Wellcomecollection.org - SEO Checker

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Overview of the SEO Check
Meta information
61% 
Page quality
70% 
Page structure
95% 
Link structure
85% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.03 s
File size
214.80 kB
Words
619
Media files
14
Number of links
41 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Wellcome Collection | A free museum and library exploring health and human experience
The page title should be shorter than 580 pixels. It is 794 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Visit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
The meta description is too long: 1047 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://wellcomecollection.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
facebook-domain-verificationgl52uu0zshpy3yqv1ohxo3zq39mb0w
descriptionVisit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
viewportwidth=device-width, initial-scale=1
next-head-count27
langen
twitter:cardsummary_large_image
twitter:site@ExploreWellcome
twitter:urlhttps://wellcomecollection.org/
twitter:titleWellcome Collection
twitter:descriptionVisit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
twitter:imagehttps://images.prismic.io/wellcomecollection/fc1e68b0528abbab8429d95afb5cfa4c74d40d52_tf_180516_2060224.jpg?auto=compress%2Cformat&rect=&w=800&h=
twitter:image:altEmpty
og:site_nameWellcome Collection
og:typewebsite
og:titleEmpty
og:descriptionVisit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.
og:urlhttps://wellcomecollection.org/
og:imagehttps://images.prismic.io/wellcomecollection/fc1e68b0528abbab8429d95afb5cfa4c74d40d52_tf_180516_2060224.jpg?auto=compress%2Cformat&rect=&w=800&h=
og:image:width1200
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 619 words. That's ok.
33.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.53 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ompress,format&rect=0,209,4000,2250&q=50No alt attribute provided
...ompress,format&rect=0,349,4000,2250&q=50No alt attribute provided
...ompress,format&rect=0,209,4000,2250&q=50No alt attribute provided
...=compress,format&rect=0,0,3840,2160&q=50No alt attribute provided
...=compress,format&rect=0,0,1920,1080&q=50No alt attribute provided
...=compress,format&rect=0,0,4000,2250&q=50No alt attribute provided
...=compress,format&rect=0,0,4000,2250&q=50No alt attribute provided
...o=compress,format&rect=0,0,1156,650&q=50No alt attribute provided
...=compress,format&rect=0,0,2421,1362&q=50No alt attribute provided
...=compress,format&rect=0,0,4000,2250&q=50No alt attribute provided
...mpress,format&rect=92,588,3308,1861&q=50No alt attribute provided
...ompress,format&rect=0,373,4000,2250&q=50No alt attribute provided
...ompress,format&rect=0,102,3000,1688&q=50No alt attribute provided
...compress,format&rect=0,56,3000,1688&q=50No alt attribute provided

Page structure

H1 heading
(Critically important)
A free museum and library exploring health and human experience
The H1 heading is perfect.
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 A free museum and library exploring health and human experience
H2 Hard Graft: Work, Health and Rights
H2 This week
H2 In focus
H2 Latest stories
H2 Stay in the know
H3 Jason and the Adventure of 254
H3 The Kola Nut Cannot Be Contained
H3 ‘PASSING’
H3 ‘Sleight of Hand – One to One’
H3 Celebrating Who I Am
H3 Being Human
H3 Non-fiction Awards
H3 Finding Audrey Amiss
H3 Video Tour of ‘Jason and the Adventure of 254’
H3 ‘Yes I am’ – voices of autistic women from minoritised communities
H3 A creative collaboration with compulsion
H3 My backstory
H3 Mom's solution
H3 Empty heading
H4 Today’s opening times
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 14 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://wellcomecollection.org/Anchor Skip to main content
https://wellcomecollection.org/Anchor No Text
https://wellcomecollection.org/No Text
/visit-usVisit us
/whats-onWhat’s on
/storiesStories
/collectionsCollections
/get-involvedGet involved
/about-usAbout us
/account/api/auth/loginSign in to your library account
/searchSearch our stories, images, catalogue and events
/accountLibrary account
/exhibitions/hard-graft-work-h...Exhibition Hard Graft: Work, Health and Rights Explore the profound impact of physical work on health and the body at our new major exhibition.
/exhibitions/jason-and-the-adv...Exhibition Jason and the Adventure of 254 21 March 2024 – 12 January 2025 Now on
/exhibitions/the-kola-nut-cann...Display The Kola Nut Cannot Be Contained 12 July 2024 – 2 February 2025 Now on
/events/passingScreening ‘PASSING’ The Studio 12 November 2024 – 16 November 2024 Audio described Captioned Relaxed
/events/sleight-of-hand---one-...Event 14+ ‘Sleight of Hand – One to One’ The Forum Saturday 16 November 202410:30 – 17:00 Audio described Wheelchair accessible
/events/celebrating-who-i-am-n...SEND workshop Schools Celebrating Who I Am The Studio Tuesday 19 November 202410:00 – 15:00 Fully booked See all dates/times Part of Study Days
/exhibitions/being-humanPermanent exhibition Being Human Now on
/whats-onAll exhibitions and events
https://www.spreadtheword.org....External Subdomain Non-fiction Awards Do you have a big idea about health you’d like to turn into a book? Wellcome Collection Non-fiction Awards is a year-long development prog...
/series/finding-audrey-amissFinding Audrey Amiss Archivist Elena Carter writes about finding the artist Audrey Amiss through caring for her collection, and how we understand a life in t...
/video-tour-of-jason-and-the-a...Video Tour of ‘Jason and the Adventure of 254’ Artist Jason Wilsher-Mills takes us on a short tour of ‘Jason and the Adventure of 254’, his largest and most ...
/stories/yes-i-am--voices-of-a...Photo story ‘Yes I am’ – voices of autistic women from minoritised communities Rosie Barnes showcases the powerful voices of autistic women from minoritised ...
/stories/a-creative-collaborat...Article A creative collaboration with compulsion Discover how artist Liz Atkin has channelled the compulsion to pick her skin into an imaginative outlet for ...
/stories/my-backstoryComic My backstory A more vulnerable exposé on my dermatillomania. Part of Picking my skin solves my problems
/stories/moms-solutionComic Mom's solution Mother may well know best in this case. Part of Picking my skin solves my problems
/storiesAll stories
/newsletterAll our newsletters
https://wellcome.org/who-we-ar...New window External please read our privacy notice
https://www.google.co.uk/maps/...External Subdomain 183 Euston Road London NW1 2BE
/visit-us/getting-hereGetting here
/visit-us/accessibilityAccessibility
/visit-us/opening-timesOpening times
/visit-usText duplicate Visit us
/whats-onText duplicate What’s on
/storiesText duplicate Stories
/collectionsText duplicate Collections
/get-involvedText duplicate Get involved
/about-usText duplicate About us
/contact-usContact us
https://wellcome.org/jobsExternal Jobs
/about-us/pressMedia office
https://developers.wellcomecol...External Subdomain Developers
https://wellcome.org/who-we-ar...External Privacy and terms
/about-us/cookie-policyCookie policy
https://wellcomecollection.org/Manage cookies
https://wellcome.org/who-we-ar...External Modern slavery statement
https://twitter.com/explorewel...External Twitter
https://www.facebook.com/wellc...External Subdomain Facebook
https://www.instagram.com/well...External Subdomain Instagram
https://soundcloud.com/wellcom...External SoundCloud
https://www.youtube.com/user/W...External Subdomain YouTube
https://www.tripadvisor.co.uk/...External Subdomain Tripadvisor
https://creativecommons.org/li...External Creative Commons Attribution 4.0 International Licence

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://wellcomecollection.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.03 seconds.
The file size of the HTML document is fine (215 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
dateWed, 13 Nov 2024 09:09:30 GMT
servernginx
cache-controlmax-age=3600
x-powered-byNext.js
etagW/"1798as513hc4pnk"
content-encodinggzip
x-cacheHit from cloudfront
via1.1 86b463b2b2449ea5ba66d271a3c29922.cloudfront.net (CloudFront)
x-amz-cf-popFRA56-P7
x-amz-cf-idd1piDw0MYttjZJMLPCT1T4SdJNJnflmCntAPW6RQKwvXduxy9-JPRA==
age850
x-frame-optionsDENY
strict-transport-securitymax-age=63072000
statuscode200
http_versionHTTP/2

External factors

This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 10,791 referring domains.
This page has 1,185,927 backlinks.
This page has backlinks from 6,975 different ip addresses.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Allow: /

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Search preview

wellcomecollection.org
Wellcome Collection | A free museum and library exploring health an...
Visit our free museum and library in central London connecting science, medicine, life and art. Explore our exhibitions, live events, gallery tours and café. Fully accessible.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
free73%Check
museum73%Check
free museum73%Check
library72%Check
library exploring health68%Check
health65%Check
human65%Check
human experience65%Check
exploring61%Check
Collection59%Check
Show more keywords and terms

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