Wateraid.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
60% 
Page structure
92% 
Link structure
86% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
80.00 kB
Words
481
Media files
3
Number of links
60 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
We change lives | WaterAid Global
The length of the page title is perfect. (311 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.wateraid.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@wateraid
twitter:titleWe change lives | WaterAid Global
twitter:imagehttps://www.wateraid.org/themes/custom/wateraid_base_theme/wateraid-social-logo.jpg
og:titleWe change lives | WaterAid Global
og:image:urlhttps://www.wateraid.org//themes/custom/wateraid_base_theme/wateraid-social-logo.jpg
charsetutf-8

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Page quality

Content
(Critically important)
There are only 481 words on this page. Good pages should have about 800 words of useful content.
34.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.64 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 136 characters this one is longer than 70 characters:
"wateraid is an international not-for-profit, determined to end the global water, sanitation and hygien..."
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64WaterAid global map where we work
...om/wateraid_base_theme/wateraid-tall.pngNo alt attribute provided
...om/wateraid_base_theme/wateraid-tall.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
We are WaterAid
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 We are WaterAid
H2 Main navigation
H2 Changing lives across the world
H2 Footer
H3 Empty heading
H3 Empty heading
H3 Empty heading
H3 Get in touch
H3 Useful info
H3 WaterAid websites
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.wateraid.org/Anchor Skip to main content
/?global=1Subdomain Global
A-TITLE Global
https://www.wateraid.org/auSubdomain Australia
A-TITLE Australia
https://www.wateraid.org/bd/Subdomain Bangladesh
A-TITLE Bangladesh
https://www.wateraid.org/ca/Subdomain Canada
A-TITLE Canada
https://www.wateraid.org/et/Subdomain Ethiopia
A-TITLE Ethiopia
https://www.wateraid.org/ghSubdomain Ghana
A-TITLE Ghana
https://www.wateraid.org/inSubdomain India
A-TITLE India
https://www.wateraid.org/jpSubdomain Japan
A-TITLE Japan
https://www.wateraid.org/mw/Subdomain Malawi
A-TITLE Malawi
https://www.wateraid.org/mz/Subdomain Mozambique
A-TITLE Mozambique
https://www.wateraid.org/ng/Subdomain Nigeria
A-TITLE Nigeria
https://www.wateraid.org/pk/Subdomain Pakistan
A-TITLE Pakistan
https://www.wateraid.org/seSubdomain Sweden
A-TITLE Sweden
https://www.wateraid.org/tz/Subdomain Tanzania
A-TITLE Tanzania
https://www.wateraid.org/ug/Subdomain Uganda
A-TITLE Uganda
https://www.wateraid.org/uk/Subdomain United Kingdom
A-TITLE United Kingdom
https://www.wateraid.org/us/Subdomain United States
A-TITLE United States
https://washmatters.wateraid.org/External Subdomain WASH Matters (Policy and practice)
https://www.wateraid.org/A-TITLE Home
/why-we-are-hereAbout WaterAid
/why-we-are-hereText duplicate About WaterAid
/global-strategy-2022-2032Subdomain Our global strategy
/where-we-workWhere we work
/how-were-runHow we are run
/our-historyOur history
/facts-and-statisticsFacts and statistics
/our-annual-reportsAnnual reports
/get-involvedGet involved
/get-involvedText duplicate Get involved
/jobs-and-volunteeringJobs and volunteering
/uk/get-involved/events?f[0]=r...Subdomain Join an event
/wateraid-virtual-speaker-networkSubdomain Virtual speaker network
/global-campaignsSubdomain Global campaigns
/media/press-releasesPress releases
https://www.wateraid.org/donateSubdomain Donate
https://www.wateraid.org/Anchor Menu
/global-strategy-2022-2032Explore our global strategy
/seven-ways-water-changes-ever...Discover the power of clean water
/stories/toilets-save-livesMeet the people we work with
/making-good-hygiene-normalSubdomain Find out why good hygiene matters
/where-we-workSee where we work
https://www.wateraid.org/donateMake a donation today
https://www.wateraid.org/donateDonate now
https://washmatters.wateraid.org/External Subdomain Explore our work
https://washmatters.wateraid.org/External Subdomain Visit WASH Matters
https://shop.wateraid.org/External Subdomain Give an unforgettable gift
https://shop.wateraid.org/External Subdomain Shop now
/contact-usContact us
https://www.wateraid.org/mediaMedia
/jobs-and-volunteeringJobs
/frequently-asked-questionsFAQs
https://washmatters.wateraid.o...External Subdomain Publications
/our-annual-reportsText duplicate Annual reports
/safeguarding-at-wateraidSafeguarding
/uk/website-accessibility-stat...Subdomain Website accessibility statement
https://www.wateraid.org/auSubdomain Text duplicate Australia
https://www.wateraid.org/caSubdomain Text duplicate Canada
https://www.wateraidindia.in/External Subdomain Text duplicate India
https://www.wateraid.org/jpSubdomain Text duplicate Japan
https://www.wateraid.org/seSubdomain Text duplicate Sweden
https://www.wateraid.org/ukSubdomain UK
https://www.wateraid.org/usSubdomain US
https://www.washmatters.watera...External Subdomain WASH Matters (research and insight)
https://www.wateraid.org/donateSubdomain Text duplicate Donate
/terms-and-conditionsTerms and conditions
/privacy-noticePrivacy notice
/cookies-policyCookies policy
https://www.facebook.com/water...External Subdomain A-TITLE facebook
https://www.instagram.com/wate...External Subdomain A-TITLE instagram
https://x.com/wateraid/External A-TITLE twitter
https://www.youtube.com/WaterAidExternal Subdomain A-TITLE youtube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wateraid.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
dateThu, 21 Nov 2024 18:30:55 GMT
content-typetext/html; charset=UTF-8
age0
cache-controlmax-age=86400, public
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 21 Nov 2024 18:30:55 GMT
varycf-ipcountry,referer,Accept-Encoding
viavarnish
x-ah-environment01live
x-cacheMISS
x-content-type-optionsnosniff
x-drupal-dynamic-cacheHIT
x-frame-optionsSAMEORIGIN
x-generatorDrupal 10 (https://www.drupal.org)
x-request-idv-beae6c56-a836-11ef-ba8c-9be809be59e3
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8e62c0f27cc83a44-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 6,276 referring domains.
This page has 148,930 backlinks.
This page has backlinks from 4,289 different ip addresses.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
Disallow: /preview-link/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password
Disallow: /index.php/user/register
Disallow: /index.php/user/login
Disallow: /index.php/user/logout
# Custom
Sitemap: https://www.wateraid.org/sitemap.xml

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WaterAid86%Check
WaterAid Global72%Check
Clean Water62%Check
Water Charity62%Check
Global54%Check
lives50%Check
Change Lives48%Check
change46%Check
Global Health44%Check
Changing Lives44%Check

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