Uhnm.nhs.uk - SEO Checker

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Overview of the SEO Check
Meta information
77% 
Page quality
44% 
Page structure
79% 
Link structure
98% 
Server
29% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
56.80 kB
Words
308
Media files
15
Number of links
40 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | University Hospitals of North Midlands
The length of the page title is perfect. (412 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.uhnm.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=2
descriptionEmpty
robotsindex,follow
msapplication-square70x70logo/media/p3ulx1pa/favicon.ico?width=70&height=70
msapplication-square150x150logo/media/p3ulx1pa/favicon.ico?width=150&height=150
msapplication-wide310x150logo/media/p3ulx1pa/favicon.ico?width=310&height=150
msapplication-square310x310logo/media/p3ulx1pa/favicon.ico?width=310&height=310
langen
twitter:cardsummary_large_image
og:typewebsite
og:titleHome | University Hospitals of North Midlands
og:imageEmpty
og:urlhttps://www.uhnm.nhs.uk/
og:descriptionEmpty
og:site_nameUniversity Hospitals of North Midlands
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 308 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 26 words is high.
22.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no, maximum-scale=2" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-horizontal-digital-logo.jpg?format=webpNo alt attribute provided
...ited.jpg?width=108&height=56&format=webpRoyal Stoke Hospital main entrance from afar
..._199.jpg?width=108&height=56&format=webpThe main entrance of county hospital
...32-1.png?width=108&height=56&format=webpMain entrance of Staffordshire children's hospital
...height=120&v=1db2921cae61ee0&format=webpNo alt attribute provided
...height=120&v=1db2549be1eee20&format=webpNo alt attribute provided
...height=120&v=1db249738bd8e10&format=webpNo alt attribute provided
...height=120&v=1db1faa80efeb70&format=webpNo alt attribute provided
...height=120&v=1db1bc874e2ee80&format=webpNo alt attribute provided
...height=120&v=1db1bc9411d3050&format=webpNo alt attribute provided
...height=120&v=1db1a33ce5e4360&format=webpNo alt attribute provided
...height=120&v=1db1985f4a79610&format=webpNo alt attribute provided
...hhx1g/facebook.png?format=webp&height=16No alt attribute provided
...vkfp3y/twitter.png?format=webp&height=16No alt attribute provided
...1f3m/instagram.png?format=webp&height=16No alt attribute provided

Page structure

H1 heading
(Critically important)
Nominate your UHNM Hero
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Nominate your UHNM Hero
H5 Latest News
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.uhnm.nhs.uk/Anchor Skip to main content
https://www.uhnm.nhs.uk/Anchor Skip to footer
https://www.uhnm.nhs.uk/University Hospitals of North Midlands
A-TITLE University Hospitals of North Midlands
https://www.uhnm.nhs.uk/Home
/patients-and-visitors/Patients and Visitors
/getting-here/Getting here
/working-here/Working here
/join-uhnm/Join UHNM
https://www.uhnm.nhs.uk/about-us/About Us
/about-us/our-hospitals/Our Hospitals
/about-us/our-board/Our Board
/about-us/our-organisation/Our Organisation
/about-us/regulatory-information/Regulatory information
/consultant-directory/Consultant Directory
/about-us/uhnm-and-the-armed-f...UHNM and The Armed Forces
/for-professionals/For professionals
https://www.uhnmcharity.org.uk/External Subdomain UHNM Charity
/accessibility/Accessibility
/contact-us/Contact Us
https://www.uhnm.nhs.uk/about-us/About us
/our-services/Our services
/patients-and-visitors/Text duplicate Patients and Visitors
/royal-stoke/Royal Stoke University Hospital
IMG-ALT Royal Stoke Hospital main entrance from afar
/county-hospital/County Hospital
IMG-ALT The main entrance of county hospital
/staffordshire-childrens-hospi...Staffordshire Children's Hospital at Royal Stoke
IMG-ALT Main entrance of Staffordshire children's hospital
/latest-uhnm-news/uhnm-wins-at...UHNM wins at Nursing Times Awards
/latest-uhnm-news/uhnm-consult...UHNM consultant appointed Endoscopy Quality Improvement Lead at the British Society of Gastroenterology
/latest-uhnm-news/uhnm-employe...UHNM Employee of the Month Winner: Isabel Roberts
/latest-uhnm-news/uhnm-attends...UHNM attends NHS Parliamentary Awards
/latest-uhnm-news/headache-pat...Headache patient thanks UHNM nurse for ‘changing her life’.
/latest-uhnm-news/uhnm-staff-t...UHNM staff thanked for role played in national Covid-19 study
/latest-uhnm-news/stoptober-ho...Stoptober: Housekeeper Jeffrey quits smoking thanks to UHNM support
/latest-uhnm-news/recruitment-...Recruitment Manager Emily wins national ‘Rising Star’ award
/latest-uhnm-news/Read more news
/contact-us/nominate-your-uhnm...Nominate your UHNM Hero
/join-uhnm/Current vacancies
/working-here/Empactis
http://www.waittimes.uhnm.nhs....External Subdomain A&E waiting times
https://outlook.office.com/External Subdomain Staff email
https://www.oc-meridian.com/OC...External Subdomain Have your say
/privacy-notice/Privacy policy
/terms-conditions/Terms and conditions
https://www.uhnm.nhs.uk/sitemap/Sitemap
https://www.uhnm.nhs.uk/search/Search
https://www.facebook.com/UHNM.NHSNew window External Subdomain Facebook
A-TITLE Link will open in a new window/tab
https://twitter.com/UHNM_NHSNew window External X
A-TITLE Link will open in a new window/tab
https://www.instagram.com/uhnm...New window External Subdomain Instagram
A-TITLE Link will open in a new window/tab
https://www.chilli-is.co.uk/External Subdomain Chilli Information Solutions Ltd

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.uhnm.nhs.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This page loads 8 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 29 Oct 2024 22:24:57 GMT
serverKestrel
transfer-encodingchunked
request-contextappId=cid-v1:874778d9-4c32-4a7f-9b97-7ec578ecb250
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/1.1

External factors

This website has excellent links from other websites.
This page has backlinks from 402 referring domains.
This page has 1,789 backlinks.
This page has backlinks from 339 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /App_Code/
Disallow: /App_Data/
Disallow: /App_Plugins/
Disallow: /bin/
Disallow: /config/
Disallow: /umbraco/
Disallow: /Views/


Sitemap: https://uhnm.nhs.uk/sitemap-xml/

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UHNM63%Check
Nominate50%Check
Hero50%Check
thanks UHNM49%Check
Hospital48%Check
University46%Check
Hospitals46%Check
North46%Check
North Midlands46%Check
NHS46%Check
Show more keywords and terms

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