Stoke.gov.uk - SEO Checker

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Overview of the SEO Check
Meta information
93% 
Page quality
67% 
Page structure
74% 
Link structure
88% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
56.10 kB
Words
513
Media files
0
Number of links
115 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SoTCC homepage
The page title is too short. (168 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Stoke-on-Trent City Council homepage
The length of the meta description is perfect. (243 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
theme-color#ffffff
authorStoke-on-Trent
revisit-after2 days
viewportwidth=device-width, initial-scale=1
ROBOTSINDEX,FOLLOW
descriptionStoke-on-Trent City Council homepage
keywordsStoke-on-Trent, council tax, housing, benefits, litter, bins, social workers, parking, councillors, elections, business rates, leisure centres, swimming
dcterms:creatorStoke-on-Trent
dcterms:coverageStoke-on-Trent, Staffordshire, England, United Kingdom
dcterms:formattext/html
dcterms:identifierhttps://www.stoke.gov.uk/
dcterms:languageen
dcterms:publisherStoke-on-Trent City Council
dcterms:rightsHolderCopyright Stoke-on-Trent City Council
dcterms:descriptionStoke-on-Trent City Council homepage
dcterms:subjectStoke-on-Trent, council tax, housing, benefits, litter, bins, social workers, parking, councillors, elections, business rates, leisure centres, swimming>
dcterms:titleStoke-on-Trent - Tel: 01782 234234
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
This page contains 513 words. That's ok.
25.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
Stoke-on-Trent
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Stoke-on-Trent
H2 Residents
H2 Business
H2 Visiting
H2 Council tax and benefits
H2 Rubbish and recycling
H2 Your council, your city
H2 Libraries, sports and leisure
H2 Planning and building
H2 Housing and neighbourhoods
H2 Schools and education
H2 Roads, parking and travel
H2 Children and families
H2 Adult care and wellbeing
H2 Births, marriages and deaths
H2 Business Duplicate text
H2 Find my nearest
H2 What's on
H2 Latest News
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.stoke.gov.uk/Nofollow Subdomain Anchor Skip to content
https://www.stoke.gov.uk/Subdomain Stoke-on-Trent
/email_updatesSubdomain Email updates
/myaccountpageSubdomain Account log in
https://www.stoke.gov.uk/languageSubdomain Language
/info/20003/your_council_your_...Subdomain Apply for it
/info/20003/your_council_your_...Subdomain Book it
/info/20003/your_council_your_...Subdomain Pay for it
/info/20003/your_council_your_...Subdomain Report it
/info/20050/problems_in_my_nei...Subdomain Report Fly-tipping
https://www.stoke.gov.uk/jobsSubdomain Job vacancies
/helpisathandSubdomain Cost of living
https://communities-together.c...External Community Lounges
/makinggreatplacesSubdomain Making Great Places
/ourcityourwellbeingSubdomain Corporate Strategy 2024-28
https://www.sot100.org.uk/External Subdomain Stoke-on-Trent Centenary
/budget2025Subdomain Budget 2025/26
/info/20013/business_rates/3/p...Subdomain Pay business rates
/info/20013/business_rates/4/a...Subdomain Apply for a business rates discount
/info/20058/food_businessesSubdomain Food businesses
/info/20034/supply_goods_or_se...Subdomain Supply the council
/info/20057/licensingSubdomain Licensing
/info/20012/business/405/power...Subdomain Powering Up Stoke-on-Trent
http://www.stoke.gov.uk/cityforumSubdomain Stoke-on-Trent City Forum
/info/20012/business/445/silic...Subdomain Silicon Stoke
/levellingupSubdomain Levelling Up Stoke-on-Trent
/pmagprospectusSubdomain The Potteries Museum and Art Gallery: Development Prospectus and Vision
/info/20012/business/664/uk_reiifSubdomain UK REiiF
http://www.visitstoke.co.uk/External Subdomain Tourism and things to do
https://www.traveline.info/External Subdomain Getting here
http://www.stokemuseums.org.uk...External Subdomain Gladstone Pottery Museum
/info/20052/adults_with_disabi...Subdomain Hire a mobility scooter
http://www.stokemuseums.org.uk...External Subdomain Potteries Museum and Art Gallery
/directory/6/car_parksSubdomain Car parks
/info/20035/sportsSubdomain Our sports centres
/info/20046/parksSubdomain Our parks
https://www.stoke.gov.uk/Anchor council services
/info/20050/problems_in_my_nei...Subdomain Snow, Ice and cold weather
/info/20001/council_tax_and_be...Subdomain Council tax and benefits
/info/20001/council_tax_and_be...Subdomain Text duplicate Council tax and benefits
/homepage/137/council_taxSubdomain Council Tax
/info/20019/benefitsSubdomain Benefits
/info/20001/council_tax_and_be...Subdomain View all Council tax and benefits services
/info/20002/rubbish_and_recyclingSubdomain Rubbish and recycling
/info/20002/rubbish_and_recyclingSubdomain Text duplicate Rubbish and recycling
/info/20002/rubbish_and_recycl...Subdomain The tip
/info/20050/problems_in_my_nei...Subdomain Report fly-tipping
/info/20094/problems_with_binsSubdomain Collection problems
/info/20002/rubbish_and_recyclingSubdomain View all Rubbish and recycling services
/info/20003/your_council_your_...Subdomain Your council, your city
/info/20003/your_council_your_...Subdomain Text duplicate Your council, your city
https://moderngov.stoke.gov.uk...External Subdomain Find your councillor
http://stoke.public-i.tv/core/...External Subdomain Webcast of meetings
/info/20017/electionsSubdomain Elections and voting
/info/20003/your_council_your_...Subdomain View all Your council, your city services
/info/20004/libraries_sports_a...Subdomain Libraries, sports and leisure
/info/20004/libraries_sports_a...Subdomain Text duplicate Libraries, sports and leisure
/info/20036/librariesSubdomain Our libraries
/info/20035/sportsSubdomain Sports and Leisure
/forms/form/1228/en/apply_for_...Subdomain Allotments
/info/20004/libraries_sports_a...Subdomain View all Libraries, sports and leisure services
/info/20005/planning_and_buildingSubdomain Planning and building
/info/20005/planning_and_buildingSubdomain Text duplicate Planning and building
/homepage/90/search_planning_a...Subdomain Search planning applications
/info/20062/building_regulationsSubdomain Building regulations
/info/20084/planning-policySubdomain Planning policy
/info/20005/planning_and_buildingSubdomain View all Planning and building services
/info/20006/housing_and_neighb...Subdomain Housing and neighbourhoods
/info/20006/housing_and_neighb...Subdomain Text duplicate Housing and neighbourhoods
/info/20049/council_tenantsSubdomain Council tenants
/info/20006/housing_and_neighb...Subdomain Housing and Homelessness
/info/20050/problems_in_my_nei...Subdomain Neighbourhood problems
/info/20006/housing_and_neighb...Subdomain View all Housing and neighbourhoods services
/info/20007/schools_and_educationSubdomain Schools and education
/info/20007/schools_and_educationSubdomain Text duplicate Schools and education
/info/20007/schools_and_educat...Subdomain Term dates
/info/20033/school_admissionsSubdomain Admissions
/homepage/126/adult_learningSubdomain Employment Learning and Skills / Post 16
/info/20007/schools_and_educationSubdomain View all Schools and education services
/info/20008/roads_parking_and_...Subdomain Roads, parking and travel
/info/20008/roads_parking_and_...Subdomain Text duplicate Roads, parking and travel
/homepage/133/roadsSubdomain Roads
/info/20047/parkingSubdomain Parking
/info/20048/travelSubdomain Travel
/info/20008/roads_parking_and_...Subdomain View all Roads, parking and travel services
/info/20009/children_and_familiesSubdomain Children and families
/info/20009/children_and_familiesSubdomain Text duplicate Children and families
https://safeguardingchildren.s...External Subdomain Worried about a child?
/info/20044/fostering_and_adop...Subdomain Fostering and adoption
/info/20045/special_educationa...Subdomain SEND services
/info/20009/children_and_familiesSubdomain View all Children and families services
/homepage/169/adult_care_and_w...Subdomain Adult care and wellbeing
/homepage/169/adult_care_and_w...Subdomain Text duplicate Adult care and wellbeing
/info/20010/adult_care_and_wel...Subdomain Support Services
/info/20010/adult_care_and_wel...Subdomain I'm worried about an adult
/homepage/171/living_independa...Subdomain How can I live independently?
/homepage/169/adult_care_and_w...Subdomain View all Adult care and wellbeing services
/info/20011/births_marriages_a...Subdomain Births, marriages and deaths
/info/20011/births_marriages_a...Subdomain Text duplicate Births, marriages and deaths
/info/20053/birthsSubdomain Births
/info/20055/deaths_and_bereave...Subdomain Deaths
/info/20054/marriages_and_civi...Subdomain Marriages
/info/20011/births_marriages_a...Subdomain View all Births, marriages and deaths services
/info/20012/businessSubdomain Business
/info/20012/businessSubdomain Text duplicate Business
/info/20013/business_ratesSubdomain Text duplicate Pay business rates
/info/20030/taxisSubdomain Taxis
/info/20034/supply_goods_or_se...Subdomain Text duplicate Supply the council
/info/20012/businessSubdomain View all Business services
/events/event/10274/mizuchi_ka...Subdomain Mizuchi Kan Dojo
/events/event/10454/physiother...Subdomain Physiotherapy- led Pilates
/events/event/10106/martial_artsSubdomain Martial Arts
/events/event/10490/hanley_par...Subdomain Hanley Park Wednesday Walking Group
https://www.stoke.gov.uk/eventsSubdomain View all events
/news/article/1700/exciting_pl...Subdomain Exciting plans to amplify city’s potential to become live music and events destination
/news/article/1699/council_ple...Subdomain Council pledge to create healthier standard of living for all
/news/article/1698/stabilising...Subdomain Stabilising budget protects core services and drives forward new approach
/news/article/1696/peoples_par...Subdomain People's Parade to form centrepiece of Centenary celebrations thanks to £125,000 funding boost
https://www.stoke.gov.uk/newsSubdomain View all news
https://www.stoke.gov.uk/contactSubdomain Contact us
/email_updatesSubdomain Text duplicate Email updates
/accessibility/settingsSubdomain Accessibility
/accessibilitySubdomain Accessibility Statement
https://www.facebook.com/sotci...External Subdomain Facebook
https://www.youtube.com/user/S...External Subdomain YouTube
https://twitter.com/SoTCityCou...External twitter
https://www.flickr.com/photos/...External Subdomain Flickr
/corporate_log_inSubdomain Corporate log in
https://www.jadu.net/External Subdomain Jadu

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.stoke.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
dateSun, 12 Jan 2025 21:37:52 GMT
content-typetext/html; charset=UTF-8
content-length9572
serverApache
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
strict-transport-securitymax-age=2592000
x-ua-compatibleIE=edge,chrome=1
x-frame-optionsSAMEORIGIN
set-cookie134 Characters
varyAccept-Encoding
content-encodinggzip
nodejadu-web-1
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policyframe-ancestors 'self' www.stoke.gov.uk fostering.stoke.gov.uk shapestokesfuture.co.uk commercial.stoke.gov.uk activestoke.co.uk stokeontrenttogether.org.uk teamstoke.com team.stoke.gov.uk beta.stoke.gov.uk localoffer.stoke.gov.uk sendiass-stoke.co.uk recruitment.stoke.gov.uk fortiorhomes.co.uk stanleyhead.org.uk familyhub.stoke.gov.uk sendcohub.stoke.gov.uk sot100.org.uk families.stoke.gov.uk;
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,713 referring domains.
This page has 439,742 backlinks.
This page has backlinks from 1,243 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent:*
Disallow: /images
Disallow: /javascript
Disallow: /jadu
Disallow: /blogAdmin
Disallow: /preview
Disallow: /search
Disallow: /site/scripts/google_results.php

Similar sites

Search preview

www.stoke.gov.uk
SoTCC homepage
Stoke-on-Trent City Council homepage

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Stoke70%Check
Stoke-on-Trent62%Check
Stoke-on-Trent City56%Check
council54%Check
City Council54%Check
City50%Check
Council tax48%Check
Up Stoke-on-Trent48%Check
council services46%Check
View Council46%Check
Show more keywords and terms

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