Thekit.com - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
62% 
Page structure
51% 
Link structure
71% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.84 s
File size
302.70 kB
Words
629
Media files
43
Number of links
61 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
THE KIT | By Daniel Vosovic – THE KIT.
There are word repetitions in the page title.
The length of the page title is perfect. (360 pixels out of 580 max pixel length)
Meta description
(Critically important)
YOU HAVE ENOUGH BASICS. Vibrant, statement-making clothing for chic tomboys made entirely on-demand. Bold tops, printed dresses and jumpsuits sustainably designed by Daniel Vosovic
The meta description is too long: 1188 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.thekit.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionYOU HAVE ENOUGH BASICS. Vibrant, statement-making clothing for chic tomboys made entirely on-demand. Bold tops, printed dresses and jumpsuits sustainably designed by Daniel Vosovic
google-site-verificationryz9uaBN8juqpgOWl1VtBQRCsuSGAU-KqEjGJQIc2Yk
facebook-domain-verification9ngu7df30x4z971mxyn6muij31ihet
shopify-digital-wallet/14614882/digital_wallets/dialog
shopify-checkout-api-token69cacd5da6a4d8b5084b4fa8fff7e0e5
langen
twitter:cardsummary_large_image
twitter:titleTHE KIT | By Daniel Vosovic
twitter:descriptionYOU HAVE ENOUGH BASICS. Vibrant, statement-making clothing for chic tomboys made entirely on-demand. Bold tops, printed dresses and jumpsuits sustainably designed by Daniel Vosovic
og:site_nameTHE KIT.
og:urlhttps://www.thekit.com/
og:titleTHE KIT | By Daniel Vosovic
og:typewebsite
og:descriptionYOU HAVE ENOUGH BASICS. Vibrant, statement-making clothing for chic tomboys made entirely on-demand. Bold tops, printed dresses and jumpsuits sustainably designed by Daniel Vosovic
og:imagehttp://www.thekit.com/cdn/shop/files/THE-KIT-Logo_72fd4cf0-f60c-4afc-b54b-3cde2ceb43b3.jpg?v=1600290220
og:image:secure_urlhttps://www.thekit.com/cdn/shop/files/THE-KIT-Logo_72fd4cf0-f60c-4afc-b54b-3cde2ceb43b3.jpg?v=1600290220
og:image:width1200
og:image:height628
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
This page contains 629 words. That's ok.
26.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...nsparent-Bkgd.png?v=1702497954&width=400THE KIT.
...4-May-Hannah.jpg?v=1716333753&width=200024-May-Hannah.jpg
...f2e938edf8d1.jpg?v=1726075561&width=200024-SEP-Rosie_4aff7350-45ed-4982-b0cc-f2e938edf8d1.jpg
...t_Multi_Iris.jpg?v=1713991403&width=200011.5_Cai2_0673_Alex_Jumpsuit_Multi_Iris.jpg
...Polly-Pocket.jpg?v=1715984056&width=200024-MAY-Sophie-Polly-Pocket.jpg
...4eb5f25424ec.jpg?v=1713477024&width=2155Leigh Trouser | Spring Bouquet
...dad3ae0669dd.jpg?v=1713477023&width=2155Leigh Trouser | Spring Bouquet
..._THEKIT-0953.jpg?v=1712690173&width=3109Olivia Jean Jacket | Street Style
..._THEKIT-0905.jpg?v=1712690173&width=3109Olivia Jean Jacket | Street Style
..._THEKIT-2351.jpg?v=1712690230&width=3292Kia Cargo Pant | Street Style
..._THEKIT-2358.jpg?v=1712690230&width=3292Kia Cargo Pant | Street Style
...5a39e1d10236.jpg?v=1716267058&width=4409Anna Jumpsuit | UES Parlor
...558274006728.jpg?v=1716267057&width=4409Anna Jumpsuit | UES Parlor
...bd8b1762384f.jpg?v=1716267085&width=3558Natalie Dress | Wild Bouquet
...80d88c434ba1.jpg?v=1716267085&width=3558Natalie Dress | Wild Bouquet
..._THEKIT-2260.jpg?v=1712691242&width=3382Sophie Tee | Purple Aspergillus
..._THEKIT-2312.jpg?v=1712691242&width=3382Sophie Tee | Purple Aspergillus
...b56d55e6e6eb.jpg?v=1716267078&width=3246Sleeveless Turtleneck | Wild Bouquet
...b206208ff4a2.jpg?v=1716267077&width=3246Sleeveless Turtleneck | Wild Bouquet
...1919a3409444.jpg?v=1721093604&width=1600Anna Jumpsuit | Acrylic Sherbert
...6042eb20d451.jpg?v=1721093604&width=1600Anna Jumpsuit | Acrylic Sherbert
...d5083da57832.jpg?v=1721093614&width=1600Heidi Jumpsuit | Acrylic Sherbert
...b256d14622f5.jpg?v=1721093614&width=1600Heidi Jumpsuit | Acrylic Sherbert
...3e135034560b.jpg?v=1721093580&width=1600Kia Cargo Trouser | Paint By Number
...3830d0038a3e.jpg?v=1721093580&width=1600Kia Cargo Trouser | Paint By Number
...62fe2c62c0a2.jpg?v=1676065908&width=1639Riley Shirtdress | Black Rumpled Stripe
...d97eb5303b06.jpg?v=1676065908&width=1639Riley Shirtdress | Black Rumpled Stripe
...eet_Style049.jpg?v=1721153363&width=2000DRESS UP | Shop the season's best
...k-Group-Shot.jpg?v=1713990463&width=1000VERSATILE ESSENTIALS | Shop the Turtleneck Edit
...3c05a4ea3bc5.jpg?v=1725858189&width=1600EYES UP HERE | Explore 250+ tops
...mbnail.0000000000_small.jpg?v=1712690188No alt attribute provided
...les/image0_4.jpg?v=1704932508&width=1440Lynzy L.
...A40FE1E008-1.jpg?v=1704909973&width=1125Lindsay W.
...t_7.28.32_PM.png?v=1704932952&width=1084Valerie G.
..._11.52.30_PM.png?v=1704932957&width=1030Greivy
...at_7.37.20_PM.png?v=1704933486&width=914Lynzy L.
...s/stephon-30.jpg?v=1704932592&width=2400Stephon L.
...ry_WEB_READY.jpg?v=1704932484&width=2394Valerie G.
...t_7.34.53_PM.png?v=1704933486&width=1012Greivy
...4B2171694C-1.jpg?v=1704910186&width=1125Ashley C.
...int-P1020228.jpg?v=1702504867&width=4592THEKIT-print-P1020228.jpg
...nsparent-Bkgd.png?v=1702497954&width=100THE KIT.

Page structure

H1 heading
(Critically important)
THE KIT.
The H1 heading is too short (8 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 THE KIT.
H2 The Latest
H2 Wardrobe Builders
H2 Best Sellers
H2 Fall Favorites
H2 The Latest Duplicate text
H2 Collection Edit
H2 How this works
H2 Stand Out from the Crowd
H2 Discover for yourself what everyone's talking about
H2 We do things differently
H3 Leigh Trouser | Spring Bouquet
H3 Olivia Jean Jacket | Street Style
H3 Kia Cargo Pant | Street Style
H3 Anna Jumpsuit | UES Parlor
H3 Natalie Dress | Wild Bouquet
H3 Sophie Tee | Purple Aspergillus
H3 Sleeveless Turtleneck | Wild Bouquet
H3 Anna Jumpsuit | Acrylic Sherbert
H3 Heidi Jumpsuit | Acrylic Sherbert
H3 Kia Cargo Trouser | Paint By Number
H3 Riley Shirtdress | Black Rumpled Stripe
H3 DRESS UP | Shop the season's best
H3 VERSATILE ESSENTIALS | Shop the Turtleneck Edit
H3 EYES UP HERE | Explore 250+ tops
H3 Explore over 1000+ styles
H3 Made on-demand in 10-20 days
H3 Be the bright spot
H3 Please reference step 1
H3 Lynzy L.
H3 Lindsay W.
H3 Valerie G.
H3 Greivy
H3 Lynzy L. Duplicate text
H3 Stephon L.
H3 Valerie G. Duplicate text
H3 Greivy Duplicate text
H3 Ashley C.
H3 You have enough basics.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.thekit.com/Anchor Skip to content
/collections/new-arrivalsNew Styles Every Month | Shop Now
/collections/best-sellersShop Sustainably Made-to-Order Bestsellers
/collections/inventory-saleLIMITED TIME | All styles Final Sale
https://www.thekit.com/IMG-ALT THE KIT.
/collections/new-arrivalsShop NEW ARRIVALS
/collections/allShop All
/collections/topsTops
/collections/sweatshirtsSweatshirts
/collections/dressesDresses
/collections/jacketsJackets
/collections/skirtsSkirts
/collections/jumpsuitsJumpsuits
/collections/pantsPants
/collections/best-sellersBest Sellers
/collections/fall-favoritesFall Favorites
/collections/turtlenecksTurtleneck Edit
/collections/kitcollectionTHE KIT Collection
/collections/mens-editMen's Edit
/pages/new-mission-pageAbout THE KIT.
/pages/new-faqFAQ
https://returns.thekit.com/External Subdomain Return/Exchange
https://www.thekit.com/searchNo Text
/account/loginNo Text
https://www.thekit.com/cartCart 0 0 items
/collections/new-arrivalsShop Now
/collections/pantsText duplicate Shop Now
/collections/best-sellersText duplicate Shop Now
/collections/fall-favoritesText duplicate Shop Now
/collections/fall-favoritesNo Text
/products/leigh-trouser-spring...IMG-ALT Leigh Trouser | Spring Bouquet
/products/leigh-trouser-spring...Text duplicate Leigh Trouser | Spring Bouquet
/products/olivia-jean-jacket-c...IMG-ALT Olivia Jean Jacket | Street Style
/products/olivia-jean-jacket-c...Text duplicate Olivia Jean Jacket | Street Style
/products/kia-cargo-pant-canva...IMG-ALT Kia Cargo Pant | Street Style
/products/kia-cargo-pant-canva...Text duplicate Kia Cargo Pant | Street Style
/products/anna-jumpsuit-ues-pa...IMG-ALT Anna Jumpsuit | UES Parlor
/products/anna-jumpsuit-ues-pa...Text duplicate Anna Jumpsuit | UES Parlor
/products/natalie-dress-wild-b...IMG-ALT Natalie Dress | Wild Bouquet
/products/natalie-dress-wild-b...Text duplicate Natalie Dress | Wild Bouquet
/products/sophie-tee-purple-as...IMG-ALT Sophie Tee | Purple Aspergillus
/products/sophie-tee-purple-as...Text duplicate Sophie Tee | Purple Aspergillus
/products/sleeveless-turtlenec...IMG-ALT Sleeveless Turtleneck | Wild Bouquet
/products/sleeveless-turtlenec...Text duplicate Sleeveless Turtleneck | Wild Bouquet
/products/anna-jumpsuit-acryli...IMG-ALT Anna Jumpsuit | Acrylic Sherbert
/products/anna-jumpsuit-acryli...Text duplicate Anna Jumpsuit | Acrylic Sherbert
/products/heidi-jumpsuit-acryl...IMG-ALT Heidi Jumpsuit | Acrylic Sherbert
/products/heidi-jumpsuit-acryl...Text duplicate Heidi Jumpsuit | Acrylic Sherbert
/products/kia-cargo-pant-paint...IMG-ALT Kia Cargo Trouser | Paint By Number
/products/kia-cargo-pant-paint...Text duplicate Kia Cargo Trouser | Paint By Number
/products/riley-shirtdress-bla...IMG-ALT Riley Shirtdress | Black Rumpled Stripe
/products/riley-shirtdress-bla...Text duplicate Riley Shirtdress | Black Rumpled Stripe
/collections/dressesNo Text
/collections/dressesSHOP NOW
/collections/turtlenecksNo Text
/collections/turtlenecksText duplicate SHOP NOW
/collections/topsNo Text
/collections/topsText duplicate SHOP NOW
/collections/jacketsText duplicate Shop Now
/collections/best-sellersText duplicate Best Sellers
/pages/new-mission-pageLearn more
https://www.facebook.com/theki...External Subdomain No Text
https://www.instagram.com/thekit/External Subdomain A-TITLE Instagram
https://www.pinterest.com/THEK...External Subdomain A-TITLE Pinterest
https://www.tiktok.com/@thekitnycExternal Subdomain A-TITLE Tiktok
https://www.thekit.com/Text duplicate THE KIT.
https://www.shopify.com/?utm_c...New window Nofollow External Subdomain Powered by Shopify

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.thekit.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.84 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (303 kB).

HTTP Response Header

NameValue
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set-cookie99 Characters
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x-cachemiss
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servercloudflare
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content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 111 referring domains.
This page has 665 backlinks.
This page has backlinks from 101 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

User-agent: *
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Disallow: /.well-known/shopify/monorail
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Sitemap: https://www.thekit.com/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
User-agent: adsbot-google
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User-agent: MJ12bot
Crawl-delay: 10

User-agent: Pinterest
Crawl-delay: 1

Search preview

www.thekit.com
THE KIT | By Daniel Vosovic – THE KIT.
YOU HAVE ENOUGH BASICS. Vibrant, statement-making clothing for chic tomboys made entirely on-demand. Bold tops, printed dresses and jumpsuits sustainably designed by Daniel Vosovic

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
KIT77%Check
Jumpsuit58%Check
Dress56%Check
Tops52%Check
BASICS50%Check
made50%Check
on-demand50%Check
Shop46%Check
Sustainably46%Check
CLOTHING46%Check

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