Thecrownestate.co.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
45% 
Page structure
58% 
Link structure
87% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
136.20 kB
Words
898
Media files
19
Number of links
79 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | The Crown Estate
The length of the page title is perfect. (233 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.
The meta description is too long: 1576 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.
viewportwidth=device-width,minimum-scale=1,user-scalable=yes,initial-scale=1,viewport-fit=cover
theme-color#00293e
next-head-count7
langen-gb
og:site_nameThe Crown Estate
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
The average number of words per sentence of 42.25 words is high.
This page contains 898 words. That's ok.
31% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width,minimum-scale=1,user-scalable=yes,initial-scale=1,viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2_PAULPETTITT.jpg?fit=fill&q=75&f=centerSwanage Pier Swarm, Underwater Photographer of the Year
...04-2015_E9182.jpg?fit=fill&q=75&f=centerA farmer's hand placing a plant into the soil
...n_Spring__47_.jpg?fit=fill&q=75&f=centerThe Punchbowl in Spring, Windsor Great Park's Valley Garden
...5f296e72d7df.jfif?fit=fill&q=75&f=centerNo alt attribute provided
...Pettitt_2__1_.jpg?fit=fill&q=75&f=centerAmong the pier legs, Underwater Photographer of the Year, 2022
...l_image_block.png?fit=fill&q=75&f=centerNo alt attribute provided
...e.png?fit=fill&q=75&f=center&w=300&h=300No alt attribute provided
...1.jpg?fit=fill&q=75&f=center&w=300&h=300No alt attribute provided
...0.jpg?fit=fill&q=75&f=center&w=300&h=300A farmer placing a crop into the ground.
...6.jpg?fit=fill&q=75&f=center&w=300&h=300A boat sailing towards wind turbines.
...0.jpg?fit=fill&q=75&f=center&w=300&h=300An artistic impression of what Cambridge Business Park could look like.
...d.jpg?fit=fill&q=75&f=center&w=300&h=300Pipes in a plant room in one of our buildings.
...3.JPG?fit=fill&q=75&f=center&w=375&h=375No alt attribute provided
...2.jpg?fit=fill&q=75&f=center&w=375&h=375No alt attribute provided
...1.jpg?fit=fill&q=75&f=center&w=375&h=375No alt attribute provided
....jpeg?fit=fill&q=75&f=center&w=375&h=375No alt attribute provided
...e.png?fit=fill&q=75&f=center&w=375&h=375No alt attribute provided
...I.jpg?fit=fill&q=75&f=center&w=375&h=375No alt attribute provided
Video URLWidthHeight
...848d/TCE-WebsiteLoop_Cut3_H264_24fps.mp4

Page structure

H1 heading
(Critically important)
Lasting and shared prosperity for the nation
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 41 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Lasting and shared prosperity for the nation
H2 About us
H2 Sustainability
H2 Our business
H2 Careers
H2 News & Resources
H2 Who we are
H2 £3.2 billion
H2 11 million homes
H2 £5 million
H2 Our portfolio
H2 The value we create
H2 Floating Offshore Wind Leasing Round 5
H2 Our impact
H2 Latest news
H3 Marine
H3 Property & Places
H3 Land
H3 The Windsor Estate
H3 Marine Duplicate text
H3 Land Duplicate text
H3 The Windsor Estate Duplicate text
H3 Property & Places Duplicate text
H3 Financial
H3 Environmental
H3 Social
H3 High-Integrity Marine Natural Capital Markets
H3 The Crown Estate Youth Panel
H3 Creating a green legacy
H3 Green electricity for 7 million homes
H3 An innovation district for Cambridge
H3 Optimising building efficiency
H3 Six amateur rowers take on 2,000-mile GB circumnavigation challenge to collect environmental data
H3 Leasing process for floating wind farms in the Celtic Sea reaches first milestone
H3 The Crown Estate launches Supply Chain Accelerator to catalyse early-stage investment in UK offshore wind supply chain
H3 The Crown Estate announces significant new partnership to provide vital workspace to support UK’s science, technology and innovation ambitions
H3 UK moves closer to establishing high-integrity natural capital markets with publication of joint roadmap from cross-UK coalition
H3 M&S announces Fosse Park expansion plans
H3 Legal and Governance
H3 User support and Accessibility
H3 Reporting and Feedback
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.thecrownestate.co.uk/Anchor Skip to navigation
https://www.thecrownestate.co.uk/Anchor Skip to main content
https://www.thecrownestate.co.uk/Anchor Skip to footer
https://www.thecrownestate.co.uk/No Text
/about-usOverview
/about-us/our-strategyPurpose & strategy
/about-us/our-leadershipLeadership
/about-us/our-historyHistory
/about-us/annual-reportAnnual Report
/about-us/governanceGovernance
/about-us/faqsFAQs
/sustainabilityText duplicate Overview
/sustainability/supporting-the...Supporting the net zero transition
/sustainability/decarbonising-...Decarbonising our business
/sustainability/stewarding-the...Stewarding nature
/sustainability/thriving-commu...Thriving communities
/sustainability/responsible-bu...Responsible business
/our-businessText duplicate Overview
/our-business/marineText duplicate Overview
/our-business/marine/marine-ov...Our approach
/our-business/marine/offshore-...Offshore wind
/our-business/marine/carbon-ca...Carbon capture
/our-business/marine/cables-an...Cables & pipelines
/our-business/marine/mineral-r...Mineral resources
/our-business/marine/coastalCoastal
/our-business/marine/data-and-...Data & evidence
/our-business/marine/licensing...Licensing & guidelines
/our-business/marine/marine-pl...Marine planning
/our-business/marine/noticesSeabed notices
/our-business/property-and-placesText duplicate Overview
/our-business/property-and-pla...Text duplicate Our approach
/our-business/property-and-pla...Development
/our-business/property-and-pla...Retail & leisure
/our-business/property-and-pla...Workplace
/our-business/property-and-pla...Residential
/our-business/landText duplicate Overview
/our-business/land/land-overviewText duplicate Our approach
/our-business/land/agricultureAgriculture
/our-business/land/minerals-an...Minerals & mining
/our-business/the-windsor-estateText duplicate Overview
/our-business/the-windsor-esta...The Windsor Estate
https://www.windsorgreatpark.c...External Subdomain Windsor Great Park
/careersWant to make an impact?
/careers/hear-from-our-peopleHear from our people
/careers/diversity-equity-and-...Diversity, Equity & Inclusion
/careers/marine-internship-pro...Marine internship programmes
https://thecrownestate.teamtai...External Subdomain Opportunities
/newsNews
/about-us/faqsText duplicate FAQs
/contact-usContact us
/about-usLearn more
/our-businessText duplicate Overview
/our-business/marineMarine
/our-business/landLand
/our-business/the-windsor-estateText duplicate The Windsor Estate
/our-business/property-and-placesProperty & Places
/our-business/marine/round-5Text duplicate Learn more
/sustainability/case-study-hig...High-Integrity Marine Natural Capital Markets
/sustainability/youth-panelThe Crown Estate Youth Panel
/about-us/case-study-creating-...Creating a green legacy
/about-us/case-study-round-4Green electricity for 7 million homes
/about-us/case-study-an-innova...An innovation district for Cambridge
/about-us/case-study-optimisin...Optimising building efficiency
/newsMore News
/news/Six-amateur-rowers-take-...Six amateur rowers take on 2,000-mile GB circumnavigation challenge to collect environmental data
/news/leasing-process-for-floa...Leasing process for floating wind farms in the Celtic Sea reaches first milestone
/news/the-crown-estate-launche...The Crown Estate launches Supply Chain Accelerator to catalyse early-stage investment in UK offshore wind supply chain
/news/the-crown-estate-announc...The Crown Estate announces significant new partnership to provide vital workspace to support UK’s science, technology and innovation ambitions
/news/uk-moves-closer-to-estab...UK moves closer to establishing high-integrity natural capital markets with publication of joint roadmap from cross-UK coalition
/news/m-and-s-announces-fosse-...M&S announces Fosse Park expansion plans
https://www.thecrownestate.co.uk/No Text
/about-us/terms-of-useTerms of use
/about-us/privacy-statementPrivacy statement
/about-us/cookies-statementCookies statement
/about-us/fair-processing-noticeFair processing notice
/about-us/modern-slavery-and-h...Modern slavery and human trafficking statement
/about-us/freedom-of-informationFreedom of information
/about-us/accessibilityAccessibility
/sitemap.htmlSitemap
/about-us/whistleblowingWhistleblowing
/about-us/complaintsComplaints
https://www.instagram.com/thec...External Subdomain A-TITLE instagram
https://twitter.com/TheCrownEs...External A-TITLE twitter
https://www.linkedin.com/compa...External Subdomain A-TITLE linkedin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thecrownestate.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (136 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=utf-8
varyAccept-Encoding
cache-controlno-cache
etagW/"hcut3x5hzf2zlr"
x-powered-byNext.js
x-cachable-page-proxy.activetrue
x-cachable-page-proxy.timestamp09/06/2024 09:45:01
x-cachable-page-proxy.remote-relative-url/
x-cachable-page-proxy.remote-build-duration506ms
x-cachable-page-proxy.forwarded-request-headersAccept, User-Agent, Accept-Encoding, Max-Forwards, Range, Via, x-fd-int-roxy-expectedpurgeid, X-Forwarded-For, X-Azure-FDID, X-Forwarded-Host, X-Forwarded-Proto, x-azure-ref, x-azure-clientip, x-azure-socketip, x-azure-requestchainv2, X-ARR-LOG-ID, CLIENT-IP, X-Client-IP, DISGUISED-HOST, X-SITE-DEPLOYMENT-ID, WAS-DEFAULT-HOSTNAME, X-AppService-Proto, X-ARR-SSL, X-Forwarded-TlsVersion, X-Original-URL, X-WAWS-Unencoded-URL, X-Client-Port
x-cachable-page-proxy.forwarded-response-headersETag, X-Powered-By, Content-Length, Content-Type
x-azure-ref20240609T203253Z-16577d9575dkdvtn1fu9bs4rs000000009z000000000dxs1
x-fd-int-roxy-purgeid66868762
x-cache-infoL1_T2
x-cacheTCP_HIT
strict-transport-securitymax-age=2592000
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x-frame-optionsSAMEORIGIN
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referrer-policystrict-origin
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content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,570 referring domains.
This page has 42,569 backlinks.
This page has backlinks from 1,605 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

www.thecrownestate.co.uk
Home | The Crown Estate
The Crown Estate is an independent business sitting between the public and private sectors, acting in national interests both today and for future generations. Across communities, countryside, coast and seabed, we manage land for the benefit of the nation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Estate77%Check
Crown77%Check
Crown Estate77%Check
St James64%Check
nation62%Check
Land54%Check
business52%Check
manage land52%Check
public50%Check
Independent Business49%Check

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