Wellcomecollection.org - SEO Checker

Overview of the SEO Check
Meta information
61% 
Page quality
70% 
Page structure
95% 
Link structure
85% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
181.60 kB
Words
568
Media files
11
Number of links
37 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wellcome Collection | A free museum and library exploring health and human experience
The page title should be shorter than 580 pixels. It is 794 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Visit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
The meta description is too long: 1047 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://wellcomecollection.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationgl52uu0zshpy3yqv1ohxo3zq39mb0w
descriptionVisit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
viewportwidth=device-width, initial-scale=1
next-head-count27
langen
twitter:cardsummary_large_image
twitter:site@ExploreWellcome
twitter:urlhttps://wellcomecollection.org/
twitter:titleWellcome Collection
twitter:descriptionVisit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
twitter:imagehttps://images.prismic.io/wellcomecollection/fc1e68b0528abbab8429d95afb5cfa4c74d40d52_tf_180516_2060224.jpg?auto=compress%2Cformat&rect=&w=800&h=
twitter:image:altEmpty
og:site_nameWellcome Collection
og:typewebsite
og:titleEmpty
og:descriptionVisit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
og:urlhttps://wellcomecollection.org/
og:imagehttps://images.prismic.io/wellcomecollection/fc1e68b0528abbab8429d95afb5cfa4c74d40d52_tf_180516_2060224.jpg?auto=compress%2Cformat&rect=&w=800&h=
og:image:width1200
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

Test up to 1.000 webpages of wellcomecollection.org with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 568 words. That's ok.
32.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 11 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
A free museum and library exploring health and human experience
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 A free museum and library exploring health and human experience
H2 Wellcome uses cookies.
H2 Jason and the Adventure of 254
H2 This week
H2 In focus
H2 Latest stories
H2 Stay in the know
H3 Bryan Charnley’s Self Portraits
H3 In Conversation with Jason Wilsher-Mills
H3 Being Human
H3 Books
H3 Shop
H3 Finding Audrey Amiss
H3 Unmasking neurodivergent parenthood
H3 Abandoning daydreams of a life without diabetes
H3 Primodos, paternalism and the fight to be heard
H3 A history of art in hospitals
H3 Empty heading
H4 Today’s opening times
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.
LinkAttributesAnchor text
https://wellcome.org/who-we-ar...External Anchor Read our policy
https://wellcomecollection.org/Anchor Skip to main content
https://wellcomecollection.org/Anchor No Text
https://wellcomecollection.org/No Text
/visit-usVisit us
/whats-onWhat’s on
/storiesStories
/collectionsCollections
/get-involvedGet involved
/about-usAbout us
/account/api/auth/loginSign in to your library account
/searchSearch our stories, images, catalogue and events
/accountLibrary account
/exhibitions/ZZP8BxAAALeD00joExhibition Jason and the Adventure of 254 Artist Jason Wilsher-Mills presents a joyful exploration of the body, drawing on his experience of becoming disable...
/events/ZfsMTBIAACAAO7AYSession Bryan Charnley’s Self Portraits Viewing Room Saturday 18 May 202411:00 – 15:00 Audio described Relaxed
/events/Zfgr2RgAACUAkAOJDiscussion In Conversation with Jason Wilsher-Mills Gallery 2 21 May 2024 – 22 May 2024 British Sign Language Relaxed
/exhibitions/XNFfsxAAANwqbNWDPermanent exhibition Being Human Now on
/whats-onAll exhibitions and events
/booksBooks We publish thought-provoking books exploring health and human experiences. Our latest titles include ‘Free for All’, an urgent call to arms in defence ...
/pages/WwgaIh8AAB8AGhC_Shop The Wellcome Collection shop stocks unique books and gifts inspired by our collection and exhibition themes.
/series/Y_OGkRQAACgAq4uiFinding Audrey Amiss Archivist Elena Carter writes about finding the artist Audrey Amiss through caring for her collection, and how we understand a life in t...
/articles/ZcI1CBAAAPpnKxMqArticle Unmasking neurodivergent parenthood Observing her eldest child’s neurodivergent traits and supporting his education set Erin Beeston wondering about ...
/articles/ZfAhlhAAACYA2QVbArticle Abandoning daydreams of a life without diabetes After years of longing for a cure for her type 1 diabetes, Daisy Watson Shaw, partly due to medical a...
/articles/ZZaByxAAAJQ63n4lLong read Primodos, paternalism and the fight to be heard Journalist Florence Wildblood examines the case of Primodos – a conveniently quick but risky hormon...
/articles/ZcDDSBAAACAAKL-_In pictures A history of art in hospitals Art historian Anne Wallentine examines art in hospital settings – from its Christian devotional origins to its heal...
/storiesAll stories
/newsletterAll our newsletters
https://wellcome.org/who-we-ar...New window External please read our privacy notice
https://www.google.co.uk/maps/...External Subdomain 183 Euston Road London NW1 2BE
/pages/X0TZOhAAACkAPkxzGetting here
/pages/Wvm2uiAAAIYQ4FHPAccessibility
/opening-timesOpening times
/visit-usText duplicate Visit us
/whats-onText duplicate What’s on
/storiesText duplicate Stories
/collectionsText duplicate Collections
/get-involvedText duplicate Get involved
/about-usText duplicate About us
/pages/YVMbEBAAAPaMBrz7Contact us
https://wellcome.org/jobsExternal Jobs
/pressMedia office
https://developers.wellcomecol...External Subdomain Developers
https://wellcome.org/who-we-ar...External Privacy and terms
https://wellcome.org/who-we-ar...External Modern slavery statement
https://twitter.com/explorewel...External Twitter
https://www.facebook.com/wellc...External Subdomain Facebook
https://www.instagram.com/well...External Subdomain Instagram
https://soundcloud.com/wellcom...External SoundCloud
https://www.youtube.com/user/W...External Subdomain YouTube
https://www.tripadvisor.co.uk/...External Subdomain Tripadvisor
https://creativecommons.org/li...External Creative Commons Attribution 4.0 International Licence

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://wellcomecollection.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (182 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateTue, 14 May 2024 14:04:30 GMT
servernginx
cache-controlmax-age=3600
x-powered-byNext.js
etagW/"h33kk270sk3zfk"
content-encodinggzip
x-cacheHit from cloudfront
via1.1 ca339b9e98820e424be1609317fd0314.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P7
x-amz-cf-idEicZvyeuTBaDo4uvr11qr1majaId1LDjkUhA5O6oqvKq3YqhvMIi5g==
age935
x-frame-optionsDENY
strict-transport-securitymax-age=63072000
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 12,033 referring domains.
This page has 1,319,024 backlinks.
This page has backlinks from 6,978 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Search preview

wellcomecollection.org
Wellcome Collection | A free museum and library exploring health an...
Visit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
free75%Check
free museum74%Check
museum73%Check
library72%Check
library exploring68%Check
human65%Check
human experience65%Check
library exploring health65%Check
Wellcome63%Check
exploring health62%Check

Test up to 1.000 webpages of wellcomecollection.org with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions