Us.allies.shop - SEO Checker

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Overview of the SEO Check
Meta information
49% 
Page quality
53% 
Page structure
88% 
Link structure
25% 
Server
59% 
External factors
100% 
SEO Score
Response time
1.84 s
File size
1,298.30 kB
Words
1197
Media files
48
Number of links
183 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Supercharged Multifunctional Skincare by Allies of Skin – ALLIES [North America]
The page title should be shorter than 580 pixels. It is 729 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Make the Supercharged Switch to Allies of Skin and our multifunctional skincare. Where proven actives meets clinical innovation to achieve more in fewer steps. You're one step away from discovering the best skin care products for more results. Order from Allies of Skin to witness supercharged results.
The meta description is too long: 1862 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://us.allies.shop/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
A country is specified wrong in alternate links: en-uk
An URL is specified multiple times in alternate links.
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
This page is hosted on a subdomain. Use a top level domain for better SEO results.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
theme-color#000000
p:domain_verifybbe5b88806f9de0c36f3c6b993f538af
descriptionMake the Supercharged Switch to Allies of Skin and our multifunctional skincare. Where proven actives meets clinical innovation to achieve more in fewer steps. You're one step away from discovering the best skin care products for more results. Order from Allies of Skin to witness supercharged results.
facebook-domain-verificationbwk7f16f0ifx395drdsazviurtfet0
google-site-verificationjvUxvjJ4nLDXHUU5NitDWe96H7hxNKqYKubpj8ZBSy8
shopify-digital-wallet/52071628962/digital_wallets/dialog
shopify-checkout-api-tokenaa6cbc2dd87af57d87b08a853888f350
langen
twitter:cardsummary_large_image
twitter:titleSupercharged Multifunctional Skincare by Allies of Skin
twitter:descriptionMake the Supercharged Switch to Allies of Skin and our multifunctional skincare. Where proven actives meets clinical innovation to achieve more in fewer steps. You're one step away from discovering the best skin care products for more results. Order from Allies of Skin to witness supercharged results.
og:site_nameALLIES [North America]
og:urlhttps://us.allies.shop/
og:titleSupercharged Multifunctional Skincare by Allies of Skin
og:typewebsite
og:descriptionMake the Supercharged Switch to Allies of Skin and our multifunctional skincare. Where proven actives meets clinical innovation to achieve more in fewer steps. You're one step away from discovering the best skin care products for more results. Order from Allies of Skin to witness supercharged results.
og:imagehttp://us.allies.shop/cdn/shop/files/allies_of_skin_primary_15678eec-477b-4251-8e81-afcf750d9be8_1200x1200.png?v=1653639858
og:image:secure_urlhttps://us.allies.shop/cdn/shop/files/allies_of_skin_primary_15678eec-477b-4251-8e81-afcf750d9be8_1200x1200.png?v=1653639858
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: We are humbled by the recognition, awards, and honours that we continu...
This page contains 1197 words. That's ok.
23.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 13.78 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
The file size of the HTML document is very large (1298.3 kB).
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The following tag is repeated too often: 1.7 fl oz |
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...7162/8962/files/allies_crop?v=1653643595Allies
...skin_primary_1_-cropped.svg?v=1653899812Allies
...-4df2-91ab-76fba77c591d.jpg?v=1704337775No alt attribute provided
...to-r_thumbnail_homepage.jpg?v=1705661385No alt attribute provided
...ipts.github.io/circle-flags/flags/us.svgCurrent store country flag - us
...ipts.github.io/circle-flags/flags/gb.svgUnited Kingdom country flag
...ipts.github.io/circle-flags/flags/de.svgDACH country flag
...ipts.github.io/circle-flags/flags/fr.svgFrance country flag
...io/circle-flags/flags/european_union.svgEuropean Union country flag
...ipts.github.io/circle-flags/flags/sg.svgSingapore country flag
...ipts.github.io/circle-flags/flags/gb.svgNo alt attribute provided
...ipts.github.io/circle-flags/flags/de.svgNo alt attribute provided
...ipts.github.io/circle-flags/flags/fr.svgNo alt attribute provided
...io/circle-flags/flags/european_union.svgNo alt attribute provided
...ipts.github.io/circle-flags/flags/sg.svgNo alt attribute provided
...les/afterpay-logo_small.svg?v=1699378781No alt attribute provided
...les/afterpay-logo_small.svg?v=1699378781No alt attribute provided
...les/afterpay-logo_small.svg?v=1699378781No alt attribute provided
...les/afterpay-logo_small.svg?v=1699378781No alt attribute provided
...les/afterpay-logo_small.svg?v=1699378781No alt attribute provided
...rpay.svg?v=96157045328534931841716192143Afterpay
...s/afterpay-logo-2_small.svg?v=1699378778No alt attribute provided

Page structure

H1 heading
(Critically important)
Allies of Skin
The H1 heading is too short (14 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Allies of Skin
H2 ONE TO REMEMBER
H2 BUILD YOUR ALLIES ROUTINE
H2 ALLIES FOUNDER, NICOLAS TRAVIS
H2 ALLIES FOUNDER, NICOLAS TRAVIS Duplicate text
H2 40 AWARDS WORLDWIDE, AND COUNTING
H2 Best sellers
H2 THE ALLIES DIFFERENCE
H3 85% FEEL IT LETS THEIR SKIN BREATHE*
H3 85% FEEL IT LETS THEIR SKIN BREATHE* Duplicate text
H3 Peta-Certified Cruelty Free
H3 Dermatologist Tested
H3 Clinically Proven Actives
H3 Supercharged Concentrations
H3 100% Recycled Paper & Soy-Based Ink
H3 WANT TO RECEIVE MORE EXCLUSIVE OFFERS AND NEWS?
H4 Subtotal
H4 Discounted subtotal:
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
14 links don't have an anchor text.
The number of internal links is ok.
There are 15 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://us.allies.shop/Anchor Skip to content
/pages/whats-inside-the-one-sp...SHOP NOW
A-TITLE Whats inside The One SPF 50 Invisible Sunscreen Gel
/pages/rewardsNew window JOIN NOW
A-TITLE Rewards
https://us.allies.shop/pages/faqLearn More
A-TITLE FAQ
https://us.allies.shop/IMG-ALT Allies
https://us.allies.shop/Text duplicate IMG-ALT Allies
/collections/allSHOP ALL
/collections/allOUR PRODUCTS
/collections/allView All
/collections/cleansersCleansers (Step 01)
/collections/toner-mistToner & Mist (Step 02)
/collections/serumsSerums (Step 03)
/collections/boostersBoosters (Step 03)
/collections/eyes-lipsEyes & Lips (Step 04)
/collections/moisturisersMoisturisers (Step 04)
/collections/face-oilsFace Oils (Step 04)
/collections/spfSPF (Final Step)
/collections/weekly-treatments...Masks/Weekly Treatments
/collections/routinesSkincare Sets
/collections/best-sellersBest Sellers
/collections/allText duplicate View All
/collections/oily-blemish-pron...Oily + Blemish Prone Skin
/collections/normal-skinNormal Skin
/collections/sensitive-skinSensitive Skin
/collections/dry-skinDry Skin
/collections/allText duplicate View All
/collections/age-preventionAge-Prevention
/collections/acneAcne
/collections/fine-linesFine Lines
/collections/dullnessDullness
/collections/poresPores
/collections/pigmentationPigmentation
/collections/post-laserPost-Laser
/collections/protectionProtection
/collections/allText duplicate View All
/collections/vitamin-cVitamin C
/collections/retinoidsRetinoids
/collections/niacinamideNiacinamide
/collections/ceramideCeramide
/collections/peptidesPeptides
/collections/hyaluronic-acidHyaluronic Acid
/collections/glycolic-acidGlycolic Acid
/collections/lactic-acidLactic Acid
/collections/mandelic-acidMandelic Acid
/collections/salicylic-acidSalicylic Acid (BHA)
/pages/whats-inside-the-one-sp...THE ONE SPF 50
/pages/whats-inside-multi-pept...ADVANCED LIFTING SERUM
/pages/whats-inside-peptides-a...DAILY TREATMENT
/pages/whats-inside-peptide-ce...REPAIR LIP BALM
/pages/whats-inside-multi-acid...BRIGHTENING SLEEPING FACIAL
/pages/regimen-philosophyREGIMEN PHILOSOPHY
/pages/auto-replenishmentAUTO-REPLENISHMENT
/pages/routine-finderALLIES ROUTINES
/pages/routine-finderROUTINE FINDER
/collections/routinesSKINCARE SETS
/collections/build-your-own-ro...BUILD YOUR ROUTINE
/pages/offersOFFERS
/pages/auto-replenishmentText duplicate AUTO-REPLENISHMENT
/pages/discover-alliesDISCOVER
/pages/discover-alliesALLIES
/pages/our-founderOUR FOUNDER
/pages/our-valuesOUR VALUES
/pages/our-causeOUR CAUSE
/pages/regimen-philosophyText duplicate REGIMEN PHILOSOPHY
/pages/skincare-servicesSKINCARE SERVICES
/pages/rewardsRewards Club
https://uk.allies.shop/External Subdomain United Kingdom | GBP £
IMG-ALT United Kingdom country flag
https://de.allies.shop/External Subdomain DACH | EUR €
IMG-ALT DACH country flag
https://fr.allies.shop/External Subdomain France | EUR €
IMG-ALT France country flag
https://eu.allies.shop/External Subdomain European Union | EUR €
IMG-ALT European Union country flag
https://sg.allies.shop/External Subdomain Singapore | SGD $
IMG-ALT Singapore country flag
/account/loginLog in/register
https://us.allies.shop/cartCart 0 items
/collections/allText duplicate SHOP ALL
/collections/allText duplicate OUR PRODUCTS
/collectionsSHOP BY CATEGORIES
/collections/allText duplicate View All
/collections/cleansersText duplicate Cleansers (Step 01)
/collections/toner-mistText duplicate Toner & Mist (Step 02)
/collections/serumsText duplicate Serums (Step 03)
/collections/boostersText duplicate Boosters (Step 03)
/collections/eyes-lipsText duplicate Eyes & Lips (Step 04)
/collections/moisturisersText duplicate Moisturisers (Step 04)
/collections/face-oilsText duplicate Face Oils (Step 04)
/collections/spfText duplicate SPF (Final Step)
/collections/weekly-treatments...Text duplicate Masks/Weekly Treatments
/collections/routinesText duplicate Skincare Sets
/collectionsSHOP BY SKIN TYPE
/collections/allText duplicate View All
/collections/oily-blemish-pron...Text duplicate Oily + Blemish Prone Skin
/collections/normal-skinText duplicate Normal Skin
/collections/sensitive-skinText duplicate Sensitive Skin
/collections/dry-skinText duplicate Dry Skin
/collectionsSHOP BY CONCERN
/collections/allText duplicate View All
/collections/age-preventionText duplicate Age-Prevention
/collections/acneText duplicate Acne
/collections/fine-linesText duplicate Fine Lines
/collections/dullnessText duplicate Dullness
/collections/poresText duplicate Pores
/collections/pigmentationText duplicate Pigmentation
/collections/post-laserText duplicate Post-Laser
/collections/protectionText duplicate Protection
/collectionsSHOP BY INGREDIENT
/collections/allText duplicate View All
/collections/vitamin-cText duplicate Vitamin C
/collections/retinoidsText duplicate Retinoids
/collections/niacinamideText duplicate Niacinamide
/collections/ceramideText duplicate Ceramide
/collections/peptidesText duplicate Peptides
/collections/hyaluronic-acidText duplicate Hyaluronic Acid
/collections/glycolic-acidText duplicate Glycolic Acid
/collections/lactic-acidText duplicate Lactic Acid
/collections/mandelic-acidText duplicate Mandelic Acid
/collections/salicylic-acidText duplicate Salicylic Acid (BHA)
/collections/allSPOTLIGHT ON
/pages/whats-inside-the-one-sp...Text duplicate THE ONE SPF 50
/pages/whats-inside-multi-pept...Text duplicate ADVANCED LIFTING SERUM
/pages/whats-inside-peptides-a...Text duplicate DAILY TREATMENT
/pages/whats-inside-peptide-ce...Text duplicate REPAIR LIP BALM
/pages/whats-inside-multi-acid...Text duplicate BRIGHTENING SLEEPING FACIAL
/pages/routine-finderText duplicate ALLIES ROUTINES
/pages/routine-finderText duplicate ROUTINE FINDER
/collections/routinesText duplicate SKINCARE SETS
/collections/build-your-own-ro...Text duplicate BUILD YOUR ROUTINE
/pages/offersText duplicate OFFERS
/collections/best-sellersBEST SELLERS
/pages/auto-replenishmentText duplicate AUTO-REPLENISHMENT
/pages/rewardsREWARDS CLUB
/pages/discover-alliesText duplicate DISCOVER
/pages/discover-alliesText duplicate ALLIES
/pages/our-founderText duplicate OUR FOUNDER
/pages/our-valuesText duplicate OUR VALUES
/pages/our-causeText duplicate OUR CAUSE
/pages/regimen-philosophyText duplicate REGIMEN PHILOSOPHY
/pages/skincare-servicesText duplicate SKINCARE SERVICES
/account/loginLog in
/account/registerCreate account
https://uk.allies.shop/External Subdomain Text duplicate United Kingdom | GBP £
https://de.allies.shop/External Subdomain Text duplicate DACH | EUR €
https://fr.allies.shop/External Subdomain Text duplicate France | EUR €
https://eu.allies.shop/External Subdomain Text duplicate European Union | EUR €
https://sg.allies.shop/External Subdomain Text duplicate Singapore | SGD $
/collections/allNo Text
/collections/allText duplicate SHOP NOW
A-TITLE SHOP ALL
/collections/routinesNo Text
/collections/routinesText duplicate SHOP NOW
A-TITLE Routines
/pages/whats-inside-the-one-sp...No Text
/pages/whats-inside-the-one-sp...Text duplicate SHOP NOW
A-TITLE Whats inside The One SPF 50 Invisible Sunscreen Gel
/pages/whats-inside-the-one-sp...Your browser does not support our video.
/pages/whats-inside-the-one-sp...Text duplicate SHOP NOW
A-TITLE Whats inside The One SPF 50 Invisible Sunscreen Gel
/collections/allNo Text
/collections/allNo Text
/collections/routinesNo Text
/collections/routinesNo Text
/pages/whats-inside-the-one-sp...No Text
/pages/whats-inside-the-one-sp...Text duplicate Your browser does not support our video.
/collections/allText duplicate SHOP ALL
/collections/best-sellersBest sellers
/collections/serumsSerums
/collections/award-winningAward-Winning
/pages/discoverDISCOVER MORE
/products/multi-nutrient-dioic...No Text
/products/promise-keeper-blemi...No Text
/products/molecular-silk-amino...No Text
/products/peptides-omegas-firm...No Text
/products/heroine-mandelic-lic...No Text
/products/mandelic-pigmentatio...No Text
/products/peptides-antioxidant...#1 BEST SELLER ALLIES OF SKIN Peptides & Antioxidants Firming Daily Treatment 5-in-1: hydration, firming, refining, antioxidant protection, brightening. 2390...
/products/molecular-silk-amino...NEW FORMULA ALLIES OF SKIN Molecular Silk Amino Hydrating Cleanser Effective cleansing while leaving skin hydrated, softer, refined & more radiant. 1645 revi...
/products/retinal-peptides-rep...ALLIES OF SKIN Retinal & Peptides Repair Night Cream Brightens, moisturizes, reduces signs of premature ageing. 1191 reviews
/products/retinal-peptides-rep...Notify when available
/products/peptides-omegas-firm...ALLIES OF SKIN Peptides & Omegas Firming Eye Cream Brightens and depuffs the under-eye area, firms, nourishes. 925 reviews
/pages/allies-of-skinALLIES OF SKIN
https://us.allies.shop/pages/psaPSA
/pages/discover-alliesPhilosophy
/pages/rewardsAllies Rewards Club
/pages/careersCareers
https://us.allies.shop/pages/faqFAQs
/pages/contact-usContact us
https://us.allies.shop/pages/faqSubdomain Anchor Shipping & Delivery
https://us.allies.shop/pages/faqSubdomain Anchor Return/Exchange
/pages/affiliatesBecome an Affiliate
/pages/official-retailersOfficial Retailers
/pages/privacy-policyPrivacy Policy
/pages/terms-of-useTerms of Use
/pages/terms-of-use-loyalty-pr...Terms of Use - Loyalty Programme
/pages/refund-policyReturn and Refund Policy
/pages/ccpa-opt-outDo not sell my personal information
https://www.instagram.com/alli...New window External Subdomain Instagram
https://www.facebook.com/allie...New window External Subdomain Facebook
https://www.youtube.com/@allie...New window External Subdomain YouTube
https://www.tiktok.com/@allies...New window External Subdomain TikTok
/pages/contact-usNeed help?
/pages/refund-policy30-day returns
/pages/privacy-policySecure shopping
/checkout?skip_shop_pay=trueCHECKOUT
https://www.afterpay.com/insta...New window External Subdomain Trivial anchor text
here

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://us.allies.shop/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.84 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is very large (1,298 kB).

HTTP Response Header

NameValue
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content-typetext/html; charset=utf-8
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x-cachemiss
x-frame-optionsDENY
content-security-policyblock-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;
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x-shopid52071628962
x-shardid161
varyAccept
content-languageen
powered-byShopify
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servercloudflare
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http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 231 referring domains.
This page has 1,107 backlinks.
This page has backlinks from 194 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# we use Shopify as our ecommerce platform

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Sitemap: https://us.allies.shop/sitemap.xml

# Google adsbot ignores robots.txt unless specifically named!
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User-agent: Nutch
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us.allies.shop
Supercharged Multifunctional Skincare by Allies of Skin – ALLIES [N...
Make the Supercharged Switch to Allies of Skin and our multifunctional skincare. Where proven actives meets clinical innovation to achieve more in fewer steps. You're one step away from discovering the best skin care products for more results. Order from Allies of Skin to witness supercharged results.

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KeywordResultRecheck
Allies92%Check
Skin79%Check
supercharged62%Check
Skincare58%Check
Sensitive Skin58%Check
SKIN TYPE58%Check
Best Skincare57%Check
Best56%Check
One55%Check
Allies Rewards Club54%Check
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