Taxpolicy.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
79% 
Page structure
70% 
Link structure
62% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
295.30 kB
Words
613
Media files
43
Number of links
112 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tax Policy Associates - the independent tax think tank
The length of the page title is perfect. (481 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A think tank dedicated to improving tax policy and the public understanding of tax
The length of the meta description is perfect. (495 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://taxpolicy.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
robotsmax-snippet:-1,max-image-preview:large,max-video-preview:-1
descriptionA think tank dedicated to improving tax policy and the public understanding of tax
generatorElementor 3.28.3; features: additional_custom_breakpoints, e_local_google_fonts; settings: css_print_method-internal, google_font-enabled, font_display-auto
msapplication-TileImagehttps://taxpolicy.org.uk/wp-content/uploads/2023/02/cropped-logo-emblem-on-blue-270x270.jpg
langen-gb
twitter:cardsummary
twitter:site@danneidle
twitter:creator@danneidle
twitter:titleTax Policy Associates - the independent tax think tank
twitter:descriptionA think tank dedicated to improving tax policy and the public understanding of tax
twitter:imagehttps://taxpolicy.org.uk/wp-content/uploads/2024/02/dan_pic.jpg
og:typewebsite
og:localeen_GB
og:site_nameTax Policy Associates
og:titleTax Policy Associates - the independent tax think tank
og:descriptionA think tank dedicated to improving tax policy and the public understanding of tax
og:urlhttps://taxpolicy.org.uk/
og:imagehttps://taxpolicy.org.uk/wp-content/uploads/2024/02/dan_pic.jpg
og:image:width1083
og:image:height924
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 613 words. That's ok.
34.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
A viewport "width=device-width, initial-scale=1.0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
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Page structure

H1 heading
(Critically important)
The independent tax and legal policy think tank
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 The independent tax and legal policy think tank
H1 LATEST PUBLICATIONS
H2 QUICK LINKS
H2 Tax reforms for the Budget
H2 Ending offshore
H2 Tax policy
H2 Investigations
H2 Analysis
H2 Infographics
H2 Everything
H2 About
H2 Who we are
H2 © Tax Policy Associates Ltd, a non-profit company limited by guarantee, no. 14053878
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://taxpolicy.org.uk/IMG-ALT logo in banner tight
https://taxpolicy.org.uk/about/About
/category/policy/Policy
/category/analysis/Analysis
/category/investigations/Investigations
/subscribe/Subscribe
https://taxpolicy.org.uk/contact/Contact
https://taxpolicy.org.uk/legal/Legal
https://taxpolicy.org.uk/about/Text duplicate About
/category/policy/Text duplicate Policy
/category/analysis/Text duplicate Analysis
/category/investigations/Text duplicate Investigations
/subscribe/Text duplicate Subscribe
https://taxpolicy.org.uk/contact/Text duplicate Contact
https://taxpolicy.org.uk/legal/Text duplicate Legal
https://taxpolicy.org.uk/Text duplicate IMG-ALT logo in banner tight
https://taxpolicy.org.uk/about/Text duplicate About
/category/policy/Text duplicate Policy
/category/analysis/Text duplicate Analysis
/category/investigations/Text duplicate Investigations
/subscribe/Text duplicate Subscribe
https://taxpolicy.org.uk/contact/Text duplicate Contact
https://taxpolicy.org.uk/legal/Text duplicate Legal
https://taxpolicy.org.uk/feedNew window Rss
https://mastodon.social/@danne...New window External No Text
https://www.linkedin.com/in/da...New window External Subdomain Linkedin
https://www.threads.net/@danne...New window External Subdomain Threads
https://bsky.app/profile/danne...New window External No Text
https://x.com/danneidleNew window External X-twitter
/2025/04/02/no-vat-isnt-a-tari...IMG-ALT map of the world showing that all developed countries except the US have a VAT
/2025/04/02/no-vat-isnt-a-tari...No, VAT isn’t a tariff – here’s what Trump (and others) get wrong
/2025/03/31/untaxing-the-laffe...IMG-ALT the laffer curve
/2025/03/31/untaxing-the-laffe...Untaxing – The Laffer curve, and the napkin that changed the world
/2025/03/26/radical-anti-avoid...IMG-ALT Screenshot
/2025/03/26/radical-anti-avoid...Radical anti-avoidance measures hidden in the Spring Statement
/2025/03/24/untaxing/Text duplicate IMG-ALT Screenshot
/2025/03/24/untaxing/Untaxing on Radio 4 and BBC Sounds
/2025/03/24/how_onee_made_mill...IMG-ALT Screenshot 2025-03-18 at 14.51.13
/2025/03/24/how_onee_made_mill...How do promoters get rich from selling hopeless tax avoidance schemes?
/2025/03/19/50000-uk-companies...Text duplicate IMG-ALT Screenshot
/2025/03/19/50000-uk-companies...Our webapp shows 50,000 UK companies hide their true ownership
/2025/02/26/tiktok-tax-avoidan...Text duplicate IMG-ALT Screenshot
/2025/02/26/tiktok-tax-avoidan...TikTok tax avoidance from Arka Wealth: why the Government and the Bar should act
/2025/02/13/how-criminals-use-...IMG-ALT DALL·E 2025-02-13 10.28.04 - A photorealistic image of a puppet-like character resembling a Muppet, dressed in a business suit, sitting at a desk covered wit...
/2025/02/13/how-criminals-use-...How criminals use “muppets” to commit corporate fraud – and how to stop them
/2025/02/08/who-is-michail-roe...Text duplicate IMG-ALT Screenshot
/2025/02/08/who-is-michail-roe...Who is Michail Roerich, and why did he build the world’s most convincing fake companies?
/2025/02/02/two-clicks-to-unco...IMG-ALT 7d4ff8a0-609a-4659-a757-bb1f571cde12 copy
/2025/02/02/two-clicks-to-unco...Two clicks to uncover fake companies on Companies House
/2025/02/01/finding_fake_banks/Text duplicate IMG-ALT Screenshot
/2025/02/01/finding_fake_banks/How criminals are setting up fake banks on Companies House
/2025/01/31/the-trillion-pound...IMG-ALT image
/2025/01/31/the-trillion-pound...Companies House failed to spot a £100 trillion fake company
/2025/01/25/the-58bn-company-t...Text duplicate IMG-ALT Screenshot
/2025/01/25/the-58bn-company-t...The £58bn company that doesn’t exist
/2024/12/20/tax-cuts-and-tax-r...IMG-ALT 12874105344_e5afd546fa_o
/2024/12/20/tax-cuts-and-tax-r...Tax cuts and tax rises: do tax cuts pay for themselves?
/2024/11/24/how-to-stop-iht-av...IMG-ALT scott-goodwill-CtRE4_4L7b8-unsplash
/2024/11/24/how-to-stop-iht-av...How to stop IHT avoidance but protect farmers
/2024/11/21/the-budget-a-misse...IMG-ALT vicky-yu-Jn1ffptNSUo-unsplash
/2024/11/21/the-budget-a-misse...The Budget – a missed opportunity
/2024/10/29/how-to-reform-hmrc...Text duplicate IMG-ALT Screenshot
/2024/10/29/how-to-reform-hmrc...How to reform HMRC penalties for people on low incomes
/2024/10/28/robert-venables-se...Text duplicate IMG-ALT Screenshot
/2024/10/28/robert-venables-se...Robert Venables, senior tax KC, is being prosecuted by HMRC for tax evasion
/2024/10/26/what_is_tax_avoida...IMG-ALT Untitled 2
/2024/10/26/what_is_tax_avoida...What is tax avoidance? How’s it different from tax evasion? A short FAQ.
/2024/10/26/the-publics-surpri...Text duplicate IMG-ALT image
/2024/10/26/the-publics-surpri...The public’s surprising choice of tax increase, and why we should ignore it
/2024/10/25/witness-tampering-...IMG-ALT scott-graham-OQMZwNd3ThU-unsplash
/2024/10/25/witness-tampering-...Witness tampering from tax avoidance firm Property118?
/2024/10/19/budget-prediction-...IMG-ALT f6933f94-094d-44ed-a28f-e0cf8433ca4a
/2024/10/19/budget-prediction-...Budget Prediction Quiz
/2024/10/18/the-tax-longlist-3...IMG-ALT red box
/2024/10/18/the-tax-longlist-3...The tax longlist – 35 ways Rachel Reeves could raise £22bn
/2024/10/18/how-to-reform-prop...IMG-ALT sander-crombach-On_ayJuJtgE-unsplash
/2024/10/18/how-to-reform-prop...How to reform property tax
/2024/10/17/reform-income-tax-...IMG-ALT Untitled
/2024/10/17/reform-income-tax-...How to reform income tax: end the high marginal rate scandal
/2024/10/16/how-to-reform-capi...IMG-ALT austin-distel-DfjJMVhwH_8-unsplash
/2024/10/16/how-to-reform-capi...How to reform capital gains tax and cut income tax
/2024/10/15/reform_employer_na...IMG-ALT Screenshot 2024-10-10 at 08.38.16
/2024/10/15/reform_employer_na...How to reform employer national insurance – don’t increase it, abolish it
/2024/10/15/how-to-reform-stam...Text duplicate IMG-ALT Untitled
/2024/10/15/how-to-reform-stam...How to reform stamp duty on shares. Abolish it.
/2024/10/14/how-to-reform-corp...IMG-ALT Keir Starmer, leader of the Labour Party, and Rachel Reeves, Shadow Chancellor of the Exchequer, visit the London Stock Exchange Group, speaking to employees...
/2024/10/14/how-to-reform-corp...How to reform corporation tax
/2024/10/11/new-evidence-the-p...Text duplicate IMG-ALT Screenshot
/2024/10/11/new-evidence-the-p...New evidence: the Post Office deliberately designed its compensation scheme to deter postmasters from applying
/2024/10/01/the-post-office-pu...Text duplicate IMG-ALT Untitled
/2024/10/01/the-post-office-pu...The Post Office – pushing postmasters to accept £75,000 compensation without legal advice
/2024/09/30/the-uk-has-lost-up...IMG-ALT StockSnap_MEDIALY3UV
/2024/09/30/the-uk-has-lost-up...The £10bn R&D tax relief scandal: the evidence and the blame
/2024/09/24/map-of-mps-donors-...IMG-ALT Untitled 4
/2024/09/24/map-of-mps-donors-...Map of MPs’ donors and interests
/2024/09/22/a-proposal-to-end-...IMG-ALT image of safe for secrecy piece
/2024/09/22/a-proposal-to-end-...How to end offshore secrecy – a new proposal
/2024/09/22/countries-with-ope...IMG-ALT chuttersnap-Ay5VDmOaKBo-unsplash
/2024/09/22/countries-with-ope...The state of play of open corporate data
/2024/09/11/stripe-has-now-blo...Text duplicate IMG-ALT Screenshot
/2024/09/11/stripe-has-now-blo...Stripe has now blocked the Company Registry fraud – but why did it facilitate it?
/2024/09/10/why-did-tide-sign-...Text duplicate IMG-ALT Untitled
/2024/09/10/why-did-tide-sign-...Why did Tide sign up the Company Registry scam as an affiliate?
/2024/09/09/scam-of-the-day-co...Text duplicate IMG-ALT Untitled 2
/2024/09/09/scam-of-the-day-co...Scam of the day: the fake “company-registry” preying on new companies
/2024/09/08/will-labours-non-d...Text duplicate IMG-ALT Untitled
/2024/09/08/will-labours-non-d...Will Labour’s non-dom reforms cost the UK £1bn?
/2024/08/31/tax-scam-of-the-da...No Text
/2024/08/31/tax-scam-of-the-da...Tax scam of the day: magic trusts from Paul Baxendale-Walker and Minerva Services
/tag/budget2024/Learn More
/2024/09/22/a-proposal-to-end-...Text duplicate Learn More
//category/Policy/Text duplicate Learn More
/category/investigations/Text duplicate Learn More
/category/analysis/Text duplicate Learn More
/tag/infographics/Text duplicate Learn More
/?post_type=postText duplicate Learn More
https://taxpolicy.org.uk/about/Text duplicate Learn More

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://taxpolicy.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (295 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=UTF-8
cf-ray92b5c0ff0f49d09e-CDG
cf-cache-statusHIT
age23407
cache-controlpublic, max-age=14400
expiresSat, 05 Apr 2025 06:53:13 GMT
last-modifiedFri, 04 Apr 2025 20:22:44 GMT
link<https://taxpolicy.org.uk/wp-json/>; rel="https://api.w.org/", <https://taxpolicy.org.uk/wp-json/wp/v2/pages/14337>; rel="alternate"; title="JSON"; type="application/json", <https://taxpolicy.org.uk/>; rel=shortlink
varyAccept-Encoding
cf-apo-viatcache
cf-edge-cachecache,platform=wordpress
content-security-policyupgrade-insecure-requests
x-endurance-cache-level2
x-nginx-cacheWordPress
x-powered-byNIMHOST
x-served-byd42a054343ceca6367ae0f96063f98c8
server-timingcfCacheStatus;desc="HIT"
servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 705 referring domains.
This page has 19,381 backlinks.
This page has backlinks from 591 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://taxpolicy.org.uk/sitemap.xml
Sitemap: https://taxpolicy.org.uk/sitemap-news.xml

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taxpolicy.org.uk
Tax Policy Associates - the independent tax think tank
A think tank dedicated to improving tax policy and the public understanding of tax

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
tax91%Check
Policy91%Check
Tax policy91%Check
Tax Policy Associates78%Check
independent tax78%Check
independent tax think tank76%Check
Think Tank73%Check
legal policy72%Check
tax avoidance64%Check
Income Tax64%Check
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