Water.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
80% 
Page structure
87% 
Link structure
36% 
Server
62% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
1,321.40 kB
Words
1565
Media files
52
Number of links
153 internal / 17 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Water Delivery for Your Home & Business | Primo Water
The length of the page title is perfect. (500 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Stay refreshed anywhere with our reliable beverage and water delivery to your home and office. Experience premium taste and service from Primo Water.
The length of the meta description is perfect. (943 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.water.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleWater Delivery for Your Home & Business | Primo Water
descriptionStay refreshed anywhere with our reliable beverage and water delivery to your home and office. Experience premium taste and service from Primo Water.
robotsINDEX,FOLLOW
viewportwidth=device-width, initial-scale=1, maximum-scale=2, user-scalable=yes, viewport-fit=cover
langen
og:typewebsite
og:localeen_US
og:site_namePrimo Water
og:titleWater Delivery for Your Home & Business | Primo Water
og:descriptionStay refreshed anywhere with our reliable beverage and water delivery to your home and office. Experience premium taste and service from Primo Water.
og:urlhttps://www.water.com/
charsetutf-8

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Page quality

Content
(Critically important)
There are 2 text duplicates on this page:
  • Duplicate: Let Primo Water create a customized solution that will allow for happy...
This page contains 1565 words. That's ok.
28.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
23 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 16.11 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
The file size of the HTML document is very large (1321.4 kB).
A viewport "width=device-width, initial-scale=1, maximum-scale=2, user-scalable=yes, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ty=85&width=64&height=64&fit=cover&dpr=2Water Delivery
...ty=85&width=64&height=64&fit=cover&dpr=2Water Refill
...ty=85&width=64&height=64&fit=cover&dpr=2Water Exchange
...ty=85&width=64&height=64&fit=cover&dpr=2Water Filtration
...ty=85&width=64&height=64&fit=cover&dpr=2Commercial Services
...r-service.png?quality=85&width=392&dpr=2Water Service
...ty=85&width=64&height=64&fit=cover&dpr=2Product category gray
...ty=85&width=64&height=64&fit=cover&dpr=2Dispenser gray
...ty=85&width=64&height=64&fit=cover&dpr=2Coffee & Tea
...ty=85&width=64&height=64&fit=cover&dpr=2Breakroom Supplies
...ty=85&width=64&height=64&fit=cover&dpr=2Filtration
...ty=85&width=64&height=64&fit=cover&dpr=2Accessories Gray
...nser-gray.png?quality=85&width=392&dpr=2Dispenser gray
...ty=85&width=64&height=64&fit=cover&dpr=2No alt attribute provided
...ty=85&width=64&height=64&fit=cover&dpr=2Water Facts Icon
...ty=85&width=64&height=64&fit=cover&dpr=2Science Icon
...ty=85&width=64&height=64&fit=cover&dpr=2Community Icon
...ty=85&width=64&height=64&fit=cover&dpr=2Sustainability Icon
...tap-water.jpg?quality=85&width=392&dpr=2Tap Water
...r-history.jpg?quality=85&width=392&dpr=2No alt attribute provided
...o-science.png?quality=85&width=392&dpr=2Primo Science
...-droplet.webp?quality=85&width=392&dpr=2No alt attribute provided
...ng-water.jpg?quality=85&height=304&dpr=2A woman enjoying a glass of water
...elivery.webp?quality=85&height=304&dpr=2A smiling woman answers the door for her Primo Water home delivery to the front porch
...rinking.webp?quality=85&height=304&dpr=2A man pours a class of water from a carafe
...ispenser.jpg?quality=85&width=1024&dpr=2A young girl using a Primo Water Dispenser at home
...delivery.jpg?quality=85&width=1024&dpr=2A woman bringing Primo Water 5 gallon water bottle delivery inside her home.
...-cropped.jpg?quality=85&width=1024&dpr=2A mother and daughter enjoying water from their Primo Water Dispenser
...=85&width=640&height=544&fit=cover&dpr=2Young boy drinking a glass of water from a home countertop dispenser
...=85&width=424&height=390&fit=cover&dpr=2Primo Water brands refillable water jugs, bottles, and case packs including Plus, Sparkletts and Mountain Valley
...=85&width=424&height=390&fit=cover&dpr=2Primo Water Dispenser Options for your home or office
...=85&width=424&height=390&fit=cover&dpr=2Primo coffee and tea delivery for you home or office
...=85&width=424&height=390&fit=cover&dpr=2Refillable Primo Water Jugs for Top Loading Dispensers
...=85&width=424&height=390&fit=cover&dpr=2A Breakroom stocked by Primo Commercial Services, with a Water Dispenser, Green Mountain Coffee, Coffee Creamer and Sugar.
...-sunset.webp?quality=85&width=1024&dpr=2Primo Water Environmental Sustainability and Responsibility
...g-coast.webp?quality=85&width=1024&dpr=2Highway along coast
...-sunset.webp?quality=85&width=1024&dpr=2Sunset over mountains and water
...=85&width=688&height=480&fit=cover&dpr=2A Primo Water Top Loading Dispenser for your home
...=85&width=688&height=480&fit=cover&dpr=2A Mother and son use a Primo Water bottom load dispenser
...=85&width=688&height=480&fit=cover&dpr=2Counter top water dismenser next to a bowl of fruit and a pitcher of flowers
...=85&width=688&height=480&fit=cover&dpr=2Father and son use a rolling cooler water dispenser on the back patio
...=85&width=424&height=424&fit=cover&dpr=2Woman smiling with healthy, clear skin
...=85&width=424&height=424&fit=cover&dpr=2No alt attribute provided
...=85&width=424&height=424&fit=cover&dpr=2No alt attribute provided
...=85&width=688&height=272&fit=cover&dpr=2Employees enjoying a Primo Water Dispenser in an office
...=85&width=640&height=544&fit=cover&dpr=2A Primo Water Refill & Exchange Station
...ty=85&width=48&height=48&fit=cover&dpr=2No alt attribute provided
...ty=85&width=48&height=48&fit=cover&dpr=2No alt attribute provided
...ewardship.png?quality=85&width=960&dpr=2No alt attribute provided
...letter-subscription/girl-with-water.webpGirl with Water
Video URLWidthHeight
...32/x/b24eac2664/wyd_2025_12_05_small.mp4

Page structure

H1 heading
(Critically important)
WATER YOU DRINKING?
The H1 heading is too short (19 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 WATER YOU DRINKING?
H2 Choose Primo Water™
H2 Get High-Quality Water Delivered
H2 Get High-Quality Water Delivered Duplicate text
H2 Get High-Quality Water Delivered Duplicate text
H2 Get High-Quality Water Delivered Duplicate text
H2 Life Needs Water. Make it Primo Water.™
H2 Not Just Bottled Water
H2 Shop
H2 Sustainability
H2 Serving our People + Community
H2 Upholding our Principles
H2 Top Loading Water Dispensers
H2 Bottom Loading Water Dispensers
H2 Countertop Water Dispensers
H2 Portable Water Dispensers
H2 Quench Your Thirst for Knowledge
H2 Commercial Services
H2 Find Water Near Me
H3 Refill
H3 Exchange
H4 Purified Water
H4 Spring Water
H4 Distilled Water
H4 Alkaline Water
Some anchor texts are used more than once.
17 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 17 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.water.com/Anchor Skip to Navigation
https://www.water.com/Anchor Skip to Content
https://www.water.com/Anchor Skip to Footer
https://www.water.com/Subdomain No Text
https://drink.water.com/New window External Subdomain Account
/checkout/cart/Subdomain No Text
https://drink.water.com/New window External Subdomain Text duplicate Account
https://www.water.com/Subdomain No Text
https://www.water.com/services/Subdomain { if (isTouched) { e.preventDefault(); isTouched = false; } }" > Water Your Way
/services/primo-water-delivery/Subdomain Water Delivery Refreshing, quality bottled water delivered conveniently to your door.
IMG-ALT Water Delivery
/services/primo-water-refill/Subdomain Water Refill Refill your empty 1-, 3-, or 5-gallon bottle with water at a retail location near you.
IMG-ALT Water Refill
/services/primo-water-exchange/Subdomain Water Exchange Exchange your bottle with great-tasting, purified Primo Water.
IMG-ALT Water Exchange
/services/water-filtration/Subdomain Water Filtration Direct tap water filtration systems, including installation and maintenance.
IMG-ALT Water Filtration
/services/commercial-services/Subdomain Commercial Services We offer a wide variety of products to satisfy the needs of your organization.
IMG-ALT Commercial Services
https://www.water.com/services/Subdomain Water Your Way
IMG-ALT Water Service
https://www.water.com/shop/Subdomain { if (isTouched) { e.preventDefault(); isTouched = false; } }" > Shop
https://www.water.com/shop/water/Subdomain Water Sparkling, spring, alkaline and more, in single-servings or up to 5-gallons.
IMG-ALT Product category gray
/shop/water-dispensers/Subdomain Dispensers Bottom loading, top loading, countertop and portable coolers.
IMG-ALT Dispenser gray
/shop/coffee-and-tea/Subdomain Coffee & Tea The brands you love: Green Mountain, Starbucks, Folgers, and more.
IMG-ALT Coffee & Tea
/shop/breakroom-supplies/Subdomain Break Room Supplies Stock up on cups, plates, paper towels, creamer and beverages.
IMG-ALT Breakroom Supplies
/services/water-filtration/Subdomain Filtration Replacement filters and filtration systems.
IMG-ALT Filtration
/shop/accessories/Subdomain Accessories Caps and reusable empty water jugs.
IMG-ALT Accessories Gray
/water-dispensers/Subdomain Learn About Dispensers
IMG-ALT Dispenser gray
https://www.water.com/education/Subdomain { if (isTouched) { e.preventDefault(); isTouched = false; } }" > Learn
/education/water-quality/Subdomain Water Quality
https://www.water.com/education/Subdomain Education
/education/types-of-water/Subdomain Water Types
/education/health/Subdomain Health
/education/water-facts/Subdomain Water Facts
IMG-ALT Water Facts Icon
/education/science/Subdomain Science
IMG-ALT Science Icon
/education/science/Subdomain Community
IMG-ALT Community Icon
/education/sustainability/Subdomain Sustainability
IMG-ALT Sustainability Icon
/education/water-quality/Subdomain Learn about water quality
IMG-ALT Tap Water
https://www.water.com/about/Subdomain { if (isTouched) { e.preventDefault(); isTouched = false; } }" > About
https://www.water.com/about/Subdomain About Us
/about/brands/Subdomain Our Brands
/about/sustainability/Subdomain Text duplicate Sustainability
/about/primo-water-types/Subdomain Our Water Types
/about/primo-water-quality/Subdomain Primo Water Quality
https://www.water.com/about/Subdomain Our History Delivering fresh water across the US and Canada since 1920.
/about/primo-science/Subdomain Primo Science Our filtration process removes impurities for delicious, high-quality water.
IMG-ALT Primo Science
/about/primo-water-quality/Subdomain Water Quality Reports Water that’s third-party tested and award-winning.
/support/customer-service/Subdomain Customer Service
/support/equipment-support/Subdomain Equipment Support
/support/faqs/Subdomain FAQs
/support/shipping-policy/Subdomain Shipping Policy
/support/service-agreement/Subdomain Service Agreements
https://www.water.com/find-water/Subdomain Find Water
/start-water-delivery/Subdomain Get Water Delivery
https://drink.water.com/New window External Subdomain Text duplicate Account
https://www.water.com/find-water/Subdomain Text duplicate Find Water
/start-water-delivery/Subdomain Text duplicate Get Water Delivery
/checkout/cart/Subdomain No Text
/start-water-delivery/Subdomain Start Water Delivery
https://www.water.com/services/Subdomain Our Services
/my-water-quality/Subdomain IMG-ALT A woman enjoying a glass of water
/my-water-quality/Subdomain Know Your Water
/my-water-quality/Subdomain Learn More
https://www.water.com/services/Subdomain IMG-ALT A smiling woman answers the door for her Primo Water home delivery to the front porch
https://www.water.com/services/Subdomain Get Your Water
https://www.water.com/services/Subdomain Text duplicate Learn More
/about/sustainability/Subdomain IMG-ALT A man pours a class of water from a carafe
/about/sustainability/Subdomain Choose Responsible Water
/about/sustainability/Subdomain Text duplicate Learn More
https://www.water.com/services/Subdomain Water Solutions
/services/commercial-services/Subdomain Commercial Services
/start-water-delivery/Subdomain Text duplicate Get Water Delivery
/services/primo-water-delivery/Subdomain About Water Delivery
/start-water-delivery/Subdomain Text duplicate Get Water Delivery
/services/primo-water-delivery/Subdomain Text duplicate About Water Delivery
/start-water-delivery/Subdomain Text duplicate Get Water Delivery
/services/primo-water-delivery/Subdomain Text duplicate About Water Delivery
/start-water-delivery/Subdomain Text duplicate Get Water Delivery
/services/primo-water-delivery/Subdomain Text duplicate About Water Delivery
https://www.water.com/shop/water/Subdomain Water
IMG-ALT Primo Water brands refillable water jugs, bottles, and case packs including Plus, Sparkletts and Mountain Valley
/shop/water-dispensers/Subdomain Dispensers
IMG-ALT Primo Water Dispenser Options for your home or office
/shop/coffee-and-tea/Subdomain Coffee & Tea
IMG-ALT Primo coffee and tea delivery for you home or office
/shop/accessories/Subdomain Accessories
IMG-ALT Refillable Primo Water Jugs for Top Loading Dispensers
/shop/breakroom-supplies/Subdomain Break Room Supplies
IMG-ALT A Breakroom stocked by Primo Commercial Services, with a Water Dispenser, Green Mountain Coffee, Coffee Creamer and Sugar.
/about/sustainability/Subdomain About Sustainability
/about/sustainability/Subdomain Text duplicate About Sustainability
/about/sustainability/Subdomain Text duplicate About Sustainability
/about/sustainability/Subdomain Text duplicate About Sustainability
/shop/water-dispensers/top-loa...Subdomain Shop Now
/shop/water-dispensers/bottom-...Subdomain Text duplicate Shop Now
/shop/water-dispensers/counter...Subdomain Text duplicate Shop Now
/shop/water-dispensers/portable/Subdomain Text duplicate Shop Now
/education/why-is-water-import...Subdomain Science Why is Water Important for Healthy Skin?
IMG-ALT Woman smiling with healthy, clear skin
/education/7-healthy-hydration...Subdomain Community 7 Healthy Hydration Habits to Take Back to School This Year
/education/the-dangers-of-pfas...Subdomain Science The Dangers of PFAs & the Fight for Regulation
https://www.water.com/education/Subdomain Read Articles
/services/commercial-services/Subdomain Explore Commercial Services
/services/commercial-services/Subdomain Text duplicate Explore Commercial Services
https://www.water.com/find-water/Subdomain Text duplicate Find Water
/about/brand/alhambra/Subdomain No Text
/about/brand/canadian-springs/Subdomain No Text
/about/brand/crystal-rock/Subdomain No Text
/about/brand/crystal-springs/Subdomain No Text
/about/brand/deep-rock-water/Subdomain No Text
/about/brand/hinckley-springs/Subdomain No Text
/about/brand/kentwood-springs/Subdomain No Text
/about/brand/labrador-source/Subdomain No Text
/about/brand/mount-olympus/Subdomain No Text
/about/brand/sierra-springs/Subdomain No Text
/about/brand/sparkletts/Subdomain No Text
/about/brand/vermont-pure/Subdomain No Text
/about/brand/primo-water/Subdomain No Text
/about/brand/primo-plus/Subdomain No Text
/about/brand/mountain-valley/Subdomain No Text
https://policies.google.com/pr...New window External Subdomain Google Privacy Policy
https://policies.google.com/termsNew window External Subdomain Terms of Service
https://www.water.com/services/Subdomain Text duplicate Water Your Way
/services/primo-water-delivery/Subdomain Water Delivery
/services/primo-water-refill/Subdomain Water Refill Stations
/services/primo-water-exchange/Subdomain Water Exchange Stations
/services/water-filtration/Subdomain Water Filtration
/services/commercial-services/Subdomain Text duplicate Commercial Services
/shop/water-dispensers/Subdomain Text duplicate Dispensers
https://www.water.com/shop/water/Subdomain Text duplicate Water
/shop/coffee-and-tea/Subdomain Text duplicate Coffee & Tea
/shop/breakroom-supplies/Subdomain Breakroom Supplies
/shop/accessories/Subdomain Text duplicate Accessories
https://www.water.com/about/Subdomain About
/about/responsibility/Subdomain Responsibility
/about/primo-science/Subdomain Primo Science
/about/primo-water-quality/Subdomain Text duplicate Primo Water Quality
https://www.water.com/education/Subdomain Education Center
https://primowatercorp.com/car...New window External Careers
https://www.primobrands.com/New window External Subdomain Primo Brands Corporation
/support/customer-service/Subdomain Text duplicate Customer Service
/support/equipment-support/Subdomain Text duplicate Equipment Support
/support/faqs/Subdomain Text duplicate FAQs
/support/shipping-policy/Subdomain Text duplicate Shipping Policy
/support/service-agreement/Subdomain Service Agreement
/about/brand/alhambra/Subdomain Alhambra
/about/brand/canadian-springs/Subdomain Canadian Springs
/about/brand/crystal-rock/Subdomain Crystal Rock
/about/brand/crystal-springs/Subdomain Crystal Springs
/about/brand/deep-rock-water/Subdomain Deep Rock Water
/about/brand/hinckley-springs/Subdomain Hinckley Springs
/about/brand/kentwood-springs/Subdomain Kentwood Springs
/about/brand/labrador-source/Subdomain Labrador Source
/about/brand/mountain-valley/Subdomain Mountain Valley
/about/brand/mount-olympus/Subdomain Mount Olympus
/about/brand/primo-water/Subdomain Primo Water
/about/brand/primo-plus/Subdomain Primo Plus
/about/brand/sierra-springs/Subdomain Sierra Springs
/about/brand/sparkletts/Subdomain Sparkletts
/about/brand/vermont-pure/Subdomain Vermont Pure
https://www.facebook.com/Primo...New window External Subdomain No Text
https://www.google.com/url?sa=...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.google.com/url?sa=...New window External Subdomain No Text
/support/terms-conditions/Subdomain Terms of Use
https://www.primobrands.com/pr...New window External Subdomain Privacy Policy
/support/ada-compliance/Subdomain ADA Compliance
/support/ca-supply-chain/Subdomain CA Supply Chain
/support/ca-privacy-policy/Subdomain CA Privacy Policy Addendum
/support/texas-privacy/Subdomain Texas Privacy Addendum
https://a4ws.org/New window External No Text
https://policies.google.com/pr...New window External Subdomain Text duplicate Google Privacy Policy
https://policies.google.com/termsNew window External Subdomain Text duplicate Terms of Service
https://policies.google.com/pr...New window External Subdomain Text duplicate Google Privacy Policy
https://policies.google.com/termsNew window External Subdomain Text duplicate Terms of Service
/services/primo-water-refill/Subdomain Water Refill
/services/primo-water-exchange/Subdomain Water Exchange
/water-dispensers/Subdomain Shop Dispensers
/services/primo-water-refill/Subdomain Text duplicate Water Refill
/services/primo-water-exchange/Subdomain Text duplicate Water Exchange
/water-dispensers/Subdomain Text duplicate Shop Dispensers

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.water.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
The web server transmits the web page (HTML) in compressed form.
Performance
(Somewhat important)
The file size of the HTML document is very large (1,321 kB).
The page response time is excellent with 0.27 seconds.

HTTP Response Header

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External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 639 referring domains.
This page has 12,175 backlinks.
This page has backlinks from 488 different ip addresses.

Links from Wikipedia

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            www.water.com
Water Delivery for Your Home & Business | Primo Water

Stay refreshed anywhere with our reliable beverage and water delivery to your home and office. Experience premium taste and service from Primo Water.
Most important keywords

            
Following keywords were found. You can check the keyword optimization of this page for each keyword.
KeywordResultRecheck
Water89%Check
Water Delivery75%Check
Fresh Water68%Check
Water Quality65%Check
Water Dispensers64%Check
Water Filtration64%Check
Water Refill64%Check
Water Exchange64%Check
Choose Water64%Check
Find Water63%Check
  
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