Swbh.nhs.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
43% 
Link structure
78% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
121.60 kB
Words
1000
Media files
33
Number of links
161 internal / 13 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Sandwell and West Birmingham Hospitals
The length of the page title is perfect. (374 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Sandwell and West Birmingham NHS Trust is an integrated care organisation; dedicated to improving the lives of local people, to maintaining an outstanding reputation for teaching and education, and to embedding innovation and research.
The meta description is too long: 1469 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swbh.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=2.0
apple-mobile-web-app-titleSandwell and West Birmingham NHS Trust
application-nameSandwell and West Birmingham NHS Trust
msapplication-TileColor#005eb8
msapplication-TileImagehttps://www.swbh.nhs.uk/wp-content/uploads/2024/04/favicon-32x32-1.png
theme-color#ffffff
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionSandwell and West Birmingham NHS Trust is an integrated care organisation; dedicated to improving the lives of local people, to maintaining an outstanding reputation for teaching and education, and to embedding innovation and research.
google-site-verificationnB_cUs857bV-wzzGgbJ73ZQiO4gd7ITDOgCQ6-n_yRc
article:modified_time2024-04-09T06:35:48+00:00
langen-gb
twitter:cardsummary_large_image
og:localeen_GB
og:typewebsite
og:titleSandwell and West Birmingham Hospitals
og:descriptionSandwell and West Birmingham NHS Trust is an integrated care organisation; dedicated to improving the lives of local people, to maintaining an outstanding reputation for teaching and education, and to embedding innovation and research.
og:urlhttps://www.swbh.nhs.uk/
og:site_nameSandwell and West Birmingham NHS Trust
og:imagehttps://www.swbh.nhs.uk/wp-content/uploads/2023/11/hp-hero-slide-2.jpg
og:image:width1400
og:image:height585
og:image:typeimage/jpeg
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • accessable => accessible
This page contains 1000 words. That's ok.
29.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 19.92 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=2.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
26 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...swbh/library/images/branding/logo-sm.svgSandwell and West Birmingham Hospitals, NHS Trust
...es/swbh/library/images/branding/logo.svgSandwell and West Birmingham Hospitals, NHS Trust
...content/uploads/2023/12/our-trust-lg.jpgNo alt attribute provided
...uploads/2023/12/patients-visitors-lg.jpgNo alt attribute provided
...content/uploads/2023/12/new-hospital.jpgNo alt attribute provided
...content/uploads/2023/12/get-involved.jpgNo alt attribute provided
/wp-content/uploads/2023/12/fundraising.jpgNo alt attribute provided
/wp-content/uploads/2023/12/contact-us.jpgNo alt attribute provided
/wp-content/uploads/2024/03/NurseBedL.jpgNo alt attribute provided
/wp-content/uploads/2024/03/MMUH-Hero-L.jpgNo alt attribute provided
...White-Distinguished-Service-1024x768.jpgNo alt attribute provided
...loads/2024/08/image00001-1-768x1024.jpegNo alt attribute provided
.../08/IMG_9825-e1722934040855-1024x667.jpgNo alt attribute provided
...-Regis-30-Karen-Donna-Steve-1024x701.jpgNo alt attribute provided
...2024/08/art-gallery-mock-up-1024x576.jpgNo alt attribute provided
...Childrens-virtual-ward-team-1024x768.jpgNo alt attribute provided
...nt/uploads/2024/07/IMG_3993-1024x832.jpgNo alt attribute provided
...loads/2024/07/MicrosoftTeams-image-8.jpgNo alt attribute provided
...tent/uploads/2024/07/Huma-N-1024x768.jpgNo alt attribute provided
...07/Sandwell-College-signing-1024x682.jpgNo alt attribute provided
...Little-Lifts-photo-website-1024x847.jpegNo alt attribute provided
.../uploads/2024/07/Ana-Duarte-1024x715.jpgNo alt attribute provided
/wp-content/uploads/2024/03/ambition1.pngNo alt attribute provided
/wp-content/uploads/2024/03/respect1.pngNo alt attribute provided
/wp-content/uploads/2024/03/compassion1.pngNo alt attribute provided
...ent/uploads/2023/12/our-new-hospital.jpgMidland Metropolitan University Hospital building close up
/wp-content/uploads/2023/12/about-us.jpgSandwell and West Birmingham NHS Trust team photo
/wp-content/uploads/2023/12/our-charity.jpgSandwell and West Birmingham NHS Trust Charity
/wp-content/uploads/2024/03/ambition1.pngNo alt attribute provided
/wp-content/uploads/2024/03/respect1.pngNo alt attribute provided
/wp-content/uploads/2024/03/compassion1.pngNo alt attribute provided
.../library/images/misc/accessable_logo.pngAccessAble
...es/swbh/library/images/branding/logo.svgSandwell and West Birmingham NHS Trust

Page structure

H1 heading
(Critically important)
Welcome to Sandwell and West Birmingham NHS Trust
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to Sandwell and West Birmingham NHS Trust
H2 Welcome to the Midland Metropolitan University Hospital
H2 How can we help?
H2 Latest News
H2 Our Values
H2 Our New Hospital
H2 About us
H2 Our Charity
H2 Our Values Duplicate text
H3 Dedicated midwife is NHS hero
H3 Donation funds iPads for stroke patients
H3 NHS Staff Commended at University Apprenticeship Awards
H3 Rowley Regis Hospital celebrates 30th anniversary
H3 £100k cash boost for hospital art gallery
H3 Two teams under spotlight for leading care
H3 Dedicated Nurses Complete Swim Challenge in Memory of Colleague
H3 Physiotherapists race to the finish line for charity
H3 NHS Heroes: Huma Naqvi – The Driving Force Behind Patient and Staff Care
H3 Trust signs landmark deal with Sandwell College
H3 Charity gives a little lift to cancer patients
H3 Fitness app could transform care of rheumatoid arthritis patients
H3 Ambition
H3 Respect
H3 Compassion
H3 Midland Metropolitan University Hospital
H3 Sandwell and West Birmingham NHS Trust is an integrated care organisation.
H3 Enhancing the experience of all people using our services including staff, patients and their families
H3 Ambition Duplicate text
H3 Respect Duplicate text
H3 Compassion Duplicate text
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 13 external links on this page.
LinkAttributesAnchor text
https://www.swbh.nhs.uk/Anchor Skip to main content
/contact-us/our-hospitals-and-...Subdomain Getting Here
/work-for-us/Subdomain Work for us
/work-for-us/current-vacancies/Subdomain Current vacancies
/work-for-us/apprenticeships/Subdomain Apprenticeships
/work-for-us/work-experience/Subdomain Work Experience
/work-for-us/the-learning-works/Subdomain The Learning Works
/work-for-us/welcome-to-new-st...Subdomain Welcome to New Starters
/work-for-us/our-teams/Subdomain Our Teams
/work-for-us/staff-benefits/Subdomain Staff Benefits
/work-for-us/freedom-to-speak-...Subdomain Freedom to Speak Up Guardians
/work-for-us/black-lives-matter/Subdomain Black Lives Matter
https://www.swbh.nhs.uk/news/Subdomain News
/news/news-stories/Subdomain News Stories
/nhs-heroes/Subdomain NHS Heroes
/news/our-history/Subdomain Our History
/news/our-history/nhs-birthdays/Subdomain NHS Birthday Celebrations
/research-development/Subdomain Research & Development
/health-professionals/Subdomain Health Professionals
/health-professionals/referral...Subdomain Referral Information
/health-professionals/gp-pract...Subdomain GP Practice Support
http://bcpathology.org.uk/New window External Anchor Pathology
https://www.formularycomplete....New window External Subdomain Anchor Patient Formulary
/health-professionals/connecte...Subdomain Connected Palliative Care
https://www.swbh.nhs.uk/Subdomain IMG-ALT Sandwell and West Birmingham Hospitals, NHS Trust
https://www.swbh.nhs.uk/Subdomain Home
/our-trust/Subdomain Our Trust
/our-trust/about-us/Subdomain About us
/our-trust/our-strategy/Subdomain Our Strategy
/our-trust/our-strategy/our-an...Subdomain Our Annual Plan
/our-trust/our-strategy/our-pa...Subdomain Our Patients
/our-trust/our-strategy/our-pe...Subdomain Our People
/our-trust/our-strategy/our-po...Subdomain Our Population
/our-trust/our-strategy/our-va...Subdomain Our Values
/our-trust/our-strategy/long-t...Subdomain Long Term Financial Model
/our-trust/trust-board/Subdomain Trust Board
/our-trust/trust-board/board-m...Subdomain Board members and Exec team
/our-trust/trust-board/board-m...Subdomain Board Meeting Dates
/our-trust/trust-board/public-...Subdomain Public Trust Board Papers
/our-trust/trust-board/board-s...Subdomain Board Sub-Comittees
/our-trust/partnerships/Subdomain Partnerships
/our-trust/publications/Subdomain Publications
/our-trust/statutory-information/Subdomain Statutory Information
/our-trust/statutory-informati...Subdomain Equality Diversity and Inclusion
/our-trust/statutory-informati...Subdomain Accessibility Statement
/our-trust/statutory-informati...Subdomain Freedom of Information
/our-trust/statutory-informati...Subdomain Fair Processing
/patients-visitors/Subdomain Patients & Visitors
/patients-visitors/live-ae-wai...Subdomain Live A&E Wait Times
/patients-visitors/hospital-ac...Subdomain Hospital Accessibility
/patients-visitors/pharmacy/Subdomain Pharmacy
/patients-visitors/car-parking...Subdomain Car parking and Travel
/patients-visitors/catering/Subdomain Catering
/patients-visitors/patient-inf...Subdomain Patient Information Leaflets
/patients-visitors/staying-in-...Subdomain Staying in Hospital
/patients-visitors/outpatients/Subdomain Outpatients
/patients-visitors/visiting/Subdomain Visiting
/patients-visitors/interpretin...Subdomain Interpreting Services
/patients-visitors/smoke-free/Subdomain Smoke Free
/patients-visitors/security/Subdomain Security
/patients-visitors/bereavement...Subdomain Bereavement Service
/patients-visitors/statutory-i...Subdomain Infection Prevention and Control
/patients-visitors/statutory-i...Subdomain Statutory Information for Patients
https://www.swbh.nhs.uk/services/Subdomain Services
/our-new-hospital/Subdomain Our New Hospital
/our-new-hospital/facilities-a...Subdomain Facilities at Midland Met
/our-new-hospital/community-en...Subdomain Community Engagement
/our-new-hospital/regeneration/Subdomain Regeneration
/our-new-hospital/what-service...Subdomain What services are moving
/our-new-hospital/history-of-t...Subdomain History of the Midland Met
/our-new-hospital/arts-programme/Subdomain Arts Programme
/our-new-hospital/fundraising/Subdomain Fundraising
/our-new-hospital/the-learning...Subdomain The Learning Campus
/our-new-hospital/my-part-in-m...Subdomain My Part in Midland Met
/our-new-hospital/frequently-a...Subdomain Frequently Asked Questions
/get-involved/Subdomain Get Involved
/get-involved/become-a-volunteer/Subdomain Become a volunteer
/get-involved/become-a-volunte...Subdomain Volunteering opportunities
/get-involved/become-a-volunte...Subdomain How To Volunteer
/get-involved/become-a-volunte...Subdomain Contact Us
/get-involved/become-a-volunte...Subdomain Our Volunteer Partners
/get-involved/become-a-volunte...Subdomain Employment Programmes
/get-involved/become-a-member/Subdomain Become a member
/get-involved/join-our-youth-a...Subdomain Join our Youth Advisory Group
/get-involved/events/Subdomain Events
/get-involved/experts-by-exper...Subdomain Experts by Experience
/get-involved/patient-public-c...Subdomain Patient, Public & Community Voice Partnership
/get-involved/patient-safety-p...Subdomain Patient Safety Partner
/charity-fundraising/Subdomain Charity & Fundraising
/charity-fundraising/fundraising/Subdomain Text duplicate Fundraising
/charity-fundraising/ways-to-d...Subdomain Ways to Donate
/charity-fundraising/charity-i...Subdomain Charity Impact
/charity-fundraising/we-are-me...Subdomain We Are Metropolitan
/charity-fundraising/charity-p...Subdomain Charity Privacy Notice
/charity-fundraising/charity-c...Subdomain Charity Complaints Procedure
/charity-fundraising/contact/Subdomain Contact
/contact-us/Subdomain Text duplicate Contact Us
/contact-us/cancel-or-change-y...Subdomain Cancel or Change Your Appointment
/contact-us/compliments-compla...Subdomain Compliments, Complaints and Comments
/contact-us/compliments-compla...Subdomain Call For Concern
/contact-us/compliments-compla...Subdomain Patient Advice and Liaison
/contact-us/compliments-compla...Subdomain Purple Point
/contact-us/compliments-compla...Subdomain Talk To Us
/contact-us/compliments-compla...Subdomain Making a Complaint
/contact-us/our-hospitals-and-...Subdomain Our Hospitals and GP Services
/contact-us/our-hospitals-and-...Subdomain Sandwell General Hospital
/contact-us/our-hospitals-and-...Subdomain Birmingham City Hospital
/contact-us/our-hospitals-and-...Subdomain Rowley Regis Hospital
/contact-us/our-hospitals-and-...Subdomain Birmingham and Midland Eye Centre
/contact-us/our-hospitals-and-...Subdomain Lyng Centre
/contact-us/our-hospitals-and-...Subdomain Leasowes Intermediate Care Centre
/contact-us/our-hospitals-and-...Subdomain GP Services
/contact-us/faqs/Subdomain FAQs
/contact-us/feedback/Subdomain Feedback
/contact-us/our-hospitals-and-...Subdomain Text duplicate Getting Here
/work-for-us/Subdomain Text duplicate Work for us
/work-for-us/current-vacancies/Subdomain Text duplicate Current vacancies
/work-for-us/apprenticeships/Subdomain Text duplicate Apprenticeships
/work-for-us/work-experience/Subdomain Text duplicate Work Experience
/work-for-us/the-learning-works/Subdomain Text duplicate The Learning Works
/work-for-us/welcome-to-new-st...Subdomain Text duplicate Welcome to New Starters
/work-for-us/our-teams/Subdomain Text duplicate Our Teams
/work-for-us/staff-benefits/Subdomain Text duplicate Staff Benefits
/work-for-us/freedom-to-speak-...Subdomain Text duplicate Freedom to Speak Up Guardians
/work-for-us/black-lives-matter/Subdomain Text duplicate Black Lives Matter
https://www.swbh.nhs.uk/news/Subdomain Text duplicate News
/news/news-stories/Subdomain Text duplicate News Stories
/nhs-heroes/Subdomain Text duplicate NHS Heroes
/news/our-history/Subdomain Text duplicate Our History
/news/our-history/nhs-birthdays/Subdomain Text duplicate NHS Birthday Celebrations
/research-development/Subdomain Text duplicate Research & Development
/health-professionals/Subdomain Text duplicate Health Professionals
/health-professionals/referral...Subdomain Text duplicate Referral Information
/health-professionals/gp-pract...Subdomain Text duplicate GP Practice Support
http://bcpathology.org.uk/New window External Anchor Text duplicate Pathology
https://www.formularycomplete....New window External Subdomain Anchor Text duplicate Patient Formulary
/health-professionals/connecte...Subdomain Text duplicate Connected Palliative Care
https://www.youtube.com/watch?...External Subdomain Find out about our strategy here.
/our-new-hospital/Subdomain Text duplicate Our New Hospital
https://www.swbh.nhs.uk/services/Subdomain Find a service
/patients-visitors/live-ae-wai...Subdomain Text duplicate Live A&E Wait Times
/contact-us/cancel-or-change-y...Subdomain Appointments
/services/blood-tests/Subdomain Blood tests
/services/maternity/Subdomain Maternity
/work-for-us/Subdomain Text duplicate Work for us
/news/news-stories/Subdomain View all news
/news/dedicated-midwife-is-nhs...Subdomain 19th Aug 2024 Dedicated midwife is NHS hero Read More
A-TITLE Dedicated midwife is NHS hero
/news/donation-funds-ipads-for...Subdomain 12th Aug 2024 Donation funds iPads for stroke patients Read More
A-TITLE Donation funds iPads for stroke patients
/news/nhs-staff-commended-at-u...Subdomain 6th Aug 2024 NHS Staff Commended at University Apprenticeship Awards Read More
A-TITLE NHS Staff Commended at University Apprenticeship Awards
/news/rowley-regis-hospital-ce...Subdomain 1st Aug 2024 Rowley Regis Hospital celebrates 30th anniversary Read More
A-TITLE Rowley Regis Hospital celebrates 30th anniversary
/news/100k-cash-boost-for-hosp...Subdomain 1st Aug 2024 £100k cash boost for hospital art gallery Read More
A-TITLE £100k cash boost for hospital art gallery
/news/two-teams-under-spotligh...Subdomain 30th Jul 2024 Two teams under spotlight for leading care Read More
A-TITLE Two teams under spotlight for leading care
/news/dedicated-nurses-complet...Subdomain 29th Jul 2024 Dedicated Nurses Complete Swim Challenge in Memory of Colleague Read More
A-TITLE Dedicated Nurses Complete Swim Challenge in Memory of Colleague
/news/physiotherapists-race-to...Subdomain 24th Jul 2024 Physiotherapists race to the finish line for charity Read More
A-TITLE Physiotherapists race to the finish line for charity
/news/nhs-heroes-huma-naqvi-th...Subdomain 22nd Jul 2024 NHS Heroes: Huma Naqvi – The Driving Force Behind Patient and Staff Care Read More
A-TITLE NHS Heroes: Huma Naqvi – The Driving Force Behind Patient and Staff Care
/news/trust-signs-landmark-dea...Subdomain 19th Jul 2024 Trust signs landmark deal with Sandwell College Read More
A-TITLE Trust signs landmark deal with Sandwell College
/news/charity-gives-a-little-l...Subdomain 15th Jul 2024 Charity gives a little lift to cancer patients Read More
A-TITLE Charity gives a little lift to cancer patients
/news/fitness-app-could-transf...Subdomain 10th Jul 2024 Fitness app could transform care of rheumatoid arthritis patients Read More
A-TITLE Fitness app could transform care of rheumatoid arthritis patients
/our-new-hospital/Subdomain More about our new hospital
/our-trust/Subdomain More about us
/charity-fundraising/Subdomain More about our charity
https://twitter.com/swbhnhsNew window Nofollow External No Text
https://www.facebook.com/SWBHNHS/New window Nofollow External Subdomain No Text
https://www.instagram.com/swbh...New window Nofollow External Subdomain No Text
https://www.tiktok.com/@swbhnhsNew window Nofollow External Subdomain No Text
https://www.youtube.com/channe...New window Nofollow External Subdomain No Text
https://uk.linkedin.com/compan...New window Nofollow External Subdomain No Text
/patients-visitors/hospital-ac...Subdomain IMG-ALT AccessAble
/our-trust/statutory-informati...Subdomain Text duplicate Accessibility Statement
/patients-visitors/statutory-i...Subdomain Privacy and Cookies
/our-trust/statutory-informati...Subdomain Text duplicate Freedom of Information
/contact-us/cancel-or-change-y...Subdomain Cancel/Change Your Appointment
https://www.platform81.com/New window External Subdomain Platform81
https://wordpress.org/plugins/...New window External Powered by GDPR Cookie Compliance

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swbh.nhs.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 20 Aug 2024 11:17:44 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byPHP/8.2.20
link<https://www.swbh.nhs.uk/wp-json/>; rel="https://api.w.org/", <https://www.swbh.nhs.uk/wp-json/wp/v2/pages/2>; rel="alternate"; title="JSON"; type="application/json", <https://www.swbh.nhs.uk/>; rel=shortlink
strict-transport-securitymax-age=15768000
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 548 referring domains.
This page has 5,340 backlinks.
This page has backlinks from 472 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.swbh.nhs.uk
Sandwell and West Birmingham Hospitals
Sandwell and West Birmingham NHS Trust is an integrated care organisation; dedicated to improving the lives of local people, to maintaining an outstanding reputation for teaching and education, and to embedding innovation and research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Sandwell81%Check
NHS81%Check
West Birmingham NHS80%Check
Birmingham79%Check
West79%Check
West Birmingham79%Check
West Birmingham NHS Trust77%Check
West Birmingham Hospitals71%Check
Trust70%Check
Hospital58%Check

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