your pension
/members/approaching-retirementPlan for retirement
/members/taking-pensionText duplicate Taking your pension
/employersText duplicate Employers
/employersText duplicate Overview
/employers/new-schemeText duplicate New scheme
/employers/switch-schemeText duplicate Switch scheme
/employers/existing-employerText duplicate Existing employer
/payroll-integrationPayroll integration
/advisersText duplicate Advisers
/advisersText duplicate Overview
/advisers/payroll-servicesText duplicate Payroll services
/advisers/financial-advisersText duplicate Financial advisers
/payroll-integrationText duplicate Payroll integration
/payroll-integration/middlewareNo Text
/institutionsText duplicate Institutions
/institutionsWorking with Smart
/about-usText duplicate About us
/about-us/meet-the-teamOur team
/digital-first-pensionDigital-first pension
/sustainabilitySustainability
/sustainability/our-investmentsOur investments
/reviewsReviews
/governanceText duplicate Governance
/governance/scheme-governanceScheme governance
/governance/trusteesTrustees
/governance/scheme-informationScheme information
/newsText duplicate News and guides
/news?news-and-media-category=...Member articles
/news?news-and-media-category=...News articles
/news?news-and-media-category=...Press releases
/contact-usText duplicate Contact us
/contact-usGet in touch
http://support.autoenrolment.c...New window External Subdomain Help centre
https://support.autoenrolment....New window External Subdomain Complaints
/avatarSpeak to SAVA
https://twitter.com/smartpensi...External IMG-ALT Smart Pension X
https://www.facebook.com/smart...External Subdomain IMG-ALT Smart Pension Facebook
https://www.linkedin.com/compa...External Subdomain IMG-ALT Smart Pension LinkedIn
https://www.youtube.com/c/Smar...External Subdomain IMG-ALT Smart Pension YouTube
https://assets-global.website-...New window Nofollow External Subdomain Text duplicate IMG-ALT Smart Pension YouTube
https://www.trustpilot.com/rev...New window External Subdomain Trustpilot
https://www.barclays.co.uk/New window External Subdomain IMG-ALT Barclays
https://www.jpmorgan.com/GB/en...New window External Subdomain IMG-ALT J.P. Morgan
https://www.hsbc.co.uk/New window External Subdomain IMG-ALT HSBC
https://www.natixis.com/New window External Subdomain Text duplicate IMG-ALT HSBC
https://www.legalandgeneral.com/New window External Subdomain IMG-ALT Legal & General
https://www.smart.co/footer/te...External Subdomain Terms and conditions
/cookie-policyCookies
https://www.smart.co/footer/pr...External Subdomain Privacy policy
https://www.smart.co/footer/ac...External Subdomain Accessibility
https://www.smart.co/footer/mo...External Subdomain Modern Slavery
https://assets.website-files.c...New window External Subdomain Climate policy
https://developers.autoenrolme...New window External Subdomain Developer hub
https://smartpension.co.uk/UK
https://www.smart.co/External Subdomain Global
https://www.smartretire.com/External Subdomain USA
https://www.smart.co/footer/co...External Subdomain can be found here
A-TITLE Cookie Information
https://www.smart.co/footer/pr...External Subdomain our privacy policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.smartpension.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.97 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (41 kB).

HTTP Response Header

NameValue
dateFri, 26 Apr 2024 05:32:02 GMT
content-typetext/html
content-length11199
x-frame-optionsSAMEORIGIN
content-security-policyframe-ancestors 'self'
x-lambda-id95efe59d-7dec-40eb-9f82-8a884af6519b
content-encodinggzip
accept-rangesbytes
age0
x-served-bycache-dub4334-DUB
x-cacheMISS
x-cache-hits0
x-timerS1714109522.408269,VS0,VE555
varyx-wf-forwarded-proto, Accept-Encoding
x-cluster-nameeu-west-1-prod-hosting-red
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 371 referring domains.
This page has 1,697 backlinks.
This page has backlinks from 309 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 44 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /search
Disallow: /awards/
Disallow: /media/
Disallow: /p/

Sitemap: https://www.smartpension.co.uk/sitemap.xml

Sitemap: https://www.smartpension.co.uk/sitemap.xml

Similar sites

Search preview

www.smartpension.co.uk
Smart Pension – workplace pensions and automatic enrolment
We make pensions easier for everyone, everywhere. Our pension offering helps businesses of any size, from auto enrolment to workplace pensions.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
pension91%Check
pensions79%Check
Smart Pension workplace pensions79%Check
Smart Pension78%Check
Workplace pensions78%Check
Workplace77%Check
digital-first pension66%Check
pension savings64%Check
Pension Limited64%Check
Smart Pension Limited63%Check
Show more keywords and terms

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