Terra-nova.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
81% 
Page quality
79% 
Page structure
79% 
Link structure
62% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.27 s
File size
141.80 kB
Words
860
Media files
2
Number of links
80 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Award-Winning Tents and Outdoor Equipment | Terra Nova Equipment
The page title should be shorter than 580 pixels. It is 628 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Terra Nova design and produce award-winning, high-quality outdoor equipment including tents, tarps, bothys, bivis and clothing accessories.
The length of the meta description is perfect. (863 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.terra-nova.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no
HandheldFriendlytrue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionTerra Nova design and produce award-winning, high-quality outdoor equipment including tents, tarps, bothys, bivis and clothing accessories.
generatorWooCommerce 9.1.4
p:domain_verify996d963cfde13eaaa9fe23f66c629288
google-site-verificationS6GobcCWkNnYMInxPK1Tnr-KMsD9omZdpkCM4n5f_74
msapplication-TileImage/app/themes/frogspark/fav.ico/ms-icon-144x144.png
article:publisherhttps://www.facebook.com/terranovaequipment
article:modified_time2024-07-31T11:29:05+00:00
langen-gb
twitter:cardsummary_large_image
twitter:titleAward-Winning Tents and Outdoor Equipment | Terra Nova Equipment
twitter:descriptionTerra Nova design and produce award-winning, high-quality outdoor equipment including tents, tarps, bothys, bivis and outdoor clothing.
twitter:imagehttps://www.terra-nova.co.uk/app/uploads/2021/11/Graeme-Salem-FB.jpg
twitter:site@TerraNovaEquip
og:localeen_GB
og:typewebsite
og:titleAward-Winning Tents and Outdoor Equipment | Terra Nova Equipment
og:descriptionTerra Nova design and produce award-winning, high-quality outdoor equipment including tents, tarps, bothys, bivis and outdoor clothing.
og:urlhttps://www.terra-nova.co.uk/
og:site_nameTerra Nova Equipment
og:imagehttps://www.terra-nova.co.uk/app/uploads/2021/11/Graeme-Salem-FB.jpg
og:image:width480
og:image:height640
og:image:typeimage/jpeg
content-typetext/html; charset=UTF-8
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Terra Nova has a long history of producing some of the world’s best ou...
This page contains 860 words. That's ok.
25.6% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 24.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Terra Nova Equipment

Page structure

H1 heading
(Critically important)
Tent Brand of the Year 2024
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Tent Brand of the Year 2024
H2 Terra Nova Equipment Keeping the World Exploring
H2 Home to the World's Lightest Tent
H2 SHOP Outlet
H2 Shop the Best Deals
H2 Shop by category
H2 Shop most popular
H2 Try our help centre
H2 About Terra Nova
H2 Our Brands
H2 Latest news
H4 Categories
H4 Brands
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
5 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
/help-centre/Subdomain Help centre
/frequently-asked-questions/Subdomain FAQs
/news/Subdomain News
/blog/Subdomain Blog
/about-terra-nova-equipment/Subdomain About
/outlet/Subdomain Outlet
/wishlist/No Text
/account/Subdomain No Text
/basket/Subdomain No Text
https://www.terra-nova.co.uk/IMG-ALT Terra Nova Equipment
/shop/Subdomain Shop
/our-brands/Subdomain Brands
/our-brands/terra-nova/Terra Nova
/our-brands/wild-country/Wild Country
/our-brands/extremities/Extremities
/store-finder/Subdomain Find a Stockist
/contact/Subdomain Contact
/wishlist/No Text
/account/Subdomain No Text
/basket/Subdomain View basket
/shop/Subdomain Text duplicate Shop
/store-finder/Subdomain Store Finder
/help-centre/Subdomain Text duplicate Help centre
/frequently-asked-questions/Subdomain Text duplicate FAQs
/news/Subdomain Text duplicate News
/blog/Subdomain Text duplicate Blog
/about-terra-nova-equipment/Subdomain Text duplicate About
/outlet/Subdomain Text duplicate Outlet
/contact/Subdomain Text duplicate Contact
/news/awards/terra-nova-awarde...Subdomain Terra Nova Awarded Tent Brand of the Year 2024
https://www.terra-nova.co.uk/shopSHOP NOW
/about-terra-nova-equipment/Subdomain LEARN MORE
/about-terra-nova-equipment/wo...Subdomain Learn More
/outlet/Subdomain Text duplicate Outlet
/outlet/Subdomain Text duplicate Outlet
/categories/Shop all categories
/categories/tents-backpacking-...Subdomain Sub categories 3-Season Tents 4-Season Tents Expedition and Mountaineering Tents Ultralight Tents Lightweight Tents 1.75kg to 2.5kg 2.5kg+ 1 Person Tents 2 P...
/categories/tent-accesories-sp...Subdomain Sub categories Footprints Terra Nova Tent Poles Wild Country Tent Poles Tent Repair & Spares Tent Pegs Tent Flysheets Tent Inners Tent Accessories & Spares S...
/categories/gloves-mitts/Subdomain Sub categories Liner Gloves Thermal and Insulated Gloves Windproof Gloves Waterproof Gloves Gloves & Mitts Shop all Gloves & Mitts
/categories/Text duplicate Shop all categories
/activities/Shop by activity
/products/pioneer-2-person-tent/Subdomain Pioneer Compact 2 Tent and Footprint Bundle £600.00 £349.00 More information Sale!
/products/southern-cross-1-tent/Subdomain Southern Cross 1 £700.00 £490.00 More information Sale!
/products/superlite-bothy-bags/Subdomain Options available Superlite Bothy Bags From £125.00 £87.50 More information Sale!
/products/flux-liner-gloves/Subdomain Options available Flux Liner Glove From £27.00 More information
/products/evolution-waterproof...Subdomain Options available Evolution Waterproof Socks From £40.00 More information
/shop/Shop all
/help-centre/Visit help centre
/about-terra-nova/Text duplicate About
/news/Read all news
/news/brand-ambassadors/terra-...Subdomain Terra Nova Welcomes Ultra Endurance Athlete Sean Conway as a Brand Ambassador 02.09.2024 Read more Terra Nova Welcomes Ultra Endurance Athlete Sean Conway as...
/news/terra-nova-equipment/ter...Subdomain Terra Nova Announces Official Partnership with Kendal Mountain Festival 2024 16.08.2024 Read more Terra Nova Announces Official Partnership with Kendal Mount...
/news/terra-nova-equipment/ear...Subdomain Terra Nova Equipment Supports Earth Day 2024 22.04.2024 Read more Terra Nova Equipment Supports Earth Day 2024 22.04.2024 Read more
/news/awards/southern-cross-1-...Subdomain Southern Cross 1 Highly Recommended by TGO Magazine 12.04.2024 Read more Southern Cross 1 Highly Recommended by TGO Magazine 12.04.2024 Read more
/news/terra-nova-equipment/ter...Subdomain Terra Nova Pedal in Support of Jordan Wiley’s Epic Challenge 09.04.2024 Read more Terra Nova Pedal in Support of Jordan Wiley’s Epic Challenge 09.04.2024 Rea...
/news/extremities/furnace-pro-...Subdomain Furnace Pro Gloves Recommended by TGO Magazine 14.02.2024 Read more Furnace Pro Gloves Recommended by TGO Magazine 14.02.2024 Read more
/news/Text duplicate Read all news
https://uk.trustpilot.com/revi...New window External Subdomain Trustpilot
/product-information-advice/Subdomain Product Information and Advice
/frequently-asked-questions/Subdomain Text duplicate FAQs
/buying-guides/Subdomain Buying guides
/terms-conditions/guarantee/Subdomain Guarantee
/blog/Subdomain Text duplicate Blog
/outdoor-professionals/Subdomain Outdoor Professionals
/affiliate/Subdomain Join our Affiliate Program
/careers/Subdomain Careers
/terms-conditions/Subdomain Terms & Conditions
/terms-conditions/cookie-policy/Subdomain Cookie policy
/terms-conditions/privacy-policy/Subdomain Privacy policy
/celebrating-40-years-of-the-q...Subdomain Celebrating 40 Years of the Quasar
/our-brands/Subdomain Text duplicate Brands
/about-terra-nova-equipment/Subdomain Text duplicate About
/about-terra-nova-equipment/su...Subdomain Sustainability
/about-terra-nova-equipment/te...Subdomain The Terra Nova Heritage
/about-terra-nova-equipment/wo...Subdomain World’s Lightest Tent
/about-terra-nova-equipment/aw...Subdomain Awards and Achievements
/terms-conditions/ethical-trad...Subdomain Ethical Trading Statement
/help-centre/support/terra-nov...Subdomain Delivery and Returns
/help-centre/support/tent-repa...Subdomain UK Tent Repairs
/help-centre/support/tent-trad...Subdomain Tent Trade In
/terms-conditions/guarantee/gu...Subdomain Guarantee Registration
https://www.facebook.com/terra...New window External Subdomain No Text
https://www.instagram.com/terr...New window External Subdomain No Text
https://twitter.com/TerraNovaE...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/user/t...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.terra-nova.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.27 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (142 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
x-pingbackhttps://www.terra-nova.co.uk/wp/xmlrpc.php
link<https://www.terra-nova.co.uk/wp-json/>; rel="https://api.w.org/"
etag"1782241-1729139635;gz"
x-litespeed-cachehit
content-encodinggzip
varyAccept-Encoding
dateThu, 17 Oct 2024 07:13:35 GMT
serverLiteSpeed
alt-svch3=":443"; ma=2592000, h3-29=":443"; ma=2592000, h3-Q050=":443"; ma=2592000, h3-Q046=":443"; ma=2592000, h3-Q043=":443"; ma=2592000, quic=":443"; ma=2592000; v="43,46"
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 1,285 referring domains.
This page has 8,552 backlinks.
This page has backlinks from 994 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp/wp-admin/
Allow: /wp/wp-admin/admin-ajax.php

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.terra-nova.co.uk/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.terra-nova.co.uk
Award-Winning Tents and Outdoor Equipment | Terra Nova Equipment
Terra Nova design and produce award-winning, high-quality outdoor equipment including tents, tarps, bothys, bivis and clothing accessories.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Terra Nova81%Check
Terra80%Check
Nova80%Check
Tent77%Check
Terra Nova Equipment76%Check
Tent Brand66%Check
Equipment63%Check
outdoor equipment60%Check
Lightest Tent60%Check
Tents58%Check
Show more keywords and terms

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