Tapestry.com - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
60% 
Page structure
45% 
Link structure
86% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
216.30 kB
Words
494
Media files
29
Number of links
47 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tapestry
The page title is too short. (78 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.tapestry.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
referrerstrict-origin-when-cross-origin
msapplication-TileColor#ffffff
theme-color#ffffff
robotsmax-image-preview:large
generatorWordPress 6.2.2
msapplication-TileImagehttps://www.tapestry.com/wp-content/uploads/2022/06/cropped-tapestry-favicon-32x32-1.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 494 words on this page. Good pages should have about 800 words of useful content.
32.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.63 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ew-design/Common/TapestryLogo-Lunacy.svgTapestry
...ew-design/Common/TapestryLogo-Lunacy.svgTapestry
...021/new-design/Common/ElementShuttle.pngNo alt attribute provided
...1/new-design/Common/Logo_Coach_White.svgCOACH Logo
...1/new-design/Common/Logo_KS_White-v3.svgKATE SPADE Logo
...-design/Common/Tap_Logo_Stuart_White.svgSTUART WEITZMAN Logo
...21/new-design/Common/yellow-graphics.pngNo alt attribute provided
...ent/uploads/2023/06/Tap-Home-Purpose.jpgNo alt attribute provided
/wp-content/uploads/2024/09/Coach-Home.jpgNo alt attribute provided
...ads/2023/06/Homepage_Coach_Lockup_SM.pngKate Spade, New York Logo
...ds/2021/new-design/Common/arrow-left.svgPrevious
...s/2021/new-design/Common/arrow-right.svgNext
/wp-content/uploads/2024/09/KS-Home.jpgNo alt attribute provided
/wp-content/uploads/2023/06/ks-logo.pngStuart Weitzman Logo
...ds/2021/new-design/Common/arrow-left.svgPrevious
...s/2021/new-design/Common/arrow-right.svgNext
/wp-content/uploads/2024/09/SW-Home.jpgNo alt attribute provided
...ploads/2023/06/Tap_Logo_Stuart_White.pngStuart Weitzman, New York Logo
...1/new-design/Common/left-arrow-white.svgPrevious
.../new-design/Common/right-arrow-white.svgNext
...021/new-design/Common/ElementShuttle.pngFill
...21/new-design/Common/LinesFooterLeft.pngLinesFooterLeft
...ew-design/Common/TapestryLogo-Lunacy.svgTapestry Logo
...oads/2021/new-design/Common/Linkedin.svgLinkedin
...ads/2021/new-design/Common/Instagram.svgInstagram
...oads/2021/new-design/Common/Linkedin.svgLinkedIn
...ads/2021/new-design/Common/Instagram.svgInstagram
...1/new-design/Common/LinesFooterRight.pngLinesFooterRight
...1/new-design/Common/LinesFooterRight.pngLinesFooterRight

Page structure

H1 heading
(Critically important)
Iconic Brands, Expansive Possibilities
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Iconic Brands, Expansive Possibilities
H1 Empty heading
H3 Stretch What’s Possible
H3 We’d Love to Hear From You.
H4 OUR PRIORITIES
H4 BRANDS
H4 ABOUT US
H4 COMPANY
H4 CONTACT
H5 We’re proud to serve as a platform to empower our iconic brands.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.tapestry.com/IMG-ALT Tapestry
https://www.tapestry.com/companyCOMPANY
https://www.tapestry.com/companyOverview
https://www.tapestry.com/company/PURPOSE
https://www.tapestry.com/company/VALUES
https://www.tapestry.com/company/LEADERSHIP
/our-brandsBRANDS
/our-brandsText duplicate Overview
/our-brands/COACH
/our-brands/KATE SPADE NEW YORK
/our-brands/STUART WEITZMAN
/responsibilityRESPONSIBILITY
/responsibilityText duplicate Overview
/responsibility/our-peoplePEOPLE
/responsibility/our-planetPLANET
/responsibility/our-productsPRODUCTS
/responsibility/our-communitiesCOMMUNITIES
/responsibility/resourcesRESOURCES
https://tapestry.supplierone.co/External Subdomain VENDOR DIVERSITY
/responsibility/supplier-listSUPPLIER LIST
https://www.tapestry.com/Text duplicate IMG-ALT Tapestry
/investorsINVESTORS
https://careers.tapestry.com/External Subdomain CAREERS
https://www.tapestry.com/newsroomNEWSROOM
https://www.tapestry.com/companyOUR COMPANY
https://www.coach.com/External Subdomain VISIT COACH
https://www.katespade.com/External Subdomain VISIT KATE SPADE NEW YORK
https://www.stuartweitzman.com/External Subdomain VISIT STUART WEITZMAN
https://www.tapestry.com/contactGET IN TOUCH
https://www.tapestry.com/IMG-ALT Tapestry Logo
https://www.linkedin.com/compa...External Subdomain IMG-ALT Linkedin
https://www.instagram.com/tape...External Subdomain IMG-ALT Instagram
/our-brandsText duplicate BRANDS
/our-brands/Text duplicate COACH
/our-brands/Text duplicate KATE SPADE NEW YORK
/our-brands/Text duplicate STUART WEITZMAN
https://www.tapestry.com/company/Text duplicate LEADERSHIP
/investorsText duplicate INVESTORS
/investorsGOVERNANCE
https://careers.tapestry.com/External Subdomain Text duplicate CAREERS
https://www.tapestry.com/companyText duplicate COMPANY
/responsibilityText duplicate RESPONSIBILITY
/newsroom/Subdomain Text duplicate NEWSROOM
/responsibility/resourcesText duplicate RESOURCES
https://www.tapestry.com/contactCONTACT
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn
https://www.instagram.com/tape...External Subdomain Text duplicate IMG-ALT Instagram
/privacy-statementTerms of Use and Privacy Statement
https://www.tapestry.com/ccpa/Do Not Sell My Personal Information
/california-transparency-act-u...California Transparency Act & UK Modern Slavery Act Statement
https://tapestry.makeityoursou...External Subdomain Transparency in Coverage
/accessibility-statementAccessibility
/consumer-privacy-policyData Privacy Framework: Consumer Privacy Policy
/privacy-statementText duplicate Terms of Use and Privacy Statement
https://www.tapestry.com/ccpa/Text duplicate Do Not Sell My Personal Information
/california-transparency-act-u...Text duplicate California Transparency Act & UK Modern Slavery Act Statement
https://tapestry.makeityoursou...External Subdomain Text duplicate Transparency in Coverage
/accessibility-statementText duplicate Accessibility
/consumer-privacy-policyText duplicate Data Privacy Framework: Consumer Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.tapestry.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (216 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
link<https://www.tapestry.com/wp-json/>; rel="https://api.w.org/"
servernginx
x-pantheon-styx-hostnamestyx-fe3-a-697744c748-45bqh
x-styx-req-idcfe4e1af-96aa-11ef-b453-3afe99dcac5c
x-served-bycache-chi-klot8100128-CHI, cache-iad-kiad7000106-IAD
x-cache-hits0, 0
x-timerS1730284585.807236,VS0,VE207
accept-rangesbytes
x-akamai-transformed9 - 0 pmb=mRUM,2
content-encodinggzip
cache-controlpublic, private, max-age=600
expiresFri, 01 Nov 2024 23:13:32 GMT
dateFri, 01 Nov 2024 23:03:32 GMT
varyAccept-Encoding
server-timingcdn-cache; desc=HIT
access-control-allow-methodsPOST, GET, OPTIONS
access-control-allow-originhttps://www.tapestry.com
x-frame-optionssameorigin
strict-transport-securitymax-age=31536000 ; includeSubDomains
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policy-report-onlydefault-src 'self' 'unsafe-inline' 'unsafe-eval' *.audioeye.com akstat.io *.akstat.io cookielaw.org cdn.cookielaw.org *.google-analytics.com *.quantummetric.com quantummetric.com *.typekit.net www.googletagmanager.com tapestry.com *.tapestry.com tapestry.support *.licdn.com *.jwplatform.com *.jwpcdn.com cdn.jwplayer.com prd.jwpltx.com *.jwpsrv.com jsdelivr.net *.jsdelivr.net *.newrelic.com *-tapestry-news.pantheonsite.io cdnjs.cloudflare.com fonts.googleapis.com secure.gravatar.com px.ads.linkedin.com cdn.linkedin.oribi.io p.adsymptotic.com tapestry.gcs-web.com opensupplyhub.org *.akamaihd.net go-mpulse.net *.go-mpulse.net geolocation.onetrust.com stats.g.doubleclick.net fonts.gstatic.com data: blob:;
permissions-policygeolocation=(self)
referrer-policystrict-origin-when-cross-origin
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 922 referring domains.
This page has 161,796 backlinks.
This page has backlinks from 760 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.tapestry.com
Tapestry

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
TAPESTRY61%Check
BRANDS54%Check
Iconic54%Check
iconic brands54%Check
Expansive50%Check
Possibilities50%Check
NEW38%Check
STUART38%Check
COACH38%Check
stretch38%Check

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