Thenai.org - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
41% 
Page structure
54% 
Link structure
25% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.80 s
File size
362.60 kB
Words
625
Media files
69
Number of links
114 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home - NAI: Network Advertising Initiative
The length of the page title is perfect. (376 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
The length of the meta description is perfect. (851 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://thenai.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionThe Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
et-api-versionv1
et-api-originhttps://thenai.org
tec-api-versionv1
tec-api-originhttps://thenai.org
msapplication-TileImage/wp-content/uploads/2021/07/cropped-nai_square-270x270.png
article:modified_time2024-08-21T13:34:59+00:00
langen-us
twitter:cardsummary_large_image
twitter:imagehttps://thenai.org/wp-content/uploads/2021/07/NAI_OpenGraph_Final.png
og:localeen_US
og:typewebsite
og:titleHome - NAI: Network Advertising Initiative
og:descriptionThe Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.
og:urlhttps://thenai.org/
og:site_nameNAI: Network Advertising Initiative
og:imagehttps://thenai.org/wp-content/uploads/2021/07/NAI_OpenGraph_Final.png
og:image:width1200
og:image:height628
og:image:typeimage/png
charsetutf-8

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Page quality

Content
(Critically important)
There are 8 text duplicates on this page:
  • Duplicate 1: COPPA 2.0 provides the opportunity to establish a new national standar...
  • Duplicate 2: On August 20, the NAI submitted comments on the proposed California Da...
  • Duplicate 3: On June 25, the NAI sent a letter to the House Committee on Energy and...
  • Duplicate 4: KOSPA provides opportunity to level the playing field on kids privacy ...
The average number of words per sentence of 54 words is high.
This page contains 625 words. That's ok.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
55 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/wp-content/uploads/2021/06/NAI_logo.pnglogo
...g-unsplash-min-scaled-e1627589725709.jpgNo alt attribute provided
/wp-content/uploads/2021/07/nav_image_2.jpgNo alt attribute provided
...-1596079890701-dd42edf0b7d4-2-scaled.jpgNo alt attribute provided
...-1521780171415-783b1cb576e7-1-scaled.jpgNo alt attribute provided
...photo-1540575467063-178a50c2df87-1-1.jpgNo alt attribute provided
...hics-2_NO-TEXT_v2_Wash.-MHMD-Act-1-2.pngNo alt attribute provided
...-graphics-2_NO-TEXT_v2_Location-Data.pngNo alt attribute provided
...8/Save-the-Date_Summit-2025_Homepage.pngNo alt attribute provided
...ds/2021/07/nai_square-e1631130910890.pngNo alt attribute provided
...022/11/GettyImages-1235301158-scaled.jpgNo alt attribute provided
...2024/03/GettyImages-171585034-scaled.jpgNo alt attribute provided
...ds/2021/07/nai_square-e1631130910890.pngNo alt attribute provided
...loads/2024/03/GettyImages-1407863152.jpgNo alt attribute provided
...nt/uploads/2024/04/MHMD-Blog-Graphic.pngNo alt attribute provided
...022/11/GettyImages-1235301158-scaled.jpgNo alt attribute provided
...loads/2024/03/GettyImages-1407863152.jpgNo alt attribute provided
...2024/03/GettyImages-171585034-scaled.jpgNo alt attribute provided
...ettyImages-1857036141-e1707776286629.jpgNo alt attribute provided
...content/uploads/2021/07/womansmile-6.pngNo alt attribute provided
...nt/uploads/2021/07/33across_logo_svg.svglogo
...loads/2021/07/illumin_primary-2022_B.pnglogo
...orm.f2b8fd8aed3953cb474fe2ec44bfbf07.svglogo
...1/07/Adobe_Experience_Cloud_logo_RGB.svglogo
/wp-content/uploads/2021/07/alikeaud.pnglogo
...nt/uploads/2021/07/amobee-logo-black.pnglogo
/wp-content/uploads/2021/07/xandrLogo.pnglogo
...ent/uploads/2021/07/audienceratelogo.pnglogo
...ogo-1200x528-LinkedIn-e1686844174860.pnglogo
/wp-content/uploads/2021/07/beeswaxlogo.pnglogo
/wp-content/uploads/2021/07/branchlogo.pnglogo
...t/uploads/2021/07/digital_blue_notag.pnglogo
...nt/uploads/2021/07/33across_logo_svg.svgNo alt attribute provided
...loads/2021/07/illumin_primary-2022_B.pngNo alt attribute provided
...orm.f2b8fd8aed3953cb474fe2ec44bfbf07.svgNo alt attribute provided
...1/07/Adobe_Experience_Cloud_logo_RGB.svgNo alt attribute provided
/wp-content/uploads/2021/07/alikeaud.pngNo alt attribute provided
...nt/uploads/2021/07/amobee-logo-black.pngNo alt attribute provided
/wp-content/uploads/2021/07/xandrLogo.pngNo alt attribute provided
...ent/uploads/2021/07/audienceratelogo.pngNo alt attribute provided
...ogo-1200x528-LinkedIn-e1686844174860.pngNo alt attribute provided
/wp-content/uploads/2021/07/beeswaxlogo.pngNo alt attribute provided
/wp-content/uploads/2021/07/branchlogo.pngNo alt attribute provided
...t/uploads/2021/07/digital_blue_notag.pngNo alt attribute provided
...content/uploads/2021/07/clickagylogo.pngNo alt attribute provided
...t/uploads/2021/07/criteo-logo-orange.svgNo alt attribute provided
...ds/2021/07/cuebiqlogo-e1686844220807.pngNo alt attribute provided
/wp-content/uploads/2021/07/datonics.pngNo alt attribute provided
...uploads/2021/07/ytgf2eldjeeptzc2buu9.pngNo alt attribute provided
...ntent/uploads/2021/07/foursquareLogo.pngNo alt attribute provided
...content/uploads/2021/07/flashtalking.pngNo alt attribute provided
...s/2021/07/Google-Logo-e1686844327660.pngNo alt attribute provided
...20_unacast-logo-black-dot_orange-rgb.svgNo alt attribute provided
...m_PrimaryLogo-Color_1-e1686844370537.jpgNo alt attribute provided
...ontent/uploads/2021/07/hivestacklogo.pngNo alt attribute provided
...ontent/uploads/2021/07/indexLogo1121.pngNo alt attribute provided
...ontent/uploads/2021/07/NAI_rings-1-1.pngCompany name

Page structure

H1 heading
(Critically important)
NAI Membership Benefits
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 NAI Membership Benefits
H1 Understanding Digital Advertising
H2 Get the latest.
H2 Privacy, Trust & Accountability
H2 Join the NAI
H2 Footer
H3 Blog
H3 Press Releases
H3 Public Policy
H4 NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation
H4 NAI Comments on CA Data Broker Registration Regulations
H4 NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments
H4 NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation Duplicate text
H4 NAI Applauds Senate’s Passage of Strong Children’s Privacy Legislation
H4 NAI Statement re: Google’s New Path for Privacy Sandbox on the Web
H4 NAI Comments on CA Data Broker Registration Regulations Duplicate text
H4 NAI Applauds Senate’s Passage of Strong Children’s Privacy Legislation Duplicate text
H4 NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments Duplicate text
Some anchor texts are used more than once.
9 links don't have an anchor text.
There are 9 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://thenai.org/Anchor Skip to content
https://thenai.org/support/Support
/member-resources/For Members
/about-the-nai-2/careers/Careers
https://thenai.org/searchSearch
https://thenai.org/contact/Contact
https://thenai.org/IMG-ALT logo
/about-online-advertising/Understanding Digital Advertising
https://thenai.org/opt-out/Opt Out
/about-the-nai-2/About the NAI
/accountability/Accountability
https://thenai.org/policy-news/Policy & News
/about-online-advertising/Text duplicate Understanding Digital Advertising
/about-online-advertising/what...What is it?
/about-online-advertising/how-...How Does It Work?
/about-online-advertising/how-...How Does It Benefit Me?
/about-online-advertising/what...What Are My Options?
/about-online-advertising/faq/FAQ
/about-online-advertising/glos...Glossary
https://thenai.org/opt-out/Text duplicate Opt Out
/opt-out/browser-opt-out/Manage My Browser’s Opt Outs
/opt-out/mobile-opt-out/Mobile Opt Out
/opt-out/connected-tv-choices/Connected TV Choices
/opt-out/ama-opt-out/AMA Opt Out
/about-the-nai-2/Text duplicate About the NAI
/about-the-nai-2/membership-be...NAI Membership Benefits
/about-the-nai-2/join-the-nai/Join the NAI
/about-the-nai-2/staff/Staff
/about-the-nai-2/board/Board
/about-the-nai-2/members/Members
/about-the-nai-2/nai-working-g...NAI Working Groups
/accountability/Text duplicate Accountability
/accountability/code-of-conduct/Code of Conduct
/accountability/compliance/Compliance
/accountability/guidance-2/Guidance
/accountability/precise-locati...Precise Location Information Solution Provider Voluntary Enhanced Standards
https://thenai.org/policy-news/Text duplicate Policy & News
/policy-news/policy-priorities/Public Policy Updates
/policy-news/press-releases/Press Releases
https://thenai.org/category/blog/Blog
/nai-events-fall-2023/Events
/nai-state-law-processing-adde...NAI State Contracting Addendum
/about-online-advertising/Text duplicate Understanding Digital Advertising
/about-online-advertising/what...Text duplicate What is it?
/about-online-advertising/how-...Text duplicate How Does It Work?
/about-online-advertising/how-...Text duplicate How Does It Benefit Me?
/about-online-advertising/what...Text duplicate What Are My Options?
/about-online-advertising/faq/Text duplicate FAQ
/about-online-advertising/glos...Text duplicate Glossary
https://thenai.org/opt-out/Text duplicate Opt Out
/opt-out/browser-opt-out/Text duplicate Manage My Browser’s Opt Outs
/opt-out/mobile-opt-out/Text duplicate Mobile Opt Out
/opt-out/connected-tv-choices/Text duplicate Connected TV Choices
/opt-out/ama-opt-out/Text duplicate AMA Opt Out
/about-the-nai-2/Text duplicate About the NAI
/about-the-nai-2/membership-be...Text duplicate NAI Membership Benefits
/about-the-nai-2/join-the-nai/Text duplicate Join the NAI
/about-the-nai-2/staff/Text duplicate Staff
/about-the-nai-2/board/Text duplicate Board
/about-the-nai-2/members/Text duplicate Members
/about-the-nai-2/nai-working-g...Text duplicate NAI Working Groups
/accountability/Text duplicate Accountability
/accountability/code-of-conduct/Text duplicate Code of Conduct
/accountability/compliance/Text duplicate Compliance
/accountability/guidance-2/Text duplicate Guidance
/accountability/precise-locati...Text duplicate Precise Location Information Solution Provider Voluntary Enhanced Standards
https://thenai.org/policy-news/Text duplicate Policy & News
/policy-news/policy-priorities/Text duplicate Public Policy Updates
/policy-news/press-releases/Text duplicate Press Releases
https://thenai.org/category/blog/Text duplicate Blog
/nai-events-fall-2023/Text duplicate Events
/nai-state-law-processing-adde...Text duplicate NAI State Contracting Addendum
https://thenai.org/support/Text duplicate Support
/member-resources/Text duplicate For Members
/about-the-nai-2/careers/Text duplicate Careers
https://thenai.org/searchText duplicate Search
https://thenai.org/contact/Text duplicate Contact
https://optout.networkadvertis...External Subdomain Want to Opt Out?
/washington-my-health-my-data-...My Health My Data Act
/location-data-for-tomorrow-na...Location Data Considerations
https://www.naisummit.org/External Subdomain NAI Summit 2025 | Save the Date: May 21-22, 2025 | San Francisco
https://thenai.org/category/blogText duplicate Blog
/press/nai-applauds-house-comm...No Text
/press/nai-applauds-house-comm...NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation
/press/nai-applauds-house-comm...Trivial anchor text
Read More
/nai-comments-on-ca-data-broke...No Text
/nai-comments-on-ca-data-broke...NAI Comments on CA Data Broker Registration Regulations
/nai-comments-on-ca-data-broke...Text duplicate Trivial anchor text
Read More
/nai-sends-letter-to-house-ec-...No Text
/nai-sends-letter-to-house-ec-...NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments
/nai-sends-letter-to-house-ec-...Text duplicate Trivial anchor text
Read More
/policy-news/press-releases/Text duplicate Press Releases
/press/nai-applauds-house-comm...No Text
/press/nai-applauds-house-comm...Text duplicate NAI Applauds House Committee on Passage of Strong Children’s Privacy Legislation
/press/nai-applauds-house-comm...Text duplicate Trivial anchor text
Read More
/press/nai-applauds-senates-pa...No Text
/press/nai-applauds-senates-pa...NAI Applauds Senate’s Passage of Strong Children’s Privacy Legislation
/press/nai-applauds-senates-pa...Text duplicate Trivial anchor text
Read More
/press/nai-statement-re-google...No Text
/press/nai-statement-re-google...NAI Statement re: Google’s New Path for Privacy Sandbox on the Web
/press/nai-statement-re-google...Text duplicate Trivial anchor text
Read More
/policy-news/policy-priorities/Public Policy
/nai-comments-on-ca-data-broke...No Text
/nai-comments-on-ca-data-broke...Text duplicate NAI Comments on CA Data Broker Registration Regulations
/nai-comments-on-ca-data-broke...Text duplicate Trivial anchor text
Read More
/press/nai-applauds-senates-pa...No Text
/press/nai-applauds-senates-pa...Text duplicate NAI Applauds Senate’s Passage of Strong Children’s Privacy Legislation
/press/nai-applauds-senates-pa...Text duplicate Trivial anchor text
Read More
/nai-sends-letter-to-house-ec-...No Text
/nai-sends-letter-to-house-ec-...Text duplicate NAI Sends Letter to House Energy and Commerce Committee Opposing APRA, Recommending Further Amendments
/nai-sends-letter-to-house-ec-...Text duplicate Trivial anchor text
Read More
/about-the-nai-2/membership-be...Text duplicate NAI Membership Benefits
/about-online-advertising/Get Started
/about-the-nai-2/join-the-nai/Become a Member
https://www.linkedin.com/compa...External Subdomain Linkedin
https://twitter.com/naiExternal X
https://www.youtube.com/channe...External Subdomain YouTube
/privacy-policy/Privacy Policy
https://thenai.org/terms-of-use/Terms of Use

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://thenai.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.80 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (363 kB).

HTTP Response Header

NameValue
dateSat, 28 Sep 2024 04:54:40 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
x-powered-byWP Engine
link<https://thenai.org/wp-json/>; rel="https://api.w.org/"
x-et-api-versionv1
x-et-api-roothttps://thenai.org/wp-json/tribe/tickets/v1/
x-et-api-originhttps://thenai.org
x-tec-api-versionv1
x-tec-api-roothttps://thenai.org/wp-json/tribe/events/v1/
x-tec-api-originhttps://thenai.org
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 473
x-cache-groupbot
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8ca12305deaa9b33-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 303,766 referring domains.
This page has 5,072,222 backlinks.
This page has backlinks from 61,897 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://thenai.org/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

thenai.org
Home - NAI: Network Advertising Initiative
The Network Advertising Initiative is an industry trade group founded in 2000 that develops self-regulatory standards for online advertising.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NAI73%Check
Advertising62%Check
Network Advertising60%Check
Advertising Initiative60%Check
Network Advertising Initiative59%Check
NAI Applauds56%Check
Network54%Check
Initiative53%Check
Digital Advertising51%Check
Members50%Check
Show more keywords and terms

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