Starlight.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
49% 
Page structure
100% 
Link structure
95% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.63 s
File size
103.80 kB
Words
432
Media files
14
Number of links
45 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Starlight Children's Foundation
The length of the page title is perfect. (277 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Starlight is the national children's charity that exists to champion the importance of play and defend every seriously ill child's right to it.
The length of the meta description is perfect. (822 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.starlight.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
facebook-domain-verificationh1q5a2k2y59uuymjx07pjq1l19npbb
msapplication-TileColor#ffffff
theme-color#ffffff
generatorSEOmatic
descriptionStarlight is the national children's charity that exists to champion the importance of play and defend every seriously ill child's right to it.
referrerno-referrer-when-downgrade
robotsall
langen
twitter:cardsummary_large_image
twitter:creator@
twitter:titleStarlight Children's Foundation
twitter:descriptionStarlight is the national children's charity that exists to champion the importance of play and defend every seriously ill child's right to it.
twitter:imagehttps://www.starlight.org.uk/assets/images/_800x418_crop_center-center_82_none/gaildarshil.jpg?mtime=1729168408
twitter:image:width800
twitter:image:height418
og:localeen_US
og:site_nameStarlight
og:typewebsite
og:urlhttps://www.starlight.org.uk/
og:titleStarlight Children's Foundation
og:descriptionStarlight is the national children's charity that exists to champion the importance of play and defend every seriously ill child's right to it.
og:imagehttps://www.starlight.org.uk/assets/images/_1200x630_crop_center-center_82_none/gaildarshil.jpg?mtime=1729168408
og:image:width1200
og:image:height630
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 432 words on this page. Good pages should have about 800 words of useful content.
There are 6 text duplicates on this page:
  • Duplicate 1: could help children of all ages and abilities benefit from a Sensory U...
  • Duplicate 2: could provide a seriously ill child with time from a Health Play Speci...
  • Duplicate 3: could help provide a refill of toys for a Baby Box. This box has been ...
34.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
Will you protect play?
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Will you protect play?
H2 Donate to Starlight
H2 Latest news
H2 Subscribe to our newsletter
H3 Health Play Services
H3 Our impact
H3 How you can help
H3 Purchase from our Playstore
H3 Health Play Awards 2024: Runner up awards
H3 Mentor of the Year 2024: Florence Donovan
H3 Health Play Specialist of the Year 2024: Eloise Lawrence
H3 How We Help
H3 How We Work
H3 Get Involved
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.starlight.org.uk/Anchor Skip to main content
https://www.starlight.org.uk/Starlight
https://support.starlight.org....External Subdomain Donate
https://support.starlight.org....External Subdomain Text duplicate Donate
/about-usSubdomain About Starlight
/about-us/meet-the-teamSubdomain Meet the team
/meet-the-trusteesSubdomain Meet the trustees
/about-us/ambassadorsSubdomain Starlight ambassadors
/about-us/careersSubdomain Careers
/about-us/contact-usSubdomain Contact us
/how-we-helpSubdomain How we help
/how-we-help/health-play-servicesSubdomain For professionals
/how-we-help/family-hubSubdomain For families
/our-impactSubdomain Our impact
/our-impact/policySubdomain Policy
/our-impact/researchSubdomain Research
/how-you-can-helpSubdomain How you can help
/how-you-can-help/take-on-a-ch...Subdomain Take on a challenge
/how-you-can-help/special-eventsSubdomain Special events
/philanthropySubdomain Philanthropy
/corporate-partnershipsSubdomain Corporate partnerships
/how-you-can-help/in-celebrationSubdomain Celebration
/how-you-can-help/in-memorySubdomain In memory
https://www.starlight.org.uk/newsSubdomain News
https://playstore.starlight.or...New window External Subdomain Shop The Playstore
https://support.starlight.org....External Subdomain Donate £5
/how-we-help/health-play-servicesSubdomain Health Play Services Resources and ideas for health professionals.
/our-impactSubdomain Our impact Exploring ways to ensure play is protected and provided for.
/how-you-can-helpSubdomain How you can help However you want to fundraise, we're here to help you.
https://playstore.starlight.or...External Subdomain Purchase from our Playstore Bring the gift of play to seriously ill children.
/health-play-awards-2024-runne...Subdomain Hospital Services
/health-play-awards-2024-runne...Subdomain Health Play Awards 2024: Runner up awards
/mentor-of-the-year-2024-flore...Subdomain Text duplicate Hospital Services
/mentor-of-the-year-2024-flore...Subdomain Mentor of the Year 2024: Florence Donovan
/health-play-specialist-of-the...Subdomain Text duplicate Hospital Services
/health-play-specialist-of-the...Subdomain Health Play Specialist of the Year 2024: Eloise Lawrence
/privacy-policyNew window Nofollow the privacy policy
/how-we-help/health-play-servicesSubdomain Text duplicate For professionals
/how-we-help/family-hubSubdomain For Families
/our-impactSubdomain Our Impact
/about-usSubdomain About us
/annual-reportsSubdomain Annual Reports
https://www.starlight.org.uk/newsSubdomain Text duplicate News
/about-us/careersSubdomain Text duplicate Careers
https://support.starlight.org....External Subdomain Text duplicate Donate
/how-you-can-help-old/fundraisingSubdomain Fundraise
/how-you-can-help/company-supportSubdomain Our partnerships
/about-us/contact-usSubdomain Text duplicate Contact us
/assets/documents/Starlight-Sa...New window Safeguarding Policy
https://www.facebook.com/Starl...External Subdomain Facebook
https://twitter.com/starlight_UKExternal Twitter
https://www.instagram.com/star...External Subdomain Instagram
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/user/S...External Subdomain YouTube
https://www.oscr.org.uk/about-...New window External Subdomain Registered charity 296058 (England & Wales) SC 047600 (Scotland)
/privacy-policySubdomain Privacy Policy
/terms-and-conditionsSubdomain Terms and Conditions

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.starlight.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.63 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

NameValue
dateFri, 08 Nov 2024 22:55:35 GMT
content-typetext/html; charset=UTF-8
set-cookie67 Characters
x-powered-byCraft CMS
expires0
pragmano-cache
cache-controlno-cache, no-store, must-revalidate
x-robots-tagall
link<https://www.starlight.org.uk>; rel='canonical'
referrer-policyno-referrer-when-downgrade
varyAccept-Encoding,User-Agent
x-turbo-charged-byLiteSpeed
cf-cache-statusBYPASS
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=0GFEHnncbRyRGEN0TGnzwEypAzr%2FTkDc4lQyCVdCcrLQCu1ddP73d9fQ6%2BagCUxbujCM7hjm8AE2zDH%2B9y2RY72jKH6jxyadyWVGVtCbPQBO0%2FdwJNFjbqcHB92PbPQxjTL4S4Hq"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0,"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray8df926c7188f911f-FRA
content-encodinggzip
server-timingcfL4;desc="?proto=TCP&rtt=9262&sent=8&recv=11&lost=0&retrans=0&sent_bytes=3422&recv_bytes=945&delivery_rate=744090&cwnd=82&unsent_bytes=0&cid=33b628d07091c5b6&ts=470&x=0"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 505 referring domains.
This page has 202,209 backlinks.
This page has backlinks from 382 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# robots.txt for https://www.starlight.org.uk/

sitemap: https://www.starlight.org.uk/sitemaps-1-sitemap.xml

# live - don't allow web crawlers to index cpresources/ or vendor/

User-agent: *
Disallow: /cpresources/
Disallow: /vendor/
Disallow: /.env
Disallow: /cache/

Search preview

www.starlight.org.uk
Starlight Children's Foundation
Starlight is the national children's charity that exists to champion the importance of play and defend every seriously ill child's right to it.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Starlight75%Check
play65%Check
children58%Check
Health Play54%Check
protect50%Check
Health Play Specialist48%Check
Starlight Children's Foundation47%Check
seriously46%Check
Foundation46%Check
charity46%Check

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