Overview of the SEO Check
Meta information
87% 
Page quality
62% 
Page structure
95% 
Link structure
83% 
Server
93% 
External factors
100% 
SEO Score
Response time
0.54 s
File size
165.20 kB
Words
3205
Media files
40
Number of links
132 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
W4: Full-Service B2B Marketing Agentur aus der Schweiz
The length of the page title is perfect. (516 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Generieren Sie mehr Leads und steigern Sie Ihre Online-Präsenz mit unseren Full-Service-Marketinglösungen. ✓Leadgenerierung ✓HubSpot Lösungen ✓Gamification
The meta description is too long: 1028 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.w-4.ch/de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in HTTP-Equiv meta tag: de
Server location: United States of America
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
An URL is specified multiple times in alternate links.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
authorW4 Marketing meets IT
descriptionGenerieren Sie mehr Leads und steigern Sie Ihre Online-Präsenz mit unseren Full-Service-Marketinglösungen. ✓Leadgenerierung ✓HubSpot Lösungen ✓Gamification
generatorHubSpot
viewportwidth=device-width, initial-scale=1
google-site-verification3Ts42zkIoHZTFj5IGZxJBskwuSPxiIcVfS5wTNgaWMA
msapplication-TileColor#da532c
theme-color#ffffff
langde
twitter:descriptionGenerieren Sie mehr Leads und steigern Sie Ihre Online-Präsenz mit unseren Full-Service-Marketinglösungen. ✓Leadgenerierung ✓HubSpot Lösungen ✓Gamification
twitter:titleW4: Full-Service B2B Marketing Agentur aus der Schweiz
twitter:cardsummary
og:descriptionGenerieren Sie mehr Leads und steigern Sie Ihre Online-Präsenz mit unseren Full-Service-Marketinglösungen. ✓Leadgenerierung ✓HubSpot Lösungen ✓Gamification
og:titleW4: Full-Service B2B Marketing Agentur aus der Schweiz
og:urlhttps://www.w-4.ch/de/
X-UA-CompatibleIE=edge,chrome=1
content-languagede
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are 2 text duplicates on this page:
  • Duplicate: Mehr Einblick in unsere Referenzen und die realisierten Projekte finde...
This page contains 3205 words. That's ok.
39.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
61 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 14.98 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Some tags are too long. With 80 characters this one is longer than 70 characters:
"kontaktieren sie noch heute einen unserer spezialisten für business development!"
The following tag is repeated too often: services provided
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...th=58&height=50&name=W4_logo_new_RGB.pngW4 Marketing & IT Agentur LogoW4 Marketing & IT Agentur Logo
...B.png?width=471&name=W4_logo_new_RGB.pngW4 Marketing & IT Agentur LogoW4 Marketing & IT Agentur Logo
...emy/200428_W4_Academy_Icon_black-red.pngIcon W4 Academy
...0&name=240625_W4_B2B-B2B2C_Marketing.png240625_W4_B2B-B2B2C_Marketing
...eight=250&name=Sarah_Wilhelm_800x800.jpgSarah Wilhelm
...2be5800c-0584-4de3-a638-f9c1a471f9d3.pngTermin vereinbaren
...250&height=250&name=Angelika_800x800.jpgAngelika Gmeiner
...5de1d96b-0b31-4655-802a-cc367c06970a.pngTermin vereinbaren
...1205_W4_Header_Image_Lead_generation.png231205_W4_Header_Image_Lead_generation
...394a132c-29e3-42d8-8a59-a57ae5d474d9.pngMehr erfahren
...ration_with_HubSpot_beige_DE_mobile.webpMarketing Agentur aus Zürich
...394a132c-29e3-42d8-8a59-a57ae5d474d9.pngMehr erfahren
https://www.w-4.ch/hubfs/230925_PIM.jpgPIM - W4 Marketing Agentur Schweiz Deutschland
...976653eb-7d93-4ff0-84fe-05cb1f630c2b.pngMehr Erfahren
/hubfs/230922_Marketing_automation.jpgMarketing automation - W4 Marketing Agentur Schweiz Deutschland
...12d74a68-1d91-4a22-b082-523633d03b4a.pngMehr erfahren
/hubfs/Marketing-In-China%20(1).webpMarketing In China - W4 Marketing Agentur Schweiz Deutschland
...5f7dcd91-248c-46fb-90d2-eaf3abb83f3a.pngMehr erfahren
/hubfs/just_coding-Current%20View-2.webpjust coding W4 Marketing Agentur
...51881811-9537-4a62-adb5-8a496d882368.pngMehr Erfahren
...amification_Icon-Aktuelle Ansicht-1.webpGamification - W4 Marketing Agentur Schweiz Deutschland
...9edc24fc-9d2a-4acf-be4e-9428c4aa7688.pngMehr Erfahren
/hubfs/Healthcare_Marketing.webpHealthcare Marketing - W4 Agentur
...1a7f3d59-8083-4681-956c-9071f2c487c7.pngMehr Erfahren
...eaderimage_Websiterelaunch-Hubspot-1.png10 Schritte für einen erfolgreichen Website-Relaunch (mit Hubspot)
...age_Monitoring_of_companies_in_China.pngWie westliche Unternehmen tiefere Einblicke in ihre Marketingaktivitäten in China gewinnen - ein W4-Leitfaden
...0816_HomeofficeTimekeeping_featured.webpHome-Office: Alles, was Sie über die gesetzlichen Bestimmungen zur Zeiterfassung wissen müssen
...00409_W4_Academy_Logo_1200x270px_RGB.pngW4 Academy Logo
.../platinum-horizontal-color-300_small.jpgHubSpot Platinum PartnerHubSpot Platinum Partner
...s/HS_AdvancedImplementationCMS_small.jpgHubSpot Advanced Implementation CMSHubSpot Advanced Implementation CMS
...tner Logos/csm_android_03_7d30ffd830.jpgAndroid DevelopersAndroid Developers
...er Logos/csm_developer_03_588147e23f.pngiOS DevelopersiOS Developers
..._typo3_association_member_2eb594fbd2.jpgTypo3 Association gold memberTypo3 Association gold member
...site/Partner Logos/Logo_akeneo_small.jpgAkeneoAkeneo
...4 Website/Partner Logos/logo_magento.pngMagentoMagento
...rtner Logos/csm_wordpress-logo_small.jpgWordpressWordpress
...ght=50&name=Google-Ads_Partner-klein.jpgGoogle PartnerGoogle Partner
...site/Partner Logos/Mautic_logo_small.jpgMauticMautic
...csm_mc_freddie_pro_bw_web_3c6d1efdbf.jpgMailchimp LogoMailchimp Logo

Page structure

H1 heading
(Critically important)
W4: B2B und B2B2C-MARKETING GANZHEITLICH DENKEN
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 W4: B2B und B2B2C-MARKETING GANZHEITLICH DENKEN
H2 MEHR LEADS. MEHR ABSCHLÜSSE. MIT W4 ZUM ERFOLG.
H2 W4: IHR ZUVERLÄSSIGER PARTNER FÜR NACHHALTIGES B2B UND B2B2C-WACHSTUM.
H2 Unsere Kunden über uns
H2 MARKETINGBLATT
H3 PIM
H3 Marketing Automation
H3 Marketing in China
H3 Just Coding
H3 Gamification
H3 Gesundheitsmarketing
H3 FAQs
H3 W4
H3 Datenschutz
H3 Newsletter Anmeldung
H3 Newsletter Anmeldung Duplicate text
H4 Navigation
Anchor text is an URL
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (28) on this page.
LinkAttributesAnchor text
https://www.w-4.ch/de/Subdomain IMG-ALT W4 Marketing & IT Agentur Logo
https://www.w-4.ch/de/Subdomain Text duplicate IMG-ALT W4 Marketing & IT Agentur Logo
https://www.w-4.ch/de/Anchor No Text
https://www.w-4.ch/de/Anchor No Text
https://www.w-4.ch/de/Subdomain Deutsch
https://www.w-4.com.cn/homeExternal Subdomain Chinese
https://www.w-4.ch/en/homeSubdomain English
https://www.w-4.ch/it/homeSubdomain Italiano
https://www.w-4.ch/th/homeSubdomain ไทย
/de/leistungen/digitale-gescha...Subdomain Digitale Geschäftsberichte
/de/leistungen/mediadesignSubdomain Mediadesign
/de/leistungen/beratung-konzep...Subdomain Beratung, Konzeption & Strategie
/de/leistungen/praxismarketingSubdomain Praxismarketing
https://www.w-4.ch/de/pim-agenturSubdomain PIM Agentur
/de/leistungen/zuweisermarketingSubdomain Zuweisermarketing
/de/leistungen/n8n-supportSubdomain N8N SUPPORT
/de/produkte/typo3Subdomain Typo3 Entwicklung
/de/leistungen/typo3-update-se...Subdomain Typo3 Update Service
/de/leistungen/datenschutzlösu...Subdomain Datenschutzdienste
/de/loesungen/print-kommunikationSubdomain Printagentur
/de/leistungen/marketing-outso...Subdomain Fractional Marketing
/de/loesungen/messemarketingSubdomain Messemarketing
/de/leistungen/app-web-develop...Subdomain App- & Web-Development
/de/loesungen/enterprise-appsSubdomain Enterprise Apps
https://www.w-4.ch/de/sem-agenturSubdomain Suchmaschinenmarketing (SEM)
/de/loesungen/suchmaschinenopt...Subdomain Suchmaschinenoptimierung SEO
/loesungen/seo-auditsSubdomain SEO Audits
/de/loesungen/seo-texteSubdomain SEO texte
/de/loesungen/on-page-seoSubdomain On-Page SEO Lösungen
https://www.w-4.ch/de/sea-agenturSubdomain Suchmachinenwerbung (SEA)
/de/leistungen/workshopsSubdomain Workshops & Trainings
/de/leistungen/workshops-train...Subdomain Workshops WeChat
/de/leistungen/workshops-train...Subdomain Workshops Inbound Marketing
/de/leistungen/workshops-train...Subdomain Workshops HubSpot Software Training
/de/leistungen/workshops-train...Subdomain Workshop Inbound Email Strategie
/de/leistungen/workshops-train...Subdomain Workshop Inbound Marketing
/de/leistungen/workshops-train...Subdomain Workshops Praxismarketing
/de/leistungen/workshops-train...Subdomain Workshops User Stories
/de/leistungen/workshops-train...Subdomain Workshops Content-Strategy
/de/produkte/hubspotSubdomain HubSpot Dienstleistungen
/lead-generierung-mit-der-w4-h...Subdomain Lead-generierung mit hubspot partneragentur
/de/hubspot-integrationenSubdomain HubSpot Integration Services
/de/hubspot-integrationen/erpSubdomain HubSpot ERP Integration
/produkte/hubspot-themesSubdomain HubSpot CMS-Themes
/de/produkte/hubspot/service-hubSubdomain HubSpot Service hub
/de/produkte/hubspot/cms-hubSubdomain HubSpot CMS Hub
/de/produkte/hubspot/marketing...Subdomain HubSpot Marketing Hub
/de/produkte/hubspot/sales-hubSubdomain HubSpot Sales Hub
/de/leistungen/hubspot-onboardingSubdomain HubSpot Onboarding
/de/produkte/wechat-connector-...Subdomain WeChat Hubspot-Integration
/de/leistungen/hubspot-portal-...Subdomain HubSpot Portal Reviews
/de/loesungen/marketing-in-chinaSubdomain Marketing in China
https://www.w-4.ch/jimuyuSubdomain Jimuyu Landing Pages
/de/wechat-marketingSubdomain WeChat Marketing
/zhihu-marketingSubdomain Zhihu Marketing Services
/de/baidu-marketingSubdomain Baidu Marketing
/de/loesungen/google-adwordsSubdomain Google Ads
/de/loesungen/linkedin-adsSubdomain LinkedIn Ads
/de/leadgenerierung-agenturSubdomain Lead-Generierung
/de/leistungen/website-relaunchSubdomain Website Relaunch
/de/loesungen/digitalisierung-...Subdomain Digitalisierung & Daten Anreicherung
/de/loesungen/marketing-automa...Subdomain Marketing Automation
/de/loesungen/optimierte-landi...Subdomain Optimierte Landingpages
/de/digitale-transformation-im...Subdomain Digitale Transformation
/de/reverse-proxySubdomain Reverse Proxy
/de/loesungen/webseitenerstell...Subdomain Webseitenerstellung
/de/loesungen/content-marketingSubdomain Content Marketing
/de/loesungen/gamificationSubdomain Gamification
/de/loesungen/employer-brandingSubdomain Employer Branding
/de/loesungen/3d-visualisierungSubdomain 3D-Visualisierung
/de/produkte/produkt-konfiguratorSubdomain Produkt-konfigurator
/de/produkte/produkt-konfigura...Subdomain Produktkonfigurator für den Maschinenbau
/de/loesungen/video-contentSubdomain Video Content
/de/loesungen/werbekampagnenSubdomain Werbekampagnen
/de/produkte/odooSubdomain ODOO
/de/odoo-entwicklung/Subdomain Odoo-Entwicklung
https://www.w-4.ch/de/odoo-apps/Subdomain Odoo-Apps
/de/odoo-hostingSubdomain ODOO Hosting
/de/odoo-apps-schweizSubdomain Odoo Schweiz
/de/odoo-apps-deutschlandSubdomain Odoo Deutschland
/de/odoo-buchhaltung/Subdomain Odoo Buchhaltung
/de/loesungen/newsletter-marke...Subdomain Newsletter Marketing
/de/shopify-seo/Subdomain Shopify SEO
/de/shopify-development-0Subdomain Shopify development
/de/google-cloud-middlewareSubdomain Google Cloud Middleware
/de/loesungen/ecommerceSubdomain ECommerce
https://www.w-4.ch/de/toolsSubdomain Tools
https://www.w-4.ch/de/appsSubdomain Apps
/de/standort/dresdenSubdomain Dresden
/de/standort/zuerichSubdomain Zürich
/de/ueber-uns/jobsSubdomain Karriere
/de/ueber-uns/kontaktSubdomain Kontakt
/de/ueber-uns/wie-wir-arbeitenSubdomain Wie wir arbeiten
/de/ueber-uns/kunden-reviewsSubdomain Kunden-Reviews
/de/ueber-uns/referenzenSubdomain Referenzen
/de/ueber-uns/meilensteineSubdomain Meilensteine
/de/ueber-uns/peopleSubdomain People
/de/ueber-uns/newsSubdomain News
https://www.w-4.ch/de/downloadsSubdomain Ressourcen
https://blog.marketingblatt.co...New window External Subdomain Marketingblatt
https://academy.w-4.ch/deExternal Subdomain W4 Academy
/de/w4-service-helpdeskNew window Subdomain Support
https://www.w-4.ch/de/academyNew window Subdomain Text duplicate W4 Academy
IMG-ALT Icon W4 Academy
https://www.linkedin.com/in/sa...New window External Subdomain A-TITLE linkedin
https://www.xing.com/profile/S...New window External Subdomain A-TITLE xing
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Termin vereinbaren
https://www.linkedin.com/in/an...New window External Subdomain Text duplicate A-TITLE linkedin
https://cta-redirect.hubspot.c...New window External Subdomain Text duplicate IMG-ALT Termin vereinbaren
https://cta-redirect.hubspot.c...External Subdomain IMG-ALT Mehr erfahren
https://cta-redirect.hubspot.c...External Subdomain Text duplicate IMG-ALT Mehr erfahren
https://cta-redirect.hubspot.c...New window External Subdomain IMG-ALT Mehr Erfahren
/de/leadgenerierung-agenturNew window Subdomain Leads für den Vertrieb aufzuwärmen.
https://cta-redirect.hubspot.c...New window External Subdomain Text duplicate IMG-ALT Mehr erfahren
https://cta-redirect.hubspot.c...New window External Subdomain Text duplicate IMG-ALT Mehr erfahren
/de/loesungen/ecommerceNew window Subdomain E-Commerce-Lösungen
https://cta-redirect.hubspot.c...New window External Subdomain Text duplicate IMG-ALT Mehr Erfahren
https://cta-redirect.hubspot.c...New window External Subdomain Text duplicate IMG-ALT Mehr Erfahren
/de/leistungen/app-web-develop...New window Subdomain Web- und Appentwicklung
/de/leistungen/mediadesignNew window Subdomain Grafikdesign
/de/loesungen/suchmaschinenopt...Subdomain SEO
https://www.w-4.ch/de/sea-agenturSubdomain SEA
A-TITLE https://www.w-4.ch/de/sea-agentur
https://www.w-4.ch/de/sem-agenturNew window Subdomain ,
/de/leistungen/zuweisermarketingSubdomain Text duplicate Zuweisermarketing
/de/loesungen/employer-brandingSubdomain Text duplicate Employer Branding
https://cta-redirect.hubspot.c...New window External Subdomain Text duplicate IMG-ALT Mehr Erfahren
/de/leistungen/website-relaunchSubdomain Website-Relaunch
https://www.w-4.ch/de/Subdomain ...
https://blog.marketingblatt.co...External Subdomain mehr erfahren
/de/loesungen/marketing-in-chinaSubdomain Marketingaktivitäten in China
https://blog.marketingblatt.co...External Subdomain Text duplicate mehr erfahren
https://blog.marketingblatt.co...External Subdomain Text duplicate mehr erfahren
https://www.w-4.ch/de/academyNew window Subdomain IMG-ALT W4 Academy Logo
/de/ueber-uns/kontaktSubdomain URL anchor text
https://www.w-4.ch/de/ueber-uns/kontakt
/de/ueber-uns/referenzenSubdomain URL anchor text
https://www.w-4.ch/de/ueber-uns/referenzen
/de/ueber-uns/referenzenSubdomain Text duplicate URL anchor text
https://www.w-4.ch/de/ueber-uns/referenzen
https://www.w-4.ch/de/appsSubdomain unserem Portfolio
/de/produkte/hubspotSubdomain zertifizierter HubSpot-Partner
/de/ueber-uns/meilensteineSubdomain URL anchor text
https://www.w-4.ch/de/ueber-uns/meilensteine
/de/ueber-uns/newsSubdomain URL anchor text
https://www.w-4.ch/de/ueber-uns/news
https://www.hubspot.com/agenci...External Subdomain IMG-ALT HubSpot Platinum Partner
https://ecosystem.hubspot.com/...New window External Subdomain IMG-ALT HubSpot Advanced Implementation CMS
https://www.facebook.com/W4Mar...External Subdomain No Text
https://twitter.com/w4_marketingExternal No Text
https://www.instagram.com/w4_m...External Subdomain No Text
https://www.linkedin.com/compa...External Subdomain No Text
/de/loesungen/gamificationSubdomain Text duplicate Gamification
/de/loesungen/marketing-automa...Subdomain Text duplicate Marketing Automation
/de/leistungen/app-web-develop...Subdomain Text duplicate App- & Web-Development
/de/produkte/digitaler-showroomSubdomain Digital Showroom
https://blog.marketingblatt.co...External Subdomain Text duplicate Marketingblatt
https://academy.w-4.ch/deExternal Subdomain Text duplicate W4 Academy
/de/w4-service-helpdeskSubdomain Support Helpdesk
https://www.w-4.ch/de/Subdomain Home
/de/w4/datenschutzSubdomain Datenschutzerklärung
/de/ueber-uns/kontaktSubdomain Text duplicate Kontakt
/en/w4/compatibility-listSubdomain Kompatibilitätsliste
/de/w4/impressumSubdomain Impressum
https://www.w-4.ch/de/w4/agbSubdomain AGB
/de/w4/datenschutzSubdomain Datenschutz
https://de.trustpilot.com/revi...New window External Subdomain Trustpilot

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.w-4.ch/de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.54 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (165 kB).

HTTP Response Header

NameValue
dateMon, 11 Nov 2024 04:24:56 GMT
content-typetext/html; charset=UTF-8
cache-controls-maxage=10800, max-age=0
last-modifiedSun, 10 Nov 2024 10:24:14 GMT
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content-security-policyupgrade-insecure-requests
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referrer-policyno-referrer-when-downgrade
x-frame-optionssameorigin
x-hs-cache-configBrowserCache-0s-EdgeCache-5s
x-hs-cache-controls-maxage=10800, max-age=0
x-hs-cf-cache-statusHIT
x-hs-content-id170396729997
x-hs-hub-id452691
x-hs-prerenderedSun, 10 Nov 2024 10:24:14 GMT
set-cookie255 Characters
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http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 56 referring domains.
This page has 712 backlinks.
This page has backlinks from 42 different ip addresses.

Robots.txt

User-agent: *
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: */academy/faq/*
Disallow: /meetings/*
Disallow: /*?*
Allow: /*.png*
Allow: /*.jpeg*
Allow: /*.jpg*
Allow: /*.webp*
Allow: /*.gif*
Allow: /*.woff2*
Allow: /*.ttf*
Allow: /*/widget*
Allow: /*.json*
Allow: /*.js*
Allow: /*.css*

Sitemap: https://www.w-4.ch/sitemap.xml
Disallow: /hs/preferences-center/
Disallow: /*?*hs_preview=*
Disallow: /*?*hsCacheBuster=*

Search preview

www.w-4.ch
W4: Full-Service B2B Marketing Agentur aus der Schweiz
Generieren Sie mehr Leads und steigern Sie Ihre Online-Präsenz mit unseren Full-Service-Marketinglösungen. ✓Leadgenerierung ✓HubSpot Lösungen ✓Gamification

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Marketing88%Check
W4 Marketing82%Check
B2B Marketing79%Check
Marketing Agentur73%Check
B2B Marketing Agentur73%Check
B2B70%Check
im Marketing70%Check
Marketing Automation69%Check
Digital Marketing65%Check
Marketing Services65%Check

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