Interbrand.com - SEO Checker

Overview of the SEO Check
Meta information
88% 
Page quality
38% 
Page structure
100% 
Link structure
63% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
128.70 kB
Words
331
Media files
18
Number of links
94 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Interbrand | Leading Global Brand Consultancy | Strategy & Design
The page title should be shorter than 580 pixels. It is 601 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
For 50 years, Interbrand is creating iconic work in Brand Strategy, Experience Design, and Brand Valuation for the leading global brands.
The length of the meta description is perfect. (840 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://interbrand.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is missing.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionFor 50 years, Interbrand is creating iconic work in Brand Strategy, Experience Design, and Brand Valuation for the leading global brands.
google-site-verificationcPpWrFkXwJR0alxMZp84VPK-oXHQBA--a7T8zDzfLyw
msapplication-TileImagehttps://interbrand.com/wp-content/uploads/2022/12/cropped-Interbrand-icon-270x270.png
article:modified_time2024-10-10T14:03:44+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:locale:alternatees_LA
og:typewebsite
og:titleInterbrand | Leading Global Brand Consultancy | Strategy & Design
og:descriptionFor 50 years, Interbrand is creating iconic work in Brand Strategy, Experience Design, and Brand Valuation for the leading global brands.
og:urlhttps://interbrand.com/
og:site_nameInterbrand
og:imagehttps://interbrand.com/wp-content/uploads/2023/11/Interbrand.png
og:image:width2560
og:image:height1440
og:image:typeimage/png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
There are only 331 words on this page. Good pages should have about 800 words of useful content.
18.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
We give our clients the confidence to make Iconic Moves
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We give our clients the confidence to make Iconic Moves
H2 Just Launched
H2 Bugatti
H2 GE
H2 Juventus
H2 P/E Ratio
H3 LEGO
H3 Rafa Nadal
H3 LATAM
H3 Delivering on customer truths not category norms, supercharges the world’s most valuable brands
H3 Moody’s partners with Interbrand to develop new brand identity
H3 Interbrand announces Best Spanish Brands 2023
H3 Interbrand announces Best Japan Brands 2024
H3 SKWEEK
H3 UN Tourism – The thrill of a world to be discovered
H3 Seco
H3 Best Global Brands Interviews
H3 Amazon: Leading Global E-Commerce with Relentless Innovation, Commitment to Culture
H3 Starbucks: A Fresh Brew of Leadership and Innovation
H3 Microsoft: The Value of Purpose Driven Marketing
H3 We would love to know more about your challenge
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 3 external links on this page.
LinkAttributesAnchor text
https://interbrand.com/Anchor Skip to content
https://interbrand.com/No Text
https://interbrand.com/services/Services
/services/naming-identity/Naming & Identity
/services/portfolio/Brand Portfolio & Architecture
/services/strategy/Strategy
/services/business-performance/Brand Performance
/services/customer-experiences/Customer Experiences
/services/mergers-acquisitions/Mergers & Acquisition
/services/brand-governance/Brand Governance
/services/climate/Climate & Sustainability
/services/brand-integrity-ethics/Brand Integrity & Ethics
/services/digital/Digital Innovations
/services/inclusivity/Inclusivity
https://interbrand.com/workWork
https://interbrand.com/about-2/About
https://interbrand.com/approach/Approach
/life-at-interbrand/Life at Interbrand
https://interbrand.com/thinkingThinking
https://interbrand.com/arenas/Arenas
/best-brands/Best Brands
https://interbrand.com/newsroom/News
https://interbrand.com/careersCareers
/contact-us/Contact
https://interbrand.com/cologne/Cologne
https://interbrand.com/sao-paulo/LatAm
https://interbrand.com/london/London
https://interbrand.com/madrid/Madrid
/middle-east/Middle East
https://interbrand.com/milan/Milan
https://interbrand.com/mumbai/Mumbai
https://interbrand.com/new-york/New York
https://interbrand.com/seoul/Seoul
https://interbrand.com/shanghai/Shanghai
https://interbrand.com/sydney/Sydney
https://interbrand.com/tokyo/Tokyo
/best-brands/Text duplicate Best Brands
/work/bugatti_brandidentity_co...Bugatti
https://interbrand.com/work/ge/GE
/work/juventus_brandstrategy_b...Juventus
/thinking/how-brand-impacts-sh...How Brand Impacts Share Price
/newsroom/building-beyond-the-...No Text
/work/rafa-nadal/No Text
/work/latam-airlines_mergersac...No Text
https://interbrand.com/work/See all Work
https://interbrand.com/arenas/Explore Interbrand Arenas
/newsroom/moodys-partners-with...Moody’s partners with Interbrand to develop new brand identity 2024—03—06
/newsroom/interbrand-announces...Interbrand announces Best Spanish Brands 2023 2024—02—27
/newsroom/interbrand-announces...Interbrand announces Best Japan Brands 2024 2024—02—20
/work/skweek/SKWEEK 2023—11—02
/?post_type=work&p=77471UN Tourism – The thrill of a world to be discovered 2023—07—20
/work/seco-made-for-makers/Seco 2023—11—02
/thinking/best-global-brands-i...Best Global Brands Interviews 2024—02—13
/thinking/amazon-leading-globa...Amazon: Leading Global E-Commerce with Relentless Innovation, Commitment to Culture 2024—01—11
/thinking/starbucks-fresh-brew...Starbucks: A Fresh Brew of Leadership and Innovation 2024—01—11
/thinking/microsoft-value-purp...Microsoft: The Value of Purpose Driven Marketing 2024—01—11
/contact-us/Contact Us
https://interbrand.com/services/Text duplicate Services
/services/naming-identity/Text duplicate Naming & Identity
/services/portfolio/Text duplicate Brand Portfolio & Architecture
/services/strategy/Text duplicate Strategy
/services/business-performance/Text duplicate Brand Performance
/services/customer-experiences/Text duplicate Customer Experiences
/services/mergers-acquisitions/Text duplicate Mergers & Acquisition
/services/brand-governance/Text duplicate Brand Governance
/services/climate/Text duplicate Climate & Sustainability
/services/brand-integrity-ethics/Text duplicate Brand Integrity & Ethics
/services/digital/Digital Innovation
/services/inclusivity/Text duplicate Inclusivity
https://interbrand.com/workText duplicate Work
https://interbrand.com/about-2/Text duplicate About
https://interbrand.com/approach/Text duplicate Approach
/life-at-interbrand/Text duplicate Life at Interbrand
https://interbrand.com/thinking/Text duplicate Thinking
https://interbrand.com/arenas/Text duplicate Arenas
/best-brands/Text duplicate Best Brands
https://interbrand.com/newsroom/Text duplicate News
https://interbrand.com/careers/Text duplicate Careers
https://interbrand.com/Interbrand
https://cspace.com/New window External C Space
https://www.principia-advisory...New window External Subdomain Principia
https://hyd.agency/New window External HYD
https://interbrand.com/Global English
https://interbrand.com/cologne/Text duplicate Cologne
https://interbrand.com/sao-paulo/Text duplicate LatAm
https://interbrand.com/london/Text duplicate London
https://interbrand.com/madrid/Text duplicate Madrid
/middle-east/Text duplicate Middle East
https://interbrand.com/milan/Text duplicate Milan
https://interbrand.com/mumbai/Text duplicate Mumbai
https://interbrand.com/new-york/Text duplicate New York
https://interbrand.com/seoul/Text duplicate Seoul
https://interbrand.com/shanghai/Text duplicate Shanghai
https://interbrand.com/sydney/Text duplicate Sydney
https://interbrand.com/tokyo/Text duplicate Tokyo
https://interbrand.com/privacy/Privacy
/accessibility-statement/Accessibility

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://interbrand.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (129 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
varyAccept-Encoding
link<https://interbrand.com/wp-json/>; rel="https://api.w.org/"
x-cacheablebot
x-cache-groupbot
cf-cache-statusDYNAMIC
cf-ray8d4be0efc859d285-FRA
content-encodinggzip
expiresFri, 18 Oct 2024 22:13:58 GMT
cache-controlmax-age=0, no-cache, no-store
pragmano-cache
dateFri, 18 Oct 2024 22:13:58 GMT
content-length25569
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 8,620 referring domains.
This page has 97,464 backlinks.
This page has backlinks from 5,754 different ip addresses.

Search preview

interbrand.com
Interbrand | Leading Global Brand Consultancy | Strategy & Design
For 50 years, Interbrand is creating iconic work in Brand Strategy, Experience Design, and Brand Valuation for the leading global brands.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Brand79%Check
Interbrand79%Check
Brand Strategy69%Check
Global68%Check
Leading Global66%Check
Iconic62%Check
Global Brands62%Check
Brand Identity60%Check
Leading Global Brand Consultancy58%Check
Brands56%Check

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