Themortgageworks.co.uk - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
57% 
Page structure
79% 
Link structure
88% 
Server
86% 
External factors
100% 
SEO Score
Response time
1.06 s
File size
28.50 kB
Words
512
Media files
5
Number of links
61 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Mortgage Works for customers | Buy to Let Mortgages
The length of the page title is perfect. (526 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Mortgage Works, the buy to let mortgage lender of Nationwide Building Society. Find out more about rates, use our calculators and apply directly with us.
The length of the meta description is perfect. (968 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.themortgageworks.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
format-detectiontelephone=yes
descriptionThe Mortgage Works, the buy to let mortgage lender of Nationwide Building Society. Find out more about rates, use our calculators and apply directly with us.
google-site-verificationhjwqETwAtys1nsvg6tE8o6pErJ_f26xcYqK5ShI0Otk
langen-gb
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 512 words. That's ok.
35.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.67 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 117 characters this one is longer than 70 characters:
"mortgages are secured on your property. you could lose your property if you do not keep up payments on..."
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...b3&hash=1C7C579C4C655D7FE8E2DFEF687F6F8CThe Mortgage Works logo
...b3&hash=1FBA6EB791680EA37BAB25E6FD94CFB5The Mortgage Works logo
...4d&hash=2EBBDAAE1E0B1FC4277F1581BB4F0A7ANo alt attribute provided
...38&hash=D328B4235486879B3ECFA091F5043A7CNo alt attribute provided
...4a&hash=EE2868C1DAA4763C9181A2FDD64B309CNo alt attribute provided

Page structure

H1 heading
(Critically important)
Autumn Budget: what the changes mean for landlords
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Autumn Budget: what the changes mean for landlords
H2 Already have a mortgage with us?
H2 Buy to let mortgages
H2 Here to champion buy to let. Some things never change.
H4 New mortgages
H4 Help and support
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
/Subdomain Landlords
/intermediariesSubdomain Intermediaries
/IMG-ALT The Mortgage Works logo
/Subdomain Text duplicate Landlords
/intermediariesSubdomain Text duplicate Intermediaries
/searchThis will search the site
/searchText duplicate This will search the site
/Anchor Skip to main content
/?_escaped_fragment_Anchor Menu Hide menu
/our-mortgagesOur mortgages
/?_escaped_fragment_Anchor Back
/our-mortgagesText duplicate Our mortgages
/our-mortgages/buy-to-let-mort...Mortgage rates
/our-mortgages/calculatorsCalculators
/our-mortgages/new-buy-to-let-...Apply for a new mortgage
/our-mortgages/eligibilityEligibility
/our-mortgages/limited-companyLimited Company mortgages
/our-mortgages/limited-company...Limited company mortgage facts
/our-mortgages/portfolio-buy-t...Portfolio landlords
/our-mortgages/green-further-a...Green Further Advance mortgage
/existing-customersManage your mortgage
/?_escaped_fragment_Anchor Text duplicate Back
/existing-customersText duplicate Manage your mortgage
/existing-customers/switch-you...Switch to a new mortgage deal online
/existing-customers/overpaymentsMaking overpayments
/existing-customers/paymentsMaking mortgage payments
/existing-customers/borrow-moreBorrow more
/existing-customers/extend-termExtend your mortgage term
/existing-customers/request-do...Request documents
/existing-customers/change-you...Change your details
/existing-customers/pay-off-yo...Redeem your mortgage
/existing-customers/stamp-duty...Stamp Duty Land Tax
/existing-customers/release-of...Release of Property
/existing-customers/derbyshire...DHLL and E-Mex mortgages
/existing-customers/bank-of-en...Bank of England Bank Rate
/existing-customers/help-and-s...Help and support
/news-and-insightsNews and insights
/contact-usContact us
/?_escaped_fragment_Anchor Text duplicate Back
/contact-usText duplicate Contact us
/contact-us/faqsFrequently asked questions
/news-and-insights/autumn-budg...Take a look
/existing-customersText duplicate Manage your mortgage
/our-mortgages/buy-to-let-mort...Find a mortgage
/about-usRead more about The Mortgage Works
/our-mortgages/buy-to-let-mort...Text duplicate Mortgage rates
/our-mortgages/new-buy-to-let-...Book a mortgage appointment
/our-mortgages/eligibilityText duplicate Eligibility
/existing-customers/money-worriesHelp with money worries
/existing-customers/bereavementBereavement support
/contact-usGet in touch
/searchText duplicate This will search the site
/searchText duplicate This will search the site
/about-usAbout us
/contact-usText duplicate Contact us
/terms-and-conditionsTerms and conditions
/glossaryGlossary of buy to let terms
/accessibilityAccessibility information
/responsible-lendingResponsible lending
/slavery-statementModern Slavery Statement
/cookies-privacyCookies and privacy
https://www.fca.org.uk/New window External Subdomain FCA’s website

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.themortgageworks.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.06 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (29 kB).

HTTP Response Header

NameValue
dateTue, 05 Nov 2024 11:51:15 GMT
content-typetext/html; charset=utf-8
varyAccept-Encoding
cache-controlpublic, max-age=1, s-maxage=300, must-revalidate
expires-1
pragmano-cache
content-security-policydefault-src 'self'; connect-src *.tt.omtrdc.net dpm.demdex.net *.analytics.google.com https://*.clarity.ms/collect stats.g.doubleclick.net *.google-analytics.com wss://lo.msg.liveperson.net *.onetrust.com themortgageworks.my.site.com metrics.nationwide.co.uk smetrics.nationwide.co.uk www.google.com 'self' *.swiftype.com www.google.co.uk www.googleadservices.com; media-src lpcdn.lpsnmedia.net; font-src data: fonts.gstatic.com privacyportal-cdn.onetrust.com 'self'; frame-src fast.nationwide.demdex.net nationwide.demdex.net marketing-themortgageworks.co.uk 6126954.fls.doubleclick.net analytics.analytics-egain.com www.googletagmanager.com lo.tokenizer.liveperson.net lo.idp.liveperson.net lpcdn.lpsnmedia.net lo.msg.liveperson.net lo.msghist.liveperson.net nationwide.egain.cloud 'self' r1.surveysandforms.com *.youtube.com; frame-ancestors nationwide.co.uk nationwide.egain.cloud 'self'; img-src dpm.demdex.net cm.everesttech.net metrics.nationwide.co.uk smetrics.nationwide.co.uk adservice.google.com adservice.google.co.uk ads.avocet.io ads.avct.cloud bat.bing.com data: doubleclick.net www.googletagmanager.com www.google.com www.google.co.uk lpcdn.lpsnmedia.net nationwide.egain.cloud cdn-ukwest.onetrust.com 'self'; object-src lo.tokenizer.liveperson.net 'self'; script-src *.adobedtm.com bat.bing.com https://www.clarity.ms data: marketing-themortgageworks.co.uk googleads.g.doubleclick.net analytics.analytics-egain.com cloud-emea.analytics-egain.com www.googletagmanager.com www.googletagmanager.com www.googleadservices.com www.gstatic.com https://static.lightning.force.com lo.tokenizer.liveperson.net accdn.lpsnmedia.net lo.v.liveperson.net lpcdn.lpsnmedia.net lptag.liveperson.net nationwide.egain.cloud https://cdn-ukwest.onetrust.com geolocation.onetrust.com themortgageworks.my.site.com 'self' 'unsafe-eval' 'unsafe-inline'; style-src fonts.googleapis.com nationwide.egain.cloud privacyportal-cdn.onetrust.com themortgageworks.my.site.com 'self' 'unsafe-inline';
request-contextappId=cid-v1:e60b8b8a-cace-4c23-9421-60d1603a42b8
strict-transport-securitymax-age=31536000
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
referrer-policyno-referrer
permissions-policygeolocation=(),camera=(),display-capture=(),fullscreen=(),microphone=()
x-azure-ref20241105T115114Z-178d4494767h6p66hC1FRAcpr000000002a000000000wfsd
x-fd-int-roxy-purgeid78730121
x-cacheTCP_MISS
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 192 referring domains.
This page has 995 backlinks.
This page has backlinks from 176 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Sitemap: https://www.themortgageworks.co.uk/sitemapindex.xml

Similar sites

Search preview

www.themortgageworks.co.uk
The Mortgage Works for customers | Buy to Let Mortgages
The Mortgage Works, the buy to let mortgage lender of Nationwide Building Society. Find out more about rates, use our calculators and apply directly with us.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mortgage86%Check
Mortgage Works81%Check
Works73%Check
Mortgage Rates67%Check
buy66%Check
new mortgage64%Check
mortgages58%Check
Change54%Check
Land52%Check
Landlords50%Check
Show more keywords and terms

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