Sustainabull.org - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
66% 
Page structure
71% 
Link structure
68% 
Server
95% 
External factors
18% 
SEO Score
Response time
2.56 s
File size
136.80 kB
Words
349
Media files
4
Number of links
19 internal / 0 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sustain-a-Bull – Local Durham First
The length of the page title is perfect. (317 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.sustainabull.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
format-detectiontelephone=no
apple-mobile-web-app-capableyes
robotsmax-image-preview:large
generatorGive v3.7.0
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 349 words on this page. Good pages should have about 800 words of useful content.
36.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 22.88 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 88 characters this one is longer than 70 characters:
"for every $100 spent at a local store, an average of $45 is reinvested in the community."
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Sustain-a-Bull
data:[...] Base64No alt attribute provided
data:[...] Base64Shop Durham Logo
data:[...] Base64Best (3) (1)

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Sustain-a-Bull is Durham's Independent Business Alliance and a 501(c)3 nonprofit. We are 100% funded by grants and donations. Our goal is to help cultivate a Durham economy anchored in local owners...
H2 Our Work
H2 What We Do
H2 How You Can Get Involved
H2 Become a Member
H2 Make a Donation
H2 Search for a business
H2 Join Durham's Independent Business Alliance for Free
H2 Champion Members
H3 Local First
H3 Support
H3 Join
H3 Support Duplicate text
H3 Business Listing
H3 Networking & Mixers
H3 Markets
H3 Workshops
H3 Shop Local Campaigns
H3 Local First Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are no external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.sustainabull.org/Subdomain IMG-ALT Sustain-a-Bull
/durham-business-directory/Subdomain Business Directory
/join/Subdomain Join
/about-us/Subdomain About
/donate/Subdomain Donate
/contact-us/Subdomain Contact
/durham-business-directory/Subdomain Text duplicate Business Directory
/join/Subdomain Text duplicate Join
/about-us/Subdomain Text duplicate About
/donate/Subdomain Text duplicate Donate
/contact-us/Subdomain Text duplicate Contact
http://www.sustainabull.org/join/Subdomain Join for Free
/donate/Subdomain Donate to our cause
http://www.sustainabull.org/join/Subdomain Become a Member
/donate/Subdomain Make a Donation
/durham-business-directory/Subdomain Search for a business
http://www.sustainabull.org/join/Subdomain Join the Movement
http://sustainabull.org/joinText duplicate Join
http://sustainabull.org/donateNew window Text duplicate Donate

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.sustainabull.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is very slow (2.56 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (137 kB).

HTTP Response Header

NameValue
servernginx
dateSat, 12 Apr 2025 02:52:52 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-cache-enabledTrue
link<https://www.sustainabull.org/wp-json/>; rel="https://api.w.org/", <https://www.sustainabull.org/wp-json/wp/v2/pages/3692>; rel="alternate"; title="JSON"; type="application/json", <https://www.sustainabull.org/>; rel=shortlink
set-cookie66 Characters
x-httpd1
host-header6b7412fb82ca5edfd0917e3957f05d89
x-proxy-cacheMISS
x-proxy-cache-info0 NC:000000 UP:SKIP_CACHE_SET_COOKIE
content-encodingbr
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 6 referring domains.
This page only has 11 backlinks.
This page only has few backlinks from 6 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.sustainabull.org/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
sustain65%Check
Durham63%Check
local59%Check
Local Durham First58%Check
Sustain-a-Bull Local57%Check
Local First56%Check
First54%Check
Sustain-a-Bull52%Check
Local Business51%Check
Local Businesses50%Check
Show more keywords and terms

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