Up.com - SEO Checker

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Overview of the SEO Check
Meta information
84% 
Page quality
39% 
Page structure
66% 
Link structure
48% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.14 s
File size
24.20 kB
Words
308
Media files
16
Number of links
45 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Union Pacific
The page title is too short. (119 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Union Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States.
The length of the meta description is perfect. (809 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
titleUnion Pacific
descriptionUnion Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States.
langen
twitter:cardsummary_large_image
twitter:site@UnionPacific
twitter:titleUnion Pacific
twitter:descriptionUnion Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States.
twitter:creator@UnionPacific
twitter:imagehttp://www.up.com/cs/groups/public/@uprr/documents/digitalmedia/fb_up_open_graph_img.jpg
og:titleUnion Pacific
og:typewebsite
og:imagehttp://www.up.com/cs/groups/public/@uprr/documents/digitalmedia/fb_up_open_graph_img.jpg
og:urlhttp://www.up.com/
og:descriptionUnion Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States.
og:site_nameUnion Pacific
X-UA-CompatibleIE=edge
charsetUTF-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 308 words on this page. Good pages should have about 800 words of useful content.
25.3% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 18 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...cs/uprr/responsive/global/print-logo.jpgNo alt attribute provided
...media/img_up_hp_la_chicago_intermodl.jpgShaves Two Days Off Los Angeles to Chicago Intermodal Service
...media/img_up_hp_ztr_hybrid_locomtive.jpgHybrid battery-electric locomotives designed and built by Union Pacific and ZTR
...media/img_up_hp_vestas_turbine_blade.jpgVestas Wind Turbine Blade Shipment (UP.com Home Page version)
...almedia/img_up_hp_safety_derailments.jpgOver the past 10 years, track-related derailments declined 28%.
...almedia/img_up_hp_netcontrol_cutover.jpgNetControl Cutover Home Page Slider
...ts/digitalmedia/img_up_hp_safekids_s.jpgNo alt attribute provided
...talmedia/img_up_hp_hazmat-training_s.jpgNo alt attribute provided
...gitalmedia/img_up_hp_wheel-profile_s.jpgNo alt attribute provided
...talmedia/img_up_hp_rail-operations_s.jpgNo alt attribute provided
...almedia/img_up_hp_upc-professional_s.jpgNo alt attribute provided
...gitalmedia/img_up_hp_military-loco_s.jpgNo alt attribute provided
...igitalmedia/img_up_hp_upc-students_s.jpgNo alt attribute provided
Video URLWidthHeight
...media/mp4_up_hp_4014_cheyenne_depart.mp4100%
...lmedia/mp4_up_hp_2024_cap_investment.mp4100%

Page structure

H1 heading
(Critically important)
Union Pacific
Too many H1 headings
The H1 heading is too short (13 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Union Pacific
H1 Union Pacific Shaves Two Days Off Los Angeles to Chicago Route with New Intermodal Service
H1 Union Pacific Testing First-of-its-Kind Hybrid Locomotive
H1 Union Pacific Ships Longest Wind Turbine Blades in Company History
H1 Committed to Safeguarding our Employees, Customers and the Communities We Serve
H1 Big Boy No. 4014 "Westward Bound" This Summer
H1 NetControl Positions Union Pacific as Technology Trailblazer
H1 Investing for Safe Operations and Growth With Customers
H1 Border Crossings Reopening & Cross-Border Commerce Restored
H1 Safety is Union Pacific’s No. 1 Responsibility
H1 What can I ship? Almost anything.
H1 Explore Careers at Union Pacific
H2 BULK
H2 INDUSTRIAL
H2 PREMIUM
H2 MEXICO MARKETS
H3 RAILROAD OPERATIONS
H3 PROFESSIONAL
H3 MILITARY
H3 STUDENTS
H3 Connect Your Business to Rail
H3 Real Estate / Public Projects
H3 160+ Years of Building America
H4 Section Menu
H5 Statement: Friday, Dec. 22, 2023
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 8 external links on this page.

Found links on this page

LinkAttributesAnchor text
/my/iae_pwm/jas/ncsc/public/Re...Forgot password or User ID?
/up/suppliers/registered_suppl...Suppliers page
/employees/myup/MyUP page
/uprr/ssi/apps/redirects/regis...Register
https://www.up.com/index.htmUnion Pacific
/up/aboutup/index.htmAbout Us
/up/aboutup/contact/index.htmContact Us
/up/customers/index.htmCustomers
/up/employee/index.htmEmployees
/up/aboutup/community/index.htmCommunities
/up/suppliers/index.htmSuppliers
/up/investor/index.htmInvestors
/up/media/index.htmMedia
http://up.jobs/External Careers
https://c02.my.uprr.com/myu_my...External Subdomain MyUPRR Customer Sign In
/aboutup/community/inside_trac...Union Pacific Shaves Two Days Off Los Angeles to Chicago Route with New Intermodal Service
IMG-ALT Shaves Two Days Off Los Angeles to Chicago Intermodal Service
/aboutup/community/inside_trac...Union Pacific Testing First-of-its-Kind Hybrid Locomotive
IMG-ALT Hybrid battery-electric locomotives designed and built by Union Pacific and ZTR
/aboutup/community/inside_trac...Union Pacific Ships Longest Wind Turbine Blades in Company History
IMG-ALT Vestas Wind Turbine Blade Shipment (UP.com Home Page version)
/aboutup/community/inside_trac...IMG-ALT Over the past 10 years, track-related derailments declined 28%.
/aboutup/community/inside_trac...Committed to Safeguarding our Employees, Customers and the Communities We Serve
/heritage/steam/schedule/index...No Text
/heritage/steam/schedule/index...Big Boy No. 4014 "Westward Bound" This Summer
/aboutup/community/inside_trac...IMG-ALT NetControl Cutover Home Page Slider
/aboutup/community/inside_trac...NetControl Positions Union Pacific as Technology Trailblazer
/media/releases/investing-safe...No Text
/media/releases/investing-safe...Investing for Safe Operations and Growth With Customers
/cs/groups/public/@uprr/@newsi...Read more about the Eagle Pass and El Paso Border Crossings
/up/aboutup/community/foundati...Union Pacific Statement on Eagle Pass and El Paso Border Crossings
/aboutup/community/safety/Subdomain Safety in Our Communities
/aboutup/community/safety/hmm/...Subdomain Safely Transporting Hazardous Materials
/up/aboutup/community/safety/i...Innovating for an Even Safer Tomorrow
/up/customers/shipping/index.htmNew to Rail?
https://c02.my.uprr.com/myu/cs...External Subdomain Anchor Track My Shipment
/up/customers/all/price_inquir...Price My Shipment
/up/customers/shipping/index.htmWhat can I ship?
/customers/bulk/Subdomain BULK
/customers/ind-prod/Subdomain INDUSTRIAL
/customers/premium/Subdomain PREMIUM
/customers/mexico/Subdomain MEXICO MARKETS
https://up.jobs/content/Railro...External RAILROAD OPERATIONS
https://up.jobs/content/Profes...External PROFESSIONAL
https://up.jobs/content/Military/External MILITARY
https://up.jobs/content/Students/External STUDENTS
/customers/ind-dev/Subdomain Connect Your Business to Rail
https://www.up.com/aboutup/re/Subdomain Real Estate / Public Projects
/up/heritage/index.htm160+ Years of Building America
/up/customers/index.htmText duplicate Customers
/up/employee/index.htmText duplicate Employees
/up/suppliers/index.htmText duplicate Suppliers
/up/investor/index.htmText duplicate Investors
/up/media/index.htmText duplicate Media
/up/aboutup/index.htmText duplicate About Us
https://up.jobs/External Text duplicate Careers

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.up.com/index.htm"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
The page response time is slow (1.14 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 18 JavaScript files. This may affect the load time negatively.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (24 kB).

HTTP Response Header

NameValue
dateThu, 23 May 2024 01:39:52 GMT
serverApache
set-cookie73 Characters
cache-controlno-cache, no-store
pragmano-cache
expires0
x-oracle-dms-ecid42cb10b18e9677f6:-6da45bc4:18e84c1f83a:-8000-0000000014505b23
x-powered-byServlet/2.5 JSP/2.1
x-frame-optionsSAMEORIGIN
content-typetext/html; charset=utf-8
webserver_idhqp14cb6
transfer-encodingchunked
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,459 referring domains.
This page has 20,162 backlinks.
This page has backlinks from 773 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 31969 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# robots.txt for UP.com  10/7/2020 5:22 pm

Sitemap:	https://www.up.com/sitemap.xml


User-agent: *

Disallow: /style

Disallow: /401.htm

Disallow: /401expired.htm

Disallow: /401expired.html

Disallow: /401unavailable.htm

Disallow: /403.htm

Disallow: /404.htm

Disallow: /busy.shtml

Disallow: /expired.shtml

Disallow: /investors/aboutup/
Disallow: /investors/presentations*
Disallow: /cs/idcplg 

Disallow: /investor/request_info/index.htm

Disallow: /messages/form_submit.cfm

Disallow: /aboutup/community/foundation/contact/index.htm

Disallow: /found/contact.shtml

Disallow: /media/releases/170502*

Disallow: /media/releases/b2*

Disallow: /media/broll/*

Disallow: /aboutup/history/*
Disallow: *.cfc
Disallow: */secure/*
Disallow: /aboutup/special_trains/steam/*

Similar sites

Search preview

www.up.com › index.htm
Union Pacific
Union Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Union79%Check
Pacific79%Check
Union Pacific79%Check
Rail58%Check
Two52%Check
RAILROAD50%Check
America50%Check
or User ID50%Check
Operations44%Check
Safe44%Check
Show more keywords and terms

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