Swissmarketing.ch - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
46% 
Page structure
67% 
Link structure
80% 
Server
92% 
External factors
100% 
SEO Score
Response time
0.55 s
File size
223.00 kB
Words
287
Media files
29
Number of links
37 internal / 32 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
SWISS MARKETING | DER FÜHRENDE BERUFSVERBAND FÜR MARKETING UND VERKAUF
The page title should be shorter than 580 pixels. It is 877 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.swissmarketing.ch/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsmax-image-preview:large
generatorWordPress 6.5.4
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
msapplication-TileImagehttps://www.swissmarketing.ch/wp-content/uploads/2021/10/cropped-WebsiteIcon_Swiss-Marketing-270x270.png
langde-de
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 287 words on this page. Good pages should have about 800 words of useful content.
These Typos were found:
  • weiss => weiß
  • grosse => große
  • grösstes => größtes
30% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.44 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
28 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/10/logo0x0.pngLogo Swiss MarketingLogo Swiss Marketing
...s/2024/02/SMP_Kampagne-970x250-px_DE.jpgNo alt attribute providedSMP_Kampagne-970x250-px_DE
...uploads/2021/11/Icons_swissmarketing.svgNo alt attribute providedIcons_swissmarketing
/wp-content/uploads/2021/11/Icons_clubs.svgNo alt attribute providedIcons_clubs
...uploads/2021/11/Icons_mitgliedwerden.svgNo alt attribute providedIcons_mitgliedwerden
...ontent/uploads/2021/10/Goldbach_Logo.pngNo alt attribute providedGoldbach_Logo
...ontent/uploads/2023/08/KBDM_Logo_rgb.pngNo alt attribute providedKBDM_Logo_rgb
/wp-content/uploads/2022/05/CSS_Logo.pngNo alt attribute providedCSS_Logo
/wp-content/uploads/2022/05/Kaiser_Logo.pngNo alt attribute providedKaiser_Logo
...tent/uploads/2024/05/speaker_ch_logo.jpgNo alt attribute providedDruck
...023/07/campus.swiss-logo-schwarz-rgb.pngNo alt attribute providedcampus.swiss-logo-schwarz-rgb
...content/uploads/2021/10/diction_Logo.pngNo alt attribute provideddiction_Logo
/wp-content/uploads/2021/10/OEKK_Logo.pngNo alt attribute providedOEKK_Logo
...ent/uploads/2024/02/Logo-gestalten-1.pngNo alt attribute providedLogo gestalten
...tent/uploads/2021/10/dinotronic_Logo.pngNo alt attribute provideddinotronic_Logo
.../uploads/2023/04/Compendio_Logo_Blau.jpgNo alt attribute providedCompendio_Logo_Blau
...t/uploads/2023/12/logo-hwz_dachmarke.jpgNo alt attribute providedlogo-hwz_dachmarke
...loads/2022/03/Druckwerk_Schaffhausen.pngNo alt attribute providedDruckwerk_Schaffhausen
...tent/uploads/2023/10/jobchannel-logo.pngNo alt attribute providedjobchannel-logo
/wp-content/uploads/2022/03/Opera.pngNo alt attribute providedOpera
...2023/04/01_PME_logo_noir-transparent.pngNo alt attribute provided01_PME_logo_noir-transparent
/wp-content/uploads/2022/03/ESB.pngNo alt attribute providedESB
...content/uploads/2021/10/suxxess_Logo.pngNo alt attribute providedsuxxess_Logo
...ds/2023/05/EMC_Full_Colour_CMYK_Logo.pngNo alt attribute providedEMC_Full_Colour_CMYK_Logo
...ads/2023/03/RZ_HORIZONT_SWISS-scaled.jpgNo alt attribute providedRZ_HORIZONT_SWISS
...uploads/2022/04/MarketingReveiw_Logo.pngNo alt attribute providedMarketingReveiw_Logo
/wp-content/uploads/2022/06/Logo_muk.jpgNo alt attribute providedLogo_muk
...tent/uploads/2022/06/logo_wewo_breit.pngNo alt attribute providedlogo_wewo_breit
...ontent/uploads/2021/10/Goessler_Logo.pngNo alt attribute providedGoessler_Logo

Page structure

H1 heading
(Critically important)
SWISS MARKETING
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 SWISS MARKETING
H1 CLUBS
H1 MITGLIED WERDEN
H1 EVENTS
H2 2. International Day of Marketing
H2 Neuer Geschäftsführer bei Swiss Marketing
H2 40 Jahre «Karl’s kühne Gassenschau» – kreatives und innovatives Theater
H2 Das Hallenstadion als Produkt – was braucht es und wo liegen die Herausforderungen
H2 Wie schützen wir dir Stadt Zürich – ein Projekt, von dem keiner was weiss
H2 Unsere Partner
H3 Gold
H3 Silber
H3 Bronze
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (32) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.swissmarketing.ch/Subdomain IMG-ALT Logo Swiss Marketing
/jobsJobs
/kontaktKontakt
https://swissmarketingcommunit...New window External Login
https://www.swissmarketing.ch/fr/FR
https://www.swissmarketing.ch/it/IT
https://www.swissmarketing.ch/Subdomain Home
/news/Subdomain News
/networking/Subdomain Networking
/networking/clubs/Subdomain Clubs
/networking/community/Subdomain Community
/events/Subdomain Events
/career/Subdomain Career
/education/Subdomain Education
/swiss-marketing/Subdomain Swiss Marketing
/swiss-marketing/mitglied-werden/Subdomain Mitglied werden
/swiss-marketing/benefits-fuer...Subdomain Benefits für Mitglieder
/jobsText duplicate Jobs
/kontaktText duplicate Kontakt
https://swissmarketingcommunit...New window External Text duplicate Login
https://www.swissmarketing.ch/fr/Text duplicate FR
https://www.swissmarketing.ch/it/Text duplicate IT
/2-international-day-of-market...Subdomain 2. International Day of Marketing
/neuer-geschaeftsfuehrer-bei-s...Subdomain Neuer Geschäftsführer bei Swiss Marketing
/40-jahre-karls-kuehne-gassens...Subdomain 40 Jahre «Karl’s kühne Gassenschau» – kreatives und innovatives Theater
/das-hallenstadion-als-produkt...Subdomain Das Hallenstadion als Produkt – was braucht es und wo liegen die Herausforderungen
/wie-schuetzen-wir-dir-stadt-z...Subdomain Wie schützen wir dir Stadt Zürich – ein Projekt, von dem keiner was weiss
https://goldbach.com/ch/de/homeNew window External No Text
https://kbdirect.ch/New window External No Text
https://www.css.ch/de/privatku...New window External Subdomain No Text
https://kaiserpromo.com/New window External No Text
https://www.speakers.ch/New window External Subdomain No Text
https://campus.swiss/de/homede/New window External No Text
https://www.diction.ch/New window External Subdomain No Text
https://www.oekk.ch/New window External Subdomain No Text
https://gestalten.ch/New window External No Text
https://www.dinotronic.ch/New window External Subdomain No Text
https://www.compendio.ch/New window External Subdomain No Text
https://fh-hwz.ch/New window External No Text
https://druckwerk-sh.ch/New window External No Text
https://www.jobchannel.ch/New window External Subdomain No Text
https://www.opera-ag.ch/New window External Subdomain No Text
https://www.pme.ch/New window External Subdomain No Text
https://www.esb-online.com/New window External Subdomain No Text
https://suxxess.org/New window External No Text
https://www.emc.be/New window External Subdomain No Text
https://www.horizont.net/schwe...New window External Subdomain No Text
https://imc.unisg.ch/marketing...New window External Subdomain No Text
https://www.werbewoche.ch/de/New window External Subdomain No Text
https://www.werbewoche.ch/de/New window External Subdomain No Text
https://www.goessler.ch/New window External Subdomain No Text
/newsText duplicate News
/networkingText duplicate Networking
/eventsText duplicate Events
/careerText duplicate Career
/educationText duplicate Education
/swiss-marketingText duplicate Swiss Marketing
/clubsText duplicate Clubs
/mitglied-werdenText duplicate Mitglied werden
/jobsText duplicate Jobs
/benefits-fuer-mitglieder/Newsletter
https://swissmarketingcommunit...New window External Text duplicate Login
/kontaktText duplicate Kontakt
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.xing.com/pages/swi...New window External Subdomain Xing
https://www.facebook.com/swiss...New window External Subdomain Facebook
https://www.instagram.com/swis...New window External Subdomain Instagram
https://twitter.com/MarketingS...New window External Twitter
/impressum-datenschutzImpressum und Datenschutz

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.swissmarketing.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.55 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (223 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
set-cookie102 Characters
link<https://www.swissmarketing.ch/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
varyAccept-Encoding
dateSun, 09 Jun 2024 22:33:17 GMT
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 201 referring domains.
This page has 585,743 backlinks.
This page has backlinks from 156 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.swissmarketing.ch/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing83%Check
Swiss83%Check
Swiss Marketing83%Check
Verkauf45%Check
Verband45%Check
Clubs42%Check
Mitglied42%Check
Gold42%Check
Wirtschaft und Gesellschaft41%Check
ADRESSE39%Check
Show more keywords and terms

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