Universalcorp.com - SEO Checker

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Overview of the SEO Check
Meta information
80% 
Page quality
48% 
Page structure
58% 
Link structure
88% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
33.10 kB
Words
197
Media files
39
Number of links
55 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Universal Corporation - Internet Web Site
The length of the page title is perfect. (369 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 197 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 45 words is high.
16.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This page only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
/Images/HeaderFooter/facebook.pngfacebook
/Images/HeaderFooter/twitter.pngtwitter
/Images/HeaderFooter/instagram.pnginstagram
/Images/HeaderFooter/UniversalLogo.pngULT logo
/Images/HeaderFooter/UniversalLogo.pngULT logo
...me/Carousel/2023SustainabilityReport.jpgSustainabilitySustainability
...ousel/2023SustainabilityReportNarrow.jpgSustainabilitySustainability
/Images/Home/Carousel/TreadlePump.jpgTreadle Pump
/Images/Home/Carousel/TreadlePumpNarrow.jpgTreadle Pump
...ousel/2021SustainabilityPresentation.jpgSustainability Focus & GoalsSustainability Focus & Goals
...2021SustainabilityPresentationNarrow.jpgSustainability Focus & GoalsSustainability Focus & Goals
/Images/Home/Carousel/SilvaPressRelease.jpgUniversal Acquires Silva InternationalUniversal Acquires Silva International
...me/Carousel/Sustainability2019Narrow.jpgUniversal Acquires Silva InternationalUniversal Acquires Silva International
...ges/Home/Carousel/Sustainability2020.jpgSustainability
...s/Home/Carousel/SustainabilityNarrow.jpgSustainability
/Images/Home/Carousel/2020Investor.jpgWhat We Do
...ges/Home/Carousel/2020InvestorNarrow.jpgWhat We Do
...Home/Carousel/CultivatingCommunities.jpgCultivating Communities
...arousel/CultivatingCommunitiesNarrow.jpgCultivating Communities
/Images/Home/Carousel/Practices.jpgSustainable Practices
/Images/Home/Carousel/PracticesNarrow.jpgSustainable Practices
/Images/Home/AboutUs.jpgAbout UsAbout Us
/Images/Home/OurCompany.jpgOur CompanyOur Company
/Images/Home/Impact.jpgImpactImpact
/Images/Home/ImpactNarrow.jpgImpactImpact
/Images/Home/Compliance.jpgComplianceCompliance
/Images/Home/Investors.jpgInvestorsInvestors
/Images/Home/Practices.jpgPracticesPractices
/Images/Home/PracticesNarrow.jpgPracticesPractices
/Images/HeaderFooter/BackToTopButton.pngback to top
/Images/HeaderFooter/facebook.pngfacebook
/Images/HeaderFooter/twitter.pngtwitter
/Images/HeaderFooter/instagram.pnginstagram
/Images/HeaderFooter/Universal%20Globe.pngult logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 11 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://universalcorp.com/Home
/CountriesCountries
http://universalcorp.com/CareersCareers
http://universalcorp.com/ContactContact
http://universalcorp.com/AboutUsAbout Us
/AboutUs/CommunitiesCommunities
/AboutUs/HistoryHistory
/AboutUs/CoreBeliefsCore Beliefs
/AboutUs/NextHundredThe Next 100
/AboutUs/CorpLeadershipLeadership
/OurCompanyOur Company
/UniversalLeafUniversal Leaf
/UniversalIngredientsUniversal Ingredients
/UniversalEnterprisesUniversal Enterprises
http://universalcorp.com/ImpactImpact
/FarmerSupportFarmer Support
/SustainabilitySustainability
/EducationEducation
/CommunitySupportCommunity Support
/YouthSupportYouth Support
/FoundationFoundation
/ComplianceCompliance
https://investor.universalcorp...External Subdomain Investors
http://investor.universalcorp....External Subdomain Overview
https://investor.universalcorp...External Subdomain Press Releases
https://investor.universalcorp...External Subdomain Events and Presentations
https://investor.universalcorp...External Subdomain Governance
https://investor.universalcorp...External Subdomain Financial Information
https://investor.universalcorp...External Subdomain Stock Information
https://investor.universalcorp...External Subdomain Investor FAQs
https://investor.universalcorp...External Subdomain Contact Us
/PracticesPractices
/Practices/GAPGood Agricultural Practices
/Practices/FarmerTrainingFarmer Training
/Practices/GMPGood Manufacturing Practices
/Practices/EnvironmentalPerfor...Environmental Performance
/Practices/HealthSafetyHealth & Safety
/Practices/PITProduct Integrity & Traceability
/Practices/SocialResponsibilitySocial Responsibility
/Practices/LaborPracticesLabor Practices
/Resources/Practices/2023 Univ...New window 2023 Sustainability Report (((READ DOCUMENT)))
IMG-ALT Sustainability
/Resources/Practices/SocialRes...New window Sustainability Focus & Goals (((READ DOCUMENT)))
IMG-ALT Sustainability Focus & Goals
https://investor.universalcorp...New window External Subdomain Universal acquires Silva International, a specialty dehydrated vegetable, fruit and herb processing company Acquisition expands Universal’s plant-based ingre...
IMG-ALT Universal Acquires Silva International
http://universalcorp.com/AboutUsText duplicate IMG-ALT About Us
/OurCompanyText duplicate IMG-ALT Our Company
http://universalcorp.com/ImpactText duplicate Impact
IMG-ALT Impact
/ComplianceText duplicate Compliance
IMG-ALT Compliance
/InvestorsText duplicate Investors
IMG-ALT Investors
/PracticesText duplicate Practices
IMG-ALT Practices
http://universalcorp.com/Anchor IMG-ALT back to top
http://universalcorp.com/Text duplicate Home
/CountriesText duplicate Countries
http://universalcorp.com/CareersText duplicate Careers
http://universalcorp.com/ContactText duplicate Contact
http://universalcorp.com/AboutUsText duplicate About Us
/OurCompanyText duplicate Our Company
/ComplianceText duplicate Compliance
/PracticesText duplicate Practices
https://investor.universalcorp...External Subdomain Text duplicate Investors
http://universalcorp.com/ImpactText duplicate Impact
/Home/SiteIndexSite Index
/Home/VideoLibraryVideo Library
/Resources/Footer/TermsOfUse_1...New window Terms Of Use
/Resources/Footer/PrivacyState...New window Privacy Policy
/Resources/Footer/CookiePolicy...New window Cookie Policy
/Home/DSARData Subject Access Request

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.31 seconds.
This page only loads 2 CSS files. That's ok.
This page only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
serverMicrosoft-IIS/8.5
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
x-powered-byASP.NET
dateWed, 10 Apr 2024 21:08:53 GMT
content-length7705
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 651 referring domains.
This page has 12,404 backlinks.
This page has backlinks from 437 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# Directories that should be off limits to web crawlers must be specified below

User-agent: *
Disallow: /Scripts/
Disallow: /fonts/
Disallow: /XML/

Similar sites

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Universal63%Check
Universal Corporation55%Check
Corporation46%Check
Site45%Check
Practices40%Check
Sustainability40%Check
Company40%Check
Impact40%Check
Compliance40%Check
Investors40%Check
Show more keywords and terms

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