Truthinitiative.org - SEO Checker

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Overview of the SEO Check
Meta information
65% 
Page quality
79% 
Page structure
54% 
Link structure
25% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.07 s
File size
88.50 kB
Words
1073
Media files
26
Number of links
147 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Truth Initiative: inspiring lives free from smoking, vaping, and nicotine
The page title should be shorter than 580 pixels. It is 619 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
The meta description is too long: 1529 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://truthinitiative.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionTruth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
GeneratorDrupal 10 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
google-site-verificationeXCv9p5HFFHUxCK6Mf-Bp9kKmhzfNnFItsT_CME1D7s
langen
twitter:cardsummary_large_image
twitter:descriptionTruth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
twitter:titleTruth Initiative: inspiring lives free from smoking, vaping, and nicotine
twitter:imagehttps://truthinitiative.org/sites/default/files/media/images/standard/2024/02/Truth-Initiative-Social.jpg
og:titleTruth Initiative: inspiring lives free from smoking, vaping, and nicotine
og:descriptionTruth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.
og:imagehttps://truthinitiative.org/sites/default/files/media/images/standard/2024/02/Truth-Initiative-Social.jpg
og:image:urlhttps://truthinitiative.org/sites/default/files/media/images/standard/2024/02/Truth-Initiative-Social.jpg
og:image:secure_urlhttps://truthinitiative.org/sites/default/files/media/images/standard/2024/02/Truth-Initiative-Social.jpg
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1073 words. That's ok.
26.7% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ld/images/icon-insight--white-circle.svgNews and Insights
...images/icon-fact-sheet--white-circle.svgFact sheets
...ild/images/icon-report--white-circle.svgReports
.../icon-research-article--white-circle.svgResearch articles
...uild/images/icon-video--white-circle.svgVideos

Page structure

H1 heading
(Critically important)
Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
There are 29 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People
H1 Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever
H1 Quitting Tobacco: Facts and Stats
H1 White House Delay in Issuing Final Menthol and Flavored Cigar Rules Represents Huge Loss for Public Health, Social Justice
H1 Lights, Camera, Tobacco?
H1 Truth Initiative and EVERFI Collaborate to Launch Updated Prescription Drug Safety Curriculum for Middle and High School Students Amid Growing Youth Overdose Crisis
H1 We are Truth Initiative
H2 Our top issues
H2 Who we are
H2 Research & resources
H2 What we do
H2 Get involved
H2 Search our site
H2 We seek, speak and spread the truth about smoking, vaping, and nicotine
H2 Our latest research and resources
H2 ​The latest news from Truth Initiative
H2 Sign up for our newsletter
H2 Footer
H3 Truth Initiative Schroeder Institute® Research & Evaluation
H3 Community & youth engagement
H3 Youth vaping & smoking prevention & education
H3 Quit smoking tools
H3 Partnerships
H3 Empty heading
H3 Truth Initiative Names Initiative as Media Agency of Record
H3 Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People Duplicate text
H4 Search by keywords
H4 Browse by
H4 Join our newsletter
H4 hear it first
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 6 links with a trivial anchor text.
The number of internal links is ok.
There are 6 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://truthinitiative.org/Anchor Skip to main content
https://truthinitiative.org/pressPress
/what-we-do/quit-smoking-toolsHelp Quitting
/our-top-issues/opioid-crisisOpioid Crisis
/curriculumsCurriculums
/donateDonate
https://truthinitiative.org/IMG-ALT Truth Initiative
/who-we-areWho we are
/what-we-doWhat we do
/our-top-issuesOur top issues
/research-resourcesResearch & resources
/get-involvedGet involved
/searchSearch
/our-top-issuesExplore our top issues
/our-top-issues/vaping-issueYouth vaping, smoking & nicotine use
/our-top-issues/flavored-tobaccoMenthol & flavored tobacco products
/our-top-issues/truth-initiati...Harm reduction
/our-top-issues/tobacco-social...Tobacco & social justice
/our-top-issues/communities-issueTobacco-free communities & campuses
/our-top-issues/industry-influ...Tobacco industry interference
/our-top-issues/pop-culture-issueTobacco in pop culture
/what-we-do/quit-smoking-toolsQuitting smoking & vaping
/our-top-issues/opioid-crisisOpioids crisis
/who-we-areSee who we are
/who-we-are/our-missionOur mission
/who-we-are/our-impactOur impact
/who-we-are/our-teamOur team
/who-we-are/our-historyOur history
/who-we-are/annual-reportsAnnual reports
/research-resourcesBrowse all research and resources
/research-resourcesView more
/research-resources/topic/emer...Emerging tobacco products
/research-resources/topic/trad...Traditional tobacco products
/research-resources/topic/targ...Targeted communities
/research-resources/topic/smok...Smoking by region
/research-resources/topic/quit...Quitting smoking / vaping
/research-resources/topic/toba...Text duplicate Tobacco in pop culture
/research-resources/type/news-...News and Insights
/research-resources/type/fact-...Fact sheets
/research-resources/type/reportReports
/research-resources/type/resea...Research articles
/research-resources/type/videoVideos
/what-we-doSee what we do
/what-we-do/research-evaluationResearch & evaluation
/what-we-do/youth-smoking-prev...Youth smoking and vaping prevention
/what-we-do/community-and-yout...Community & youth engagement
/what-we-do/quit-smoking-toolsQuit smoking & vaping tools
/what-we-do/corporate-tobacco-...Corporate tobacco cessation programs
/impact-seriesTruth Initiative Impact Series
/get-involved/partnershipsPartnerships
/get-involvedHow to get involved
/get-involved/take-actionTake action
/get-involved/partnershipsPartner with us
/get-involved/truth-initiative...Request a training
/get-involved/participate-rese...Participate in our research
/get-involved/grants-and-schol...Apply for grants or scholarships
/search?search_query=zynZyn
/search?search_query=quit vapingQuit vaping
/search?search_query=iqosIQOS
/who-we-areText duplicate Who we are
/who-we-are/our-missionText duplicate Our mission
/who-we-are/our-impactText duplicate Our impact
/who-we-are/our-teamText duplicate Our team
/who-we-are/our-historyText duplicate Our history
/who-we-are/annual-reportsText duplicate Annual reports
/what-we-doText duplicate What we do
/what-we-do/research-evaluationText duplicate Research & evaluation
/what-we-do/youth-smoking-prev...Text duplicate Youth smoking and vaping prevention
/what-we-do/community-and-yout...Text duplicate Community & youth engagement
/what-we-do/community-youth-en...Youth Activism
/get-involved/grants-and-schol...Grants & Scholarships
/what-we-do/community-youth-en...Featured Community Projects
/what-we-do/quit-smoking-toolsText duplicate Quit smoking & vaping tools
/what-we-do/corporate-tobacco-...Text duplicate Corporate tobacco cessation programs
/impact-seriesText duplicate Truth Initiative Impact Series
/get-involved/partnershipsText duplicate Partnerships
/what-we-do/partnerships/featu...Featured Partnerships
/what-we-do/partnerships/partn...Partnership Opportunities
/what-we-do/partnerships/why-p...Why Partner With Us
/our-top-issuesText duplicate Our top issues
/our-top-issues/vaping-issueText duplicate Youth vaping, smoking & nicotine use
/our-top-issues/flavored-tobaccoText duplicate Menthol & flavored tobacco products
/our-top-issues/truth-initiati...Harm Reduction
/our-top-issues/tobacco-social...Text duplicate Tobacco & social justice
/our-top-issues/industry-influ...Text duplicate Tobacco industry interference
/our-top-issues/pop-culture-issueText duplicate Tobacco in pop culture
/our-top-issues/communities-issueText duplicate Tobacco-free communities & campuses
/what-we-do/quit-smoking-toolsText duplicate Quitting smoking & vaping
/our-top-issues/opioid-crisisOpioid crisis
/research-resourcesText duplicate Research & resources
/research-resources/topic/emer...Text duplicate Emerging tobacco products
/research-resources/topic/trad...Text duplicate Traditional tobacco products
/research-resources/topic/targ...Text duplicate Targeted communities
/research-resources/topic/smok...Text duplicate Smoking by region
/research-resources/topic/quit...Text duplicate Quitting smoking / vaping
/research-resources/topic/toba...Text duplicate Tobacco in pop culture
/research-resources/type/news-...News & Insights
/research-resources/type/fact-...Text duplicate Fact sheets
/research-resources/type/reportText duplicate Reports
/research-resources/type/resea...Text duplicate Research articles
/research-resources/type/videoText duplicate Videos
/get-involvedText duplicate Get involved
/get-involved/take-actionText duplicate Take action
/get-involved/partnershipsText duplicate Partner with us
/get-involved/truth-initiative...Text duplicate Request a training
/get-involved/participate-rese...Text duplicate Participate in our research
/get-involved/grants-and-schol...Text duplicate Apply for grants or scholarships
/searchText duplicate Search
https://truthinitiative.org/pressText duplicate Press
/what-we-do/quit-smoking-toolsText duplicate Help Quitting
/our-top-issues/opioid-crisisText duplicate Opioid Crisis
/curriculumsText duplicate Curriculums
/donateText duplicate Donate
/search?search_query=zynText duplicate Zyn
/search?search_query=quit vapingText duplicate Quit vaping
/search?search_query=iqosText duplicate IQOS
/press/press-release/ohio-ag-c...Trivial anchor text
Read more
/research-resources/emerging-t...Text duplicate Trivial anchor text
Read more
/research-resources/quitting-s...Text duplicate Trivial anchor text
Read more
/press/press-release/white-hou...Trivial anchor text
Read More
/lights-camera-tobaccoText duplicate Trivial anchor text
Read more
/press/press-release/truth-ini...Text duplicate Trivial anchor text
Read more
/who-we-are/our-missionLearn about our mission
/what-we-doText duplicate See what we do
/what-we-do/research-evaluationTruth Initiative Schroeder Institute® Research & Evaluation We do rigorous, science-backed research then share what we find.
/what-we-do/community-and-yout...Community & youth engagement We inspire and train future leaders to counter tobacco's influence
https://www.thetruth.com/External Subdomain Youth vaping & smoking prevention & education We deliver the facts so young people can make informed decisions.
/what-we-do/quit-smoking-toolsQuit smoking tools We help people quit through scalable, cost-efficient interventions.
/get-involved/partnershipsPartnerships We work with corporations, organizations and individuals who share our commitment.
/research-resources/emerging-t...Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
A-TITLE Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
/research-resources/traditiona...Menthol: Facts, stats and regulations
A-TITLE Menthol: Facts, stats and regulations
/research-resources/emerging-t...What is Zyn and what are oral nicotine pouches?
A-TITLE What is Zyn and what are oral nicotine pouches?
/research-resources/quitting-s...Vaping prevention and quit resources: top tips for parents and educators
A-TITLE Vaping prevention and quit resources: top tips for parents and educators
/research-resources/emerging-t...E-cigarettes: Facts, stats and regulations
A-TITLE E-cigarettes: Facts, stats and regulations
/research-resourcesExplore research and resources
https://everfi.com/courses/k-1...External Text duplicate Get involved
/donateDonate Now
https://truthinitiative.org/press​Visit press center
/press?press_types=126Press Release
/press/press-release/truth-ini...Truth Initiative Names Initiative as Media Agency of Record
/press?press_types=126Text duplicate Press Release
/press/press-release/ohio-ag-c...Ohio AG Campaign Targeting Illegal E-Cigarettes Marks Important Step to Protect Young People
https://truthinitiative.org/Text duplicate IMG-ALT Truth Initiative
/who-we-are/annual-reportsAnnual reporting
/careersCareers
/contactContact us
/website-policiesWebsite policies
/conflict-interestConflict of interest
https://www.facebook.com/truth...New window External Subdomain No Text
https://twitter.com/truthiniti...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.instagram.com/trut...New window External Subdomain No Text
/website-policiesPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://truthinitiative.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.07 seconds.
The file size of the HTML document is fine (89 kB).

HTTP Response Header

NameValue
dateFri, 26 Jul 2024 00:42:17 GMT
content-typetext/html; charset=UTF-8
cache-controlmax-age=86400, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
fastly-drupal-htmlYES
last-modifiedThu, 25 Jul 2024 16:45:57 GMT
traceresponse00-17e58288fa0c571624c3c85f816632f7-d3a127405029b874-01
x-content-type-optionsnosniff
x-debug-infoeyJyZXRyaWVzIjowfQ==
x-drupal-cacheMISS
x-drupal-dynamic-cacheUNCACHEABLE
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-platform-serveri-073c37d26a0b3cd4a
via1.1 varnish, 1.1 varnish
age28579
x-served-bycache-iad-kiad7000092-IAD, cache-fra-eddf8230026-FRA
x-cacheHIT, HIT
x-cache-hits26, 0
varyCookie
strict-transport-securitymax-age=31557600
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8a9059540f3a9bdd-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 5,392 referring domains.
This page has 151,774 backlinks.
This page has backlinks from 3,656 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

No valid Robots.txt file was found.

Similar sites

Search preview

truthinitiative.org
Truth Initiative: inspiring lives free from smoking, vaping, and ni...
Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past. Our mission is clear: achieve a culture where young people reject smoking, vaping, and nicotine.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Truth86%Check
Initiative86%Check
Truth Initiative86%Check
young66%Check
People66%Check
Young People66%Check
Truth Initiative Schroeder Institute66%Check
nicotine65%Check
vaping65%Check
smoking65%Check
Show more keywords and terms

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