Unicum-media.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
38% 
Page structure
58% 
Link structure
25% 
Server
49% 
External factors
100% 
SEO Score
Response time
1.76 s
File size
1,305.50 kB
Words
322
Media files
15
Number of links
136 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
UNICUM – Kommunikation mit jungen, intelligenten Zielgruppen
The length of the page title is perfect. (572 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Ob angehende Abiturienten, Studierende oder Absolventen & Young Professionals - mit UNICUM sind Sie ganz nah an den jungen Zielgruppen.
The length of the meta description is perfect. (884 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://unicum-media.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorHubSpot
viewportwidth=device-width, initial-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionOb angehende Abiturienten, Studierende oder Absolventen & Young Professionals - mit UNICUM sind Sie ganz nah an den jungen Zielgruppen.
msapplication-TileImagehttps://unicum-media.com/egroohoc/2018/10/cropped-favicon-270x270.png
article:modified_time2024-03-21T16:01:24+00:00
langde-de
twitter:cardsummary_large_image
og:localede_DE
og:typearticle
og:titleHome
og:descriptionKommunikation mit jungen Zielgruppen Herzlich willkommen! Seit über 40 Jahren steht UNICUM für Expertise in der Kommunikation mit Abiturienten /-innen, Studierenden und Absolventen /-innen. Marketing-Wiki
og:urlhttps://unicum-media.com/
og:site_nameUNICUM Media
og:imagehttps://unicum-media.com/egroohoc/2018/09/unicum-logo.png
X-UA-CompatibleIE=edge
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 322 words on this page. Good pages should have about 800 words of useful content.
15.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.4 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1305.5 kB).
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/egroohoc/2018/09/unicum-logo.pngUNICUM Media Logo
/egroohoc/2018/09/unicum-logo.pngUNICUM Media Logo
...oohoc/2023/12/unicum-digital-werbung.jpgDigitale Werbung bei UNICUM
/egroohoc/2023/12/unicum-below-the-line.jpgBelow The Line Werbung bei UNICUM
...ohoc/2023/12/unicum-hochschulscreens.jpgHochschulscreens bei UNICUM
...oohoc/2023/12/unicum-digital-werbung.jpgDigitale Werbung bei UNICUM
/egroohoc/2023/12/unicum-below-the-line.jpgBelow The Line Werbung bei UNICUM
...ohoc/2023/12/unicum-hochschulscreens.jpgHochschulscreens bei UNICUM
...ohoc/2023/05/omnichannel-marketing-a.jpgBausteine des Omnichannel Marketings
...3/03/generation-z-arbeitswelt-header.jpgMehrere junge Leute sitzen in einer Reihe und arbeiten.
.../2020/07/customer-journey-uebersicht.jpgCustomer Journey Ratgeber
...020/05/generation-alpha-beitragsbild.jpgGeneration Alpha
...c/2020/03/produktlebenszyklus-phasen.jpgProduktlebenszyklus
...020/03/generation-x-y-z-beitragsbild.jpgGeneration XYZ
.../unicum_digital_siegelleiste-12-2022.pngQualitätssiegel der Firmengruppe UNICUMUNICUM Awards und Auszeichnungen

Page structure

H1 heading
(Critically important)
Kommunikation mit jungen Zielgruppen
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Kommunikation mit jungen Zielgruppen
H2 Marketing-Wiki
H2 Omnichannel Marketing
H2 Die Generation Z in der Arbeitswelt
H2 Customer Journey
H2 Generation Alpha
H2 Produktlebenszyklus
H2 Generation XYZ
H2 Empty heading
H4 Omnichannel Marketing Duplicate text
H4 Die Generation Z in der Arbeitswelt Duplicate text
H4 Customer Journey Duplicate text
H4 Generation Alpha Duplicate text
H4 Produktlebenszyklus Duplicate text
H4 Generation XYZ Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
6 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://unicum-media.com/Anchor Zum Inhalt springen
https://unicum-media.com/IMG-ALT UNICUM Media Logo
/leistungen/LEISTUNGEN
https://unicum-media.com/online/DIGITAL
/displaywerbung/Displaywerbung
/unicum-karrierezentrum/Karrierezentrum / Recruiting
/native-advertising/Native Advertising
/online-advertorial/Online Advertorial
/student-candidate-marketing/Student & Candidate Marketing
/e-mail-marketing/E-Mail-Marketing
/online-gewinnspiel/Online Gewinnspiel
/hochschulscreens/HOCHSCHULSCREENS
/unicum-wundertuete/UNICUM Wundertüte
/sampling/Sampling
/promotion-guerilla/Promotion/Guerilla
/party-sponsoring/Party-Sponsoring
https://unicum-media.com/plakate/Plakate
/marketing-glossar/MARKETING-WIKI
/unternehmensgruppe/UNTERNEHMENSGRUPPE
/referenzen/Referenzen
/unicum-news/News
https://unicum-media.com/kontakt/KONTAKT
/ansprechpartner/Ansprechpartner
/mediadaten/MEDIADATEN
/leistungen/Text duplicate LEISTUNGEN
https://unicum-media.com/online/Text duplicate DIGITAL
/displaywerbung/Text duplicate Displaywerbung
/unicum-karrierezentrum/Text duplicate Karrierezentrum / Recruiting
/native-advertising/Text duplicate Native Advertising
/online-advertorial/Text duplicate Online Advertorial
/student-candidate-marketing/Text duplicate Student & Candidate Marketing
/e-mail-marketing/Text duplicate E-Mail-Marketing
/online-gewinnspiel/Text duplicate Online Gewinnspiel
/hochschulscreens/Text duplicate HOCHSCHULSCREENS
/unicum-wundertuete/Text duplicate UNICUM Wundertüte
/sampling/Text duplicate Sampling
/promotion-guerilla/Text duplicate Promotion/Guerilla
/party-sponsoring/Text duplicate Party-Sponsoring
https://unicum-media.com/plakate/Text duplicate Plakate
/marketing-glossar/Text duplicate MARKETING-WIKI
/unternehmensgruppe/Text duplicate UNTERNEHMENSGRUPPE
/referenzen/Text duplicate Referenzen
/unicum-news/Text duplicate News
https://unicum-media.com/kontakt/Text duplicate KONTAKT
/ansprechpartner/Text duplicate Ansprechpartner
/mediadaten/Text duplicate MEDIADATEN
https://unicum-media.com/Text duplicate IMG-ALT UNICUM Media Logo
/leistungen/Text duplicate LEISTUNGEN
https://unicum-media.com/online/Text duplicate DIGITAL
/displaywerbung/Text duplicate Displaywerbung
/unicum-karrierezentrum/Text duplicate Karrierezentrum / Recruiting
/native-advertising/Text duplicate Native Advertising
/online-advertorial/Text duplicate Online Advertorial
/student-candidate-marketing/Text duplicate Student & Candidate Marketing
/e-mail-marketing/Text duplicate E-Mail-Marketing
/online-gewinnspiel/Text duplicate Online Gewinnspiel
/hochschulscreens/Text duplicate HOCHSCHULSCREENS
/unicum-wundertuete/Text duplicate UNICUM Wundertüte
/sampling/Text duplicate Sampling
/promotion-guerilla/Text duplicate Promotion/Guerilla
/party-sponsoring/Text duplicate Party-Sponsoring
https://unicum-media.com/plakate/Text duplicate Plakate
/marketing-glossar/Text duplicate MARKETING-WIKI
/unternehmensgruppe/Text duplicate UNTERNEHMENSGRUPPE
/referenzen/Text duplicate Referenzen
/unicum-news/Text duplicate News
https://unicum-media.com/kontakt/Text duplicate KONTAKT
/ansprechpartner/Text duplicate Ansprechpartner
/mediadaten/Text duplicate MEDIADATEN
/leistungen/Text duplicate LEISTUNGEN
https://unicum-media.com/online/Text duplicate DIGITAL
/displaywerbung/Text duplicate Displaywerbung
/unicum-karrierezentrum/Text duplicate Karrierezentrum / Recruiting
/native-advertising/Text duplicate Native Advertising
/online-advertorial/Text duplicate Online Advertorial
/student-candidate-marketing/Text duplicate Student & Candidate Marketing
/e-mail-marketing/Text duplicate E-Mail-Marketing
/online-gewinnspiel/Text duplicate Online Gewinnspiel
/hochschulscreens/Text duplicate HOCHSCHULSCREENS
/unicum-wundertuete/Text duplicate UNICUM Wundertüte
/sampling/Text duplicate Sampling
/promotion-guerilla/Text duplicate Promotion/Guerilla
/party-sponsoring/Text duplicate Party-Sponsoring
https://unicum-media.com/plakate/Text duplicate Plakate
/marketing-glossar/Text duplicate MARKETING-WIKI
/unternehmensgruppe/Text duplicate UNTERNEHMENSGRUPPE
/referenzen/Text duplicate Referenzen
/unicum-news/Text duplicate News
https://unicum-media.com/kontakt/Text duplicate KONTAKT
/ansprechpartner/Text duplicate Ansprechpartner
/mediadaten/Text duplicate MEDIADATEN
/author/mfroehlking/mfroehlking
A-TITLE Beiträge von mfroehlking
https://unicum-media.com/onlineIMG-ALT Digitale Werbung bei UNICUM
/unicum-wundertuete/IMG-ALT Below The Line Werbung bei UNICUM
/infoscreens/IMG-ALT Hochschulscreens bei UNICUM
https://unicum-media.com/onlineText duplicate IMG-ALT Digitale Werbung bei UNICUM
/below-the-lineText duplicate IMG-ALT Below The Line Werbung bei UNICUM
/infoscreens/Text duplicate IMG-ALT Hochschulscreens bei UNICUM
/author/mfroehlking/Text duplicate mfroehlking
A-TITLE Beiträge von mfroehlking
/marketing-wiki/omnichannel-ma...Omnichannel Marketing
/marketing-wiki/omnichannel-ma...Text duplicate Omnichannel Marketing
/marketing-wiki/omnichannel-ma...No Text
/marketing-wiki/omnichannel-ma...Text duplicate Omnichannel Marketing
/author/mfroehlking/Text duplicate mfroehlking
A-TITLE Beiträge von mfroehlking
/marketing-wiki/die-generation...Die Generation Z in der Arbeitswelt
/marketing-wiki/die-generation...Text duplicate Die Generation Z in der Arbeitswelt
/marketing-wiki/die-generation...No Text
/marketing-wiki/die-generation...Text duplicate Die Generation Z in der Arbeitswelt
/author/mfroehlking/Text duplicate mfroehlking
A-TITLE Beiträge von mfroehlking
/marketing-wiki/customer-journ...Customer Journey
/marketing-wiki/customer-journ...Text duplicate Customer Journey
/marketing-wiki/customer-journ...No Text
/marketing-wiki/customer-journ...Text duplicate Customer Journey
/author/mfroehlking/Text duplicate mfroehlking
A-TITLE Beiträge von mfroehlking
/marketing-wiki/generation-alp...Generation Alpha
/marketing-wiki/generation-alp...Text duplicate Generation Alpha
/marketing-wiki/generation-alp...No Text
/marketing-wiki/generation-alp...Text duplicate Generation Alpha
/author/mfroehlking/Text duplicate mfroehlking
A-TITLE Beiträge von mfroehlking
/marketing-wiki/produktlebensz...Produktlebenszyklus
/marketing-wiki/produktlebensz...Text duplicate Produktlebenszyklus
/marketing-wiki/produktlebensz...No Text
/marketing-wiki/produktlebensz...Text duplicate Produktlebenszyklus
/author/mfroehlking/Text duplicate mfroehlking
A-TITLE Beiträge von mfroehlking
/marketing-wiki/generation-x-y...Generation XYZ
/marketing-wiki/generation-x-y...Text duplicate Generation XYZ
/marketing-wiki/generation-x-y...No Text
/marketing-wiki/generation-x-y...Text duplicate Generation XYZ
https://unicum-media.com/page/2/2
https://unicum-media.com/page/2/Nächste
/datenschutzerklaerung/New window Datenschutzerklärung
/b2b-newsletter/Newsletter
/impressum/New window Impressum
https://unicum-media.com/agb/New window AGB
/datenschutzerklaerung/New window Datenschutz
https://karriere.unicum.de/unt...New window External Subdomain Jobs
/unicum-das-magazinMagazin

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://unicum-media.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.76 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,306 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 16 Sep 2024 10:05:35 GMT
content-typetext/html; charset=UTF-8
x-powered-byPHP/7.3.27
link<https://unicum-media.com/>; rel=shortlink
varyAccept-Encoding
content-encodinggzip
cross-origin-embedder-policyunsafe-none
cross-origin-opener-policyunsafe-none
cross-origin-resource-policycross-origin
referrer-policystrict-origin-when-cross-origin
x-download-optionsnoopen
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
statuscode200
http_versionHTTP/2

External factors

This website has excellent links from other websites.
This page has backlinks from 89 referring domains.
This page has 222 backlinks.
This page has backlinks from 75 different ip addresses.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:
# ---------------------------
# END YOAST BLOCK
Sitemap: https://unicum-media.com/sitemap.xml

Similar sites

Search preview

unicum-media.com
UNICUM – Kommunikation mit jungen, intelligenten Zielgruppen
Ob angehende Abiturienten, Studierende oder Absolventen & Young Professionals - mit UNICUM sind Sie ganz nah an den jungen Zielgruppen.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
UNICUM75%Check
jungen73%Check
Zielgruppen72%Check
jungen Zielgruppen72%Check
UNICUM Kommunikation68%Check
Kommunikation62%Check
UNICUM Karrierezentrum55%Check
Marketing46%Check
Abiturienten46%Check
Absolventen46%Check
Show more keywords and terms

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