tfwm.org.uk | Website SEO Review

Response time

0.33 s

File size

79.40 kB

Words

638

Media files

2

Number of links

75 internal / 18 external

Meta specifications 100% achieved

Title

(Critically important)

Transport for West Midlands | Journey planning, tickets and help

The length of the page title is perfect. (576 pixels out of 580 max pixel length)

There are no duplicate words in the title

Meta Title

Meta description

(Critically important)

Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.

The length of the meta description is perfect. (717 pixels out of 1000 max pixel length)

Meta Description

Crawlability

(Critically important)

There are no problems in accessing the website.

Search Engine Crawlers

Canonical URL

(Important)

https://www.tfwm.org.uk/

There is a valid canonical link specified.

Canonical Tag

Language

(Somewhat important)

Language detected in text: en

Language defined in HTML: en-gb

Server location: United States of America

The following language is defined by HTML: en-gb

Declaring language in HTML

Alternate/Hreflang Links

(Somewhat important)

There are no alternate links specified on this page.

Hreflang

Other meta tags

(Somewhat important)

There is no rel next meta tag on this page.

There is no rel prev meta tag on this page.

Meta Tags

Domain

(Somewhat important)

The domain is no subdomain.

The domain length is good.

The domain does not contain non-latin characters.

Domain for SEO

Page URL

(Somewhat important)

No parameters were found in the URL.

No session ID was found in the URL.

The URL does not have too many subdirectories.

SEO-friendly URLs

Charset encoding

(Somewhat important)

The charset encoding (UTF-8) is set correctly.

Character Encoding

Doctype

(Nice to have)

The doctype HTML 5 is set correctly.

The doctype is placed at first in the HTML code.

HTML Doctype

Favicon

(Nice to have)

The favicon is linked correctly.

Favicon

Meta tags

Name	Value
viewport	width=device-width, initial-scale=1.0
keywords	Centro, public transport, buses, coaches, taxis, trains, metro, mobility, travel, west midlands, getting around, planes, cars, pedestrian, traffic,Passenger Transport Authority, Passenger Transport Executive,showcase route,network west midlands, Local Transport Plan, Five Year Plan
description	Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.
robots	index, follow
msapplication-TileColor	#3c1053
msapplication-config	https://designsystem.wmnetwork.co.uk/config/favicons/browserconfig.xml
theme-color	#3c1053
facebook-domain-verification	0lp50m1kj72wewcphcagxixqr0hnu7
lang	en-gb
twitter:card	summary
twitter:url	https://www.tfwm.org.uk/
twitter:title	Transport for West Midlands \| Journey planning, tickets and help
twitter:description	Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.
twitter:image	/media/fdelftoz/birmingham-metro-1.jpg
twitter:site	@wmnetwork
og:type	website
og:url	https://www.tfwm.org.uk/
og:title	Transport for West Midlands \| Journey planning, tickets and help
og:description	Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.
og:image	/media/fdelftoz/birmingham-metro-1.jpg
Content-Type	text/html; charset=UTF-8
X-UA-Compatible	ie=edge
charset	UTF-8

Page quality 79% achieved

Content

(Critically important)

Only 2 paragraph/s was/were found on this page.

This page contains 638 words. That's ok.

31.7% of the text are stop words.

Keywords used in the page title are also used in the page content. That's good!

The page contains a listing, which indicates a good text layout.

No placeholders texts or images were found.

There are no duplicates on the site.

The average number of words per sentence of 22.25 words is good.

Content is King

Frames

(Critically important)

This page does not use a frameset.

Frames and framesets

Mobile optimization

(Somewhat important)

A viewport "width=device-width, initial-scale=1.0" is provided.

At least one Apple touch icon is specified.

This page only loads 3 JavaScript files. That's good!

Mobile Optimization

Bold and strong tags

(Somewhat important)

The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.

Strong and Bold Tags

Image SEO

(Somewhat important)

Alt text (alternative text) is correctly used on all found images.

Image SEO

There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.

Social Sharing

Additional markup

(Nice to have)

No additional page markup was found.

HTTPS

(Somewhat important)

This website uses HTTPS to protect privacy and integrity of the exchanged data.

All included files are also transferred via HTTPS.

HTTPS

Media list

URL	Alt attribute	Title
[email protected]/build/img/logo.svg	Transport for West Midlands logo

Page structure 79% achieved

H1 heading

(Critically important)

Journeys for everyone

The H1 heading is perfect.

H1-H6 headings

Headings

(Important)

The structure of headings is missing one or more levels. Do not skip heading levels.

H1-H6 headings

Heading structure

Heading level	Content
H1	Journeys for everyone
H2	Customers are advised to be vigilant of a travel card scam being promoted by a fake TfWM account. Please follow our official channels for official travel card information
H2	Plan your journey
H2	Find a timetable
H2	You're Bussing It
H2	Buy a ticket
H2	Free Christmas Travel on Bus
H2	Changes to bus services from January 2025
H2	Apply for your 16-18 card today!
H2	Top-up Swift Go at Payzone & Kiosks
H2	How to buy & top-up with Swift
H3	Your privacy settings
H3	Stay up to date
H3	Resources and support
H3	About us
H3	Social media
H5	Which modes of transport will you use?
H5	Leaving

Link structure 87% achieved

Internal links

(Important)

Some internal link anchor texts are too long.

Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.

Some anchor texts are used more than once.

The number of internal links is ok.

Internal Linking

External links

(Nice to have)

There are 18 external links on this page.

External Links

Found links on this page

Link	Attributes	Anchor text
https://www.tfwm.org.uk/	Anchor	Skip to main content A-TITLE Skip to main content
/manage-cookies		Manage cookies A-TITLE link title
https://my.swiftcard.org.uk/	External Subdomain	Sign in or register
https://www.tfwm.org.uk/		IMG-ALT Transport for West Midlands logo A-TITLE Transport for West Midlands
https://journeyplanner.tfwm.or...	External Subdomain	Journey planner
/plan-your-journey/find-a-time...		Find a timetable
https://disruptions.tfwm.org.uk/	External Subdomain	Live and planned disruptions
/plan-your-journey/major-roadw...		Major roadworks and events
https://disruption-sign-up.tfw...	External Subdomain	Sign up to alerts about disruption
/plan-your-journey/ways-to-tra...		Buses
/plan-your-journey/ways-to-tra...		Cycling and Walking
/plan-your-journey/ways-to-tra...		Driving
/plan-your-journey/ways-to-tra...		eScooters
/plan-your-journey/ways-to-tra...		Park and ride
/plan-your-journey/ways-to-tra...		Trains
/plan-your-journey/ways-to-tra...		Trams
/plan-your-journey/ways-to-tra...		On-demand buses
https://ringandride.org/	External	Ring and ride
/plan-your-journey/travel-info...		Travel information
/plan-your-journey/travel-info...		How to travel with accessibility needs
/plan-your-journey/travel-info...		How to travel safely
/plan-your-journey/travel-info...		How to get to a hospital
/plan-your-journey/travel-info...		How to get to events
/plan-your-journey/discover-th...		Local area maps
/plan-your-journey/discover-th...		Places and attractions to visit
/plan-your-journey/ways-to-tra...		Starley Cycle Network
/swift-and-tickets/		Swift and tickets
https://ticketsearch.tfwm.org.uk/	External Subdomain Anchor	Ticket finder
/swift-and-tickets/nnetwork-nb...		nNetwork, nBus and nTrain tickets
/swift-and-tickets/about-swift/		About Swift
/swift-and-tickets/swift-pay-a...		Swift Pay As You Go options
/swift-and-tickets/swift-parking/		Swift Parking
/swift-and-tickets/swift-outsi...		Swift outside the West Midlands
/swift-and-tickets/discounts-a...		Discounts and free travel passes
/swift-and-tickets/swift-child...		Child photocard
/swift-and-tickets/discounts-a...		16-18 photocard
/swift-and-tickets/discounts-a...		Students
/swift-and-tickets/discounts-a...		Finding or starting a new job
/swift-and-tickets/discounts-a...		Disabled person's pass
/swift-and-tickets/discounts-a...		Older person's pass
/swift-and-tickets/discounts-a...		£1 train tickets for friends and family
/swift-and-tickets/manage-your...		Manage your Swift card
https://my.swiftcard.org.uk/	External Subdomain	Sign in or register for a Swift account
/swift-and-tickets/manage-your...		Use your Swift card
/swift-and-tickets/manage-your...		Top up a Swift card
/swift-and-tickets/how-to-buy-...		How to buy and top-up with Swift
/swift-and-tickets/manage-your...		Replace a lost or stolen Swift card
/swift-and-tickets/manage-a-ti...		Manage your ticket
/swift-and-tickets/manage-a-ti...		Set up, cancel or update a Direct Debit
/swift-and-tickets/manage-a-ti...		Get a refund or compensation
https://pay.wmca.org.uk/	External Subdomain	Make a payment
/swift-and-tickets/manage-a-ti...		Replace a lost or stolen ticket or pass
https://journeyplanner.tfwm.or...	External Subdomain	Contact an operator
/get-help/give-feedback/		Give feedback
/get-help/contact-us/		Contact us
/get-help/find-lost-property/		Find lost property
/get-help/find-a-swift-ticket-...		Find a Swift ticket machine
/get-help/report-anti-social-b...		Report anti-social behaviour on public transport
https://fixit.tfwm.org.uk/	External Subdomain	Report a problem with a bus stop or park and ride
/get-help/report-a-problem-wit...		Report a problem with Swift
/get-help/request-a-new-bus-sh...		Request a new bus shelter or stop pole
/swift-and-tickets/manage-your...	Text duplicate	Top up a Swift card
https://journeyplanner.tfwm.or...	External Subdomain	See live departures
/plan-your-journey/find-a-time...	Text duplicate	Find a timetable
https://disruptions.tfwm.org.uk/	External Subdomain	Check for disruptions
/swift-and-tickets/manage-your...		Manage my Swift card
https://ticketsearch.tfwm.org.uk/	External Subdomain Anchor	Find ticket prices
/swift-and-tickets/manage-a-ti...		Update my Direct Debit
/swift-and-tickets/discounts-a...		Get a 16-18 photocard
/plan-your-journey/find-a-time...	Subdomain Anchor	Train A-TITLE link title
/plan-your-journey/find-a-time...	Subdomain Anchor	Tram A-TITLE link title
/plan-your-journey/ways-to-tra...		You're Bussing It Catch up with friends, escape into your book, stay ahead of the game. With tickets from £2, it's easier than ever to travel by bus in the W... A-TITLE Buses in the West Midlands
/plan-your-journey/ways-to-tra...		Free Christmas Travel on Bus Between Monday 9 December and Friday 13 December all of the region’s buses will be free to use from 7pm onwards. Passengers can ... A-TITLE Free Bus Travel
/plan-your-journey/ways-to-tra...		Changes to bus services from January 2025 From 5 January there will be changes to bus services across the region. A-TITLE Bus Service Changes from January 2025
/swift-and-tickets/discounts-a...		Apply for your 16-18 card today! Get 50% off travel to school, college or work. Get your 16-18 card today. A-TITLE Swift 16-18 Photocard
/swift-and-tickets/swift-go/		Top-up Swift Go at Payzone & Kiosks You can now top up Swift Go at Payzone agents and Swift Kiosks. A-TITLE Swift Go
/swift-and-tickets/how-to-buy-...		How to buy & top-up with Swift Find the easiest and quickest way to Top-Up and buy Swift products. A-TITLE How to buy and top-up with Swift
https://assets-gbr.mkt.dynamic...	New window External Subdomain	Sign up to updates
/resources-and-support/resourc...		Businesses
/resources-and-support/resourc...		Education
/swift-and-tickets/discounts-a...		Job centres
/resources-and-support/informa...		Young people
/who-we-are/		Who we are
/who-we-are/what-we-do/		What we do
/who-we-are/our-strategy/		Our strategy
/who-we-are/our-apps/		Our apps
https://facebook.com/Transport...	External	URL anchor text A-TITLE https://facebook.com/TransportForWM
https://twitter.com/TransportF...	External	URL anchor text A-TITLE https://twitter.com/TransportForWM
https://instagram.com/Transpor...	External	URL anchor text A-TITLE https://instagram.com/TransportForWM
https://www.tiktok.com/@transp...	New window External Subdomain	URL anchor text A-TITLE https://www.tiktok.com/@transportforwm
/policies/accessibility-statem...		Accessibility statement
/terms-and-conditions/		Terms and conditions
https://www.tfwm.org.uk/policies/		Policies

Server configuration 100% achieved

HTTP redirects

(Critically important)

This page redirects to "https://www.tfwm.org.uk/"

WWW Redirect

HTTP header

(Important)

No X-Powered HTTP header is sent.

This page uses GZip for compressed data transmission.

HTTP headers

Performance

(Somewhat important)

The page response time is excellent with 0.33 seconds.

This page only loads 3 CSS files. That's ok.

This page only loads 3 JavaScript files. That's good!

The file size of the HTML document is fine (79 kB).

Page Speed

HTTP Response Header

Name	Value
date	Thu, 28 Nov 2024 02:10:33 GMT
content-type	text/html; charset=utf-8
content-length	16907
connection	keep-alive
cf-ray	8e96d27c19afbb6f-CDG
cf-cache-status	DYNAMIC
access-control-allow-origin	*
cache-control	private
content-encoding	gzip
strict-transport-security	max-age=10886400
vary	Accept-Encoding
x-content-type-options	nosniff
x-frame-options	SAMEORIGIN
x-xss-protection	1; mode=block
server	cloudflare
alt-svc	h3=":443"; ma=86400
statuscode	200
http_version	HTTP/1.1

External factors 100% achieved

Backlinks

(Critically important)

This website has excellent links from other websites.

This page has backlinks from 2,082 referring domains.

This page has 75,630 backlinks.

This page has backlinks from 878 different ip addresses.

Backlinks

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# SEO Checker for Umbraco 
Sitemap: https://www.tfwm.org.uk/sitemap.xml
User-Agent: *
Allow: /DependencyHandler.axd
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /*.axd

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www.tfwm.org.uk

Transport for West Midlands | Journey planning, tickets and help

Public transport information for bus, train, tram, e-scootering, cycling, walking and driving around the West Midlands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Keyword	Result	Recheck
journey	66%	Check
or register	64%	Check
transport	63%	Check
West	59%	Check
Midlands	59%	Check
West Midlands	59%	Check
Journey Planning	58%	Check
Transport Information	57%	Check
public transport	55%	Check
bus	54%	Check
lost or stolen	54%	Check
information	50%	Check
Ticket	49%	Check
Bus Services	48%	Check
Travel Information	48%	Check
travel bus	48%	Check
Swift Go	48%	Check
Swift	47%	Check
Top	47%	Check
West Midlands Combined Authority	47%	Check
Top up Swift	47%	Check
train	46%	Check
Cycling	46%	Check
Walking	46%	Check
Driving	46%	Check

Show more keywords and terms

Tfwm.org.uk - SEO Checker

Task list of SEO Improvements 1 Tasks

Meta specifications 100% achieved

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(Important)

(Somewhat important)

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(Somewhat important)

(Nice to have)

(Nice to have)

Meta tags

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Page quality 79% achieved

(Critically important)

(Critically important)

(Somewhat important)

(Somewhat important)

(Somewhat important)

(Nice to have)

(Nice to have)

(Somewhat important)

Media list

Page structure 79% achieved

(Critically important)

(Important)

Heading structure

Link structure 87% achieved

(Important)

(Nice to have)

Found links on this page

Server configuration 100% achieved

(Critically important)

(Important)

(Somewhat important)

HTTP Response Header

External factors 100% achieved

(Critically important)

Links from Wikipedia

Robots.txt

Similar sites

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Most important keywords

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