Stats.govt.nz - SEO Checker

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Overview of the SEO Check
Meta information
69% 
Page quality
52% 
Page structure
58% 
Link structure
0% 
Server
95% 
External factors
100% 
SEO Score
Response time
3.13 s
File size
98.80 kB
Words
0
Media files
0
Number of links
0 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Stats NZ
The page title is too short. (150 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Stats NZ is New Zealand's official data agency. We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand.
The meta description is too long: 1184 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language defined in HTML: en-nz
Server location: United States of America
The following language is defined by HTML: en-nz
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorSilverstripe CMS 4.13
descriptionStats NZ is New Zealand's official data agency. We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand.
viewportwidth=device-width, initial-scale=1, user-scalable=0, maximum-scale=1, minimum-scale=1
theme-color#ffffff
langen-nz
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8
charsetutf-8

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Page quality

Content
(Critically important)
There are only 0 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, user-scalable=0, maximum-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Baselink: https://stats.govt.nz/
This page seems to be an entry page, because only very few links were found.
There are no external links on this page.

Found links on this page

No internal links were found.

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://stats.govt.nz/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.13 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (99 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 15 Oct 2024 18:04:17 GMT
content-typetext/html; charset=utf-8
x-frame-optionsSAMEORIGIN
content-security-policybase-uri 'self';connect-src 'self' https://adservice.google.com https://www.google.com https://*.doubleclick.net https://www.google-analytics.com https://*.appcues.com https://*.appcues.net wss://*.appcues.net wss://*.appcues.com statsnzprod.azure-api.net https://*.googletagmanager.com https://*.google-analytics.com https://*.analytics.google.com https://analytics.google.com https://www.google.co.nz https://www.google.com.au https://www.google.com.vn *.hotjar.com *.hotjar.io wss://*.hotjar.com *.livechatinc.com https://app.optimalworkshop.com performance.typekit.net;default-src 'self';form-action 'self' export.highcharts.com govt.us9.list-manage.com;img-src 'self' https: https://www.googletagmanager.com https://ssl.gstatic.com https://www.gstatic.com https://www.google-analytics.com https://googleads.g.doubleclick.net https://www.google.com *.ytimg.com https://*.appcues.com https://*.appcues.net res.cloudinary.com cdn.jsdelivr.net https://*.googletagmanager.com https://*.google-analytics.com *.hotjar.com *.hotjar.io *.livechatinc.com shielded.co.nz staticcdn.co.nz p.typekit.net;media-src 'self' *.livechatinc.com;object-src 'self' *.livechatinc.com;font-src 'self' https://fonts.gstatic.com data: use.fontawesome.com *.hotjar.com *.hotjar.io staticcdn.co.nz data://* use.typekit.net;upgrade-insecure-requests;frame-src https://*.doubleclick.net https://stats.g.doubleclick.net https://www.googletagmanager.com https://bid.g.doubleclick.net player.vimeo.com *.youtube.com 'self' https://*.appcues.com *.hotjar.com *.hotjar.io *.livechatinc.com staticcdn.co.nz helpline.homecaremedical.co.nz *.office.com *.shinyapps.io statsnz.maps.arcgis.com statsmaps.cloud.eaglegis.co.nz;script-src https://www.googletagmanager.com 'unsafe-eval' https://tagmanager.google.com https://www.google-analytics.com https://ssl.google-analytics.com https://www.googleadservices.com https://www.google.com https://googleads.g.doubleclick.net player.vimeo.com www.youtube.com s.ytimg.com 'self' https://*.appcues.com https://*.appcues.net https://*.googletagmanager.com *.hotjar.com *.hotjar.io 'unsafe-inline' *.livechatinc.com s3.amazonaws.com staticcdn.co.nz helpline.homecaremedical.co.nz use.typekit.net cdnjs.cloudflare.com;style-src https://tagmanager.google.com https://fonts.googleapis.com 'self' https://*.appcues.com https://*.appcues.net https://fonts.google.com 'unsafe-inline' stackpath.bootstrapcdn.com use.fontawesome.com *.livechatinc.com cdn-images.mailchimp.com use.typekit.net;child-src player.vimeo.com 'self' *.livechatinc.com;script-src-elem https://*.googletagmanager.com https://*.google-analytics.com *.hotjar.com *.hotjar.io 'self' 'unsafe-inline' 'unsafe-eval' *.livechatinc.com staticcdn.co.nz helpline.homecaremedical.co.nz use.typekit.net cdnjs.cloudflare.com;manifest-src 'self';report-uri https://report-to-api.raygun.com/reports-csp?apikey=fUCNIUtmo6N5JyZrZmL9g
csp-nameContentSecurityPolicy
x-xss-protection1; mode=block
cache-controlpublic, must-revalidate, max-age=120
expiresTue, 15 Oct 2024 18:06:02 GMT
etag"d4da5e404f9922d0ba958b3ceaa79151-gzip"
content-encodinggzip
strict-transport-securitymax-age=300
x-varnish709535054 722404898
age14
varyAccept-Encoding
accept-rangesbytes
set-cookie163 Characters
x-cdnImperva
x-iinfo0-32875517-32857129 2NNN RT(1729015456110 191) q(0 0 0 3) r(9 9)
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,706 referring domains.
This page has 546,919 backlinks.
This page has backlinks from 4,458 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow:

Similar sites

Search preview

stats.govt.nz
Home | Stats NZ
Stats NZ is New Zealand's official data agency. We collect information from people and organisations through censuses and surveys, and use it to provide insights and data about New Zealand.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stats34%Check
Stats NZ34%Check
New11%Check
Zealand11%Check
data11%Check
official11%Check
agency11%Check
collect11%Check
information11%Check
people11%Check
Show more keywords and terms

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