Tide.theimi.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
98% 
Page quality
76% 
Page structure
58% 
Link structure
58% 
Server
70% 
External factors
100% 
SEO Score
Response time
0.09 s
File size
89.20 kB
Words
895
Media files
77
Number of links
125 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Institute of the Motor Industry | IMI
The length of the page title is perfect. (307 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The IMI is the professional association for individuals working in the motor industry. The Institute is the Sector Skills Council for the automotive retail
The length of the meta description is perfect. (910 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://tide.theimi.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe IMI is the professional association for individuals working in the motor industry. The Institute is the Sector Skills Council for the automotive retail
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
theme-color#28b8ce
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
apple-mobile-web-app-titleThe Institute of the Motor Industry
langen
og:site_nameInstitute of The Motor Industry
og:urlhttp://tide.theimi.org.uk/home-page
og:titleHome page
ImageToolbarfalse
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 895 words. That's ok.
26.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.33 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 14 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 18 tags for this page.
Image SEO
(Somewhat important)
51 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...mi_foundation/assets/img/icons/login.svgNo alt attribute provided
...undation/assets/img/icons/light/user.svguser icon
.../files/2022-09/imi-logo-min-original.pngThe Institute Of The Motor Industry
...ult/files/2021-04/imi-logo-small-min.pngThe Institute Of The Motor Industry
...i_foundation/assets/img/icons/search.svgNo alt attribute provided
...foundation/assets/img/icons/students.svgNo alt attribute provided
...imi_foundation/assets/img/icons/user.svgNo alt attribute provided
...mi_foundation/assets/img/icons/cross.svgNo alt attribute provided
...i_foundation/assets/img/icons/search.svgsearch icon
...ndation/assets/img/icons/arrow-right.svgSearch
...mi_foundation/assets/img/icons/cross.svgNo alt attribute provided
...mi_foundation/assets/img/icons/login.svgNo alt attribute provided
...ndation/assets/img/icons/light/users.svgNo alt attribute provided
..._foundation/assets/img/icons/centres.svgNo alt attribute provided
...3-09/EDI_Hub_Banner_Hero_V1-1440x550.jpgNo alt attribute provided
...ault/files/2024-08/MOT_1440 x 550_V3.pngNo alt attribute provided
...undation/assets/img/icons/light/user.svgNo alt attribute provided
...OT_hero template (1440 x 550 px) (2).pngNo alt attribute provided
...n/assets/img/icons/light/arrow-right.svgNo alt attribute provided
...ey There's More to Motor 1440X430_V2.pngNo alt attribute provided
...undation/assets/img/icons/light/user.svgNo alt attribute provided
...Survey (Email Header) Sept 2024 (2).pngNo alt attribute provided
...i_foundation/assets/img/icons/search.svgsearch icon
...foundation/assets/img/icons/calendar.svgLocked icon
...foundation/assets/img/icons/calendar.svgLocked icon
...mi_foundation/assets/img/icons/clock.svgNo alt attribute provided
...foundation/assets/img/icons/calendar.svgLocked icon
...mi_foundation/assets/img/icons/clock.svgNo alt attribute provided
...foundation/assets/img/icons/calendar.svgLocked icon
...mi_foundation/assets/img/icons/clock.svgNo alt attribute provided
...foundation/assets/img/icons/calendar.svgLocked icon
...mi_foundation/assets/img/icons/clock.svgNo alt attribute provided
...n/assets/img/icons/light/arrow-right.svgNo alt attribute provided
...ndation/assets/img/icons/arrow-right.svgNo alt attribute provided
...foundation/assets/img/icons/calendar.svgNo alt attribute providedDuration
..._foundation/assets/img/icons/map-pin.svgNo alt attribute providedLocation
...mi_foundation/assets/img/icons/award.svgNo alt attribute providedCPD
...oundation/assets/img/icons/clipboard.svgNo alt attribute providedLevel
...foundation/assets/img/icons/calendar.svgNo alt attribute providedDuration
..._foundation/assets/img/icons/map-pin.svgNo alt attribute providedLocation
...mi_foundation/assets/img/icons/award.svgNo alt attribute providedCPD
...oundation/assets/img/icons/clipboard.svgNo alt attribute providedLevel
...foundation/assets/img/icons/calendar.svgNo alt attribute providedDuration
..._foundation/assets/img/icons/map-pin.svgNo alt attribute providedLocation
...mi_foundation/assets/img/icons/award.svgNo alt attribute providedCPD
...oundation/assets/img/icons/clipboard.svgNo alt attribute providedLevel
...foundation/assets/img/icons/calendar.svgNo alt attribute providedDuration
..._foundation/assets/img/icons/map-pin.svgNo alt attribute providedLocation
...mi_foundation/assets/img/icons/award.svgNo alt attribute providedCPD
...oundation/assets/img/icons/clipboard.svgNo alt attribute providedLevel
...foundation/assets/img/icons/calendar.svgNo alt attribute providedDuration
..._foundation/assets/img/icons/map-pin.svgNo alt attribute providedLocation
...mi_foundation/assets/img/icons/award.svgNo alt attribute providedCPD
...oundation/assets/img/icons/clipboard.svgNo alt attribute providedLevel
...foundation/assets/img/icons/calendar.svgNo alt attribute providedDuration
..._foundation/assets/img/icons/map-pin.svgNo alt attribute providedLocation
...mi_foundation/assets/img/icons/award.svgNo alt attribute providedCPD
...oundation/assets/img/icons/clipboard.svgNo alt attribute providedLevel
...imi_foundation/assets/img/icons/user.svgNo alt attribute provided
...i_foundation/assets/img/icons/search.svgNo alt attribute provided
...imi_foundation/assets/img/icons/user.svgNo alt attribute provided
...c/2023-01/Small_7.png.webp?itok=qx6qkX3MNo alt attribute provided
...lt/files/2021-04/imi-logo-footer-min.pngIMI Logo
.../img/icons/x-social-media-black-icon.svgTwitter icon
...foundation/assets/img/icons/facebook.svgFacebook icon
..._foundation/assets/img/icons/youtube.svgYoutube icon
...foundation/assets/img/icons/linkedin.svgLinkedIn Icon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 35 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Main navigation
H2 The professional body for people in automotive
H2 MOT Annual Training & CPD
H2 The IMI Skills Competitions: Meet the finalists
H2 There's More to Motor
H2 Have your say
H2 Looking to progress your career?
H2 The latest IMI news and campaigns
H2 Shape your future
H2 Featured courses
H2 How can we help you today?
H3 AGM announcement
H3 Industry Standards Hub
H3 IMI centres
H3 Just 2% of automotive technicians are trained to work on the 13% of vehicles...
H3 Team UK deliver medal winning performance at WorldSkills Lyon 2024
H3 Glyn Hopkin state of the art Chelmsford Training Centre receives IMI Approved...
H3 Vacancy Rate Tracker: Automotive vacancies heading in the wrong direction
H3 The IMI announces Executive Team for changing automotive landscape
H3 Bodyshop Management: Getting Results And Making Profit
H3 Essential Test Procedures
H3 Oscilloscope Operation and Signal Test Methods
H3 IMI Light Vehicle Apprenticeship Standard (STO033/AP02) Practice ...
H3 Understanding Diagnostic Fault Codes and Live Data
H3 Engine Management: Diagnosis of Universal Components
H3 IMI membership
H3 Learn
H3 Apprenticeships
H3 Case Study: Philip Kovacevic, Manager Clive Woolford Motor Engineers, FIMI
H3 How to redeem your code
H3 There's More to Motor Duplicate text
H3 Our services
H3 Helpful links
H3 Contact us
H4 Visit us:
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 22 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://tide.theimi.org.uk/Anchor Skip to main content
/industry-latestIndustry latest
/industry-latest/eventsEvents
/industry-latest/motorproMotorPro
/industry-latest/newsNews
/industry-latest/researchResearch
/industry-standardsSubdomain Industry Standards
A-TITLE Industry Standards
http://tide.theimi.org.uk/motMOT
/mot/mot-trainingMOT Training
/mot/becoming-an-mot-testerBecoming an MOT Tester
/mot/existing-mot-testerExisting MOT Tester
/learn/mot-annual-assessment-faqsFAQ’s
/mot/multi-purchaseMulti-Purchase
https://www.theimi.org.uk/rede...External Subdomain Redeem code
http://tide.theimi.org.uk/learnLearn
/learn/imi-centresIMI centres
/learn/coursesCourses
/learn/qualificationsQualifications
/learn/accreditationAccreditation
/learn/employer-servicesEmployer services
https://www.theimi.org.uk/land...External Subdomain Webinar Archive
/apprenticeships-epaApprenticeships & EPA
/learn/imi-centres/apprentices...Apprenticeship Frameworks
/learn/imi-centres/apprentices...Apprenticeship Standards
/apprenticeships-epa/become-ap...Become an apprentice
/apprenticeships-epa/end-point...End-point assessments
/apprenticeships-epa/provide-a...Provide an apprenticeship
/motor-careersCareers
/motor-careers/getting-automotiveGetting into automotive
https://jobs.theimi.org.uk/External Subdomain Current vacancies
/membershipMembership
/membership/become-memberBecome a member
/membership/existing-membersExisting members
/membership/your-road-imi-tech...IMI TechSafe
/membership/member-storiesMember stories
/membership/professional-registerProfessional Register
/membership/professional-stand...Professional Standards
/about-imiAbout the IMI
/equity-diversity-and-inclusionEquity, Diversity and Inclusion
/campaigns/campaigns-changeCampaigns
/about-imi/governanceGovernance
/about-imi/work-imiWork for the IMI
/about-imi/contact-usContact us
https://www.theimi.org.uk/user...External Subdomain Login
/membership/become-memberBecome a Member
IMG-ALT user icon
http://tide.theimi.org.uk/IMG-ALT The Institute Of The Motor Industry
A-TITLE Home
https://student.theimi.org.uk/External Subdomain Students
https://www.theimi.org.uk/user...External Subdomain Text duplicate Login
https://www.theimi.org.uk/cpd/...External Subdomain Basket
/membership/become-memberText duplicate Become a member
https://www.theimi.org.uk/user...External Subdomain Text duplicate Login
/industry-latestText duplicate Industry latest
/industry-latest/eventsText duplicate Events
/industry-latest/motorproText duplicate MotorPro
/industry-latest/newsText duplicate News
/industry-latest/researchText duplicate Research
/industry-standardsSubdomain Text duplicate Industry Standards
A-TITLE Industry Standards
http://tide.theimi.org.uk/motText duplicate MOT
/mot/mot-trainingText duplicate MOT Training
/mot/becoming-an-mot-testerText duplicate Becoming an MOT Tester
/mot/existing-mot-testerText duplicate Existing MOT Tester
/learn/mot-annual-assessment-faqsText duplicate FAQ’s
/mot/multi-purchaseText duplicate Multi-Purchase
https://www.theimi.org.uk/rede...External Subdomain Text duplicate Redeem code
http://tide.theimi.org.uk/learnText duplicate Learn
/learn/imi-centresText duplicate IMI centres
/learn/coursesText duplicate Courses
/learn/qualificationsText duplicate Qualifications
/learn/accreditationText duplicate Accreditation
/learn/employer-servicesText duplicate Employer services
https://www.theimi.org.uk/land...External Subdomain Text duplicate Webinar Archive
/apprenticeships-epaText duplicate Apprenticeships & EPA
/learn/imi-centres/apprentices...Text duplicate Apprenticeship Frameworks
/learn/imi-centres/apprentices...Text duplicate Apprenticeship Standards
/apprenticeships-epa/become-ap...Text duplicate Become an apprentice
/apprenticeships-epa/end-point...Text duplicate End-point assessments
/apprenticeships-epa/provide-a...Text duplicate Provide an apprenticeship
/motor-careersText duplicate Careers
/motor-careers/getting-automotiveText duplicate Getting into automotive
https://jobs.theimi.org.uk/External Subdomain Text duplicate Current vacancies
/membershipText duplicate Membership
/membership/become-memberText duplicate Become a member
/membership/existing-membersText duplicate Existing members
/membership/your-road-imi-tech...Text duplicate IMI TechSafe
/membership/member-storiesText duplicate Member stories
/membership/professional-registerText duplicate Professional Register
/membership/professional-stand...Text duplicate Professional Standards
/about-imiText duplicate About the IMI
/equity-diversity-and-inclusionText duplicate Equity, Diversity and Inclusion
/campaigns/campaigns-changeText duplicate Campaigns
/about-imi/governanceText duplicate Governance
/about-imi/work-imiText duplicate Work for the IMI
/about-imi/contact-usText duplicate Contact us
/membershipSubdomain Our member community
/learn/become-approved-centreSubdomain Our centre network
/mot/mot-trainingSubdomain Prepare for your assessment
/industry-latest/imi-skills-co...Subdomain Trivial anchor text
Read more
/equity-diversity-and-inclusio...Subdomain Learn more
https://www.surveymonkey.com/r...External Subdomain Take the survey
/about-imi/governance/annual-g...Subdomain Text duplicate Trivial anchor text
Read more
/industry-standardsSubdomain Text duplicate Industry Standards
/learn/imi-centresSubdomain Text duplicate IMI centres
/industry-latestMore of the latest
/just-2-automotive-technicians...Just 2% of automotive technicians are trained to work on the 13% of vehicles...
/industry-latest/news/team-uk-...Team UK deliver medal winning performance at WorldSkills Lyon 2024
/industry-latest/news/glyn-hop...Glyn Hopkin state of the art Chelmsford Training Centre receives IMI Approved...
/industry-latest/news/vacancy-...Vacancy Rate Tracker: Automotive vacancies heading in the wrong direction
/imi-announces-executive-team-...The IMI announces Executive Team for changing automotive landscape
/membership/become-memberApply now
/learn/imi-centres/become-appr...Text duplicate Our centre network
/learn/courses/102Bodyshop Management: Getting Results And Making Profit
/learn/courses/122Essential Test Procedures
/learn/courses/123Oscilloscope Operation and Signal Test Methods
/learn/courses/1247IMI Light Vehicle Apprenticeship Standard (STO033/AP02) Practice ...
/learn/courses/125Understanding Diagnostic Fault Codes and Live Data
/learn/courses/126Engine Management: Diagnosis of Universal Components
/membership/become-memberText duplicate Become a member
https://www.theimi.org.uk/memb...External Subdomain Renew your membership
/industry-latest/motorproMotorPro magazine
http://tide.theimi.org.uk/learnExplore IMI courses & qualifications
/learn/coursesCPD courses
/learn/become-approved-centreBecome an IMI centre
/apprenticeships-epa/become-ap...What is an apprenticeship?
/apprenticeships-epa/provide-a...Provide an apprenticeship?
/apprenticeships-epa/end-point...End-Point assessments
/membership/member-stories/cas...Read the case study
/membership/member-storiesView all case studies
https://www.theimi.org.uk/rede...External Subdomain Redeem a code
/equity-diversity-and-inclusio...Subdomain Find out more
http://tide.theimi.org.uk/IMG-ALT IMI Logo
A-TITLE Home
/membershipText duplicate Membership
A-TITLE Membership link
/learn/coursesText duplicate Courses
A-TITLE Courses link
/motor-careersText duplicate Careers
/industry-latest/eventsText duplicate Events
https://www.theimi.org.uk/rede...External Subdomain Text duplicate Redeem a code
A-TITLE Redeem a code
/about-imiText duplicate About the IMI
/campaigns/campaigns-changeCampaigns for Change
/about-imi/campaigns/imi-policiesIMI Policies
http://ben.org.uk/New window External Ben (automotive charity)
http://www.bmtatrust.org.uk/New window External Subdomain BMTA Trust (automotive charity)
/about-imi/accessibility-state...Accessibility
https://twitter.com/the_imiExternal IMG-ALT Twitter icon
https://www.facebook.com/insti...External Subdomain IMG-ALT Facebook icon
https://www.youtube.com/user/t...External Subdomain IMG-ALT Youtube icon
https://www.linkedin.com/compa...External Subdomain IMG-ALT LinkedIn Icon
/about-imi/contact-usSend us a message
https://www.heavypenguin.com/New window External Subdomain Heavy Penguin

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 14 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.09 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
servernginx
dateTue, 24 Sep 2024 23:53:16 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=1800, public
x-shield-statusdisabled
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 24 Sep 2024 23:53:15 GMT
etag"1727221995"
varyCookie,X-Consumer-ID,Accept-Encoding
x-generatorDrupal 10 (https://www.drupal.org)
x-consumer-id86d92ec1-8319-468e-872a-ac9da9bb8a60
content-security-policyframe-ancestors https://engage.talkative.uk https://ignite.mitel.com https://srv-contactcent.theimi.org.uk https://eu.engage.app/ *.theimi.org.uk https://www.youtube.com/ https://imiacp.ddev.site:8443/; report-uri /report-csp-violation
strict-transport-securitymax-age=1000
x-drupal-cacheMISS
content-encodinggzip
x-request-idv-2a7288bc-7ad0-11ef-b723-030154eea64a
x-ah-environmentprod
age1654
viavarnish
x-cacheHIT
x-cache-hits1
accept-rangesbytes
content-length15553
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 555 referring domains.
This page has 2,199,127 backlinks.
This page has backlinks from 457 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.md
Disallow: /composer/Metapackage/README.txt
Disallow: /composer/Plugin/ProjectMessage/README.md
Disallow: /composer/Plugin/Scaffold/README.md
Disallow: /composer/Plugin/VendorHardening/README.txt
Disallow: /composer/Template/README.txt
Disallow: /modules/README.txt
Disallow: /sites/README.txt
Disallow: /themes/README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /media/oembed
Disallow: /*/media/oembed
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
Disallow: /index.php/media/oembed
Disallow: /index.php/*/media/oembed

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Search preview

tide.theimi.org.uk
Institute of the Motor Industry | IMI
The IMI is the professional association for individuals working in the motor industry. The Institute is the Sector Skills Council for the automotive retail

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IMI81%Check
Motor74%Check
Motor Industry70%Check
Industry63%Check
IMI Centre63%Check
IMI membership61%Check
Automotive Industry60%Check
Institute59%Check
IMI TechSafe59%Check
IMI Skills Competitions59%Check
Show more keywords and terms

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