Strategyonline.ca - SEO Checker

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Overview of the SEO Check
Meta information
56% 
Page quality
75% 
Page structure
58% 
Link structure
27% 
Server
40% 
External factors
100% 
SEO Score
Response time
1.58 s
File size
119.10 kB
Words
637
Media files
38
Number of links
105 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Strategy
The page title is too short. (77 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
Strategy uncovers and shares the bold vision, brand new ideas of Canada's national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, awards competitions, as well as various initiatives with industry partners – from the CASSIES to our presence at Cannes.
The meta description is too long: 1888 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Server location: United States of America
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1.0,maximum-scale=1.0,user-scalable=0
generatorWordPress 6.2.2
descriptionStrategy uncovers and shares the bold vision, brand new ideas of Canada's national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, awards competitions, as well as various initiatives with industry partners – from the CASSIES to our presence at Cannes.
keywordsstrategy
robotsmax-image-preview:large
twitter:cardsummary_large_image
twitter:site@StrategyOnline
twitter:titleStrategy
twitter:descriptionStrategy uncovers and shares the bold vision, brand new ideas of Canada's national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, awards competitions, as well as various initiatives with industry partners – from the CASSIES to our presence at Cannes.
twitter:imagehttps://cdn.strategyonline.ca/wp/wp-content/themes/pb/images/Strategy.Logo.square.png
og:site_nameStrategy
og:descriptionStrategy uncovers and shares the bold vision, brand new ideas of Canada's national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, awards competitions, as well as various initiatives with industry partners – from the CASSIES to our presence at Cannes.
og:typewebsite
og:imagehttps://cdn.strategyonline.ca/wp/wp-content/themes/pb/images/Strategy.Logo.square.png
og:titleStrategy
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
These Typos were found:
  • cmo => com
This page contains 637 words. That's ok.
25.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.6 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1.0,maximum-scale=1.0,user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
35 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...content/themes/pb/images/header-logo.pngstrategy logoStrategy
...p/wp-content/themes/pb/images/logo-m.pngMarketing Mag
...ificial-intel-e1725373760213-523x350.jpgNo alt attribute provided
...11b5b96b1be4faa2002a6fc295?s=25&d=mm&r=gNo alt attribute provided
...oads/2024/09/scottie-barnes-subway-2.jpgNo alt attribute provided
...8f0dba91e5327667671c0c5803?s=25&d=mm&r=gNo alt attribute provided
...024/09/marie-michele-jacques-623x350.jpgNo alt attribute provided
...11b5b96b1be4faa2002a6fc295?s=25&d=mm&r=gNo alt attribute provided
...s/2024/08/egg-farmers-of-canada-main.jpgNo alt attribute provided
...11b5b96b1be4faa2002a6fc295?s=25&d=mm&r=gNo alt attribute provided
...st-pierre-and-bet99-campaign-623x350.jpgNo alt attribute provided
...11b5b96b1be4faa2002a6fc295?s=25&d=mm&r=gNo alt attribute provided
.../uploads/2024/09/john-killam-300x172.jpgNo alt attribute provided
...content/uploads/2024/09/td-1-300x172.jpgNo alt attribute provided
...024/09/liquid-earth-cleaning-300x172.jpgNo alt attribute provided
...ificial-intel-e1725373760213-300x172.jpgNo alt attribute provided
...4/09/scottie-barnes-subway-2-300x172.jpgNo alt attribute provided
...024/09/marie-michele-jacques-300x172.jpgNo alt attribute provided
...tent/uploads/2024/09/image-4-300x172.jpgNo alt attribute provided
...8/egg-farmers-of-canada-main-300x172.jpgNo alt attribute provided
...uploads/2024/09/andrew-quinn-300x172.jpgNo alt attribute provided
...st-pierre-and-bet99-campaign-300x172.jpgNo alt attribute provided
...uploads/2024/08/tim-hortons1-300x172.jpgNo alt attribute provided
...loads/2024/09/gerety-awards2-300x172.jpgNo alt attribute provided
...ntent/uploads/2023/07/subaru-300x172.jpgNo alt attribute provided
...content/uploads/2023/11/trans-100x57.pngNo alt attribute provided
.../uploads/2023/10/bcch_still_1-100x57.jpgNo alt attribute provided
...nt/uploads/2023/06/krugerlove-100x57.jpgNo alt attribute provided
...ontent/themes/pb/images/lug-facebook.pngNo alt attribute providedFollow us on Facebook
...content/themes/pb/images/lug-twitter.pngNo alt attribute providedFollow us on Twitter
...ontent/themes/pb/images/logo-brunico.pngNo alt attribute provided
...ntent/themes/pb/images/logo-playback.pngNo alt attribute provided
...ntent/themes/pb/images/logo-strategy.pngNo alt attribute provided
...wp-content/themes/pb/images/logo-mic.pngNo alt attribute provided
...tent/themes/pb/images/logo-stimulant.pngNo alt attribute provided
...tent/themes/pb/images/logo-kidscreen.pngNo alt attribute provided
...ent/themes/pb/images/logo-realscreen.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Canadian marketers report positive ROI behind AI content
H2 Subway enlists all-star roster in TV campaign
H2 Agency Moves: Camden appoints president for Canada, France and Asia
H2 Canadian egg farmers connect “Eggs Anytime” to sports
H2 Bet99 enlists Georges St-Pierre to fight problem gambling
H2 Agency Moves: Innocean Canada taps John Killam as COO and CGO
H2 TD makes investing more accessible
H2 Agency Wins: Blue Door named AOR for travel, CPG brands
H2 Canadian marketers report positive ROI behind AI content Duplicate text
H2 Subway enlists all-star roster in TV campaign Duplicate text
H2 Agency Moves: Camden appoints president for Canada, France and Asia Duplicate text
H2 AToMiC Awards reveals 2025 co-chairs
H2 Canadian egg farmers connect “Eggs Anytime” to sports Duplicate text
H2 People Moves: Lululemon names a creative director
H2 Bet99 enlists Georges St-Pierre to fight problem gambling Duplicate text
H2 Tim Hortons and Nutella spot stirs speculation
H2 FCB takes home a Gerety Awards Grand Prix for Canada
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
/?utm_source=st-uni-navStrategy News
/creative-report-card/2024/?ut...Creative Report Card
A-TITLE Creative Report Card
/creative-report-card/about/2024About
/creative-report-card/2024/?cp...Brands
/creative-report-card/2024/?cp...Agencies
/creative-report-card/2024/?cp...Chief Creative Officers
/creative-report-card/2024/?cp...Creative Directors
/creative-report-card/2024/?cp...Art Directors
/a/creative-report-card/2024/?...Copywriters
/creative-report-card/2024/?cp...Planners
/creative-report-card/2024/?cp...Designers
/events/?utm_source=st-uni-navEvents
A-TITLE Events
https://cmoforum.strategyonlin...External Subdomain CMO Forum
https://atomicon.strategyonlin...External Subdomain Atomicon
https://shoppermarketing.strat...External Subdomain Shopper Marketing Forum
/category/awards/?utm_source=s...Awards
A-TITLE Events
https://atomicawards.strategyo...External Subdomain AToMiC Awards
https://shopperinnovationaward...External Subdomain Shopper Innovation + Activation Awards
https://marketingawards.strate...External Subdomain Marketing Awards
https://awards.strategyonline.ca/External Subdomain Strategy Awards
https://agencyoftheyear.strate...External Subdomain Agency of the Year
https://mediainnovationawards....External Subdomain Media Innovation Awards
https://strategyonline.ca/Strategy
IMG-ALT strategy logo
A-TITLE Strategy
http://strategyonline.ca/Home
https://strategyonline.ca/events/Calendar
/category/awards/Text duplicate Awards
https://strategyonline.ca/issue/Magazine
/category/screening-room/Screening Room
/careers/Careers
/category/branding/Branding
/category/media-planning/Media
/category/retail/Retail
/category/youth/Youth
/category/research/Research
/category/innovation/Innovation
/category/industry-moves/Industry Moves
/category/shopper-marketing/Shopper Marketing
/category/tech-2/Tech
/category/c-suite/C-Suite
/subscribe/SUBSCRIBE
/account/logon/SIGN IN
/account/register/SIGN UP
/myaccount/My Account
/account/logoff/SIGN OUT
http://marketingmag.ca/adverti...New window External ARCHIVE
IMG-ALT Marketing Mag
https://cdn.strategyonline.ca/...External Subdomain No Text
/2024/09/05/marketers-ai-gener...Canadian marketers report positive ROI behind AI content
/author/clombardo/Christopher Lombardo
/2024/09/05/subway-canada-scot...Subway enlists all-star roster in TV campaign
/author/jrussell/Jonathan Russell
/2024/09/04/agency-moves-camde...Agency Moves: Camden appoints president for Canada, France and Asia
/author/clombardo/Text duplicate Christopher Lombardo
/2024/09/03/egg-farmers-of-can...Canadian egg farmers connect “Eggs Anytime” to sports
/author/clombardo/Text duplicate Christopher Lombardo
/2024/09/03/bet99-georges-st-p...Bet99 enlists Georges St-Pierre to fight problem gambling
/author/clombardo/Text duplicate Christopher Lombardo
https://strategyonline.ca/Anchor 5
https://strategyonline.ca/Anchor 4
https://strategyonline.ca/Anchor 3
https://strategyonline.ca/Anchor 2
https://strategyonline.ca/Anchor 1
/2024/09/05/agency-moves-innoc...Agency Moves: Innocean Canada taps John Killam as COO and CGO
/author/clombardo/By Christopher Lombardo
/2024/09/05/td-campaign-stock-...TD makes investing more accessible
/author/ahernandez/By Andrea Hernandez
/2024/09/05/agency-wins-blue-d...Agency Wins: Blue Door named AOR for travel, CPG brands
/author/clombardo/Text duplicate By Christopher Lombardo
/2024/09/05/marketers-ai-gener...Text duplicate Canadian marketers report positive ROI behind AI content
/author/clombardo/Text duplicate By Christopher Lombardo
/2024/09/05/subway-canada-scot...Text duplicate Subway enlists all-star roster in TV campaign
/author/jrussell/By Jonathan Russell
/2024/09/04/agency-moves-camde...Text duplicate Agency Moves: Camden appoints president for Canada, France and Asia
/author/clombardo/Text duplicate By Christopher Lombardo
/2024/09/04/atomic-awards-reve...AToMiC Awards reveals 2025 co-chairs
/author/jrussell/Text duplicate By Jonathan Russell
/2024/09/03/egg-farmers-of-can...Text duplicate Canadian egg farmers connect “Eggs Anytime” to sports
/author/clombardo/Text duplicate By Christopher Lombardo
/2024/09/03/people-moves-lulul...People Moves: Lululemon names a creative director
/author/clombardo/Text duplicate By Christopher Lombardo
/2024/09/03/bet99-georges-st-p...Text duplicate Bet99 enlists Georges St-Pierre to fight problem gambling
/author/clombardo/Text duplicate By Christopher Lombardo
/2024/09/03/tim-hortons-quebec...Tim Hortons and Nutella spot stirs speculation
/author/jrussell/Text duplicate By Jonathan Russell
/2024/09/03/fcb-canada-gerety-...FCB takes home a Gerety Awards Grand Prix for Canada
/author/jrussell/Text duplicate By Jonathan Russell
https://strategyonline.ca/page/2/Text duplicate 2
A-TITLE Page 2
https://strategyonline.ca/page/3/Text duplicate 3
A-TITLE Page 3
https://strategyonline.ca/page/4/Text duplicate 4
A-TITLE Page 4
https://strategyonline.ca/page/5/Text duplicate 5
A-TITLE Page 5
/page/10/10
A-TITLE Page 10
/page/20/20
A-TITLE Page 20
/page/30/30
A-TITLE Page 30
https://strategyonline.ca/page/2/»
/page/2527/Last »
/careers/Careers »
/category/screening-roomScreening Room »
/2023/07/10/subaru-shows-the-a...Subaru shows the Ascent has room for everyone, even the pig
/2023/11/16/white-ribbon-addre...White Ribbon addresses anti-trans violence in new film
/2023/11/01/bc-childrens-hospi...BC Children’s Hospital Foundation implores donors to help get kids home
/2023/06/12/kruger-takes-a-clo...Kruger takes a closer look at the messiness of love
https://twitter.com/search?q=f...External Tweets about StrategyOnline
https://twitter.com/StrategyOn...External Follow @StrategyOnline
https://www.facebook.com/pages...New window External Subdomain Follow us on Facebook
A-TITLE Follow us on Facebook
https://twitter.com/strategyon...New window External Follow us on Twitter
A-TITLE Follow us on Twitter
/aboutus/About Us
/contactus/Contact Us
/advertising/Advertise
https://www.brunico.com/privacy/External Subdomain Privacy Policy
https://strategyonline.ca/terms/Terms of Use
/careers/Text duplicate Careers
https://strategyonline.ca/events/Text duplicate Events
/category/screening-room/Text duplicate Screening Room
https://atomicawards.strategyo...External Subdomain AToMIC
/category/branding/Text duplicate Branding
/category/media-planning/Text duplicate Media
/category/retail/Text duplicate Retail
/category/youth/Text duplicate Youth
/category/research/Text duplicate Research
/category/innovation/Text duplicate Innovation
/category/industry-moves/Text duplicate Industry Moves
/category/shopper-marketing/Text duplicate Shopper Marketing
https://www.brunico.com/New window External Subdomain No Text
https://www.playbackonline.ca/New window External Subdomain No Text
https://www.strategyonline.ca/New window Subdomain No Text
https://www.mediaincanada.com/New window External Subdomain No Text
https://www.stimulantonline.ca/New window External Subdomain No Text
https://www.kidscreen.com/New window External Subdomain No Text
https://www.realscreen.com/New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://strategyonline.ca/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is very slow (1.58 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
dateThu, 05 Sep 2024 18:26:20 GMT
content-typetext/html; charset=UTF-8
content-length121947
serverMicrosoft-IIS/10.0
x-powered-byPHP/8.1.22
link<https://strategyonline.ca/wp-json/>; rel="https://api.w.org/"
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 4,367 referring domains.
This page has 144,399 backlinks.
This page has backlinks from 1,658 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

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Search preview

            strategyonline.ca
Strategy

Strategy uncovers and shares the bold vision, brand new ideas of Canada's national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, awards competitions, as well as various initiatives with industry partners – from the CASSIES to our presence at Cannes.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Strategy80%Check
Marketing Strategy64%Check
strategy uncovers63%Check
Awards56%Check
Canada56%Check
brand55%Check
brand new ideas52%Check
new51%Check
bold vision51%Check
StrategyOnline49%Check
  
      Show more keywords and terms  
            

                

                    
                    

                        
                    

                    

                        
                    

                

            

            
                    

                

            


                    

            

                

                    

                    

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