Advertisingweek.com - SEO Checker

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Overview of the SEO Check
Meta information
72% 
Page quality
83% 
Page structure
79% 
Link structure
21% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.66 s
File size
132.10 kB
Words
1036
Media files
30
Number of links
144 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Advertising Week
The page title is too short. (159 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://advertisingweek.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover
robotsmax-image-preview:large
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
msapplication-TileImagehttps://advertisingweek.com/wp-content/uploads/2022/04/cropped-favicon-270x270.png
langen-us
x-dns-prefetch-controlon
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 26 words is high.
This page contains 1036 words. That's ok.
29.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1, maximum-scale=1, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
23 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/uploads/2020/12/[email protected]Advertising Week
...4;type=img;click=CLICK_MACRO_PLACEHOLDERNo alt attribute provided
...t/uploads/2020/12/[email protected]Advertising Week
...t/uploads/2020/12/[email protected]Advertising Week
...f91d-473f-9e6d-70e643bff90f-1170x600.jpgNo alt attribute provided
...ent/uploads/2024/08/1600pin-1170x600.jpgNo alt attribute provided
...nt/uploads/2024/08/1600mike-1170x600.jpgNo alt attribute provided
...71e2-4e02-a235-c8d90a149c41-1170x600.jpgNo alt attribute provided
...2c5c-427d-8661-feec8e9f2059-1170x600.jpgNo alt attribute provided
...eOTt1b86CkKXaWrG9P9i3Mk4oTg-1170x600.jpgNo alt attribute provided
...602a-4bde-b308-b92cc1352a87-1170x600.jpgNo alt attribute provided
...l4uEW5RUpINOlw5rd-qols04UF8-1170x600.jpgNo alt attribute provided
...tent/uploads/2024/08/1600ym-1170x600.jpgNo alt attribute provided
...tent/uploads/2024/08/awasia_homepage.pngNo alt attribute provided
.../2023/03/AW-Web-Logos-800x450NEWYORK.pngNo alt attribute provided
...ds/2023/03/AW-Web-Logos-800x450LATAM.pngNo alt attribute provided
/wp-content/uploads/2024/08/aweurope3.pngNo alt attribute provided
...ntent/uploads/2024/08/bbrod-1024x576.jpgNo alt attribute provided
...84bd-46cd-87df-57a6590c5e23-1024x575.jpgNo alt attribute provided
...a49e-4d26-93fa-b47c19a30ae1-1024x576.jpgNo alt attribute provided
...loads/2024/08/1600playerstv-1024x576.jpgNo alt attribute provided
...tent/uploads/2024/08/1600ai-1024x576.jpgNo alt attribute provided
.../uploads/2024/08/1600podcastzonenews.jpgNo alt attribute provided
...024/05/169amazonsmbplaybook-1024x576.jpgNo alt attribute provided
...tent/uploads/2024/08/culcor-1024x576.jpgNo alt attribute provided
...22/11/AW-Global-Logo-Horiz-RGB-Black.pngNo alt attribute provided
...t/uploads/2020/12/[email protected]Advertising Week
...ent/uploads/2020/12/[email protected]site-logo
...ersal-custom-footer/inc/emerald-logo.pngEmerald Logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Podcasting Takes Over Advertising Week New York
H2 Small Business Playbook
H2 Group Black Partners with Advertising Week to Create Exclusive NIL Content, Programming and Create a First-of-its-Kind ‘Match-Making’ Event
H3 Gen Z Doesn’t Trust Brands. Here Are 5 Tips to Change That
H3 Harnessing the Growth of Pinterest Users to Boost Brand Performance
H3 ‘Winning Isn’t for Everyone’ but Nike’s Latest Campaign May Help Brands in the Third Sector Win
H3 Using AI to Shorten the Sales Cycle
H3 Three Ways Marketers and Insights Professionals Can Maximize ROI
H3 Taking a Leap Towards the Tiny Yet Mighty
H3 Transforming Shopping Moments into Real Outcomes
H3 How to Build a B2B Social Engine That Hums
H3 Meet Tina and Milo, Official Mascots For The 2026 Winter Olympics
H3 PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan
H3 Luxury Brands – AI Is a Tool, Not an End in Itself. Don’t Undermine Your Worth
H3 How to Gauge Attention and Intention in the Privacy Era? It’s Simple: Let Consumers Show You
H3 PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership
H3 Marketing AI in Business: What to Showcase and What to Avoid
H4 UPCOMING EVENTS
H4 SUBSCRIBE FOR UPDATES
H5 LATEST AW CONTENT
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (28) on this page.

Found links on this page

LinkAttributesAnchor text
https://advertisingweek.com/IMG-ALT Advertising Week
A-TITLE Advertising Week
https://www.facebook.com/adver...New window External Subdomain No Text
https://twitter.com/advertisin...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/adve...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
/events/Advertising Week Events
/event/awnewyork-2024/AWNEWYORK 2024
/event/awlatam-2024-en/AWLATAM 2024
https://asia2024advertisingwee...External AWASIA 2024
/event/advertising-week-europe...AWEUROPE 2025
/event/ignitetheads/IGNITE THE ADS
/event/climatech-2024ClimaTech
/events/VIEW ALL EVENTS
/aw360/AW360
/content-hubs?amazon-adsAmazon Ads Small Business Playbook
/google/AI-Powered Marketing Insights from Google & YouTube
https://advertisingweek.com/meta/The Meta Content & Resource Hub
/groupblack/The Culture Corner Powered by Group Black
https://advertisingweek.com/mntnMNTN – The Hardest Working Software in Television
/quickframeQuickFrame by MNTN – A Better Way to Produce Video
https://advertisingweek.com/gmrCrafting Brand Memories with GMR
https://advertisingweek.com/gettyThe Power of Authenticity with Citi x Getty Images
/permutive/Rediscover Your Invisible Audience With Permutive
/claritasKnow More with Claritas
/aw-most-influential-smb-marke...Most Influential SMB Marketers 2023 Presented by Amazon Ads
https://advertisingweek.com/ai/AI
/brands/Brands & Agencies
/culture/Culture
https://advertisingweek.com/data/Data
/gaming/Gaming & Esports
/retailRetail
/storytelling/Storytelling
/streaming/Streaming + CTV
https://advertisingweek.com/tech/Tech
https://advertisingweek.com/smb/SMB
https://popicon.life/External PopIcon
https://learn.advertisingweek....External Subdomain Learn
/podcasts/Podcasts
https://advertisingweek.com/fif/FUTURE IS FEMALE
/whitepapers/Resources
https://servedbyadbutler.com/g...New window External No Text
https://advertisingweek.com/Text duplicate IMG-ALT Advertising Week
A-TITLE Advertising Week
/events/Text duplicate Advertising Week Events
/event/awnewyork-2024/Text duplicate AWNEWYORK 2024
/event/awlatam-2024-en/Text duplicate AWLATAM 2024
https://asia2024advertisingwee...External Text duplicate AWASIA 2024
/event/advertising-week-europe...Text duplicate AWEUROPE 2025
/event/ignitetheads/Text duplicate IGNITE THE ADS
/event/climatech-2024Text duplicate ClimaTech
/events/Text duplicate VIEW ALL EVENTS
/aw360/Text duplicate AW360
/content-hubs?amazon-adsText duplicate Amazon Ads Small Business Playbook
/google/Text duplicate AI-Powered Marketing Insights from Google & YouTube
https://advertisingweek.com/meta/Text duplicate The Meta Content & Resource Hub
/groupblack/Text duplicate The Culture Corner Powered by Group Black
https://advertisingweek.com/mntnText duplicate MNTN – The Hardest Working Software in Television
/quickframeText duplicate QuickFrame by MNTN – A Better Way to Produce Video
https://advertisingweek.com/gmrText duplicate Crafting Brand Memories with GMR
https://advertisingweek.com/gettyText duplicate The Power of Authenticity with Citi x Getty Images
/permutive/Text duplicate Rediscover Your Invisible Audience With Permutive
/claritasText duplicate Know More with Claritas
/aw-most-influential-smb-marke...Text duplicate Most Influential SMB Marketers 2023 Presented by Amazon Ads
https://advertisingweek.com/ai/Text duplicate AI
/brands/Text duplicate Brands & Agencies
/culture/Text duplicate Culture
https://advertisingweek.com/data/Text duplicate Data
/gaming/Text duplicate Gaming & Esports
/retailText duplicate Retail
/storytelling/Text duplicate Storytelling
/streaming/Text duplicate Streaming + CTV
https://advertisingweek.com/tech/Text duplicate Tech
https://advertisingweek.com/smb/Text duplicate SMB
https://popicon.life/External Text duplicate PopIcon
https://learn.advertisingweek....External Subdomain Text duplicate Learn
/podcasts/Text duplicate Podcasts
https://advertisingweek.com/fif/Text duplicate FUTURE IS FEMALE
/whitepapers/Text duplicate Resources
https://advertisingweek.com/Text duplicate IMG-ALT Advertising Week
A-TITLE Advertising Week
/introducing-the-podcast-zone/THE PODCAST ZONE @ AWNEWYORK
/content-hubs?amazon-adsAMAZON ADS SMALL BUSINESS PLAYBOOK
/event/awlatam-2024-en/AWLATAM REGISTRATION NOW OPEN
/category/editorial/Editorial
/gen-z-doesnt-trust-brands-her...Gen Z Doesn’t Trust Brands. Here Are 5 Tips to Change That
A-TITLE Gen Z Doesn’t Trust Brands. Here Are 5 Tips to Change That
/gen-z-doesnt-trust-brands-her...Read More →
A-TITLE Gen Z Doesn’t Trust Brands. Here Are 5 Tips to Change That
/category/editorial/Text duplicate Editorial
/harnessing-the-growth-of-pint...Harnessing the Growth of Pinterest Users to Boost Brand Performance
A-TITLE Harnessing the Growth of Pinterest Users to Boost Brand Performance
/harnessing-the-growth-of-pint...Text duplicate Read More →
A-TITLE Harnessing the Growth of Pinterest Users to Boost Brand Performance
/category/editorial/Text duplicate Editorial
/winning-isnt-for-everyone-but...‘Winning Isn’t for Everyone’ but Nike’s Latest Campaign May Help Brands in the Third Sector Win
A-TITLE ‘Winning Isn’t for Everyone’ but Nike’s Latest Campaign May Help Brands in the Third Sector Win
/winning-isnt-for-everyone-but...Text duplicate Read More →
A-TITLE ‘Winning Isn’t for Everyone’ but Nike’s Latest Campaign May Help Brands in the Third Sector Win
/category/editorial/Text duplicate Editorial
/using-ai-to-shorten-the-sales...Using AI to Shorten the Sales Cycle
A-TITLE Using AI to Shorten the Sales Cycle
/using-ai-to-shorten-the-sales...Text duplicate Read More →
A-TITLE Using AI to Shorten the Sales Cycle
/category/editorial/Text duplicate Editorial
/three-ways-marketers-and-insi...Three Ways Marketers and Insights Professionals Can Maximize ROI
A-TITLE Three Ways Marketers and Insights Professionals Can Maximize ROI
/three-ways-marketers-and-insi...Text duplicate Read More →
A-TITLE Three Ways Marketers and Insights Professionals Can Maximize ROI
/category/editorial/Text duplicate Editorial
/taking-a-leap-towards-the-tin...Taking a Leap Towards the Tiny Yet Mighty
A-TITLE Taking a Leap Towards the Tiny Yet Mighty
/taking-a-leap-towards-the-tin...Text duplicate Read More →
A-TITLE Taking a Leap Towards the Tiny Yet Mighty
/category/editorial/Text duplicate Editorial
/transforming-shopping-moments...Transforming Shopping Moments into Real Outcomes
A-TITLE Transforming Shopping Moments into Real Outcomes
/transforming-shopping-moments...Text duplicate Read More →
A-TITLE Transforming Shopping Moments into Real Outcomes
/category/editorial/Text duplicate Editorial
/how-to-build-a-b2b-social-eng...How to Build a B2B Social Engine That Hums
A-TITLE How to Build a B2B Social Engine That Hums
/how-to-build-a-b2b-social-eng...Text duplicate Read More →
A-TITLE How to Build a B2B Social Engine That Hums
/category/editorial/Text duplicate Editorial
/meet-tina-and-milo-official-m...Meet Tina and Milo, Official Mascots For The 2026 Winter Olympics
A-TITLE Meet Tina and Milo, Official Mascots For The 2026 Winter Olympics
/meet-tina-and-milo-official-m...Text duplicate Read More →
A-TITLE Meet Tina and Milo, Official Mascots For The 2026 Winter Olympics
https://asia2024advertisingwee...External No Text
/event/awnewyork-2024/No Text
/event/awlatam-2024-en/No Text
/event/advertising-week-europe...No Text
/playerstv-and-sony-pictures-t...PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan
/luxury-brands-ai-is-a-tool-no...Luxury Brands – AI Is a Tool, Not an End in Itself. Don’t Undermine Your Worth
/how-to-gauge-attention-and-in...How to Gauge Attention and Intention in the Privacy Era? It’s Simple: Let Consumers Show You
/playerstv-and-directv-expand-...PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership
/marketing-ai-in-business-what...Marketing AI in Business: What to Showcase and What to Avoid
/introducing-the-podcast-zone/No Text
/content-hubs?amazon-adsNew window No Text
/content-hubs?amazon-adsNew window Small Business Playbook From Amazon Ads
/group-black-partners-with-adv...New window No Text
/group-black-partners-with-adv...New window Group Black Partners with Advertising Week to Create Exclusive NIL Content, Programming and Create a First-of-its-Kind ‘Match-Making’ Event
https://advertisingweek.com/Text duplicate IMG-ALT Advertising Week
A-TITLE Advertising Week
/events/Text duplicate Advertising Week Events
/event/awnewyork-2024/Text duplicate AWNEWYORK 2024
/event/awlatam-2024-en/Text duplicate AWLATAM 2024
https://asia2024advertisingwee...External Text duplicate AWASIA 2024
/event/advertising-week-europe...Text duplicate AWEUROPE 2025
/event/ignitetheads/Text duplicate IGNITE THE ADS
/event/climatech-2024Text duplicate ClimaTech
/events/Text duplicate VIEW ALL EVENTS
/aw360/Text duplicate AW360
/content-hubs?amazon-adsText duplicate Amazon Ads Small Business Playbook
/google/Text duplicate AI-Powered Marketing Insights from Google & YouTube
https://advertisingweek.com/meta/Text duplicate The Meta Content & Resource Hub
/groupblack/Text duplicate The Culture Corner Powered by Group Black
https://advertisingweek.com/mntnText duplicate MNTN – The Hardest Working Software in Television
/quickframeText duplicate QuickFrame by MNTN – A Better Way to Produce Video
https://advertisingweek.com/gmrText duplicate Crafting Brand Memories with GMR
https://advertisingweek.com/gettyText duplicate The Power of Authenticity with Citi x Getty Images
/permutive/Text duplicate Rediscover Your Invisible Audience With Permutive
/claritasText duplicate Know More with Claritas
/aw-most-influential-smb-marke...Text duplicate Most Influential SMB Marketers 2023 Presented by Amazon Ads
https://advertisingweek.com/ai/Text duplicate AI
/brands/Text duplicate Brands & Agencies
/culture/Text duplicate Culture
https://advertisingweek.com/data/Text duplicate Data
/gaming/Text duplicate Gaming & Esports
/retailText duplicate Retail
/storytelling/Text duplicate Storytelling
/streaming/Text duplicate Streaming + CTV
https://advertisingweek.com/tech/Text duplicate Tech
https://advertisingweek.com/smb/Text duplicate SMB
https://popicon.life/External Text duplicate PopIcon
https://learn.advertisingweek....External Subdomain Text duplicate Learn
/podcasts/Text duplicate Podcasts
https://advertisingweek.com/fif/Text duplicate FUTURE IS FEMALE
/whitepapers/Text duplicate Resources
https://advertisingweek.com/IMG-ALT site-logo
https://www.facebook.com/adver...New window External Subdomain No Text
https://twitter.com/advertisin...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/adve...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.emeraldx.com/New window External Subdomain IMG-ALT Emerald Logo
https://www.emeraldx.com/New window External Subdomain Emerald X, LLC.
https://www.emeraldx.com/about/New window External Subdomain ABOUT
A-TITLE about
https://www.emeraldx.com/careers/New window External Subdomain CAREERS
A-TITLE careers
http://emeraldx.com/authorized...New window External AUTHORIZED SERVICE PROVIDERS
A-TITLE authorized-service-providers
https://www.emeraldx.com/terms...New window External Subdomain TERMS OF USE
A-TITLE terms-of-use
https://www.emeraldx.com/priva...New window External Subdomain PRIVACY POLICY
A-TITLE privacy-policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://advertisingweek.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.66 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (132 kB).

HTTP Response Header

NameValue
dateSun, 25 Aug 2024 20:37:25 GMT
content-typetext/html; charset=UTF-8
cf-ray8b8e6141ce313aa2-FRA
cf-cache-statusDYNAMIC
link<https://advertisingweek.com/wp-json/>; rel="https://api.w.org/", <https://advertisingweek.com/wp-json/wp/v2/pages/40073>; rel="alternate"; title="JSON"; type="application/json", <https://advertisingweek.com/>; rel=shortlink
varyAccept-Encoding
ki-cache-typeNone
ki-cf-cache-statusBYPASS
ki-edgev=20.2.8;mv=3.1.0
ki-origing1p
x-content-type-optionsnosniff
x-edge-location-klb1
x-kinsta-cacheHIT
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servercloudflare
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,478 referring domains.
This page has 223,963 backlinks.
This page has backlinks from 2,097 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://advertisingweek.com/wp-sitemap.xml

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Advertising Week

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Advertising70%Check
Week70%Check
Advertising Week70%Check
Content44%Check
Business43%Check
Brand43%Check
Brands43%Check
Win43%Check
Latest43%Check
Business Playbook43%Check
Show more keywords and terms

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