Upstreamsolutions.org - SEO Checker

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Overview of the SEO Check
Meta information
99% 
Page quality
56% 
Page structure
100% 
Link structure
31% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.19 s
File size
340.60 kB
Words
615
Media files
25
Number of links
156 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Upstream | A leading change agency for reuse
The length of the page title is perfect. (414 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Upstream is accelerating a transition from the throw-away economy to one that is regenerative, circular and equitable.
The length of the meta description is perfect. (724 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://upstreamsolutions.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, minimum-scale=1.0
descriptionUpstream is accelerating a transition from the throw-away economy to one that is regenerative, circular and equitable.
langen-us
twitter:titleUpstream | A leading change agency for reuse
twitter:imagehttp://static1.squarespace.com/static/5f218f677f1fdb38f06cebcb/t/639ca1c6d9b7b07fcf9083ca/1671209414128/Screen%2BShot%2B2022-10-12%2Bat%2B11.19.20%2BAM.png?format=1500w
twitter:urlhttps://upstreamsolutions.org
twitter:cardsummary
twitter:descriptionUpstream is accelerating a transition from the throw-away economy to one that is regenerative, circular and equitable.
og:site_nameUpstream
og:titleUpstream | A leading change agency for reuse
og:urlhttps://upstreamsolutions.org
og:typewebsite
og:descriptionUpstream is accelerating a transition from the throw-away economy to one that is regenerative, circular and equitable.
og:imagehttp://static1.squarespace.com/static/5f218f677f1fdb38f06cebcb/t/639ca1c6d9b7b07fcf9083ca/1671209414128/Screen%2BShot%2B2022-10-12%2Bat%2B11.19.20%2BAM.png?format=1500w
og:image:width704
og:image:height185
X-UA-CompatibleIE=edge,chrome=1
Accept-CHSec-CH-UA-Platform-Version, Sec-CH-UA-Model
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Curated news, media, actions, and opportunities delivered to your inbo...
This page contains 615 words. That's ok.
26.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.35 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
Multiple viewport tags are given. There should only be one.
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The amount of tags is very high (25). We recommend using a maximum of 12 tags for this page.
Some tags are too long. With 107 characters this one is longer than 70 characters:
"curated news, media, actions, and opportunities delivered to your inbox weekly. we never spam you, pro..."
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...22-10-12+at+11.19.20+AM.png?format=1500wUpstream
...22-10-12+at+11.19.20+AM.png?format=1500wUpstream
...BYLLDOPHQECGQVNQ3NI/vision+thumbnail.pngInfographic of Upstream's three pillars of reuse
...5b65-48a2-b67d-09014d47a9c1/networks.pngNo alt attribute provided
...6-25fd-4ef8-9bc1-d5b914edd5ff/policy.pngNo alt attribute provided
...5ca-4f0c-8fe6-c1e91e63c626/Heart+Cup.pngNo alt attribute provided
...7-5927-4827-94b3-64c66e90e41f/system.pngNo alt attribute provided
...01-LSZANCK8KMU5VMZUJQOS/image-asset.jpegreusable straws and accessories at a coffee shop
...3-66U9TFXUMX47W92ENL8A/Deliver+Zero.jpegNo alt attribute provided
...51-Q2JC6A5IQPRKLWBIVMU6/image-asset.jpegcolorful recycling bins
...7-475d-8333-8bc3ee36ccb2/image-asset.jpgstudents sitting in a circle on a campus lawn
...52-ecc2758cfa1f/swinging+kid+in+park.jpgsmall child on a swing
...0CMRU/unwrapped-day-2-2019-06-13-551.jpgaerial shot of a group of people at a conference
...2c/ups_logo_pri_horiz_rev_wht_150dpi.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
We are a leading change agency for reuse.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We are a leading change agency for reuse.
H2 Reuse Features
H2 What we do
H2 Subscribe to our newsletter.
H2 Make way for the new kid on the block!
H2 Support
H2 Join leaders and entrepreneurs developing policy and infrastructure
H2 Follow us on social
H3 Upstream’s strategic vision for change
H3 We facilitate reuse networks
H3 We create an enabling policy environment
H3 We normalize reuse
H3 We grow & support reuse systems
H3 US & Canada Policy Tracker
H3 Myth busting & breaking barriers to reuse
H3 Why we can’t recycle our way out of the problem
H3 Join the Reuse Solutions Network
H3 Sign Up for Upstream Updates
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
/cartNo Text
https://upstreamsolutions.org/Anchor Skip to Content
https://upstreamsolutions.org/IMG-ALT Upstream
/menu-keyresourcesKey Resources
/aboutAbout
/overviewOverview
/equity-and-inclusionEquity and Inclusion
/press-1Press
/contactContact
/careersCareers
/donateDonate
/get-involvedGet Involved
/joinJoin
/eventsEvents
/donateText duplicate Donate
/learnLearn
/media-summaryMedia Hub
/reuse-101Reuse 101
/researchResearch
/podcastPodcast
/blogBlog
/livestreamsLivestreams
/policyPass Policy
/policy-homePolicy Home
/policy-trackerPolicy Tracker
/model-policiesModel Policies
/toolkits-solution-briefsPolicy Resources
/businessSwitch to Reuse
/business-homeWhy Switch
/resourcesHow to Switch
/reuse-service-provider-mapWash Hub Map
/community-actionAct Locally
/community-action-homeResources
/outreach-campaignsCampaigns
/community-coalitionsCommunity Groups & Coalitions
/supportSupport
/donateText duplicate Donate
/business-sponsorsBusiness Sponsors
/join-the-friends-networkThe Friends Network
/other-givingOther ways to give
https://upstreamsolutions.org/Text duplicate IMG-ALT Upstream
/menu-keyresourcesText duplicate Key Resources
/aboutText duplicate About
/overviewText duplicate Overview
/equity-and-inclusionText duplicate Equity and Inclusion
/press-1Text duplicate Press
/contactText duplicate Contact
/careersText duplicate Careers
/donateText duplicate Donate
/get-involvedText duplicate Get Involved
/joinText duplicate Join
/eventsText duplicate Events
/donateText duplicate Donate
/learnText duplicate Learn
/media-summaryText duplicate Media Hub
/reuse-101Text duplicate Reuse 101
/researchText duplicate Research
/podcastText duplicate Podcast
/blogText duplicate Blog
/livestreamsText duplicate Livestreams
/policyText duplicate Pass Policy
/policy-homeText duplicate Policy Home
/policy-trackerText duplicate Policy Tracker
/model-policiesText duplicate Model Policies
/toolkits-solution-briefsText duplicate Policy Resources
/businessText duplicate Switch to Reuse
/business-homeText duplicate Why Switch
/resourcesText duplicate How to Switch
/reuse-service-provider-mapText duplicate Wash Hub Map
/community-actionText duplicate Act Locally
/community-action-homeText duplicate Resources
/outreach-campaignsText duplicate Campaigns
/community-coalitionsText duplicate Community Groups & Coalitions
/supportText duplicate Support
/donateText duplicate Donate
/business-sponsorsText duplicate Business Sponsors
/join-the-friends-networkText duplicate The Friends Network
/other-givingText duplicate Other ways to give
/menu-keyresourcesFolder: Key Resources
https://upstreamsolutions.org/Back
/aboutFolder: About
https://upstreamsolutions.org/Text duplicate Back
/overviewText duplicate Overview
/equity-and-inclusionText duplicate Equity and Inclusion
/press-1Text duplicate Press
/contactText duplicate Contact
/careersText duplicate Careers
/donateText duplicate Donate
/get-involvedFolder: Get Involved
https://upstreamsolutions.org/Text duplicate Back
/joinText duplicate Join
/eventsText duplicate Events
/donateText duplicate Donate
/learnFolder: Learn
https://upstreamsolutions.org/Text duplicate Back
/media-summaryText duplicate Media Hub
/reuse-101Text duplicate Reuse 101
/researchText duplicate Research
/podcastText duplicate Podcast
/blogText duplicate Blog
/livestreamsText duplicate Livestreams
/policyFolder: Pass Policy
https://upstreamsolutions.org/Text duplicate Back
/policy-homeText duplicate Policy Home
/policy-trackerText duplicate Policy Tracker
/model-policiesText duplicate Model Policies
/toolkits-solution-briefsText duplicate Policy Resources
/businessFolder: Switch to Reuse
https://upstreamsolutions.org/Text duplicate Back
/business-homeText duplicate Why Switch
/resourcesText duplicate How to Switch
/reuse-service-provider-mapText duplicate Wash Hub Map
/community-actionFolder: Act Locally
https://upstreamsolutions.org/Text duplicate Back
/community-action-homeText duplicate Resources
/outreach-campaignsText duplicate Campaigns
/community-coalitionsText duplicate Community Groups & Coalitions
/supportFolder: Support
https://upstreamsolutions.org/Text duplicate Back
/donateText duplicate Donate
/business-sponsorsText duplicate Business Sponsors
/join-the-friends-networkText duplicate The Friends Network
/other-givingText duplicate Other ways to give
/blog/upstreams-strategic-visi...IMG-ALT Infographic of Upstream's three pillars of reuse
/blog/upstreams-strategic-visi...New window Upstream’s strategic vision for change
/blog/upstreams-strategic-visi...New window Learn more
/blog/putting-reuse-into-practiceIMG-ALT Putting reuse into practice
/blog/putting-reuse-into-practiceText duplicate Putting reuse into practice
/podcast/a-vision-for-implemen...IMG-ALT A vision for implementing reuse
/podcast/a-vision-for-implemen...Text duplicate A vision for implementing reuse
/joinWe facilitate reuse networks
/policy-homeWe create an enabling policy environment
/media-summaryWe normalize reuse
/business-homeWe grow & support reuse systems
https://docs.google.com/spread...New window External Subdomain Anchor US & Canada Policy Tracker
https://docs.google.com/spread...External Subdomain Anchor IMG-ALT reusable straws and accessories at a coffee shop
/myth-busting-removing-barriersNo Text
/why-we-cant-recycle-our-way-o...Why we can’t recycle our way out of the problem
/why-we-cant-recycle-our-way-o...IMG-ALT colorful recycling bins
/joinNew window IMG-ALT students sitting in a circle on a campus lawn
/support-the-movementText duplicate Donate
/joinJoin Now
https://www.instagram.com/upst...New window External Subdomain No Text
https://www.facebook.com/UPSTR...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text
https://www.instagram.com/p/C-...External Subdomain IMG-ALT This coffee cup scenario shows reuse cuts carbon emissions by 79% across the value chain 🙌 ☕️ Reusable products and packaging means a significant reduction i...
https://www.instagram.com/p/C-...External Subdomain IMG-ALT Though using reusable packaging may at first *seem* difficult or confusing, it is not a new concept, and there are many ways to incentivize return for your c...
https://www.instagram.com/p/C-...External Subdomain IMG-ALT We simplified how to limit waste in this Zero Waste Hierarchy ✨ First, we need to focus on eliminating the unnecessary stuff and switching to reusable/refill...
https://www.instagram.com/p/C-...External Subdomain IMG-ALT We sat recycling and reuse down together to talk out their differences…and their conversation might surprise you 🤔✨🤭 As a proud member of Team Reuse, ...
https://www.instagram.com/p/C-...External Subdomain IMG-ALT “It’s important we all do our part and be conscious about where we source our food to the packaging we utilize, because it affects us all,”...
/policy-homePolicy
/business-homeBusiness
/community-action-homeCommunity
/researchReuse Research
/podcastText duplicate Podcast
/livestreamsLivestream
/blogText duplicate Blog
/the-reusiesThe Reusies
https://www.instagram.com/upst...External Subdomain Instagram
https://www.facebook.com/Upstr...External Subdomain Facebook
https://www.linkedin.com/compa...External Subdomain LinkedIn
https://www.youtube.com/channe...External Subdomain YouTube
/overviewText duplicate Overview
/equity-and-inclusionEquity & Inclusion
/business-sponsorsText duplicate Business Sponsors
/press-1Text duplicate Press
/careersText duplicate Careers
/contactContact Us
https://greatnonprofits.org/or...External IMG-ALT GreatNonprofits.png
https://onepercentfortheplanet...External IMG-ALT 1ftp_NonprofitPartner_Horizontal_White.png
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions
https://www.instagram.com/upst...New window External Subdomain No Text
https://www.facebook.com/UPSTR...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.youtube.com/channe...New window External Subdomain No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://upstreamsolutions.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.19 seconds.
The file size of the HTML document is fine (341 kB).

HTTP Response Header

NameValue
accept-rangesbytes
age55219
content-encodinggzip
content-typetext/html;charset=utf-8
dateThu, 15 Aug 2024 11:51:09 GMT
etagW/"9b79edb77e14b7ee21e70caddd20373f"
expiresThu, 01 Jan 1970 00:00:00 GMT
serverSquarespace
set-cookie72 Characters
strict-transport-securitymax-age=15552000
varyAccept-Encoding
x-content-type-optionsnosniff
x-contextidLfw4G4dV/HtHR2cY5
content-length53999
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 568 referring domains.
This page has 2,476 backlinks.
This page has backlinks from 410 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Squarespace Robots Txt

User-agent: GPTBot
User-agent: ChatGPT-User
User-agent: CCBot
User-agent: anthropic-ai
User-agent: Google-Extended
User-agent: FacebookBot
User-agent: Claude-Web
User-agent: cohere-ai
User-agent: PerplexityBot
User-agent: Applebot-Extended
User-agent: AdsBot-Google
User-agent: AdsBot-Google-Mobile
User-agent: AdsBot-Google-Mobile-Apps
User-agent: *
Disallow: /config
Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /commerce/digital-download/
Disallow: /api/
Allow: /api/ui-extensions/
Disallow: /static/
Disallow:/*?author=*
Disallow:/*&author=*
Disallow:/*?tag=*
Disallow:/*&tag=*
Disallow:/*?month=*
Disallow:/*&month=*
Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
Disallow:/*&format=json
Disallow:/*?format=page-context
Disallow:/*&format=page-context
Disallow:/*?format=main-content
Disallow:/*&format=main-content
Disallow:/*?format=json-pretty
Disallow:/*&format=json-pretty
Disallow:/*?format=ical
Disallow:/*&format=ical
Disallow:/*?reversePaginate=*
Disallow:/*&reversePaginate=*

Sitemap: https://upstreamsolutions.org/sitemap.xml

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upstreamsolutions.org
Upstream | A leading change agency for reuse
Upstream is accelerating a transition from the throw-away economy to one that is regenerative, circular and equitable.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Upstream84%Check
change70%Check
leading change70%Check
change agency70%Check
leading change agency69%Check
Reuse67%Check
Sign Up67%Check
leading66%Check
agency66%Check
way61%Check
Show more keywords and terms

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