Tobermorydistillery.com - SEO Checker

Overview of the SEO Check
Meta information
92% 
Page quality
69% 
Page structure
81% 
Link structure
42% 
Server
76% 
External factors
100% 
SEO Score
Response time
0.91 s
File size
280.40 kB
Words
1479
Media files
63
Number of links
94 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Tobermory Distillery | Isle Of Mull Whisky | Tobermory
The length of the page title is perfect. (478 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Tobermory Distillery is located within the picturesque Isle of Mull. The distillery produces unpeated and peated single malt whiskies as well as artisan gin.
The length of the meta description is perfect. (942 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://tobermorydistillery.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-colorEmpty
descriptionTobermory Distillery is located within the picturesque Isle of Mull. The distillery produces unpeated and peated single malt whiskies as well as artisan gin.
shopify-digital-wallet/55977181340/digital_wallets/dialog
shopify-checkout-api-token9cfde4bd2702bdf000518ba90f76a4e8
langen
twitter:cardsummary_large_image
twitter:titleTobermory Distillery | Isle Of Mull Whisky | Tobermory
twitter:descriptionTobermory Distillery is located within the picturesque Isle of Mull. The distillery produces unpeated and peated single malt whiskies as well as artisan gin.
og:site_nameTobermory Distillery
og:urlhttps://tobermorydistillery.com/
og:titleTobermory Distillery | Isle Of Mull Whisky | Tobermory
og:typewebsite
og:descriptionTobermory Distillery is located within the picturesque Isle of Mull. The distillery produces unpeated and peated single malt whiskies as well as artisan gin.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: Join us on a tasting experience as we explore the subtle nuances and f...
  • Duplicate 2: Warehouse 1 is one of our most popular experiences at the distillery a...
This page contains 1479 words. That's ok.
28.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
24 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 22.24 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: view all
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...=center&height=60&v=1713371214&width=100No alt attribute provided
...=center&height=60&v=1713371214&width=100No alt attribute provided
...=center&height=60&v=1713371214&width=100No alt attribute provided
...ouble-Cask-Matured-13yo.png?v=1665481639//tobermorydistillery.com/cdn/shop/products/Ledaig-Ink-Double-Cask-Matured-13yo.png?v=1665481639
...daigDoubleCaskMatured_3.png?v=1715081500//tobermorydistillery.com/cdn/shop/files/LedaigDoubleCaskMatured_3.png?v=1715081500
...op/files/Ledaig_Colours.png?v=1727709968Tobermory Distillery
..._Full_Bleed_Tobermory_1.png?v=1729072894Tobermory Distillery
.../files/Ledaig_Colours_1.png?v=1727709968Tobermory Distillery
/cdn/shop/files/3.png?v=1725364211//tobermorydistillery.com/cdn/shop/files/3.png?v=1725364211
/cdn/shop/files/4.png?v=1725364211//tobermorydistillery.com/cdn/shop/files/4.png?v=1725364211
...-4c96-a89f-3250b0ddc7a2.png?v=1725364211//tobermorydistillery.com/cdn/shop/files/5_bf39dc01-e10c-4c96-a89f-3250b0ddc7a2.png?v=1725364211
...ebsite_Carousel_Image_1.png?v=1728917655//tobermorydistillery.com/cdn/shop/files/Tobermory_Website_Carousel_Image_1.png?v=1728917655
/cdn/shop/files/7.png?v=1725364211//tobermorydistillery.com/cdn/shop/files/7.png?v=1725364211
/cdn/shop/files/2.png?v=1725364211//tobermorydistillery.com/cdn/shop/files/2.png?v=1725364211
...x_357_px_Whisky_Tasting.png?v=1728980725files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px.png
...px_Warehouse_Experience.png?v=1728980740files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px_1.png
...x_357_px_Whisky_Tasting.png?v=1728980725files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px.png
...px_Warehouse_Experience.png?v=1728980740files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px_1.png
...nd_Icon_5_Shape_of_Mull.png?v=1728893008Island Influence
...-416d-9346-6e0b2cec6ef6.png?v=1728892963Two Distinct Expressions
...-42cb-ac31-0c5ffcdeba67.png?v=1728892963Small-Batch Artisanal Craft
...ansparent2024.png?v=1707749711&width=360The Hebridean Series: Tobermory 26 Year Old
...tsArtboard-23.png?v=1700816005&width=360Ledaig 18 year scotch whisky and bottle
...ount-Gin-Hero.png?v=1629723559&width=360Award winning gin by Tobermory
https://flagcdn.com/gb.svgUnited Kingdom
https://flagcdn.com/au.svgAustralia
https://flagcdn.com/at.svgAustria
https://flagcdn.com/be.svgBelgium
https://flagcdn.com/bg.svgBulgaria
https://flagcdn.com/ca.svgCanada
https://flagcdn.com/hr.svgCroatia
https://flagcdn.com/cz.svgCzechia
https://flagcdn.com/dk.svgDenmark
https://flagcdn.com/ee.svgEstonia
https://flagcdn.com/fi.svgFinland
https://flagcdn.com/fr.svgFrance
https://flagcdn.com/de.svgGermany
https://flagcdn.com/gg.svgGuernsey
https://flagcdn.com/hk.svgHong Kong SAR
https://flagcdn.com/is.svgIceland
https://flagcdn.com/ie.svgIreland
https://flagcdn.com/im.svgIsle of Man
https://flagcdn.com/il.svgIsrael
https://flagcdn.com/jp.svgJapan
https://flagcdn.com/je.svgJersey
https://flagcdn.com/lv.svgLatvia
https://flagcdn.com/lt.svgLithuania
https://flagcdn.com/lu.svgLuxembourg
https://flagcdn.com/my.svgMalaysia
https://flagcdn.com/nl.svgNetherlands
https://flagcdn.com/nz.svgNew Zealand
https://flagcdn.com/no.svgNorway
https://flagcdn.com/pt.svgPortugal
https://flagcdn.com/sg.svgSingapore
https://flagcdn.com/si.svgSlovenia
https://flagcdn.com/za.svgSouth Africa
https://flagcdn.com/kr.svgSouth Korea
https://flagcdn.com/es.svgSpain
https://flagcdn.com/ch.svgSwitzerland
https://flagcdn.com/tw.svgTaiwan
https://flagcdn.com/th.svgThailand
https://flagcdn.com/gb.svgUnited Kingdom
https://flagcdn.com/us.svgUnited States

Page structure

H1 heading
(Critically important)
PEATED POWERHOUSE
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 PEATED POWERHOUSE
H2 EXPLORE OUR COLLECTIONS
H2 TRAVELLING TO MULL?
H2 INSPIRED BY MULL
H2 BESTSELLERS
H3 INSPIRED BY THE HEBRIDEAN ISLE OF MULL
H3 TOBERMORY WHISKY
H3 LEDAIG WHISKY
H3 DISTILLERY EXCLUSIVES
H3 WAREHOUSE 1 EXCLUSIVES
H3 HEBRIDEAN SERIES
H3 HEBRIDEAN GIN
H3 TOBERMORY WHISKY TASTINGS
H3 WAREHOUSE TASTING EXPERIENCE
H3 WHISKY TASTINGS
H3 TOBERMORY WHISKY TASTINGS Duplicate text
H3 WAREHOUSE EXPERIENCE
H3 WAREHOUSE TASTING EXPERIENCE Duplicate text
H3 Island Influence
H3 Two Distinct Expressions
H3 Small-Batch Artisanal Craft
H4 £15 - £50 | 45 minutes
H4 £50 | 1 hour 15 minutes
H4 £15 - £50 | 45 minutes Duplicate text
H4 £50 | 1 hour 15 minutes Duplicate text
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are 5 external links on this page.
LinkAttributesAnchor text
/pages/terms-conditionsNew window Terms of Use
A-TITLE Terms & Conditions
/pages/cookie-policyNew window Cookie Policy
A-TITLE Cookie Policy
/pages/privacy-policyNew window Privacy Policy
A-TITLE Privacy Policy
https://tobermorydistillery.com/No Text
/collections/all-whiskyView All
/collections/bestsellersBestsellers
/collections/tobermory-whiskyTobermory Whisky
/collections/ledaig-whiskyLedaig Whisky
/collections/limited-editionsLimited Edition Whisky
/collections/warehouse-1Warehouse 1 Exclusive Whisky
/collections/tobermory-hebride...Text duplicate View All
/collections/giftsText duplicate View All
/collections/merchandiseText duplicate View All
/pages/book-your-experienceText duplicate View All
/pages/book-your-experienceAnchor Tobermory & Ledaig Tastings
/pages/book-your-experienceAnchor Warehouse 1 Experience
/pages/book-your-experienceAnchor Tobermory Gin Tasting
/pages/plan-your-visitPlan Your Visit
/pages/book-your-experienceAnchor Text duplicate View All
/pages/book-your-experienceAnchor Tobermory Distillery Tour
/pages/plan-your-visitText duplicate Plan Your Visit
/pages/about-usText duplicate View All
/pages/plan-your-visitText duplicate View All
https://tobermorydistillery.com/No Text
https://tobermorydistillery.com/No Text
/search?q=single+malt+whiskySingle malt whisky
/search?q=distillery+tourDistillery tour
/search?q=scotch+whiskyScotch whisky
/search?q=limited+editionLimited edition
/search?q=gift+setsGift sets
/products/ink-2022-release-led...IMG-ALT //tobermorydistillery.com/cdn/shop/products/Ledaig-Ink-Double-Cask-Matured-13yo.png?v=1665481639
/products/ink-2022-release-led...Ink 2022 Release: Ledaig Double Cask Matured Regular price £120.00
/products/ink-2022-release-led...Discover
/accountNo Text
/account/loginSign In / Join Us
/collections/shopShop
/pages/book-your-experienceTours & Tastings
https://www.instagram.com/tobe...New window External Subdomain Instagram
https://www.facebook.com/tober...New window External Subdomain Facebook
/collections/all-whiskySingle Malt Whisky
/collections/tobermory-hebride...Tobermory Gin
/collections/limited-editionsText duplicate Limited Edition Whisky
/collections/distillery-exclus...Warehouse 1 Exclusives
/collections/giftsWhisky & Gin Gifts
/collections/merchandiseTobermory Distillery Merchandise
/collections/shopShop All
/pages/book-your-experienceView All Distillery Tastings
/pages/book-your-experienceAnchor Text duplicate Tobermory & Ledaig Tastings
/pages/book-your-experienceAnchor Text duplicate Warehouse 1 Experience
/pages/book-your-experienceAnchor Text duplicate Tobermory Gin Tasting
/pages/plan-your-visitPlan your visit
/pages/book-your-experienceAnchor View All Distillery Tours
/pages/book-your-experienceAnchor Text duplicate Tobermory Distillery Tour
/pages/plan-your-visitText duplicate Plan your visit
/pages/about-usAbout Us
/pages/plan-your-visitText duplicate Plan Your Visit
/checkoutCHECKOUT SECURELY
/cartOr View Shopping Cart
/collections/ledaig-whiskyShop Ledaig
/collections/ledaig-whiskyText duplicate Shop Ledaig
/collections/tobermory-whiskyShop Tobermory
/collections/tobermory-whiskyText duplicate Shop Tobermory
/collections/distillery-exclus...DISTILLERY EXCLUSIVES Discover a selection of unique and limited whiskies from the warehouse at Tobermory; available exclusively at our distillery visitor ce...
IMG-ALT Tobermory Distillery
A-TITLE Tobermory Distillery
/collectionsSHOP ALL
/collections/tobermory-whiskyTOBERMORY WHISKY Experience the fresh, vibrant energy of Tobermory with our curated selection of bright and fruity unpeated whiskies, filled with rich herita...
IMG-ALT //tobermorydistillery.com/cdn/shop/files/3.png?v=1725364211
/collections/ledaig-whiskyLEDAIG WHISKY Ledaig is the bold, peated expression of our craft, shaped by the rugged coastline and dramatic landscapes of our Hebridean home. It offers a d...
IMG-ALT //tobermorydistillery.com/cdn/shop/files/4.png?v=1725364211
/collections/distillery-exclus...DISTILLERY EXCLUSIVES Crafted in small batches with exceptional care, our Distillery Exclusive whiskies offer a rare taste of Tobermory, exclusively availabl...
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/collections/warehouse-1WAREHOUSE 1 EXCLUSIVES Exclusive to the Distillery Visitor Centre and our website, these limited edition single malts are hand selected and hand filled by ou...
IMG-ALT //tobermorydistillery.com/cdn/shop/files/Tobermory_Website_Carousel_Image_1.png?v=1728917655
/collections/tobermory-hebride...HEBRIDEAN GIN Distilled on the island with a rich palate of botanicals and a splash of new make spirit from our whisky stills. SHOP NOW
IMG-ALT //tobermorydistillery.com/cdn/shop/files/2.png?v=1725364211
/collectionsText duplicate SHOP ALL
/pages/book-your-experienceAnchor TOBERMORY WHISKY TASTINGS £15 - £50 | 45 minutes Join us on a tasting experience as we explore the subtle nuances and flavours of our two delicious single ma...
IMG-ALT files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px.png
/pages/book-your-experienceAnchor WAREHOUSE TASTING EXPERIENCE £50 | 1 hour 15 minutes Warehouse 1 is one of our most popular experiences at the distillery and a must visit for whisky lovers....
IMG-ALT files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px_1.png
/pages/book-your-experienceAnchor Text duplicate TOBERMORY WHISKY TASTINGS £15 - £50 | 45 minutes Join us on a tasting experience as we explore the subtle nuances and flavours of our two delicious single ma...
IMG-ALT files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px.png
/pages/book-your-experienceAnchor Text duplicate WAREHOUSE TASTING EXPERIENCE £50 | 1 hour 15 minutes Warehouse 1 is one of our most popular experiences at the distillery and a must visit for whisky lovers....
IMG-ALT files/D2C_Tob_Website_Featured_Tabs_Full_Image_1920_x_624_px_1.png
/products/the-hebridean-series...IMG-ALT The Hebridean Series: Tobermory 26 Year Old
/products/the-hebridean-series...Text duplicate Discover
/products/ledaig-18-year-oldIMG-ALT Ledaig 18 year scotch whisky and bottle
/products/ledaig-18-year-oldText duplicate Discover
/products/tobermory-hebridean-...IMG-ALT Award winning gin by Tobermory
/products/tobermory-hebridean-...Text duplicate Discover
/collections/warehouse-1Text duplicate Warehouse 1 Exclusives
/collections/limited-editionsText duplicate Limited Edition Whisky
/collections/tobermory-hebride...Text duplicate Tobermory Gin
/collections/merchandiseText duplicate Tobermory Distillery Merchandise
/collections/giftsText duplicate Whisky & Gin Gifts
/pages/about-usText duplicate About Us
/collections/tobermory-core-ra...Our Spirits
/pages/distillery-experiencesDistillery Experiences
/pages/plan-your-visitText duplicate Plan Your Visit
/pages/faqFAQs
https://www.instagram.com/tobe...New window External Subdomain Text duplicate Instagram
https://www.facebook.com/tober...New window External Subdomain Text duplicate Facebook
/pages/accessibilityAccessibility
/pages/cookie-policyText duplicate Cookie Policy
/pages/privacy-policyText duplicate Privacy Policy
/pages/shipping-informationShipping Information
/pages/terms-conditionsTerms & Conditions
/pages/modern-slavery-statementModern Slavery Statement
https://www.drinkaware.co.uk/External Subdomain Drinkaware

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://tobermorydistillery.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.91 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (280 kB).

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 489 referring domains.
This page has 2,800 backlinks.
This page has backlinks from 418 different ip addresses.

Robots.txt

# we use Shopify as our ecommerce platform

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tobermorydistillery.com
Tobermory Distillery | Isle Of Mull Whisky | Tobermory
Tobermory Distillery is located within the picturesque Isle of Mull. The distillery produces unpeated and peated single malt whiskies as well as artisan gin.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Tobermory Distillery83%Check
Distillery82%Check
Tobermory81%Check
Tobermory Isle74%Check
Tobermory Gin69%Check
MULL68%Check
Tobermory Whisky68%Check
Distillery Tastings66%Check
Tobermory single65%Check
Distillery Exclusive64%Check

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