Winwithmcclatchy.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
61% 
Page quality
79% 
Page structure
29% 
Link structure
25% 
Server
89% 
External factors
100% 
SEO Score
Response time
0.61 s
File size
174.00 kB
Words
1286
Media files
17
Number of links
94 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home
The title contains the word Home! More content should be covered in the title.
The page title is too short. (55 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.winwithmcclatchy.com/home
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Language defined in HTTP-Equiv meta tag: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionEmpty
viewportwidth=device-width, initial-scale=1
generatorHubSpot
langen
twitter:descriptionEmpty
twitter:titleHome
twitter:cardsummary
og:descriptionEmpty
og:titleHome
og:urlhttps://www.winwithmcclatchy.com/home
content-languageen
charsetutf-8

Test up to 1.000 webpages of winwithmcclatchy.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1286 words. That's ok.
29% of the text are stop words.
The page contains a listing, which indicates a good text layout.
31 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 26 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
This page uses Google authorship information without an image.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...&height=33&name=McClatchy_wordmark-1.pngMcClatchy_wordmark-1McClatchy_wordmark-1
...ices_1.png?width=2000&name=devices_1.pngdevices_1
...&name=display-GettyImages-1201792304.jpgdisplay-GettyImages-1201792304display-GettyImages-1201792304
...00&name=video-GettyImages-1201792304.jpgvideo-GettyImages-1201792304video-GettyImages-1201792304
...0&name=native-GettyImages-1201792304.jpgnative-GettyImages-1201792304native-GettyImages-1201792304
...=1920&height=317&name=arrows-graphic.jpgarrows-graphicarrows-graphic
/hubfs/tablet-rounded-corner-images.jpgtablettablet
.../brand-safety-GettyImages-1424201452.jpgbrand safety
...or-man-laptop-GettyImages-1311072991.jpgsenior-man-laptop-GettyImages-1311072991
...MCC_ExpertBlogSeriesLeadGen_1200x628.jpgTechniques to Guide Leads Through the Buyer’s Journey
...digital-ads-improve-brand-visibility.jpgHow print and digital ads increase brand visibility
...MCC_ExpertBlogSeriesLeadGen_1200x628.jpgTips to convert landing pages that convert
...&height=45&name=McClatchy_wordmark-1.pngMcClatchy_wordmark-1McClatchy_wordmark-1
...200&name=AAM-Badge-Pos-RGB@1x (002).webpAAM-Badge-Pos-RGB@1x (002)
...th=1200&name=StackAdapt_Certified_1.webpStackAdapt_Certified_1
/hubfs/PartnerBadgeClickable.svgPartnerBadgeClickable
...t=69&name=Partner-Badges-2023_Elite.webpPartner-Badges-2023_ElitePartner-Badges-2023_Elite

Page structure

H1 heading
(Critically important)
Welcome to McClatchy Advertising, where expansive national reach meets local presence
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.
There are 42 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to McClatchy Advertising, where expansive national reach meets local presence
H2 59M+
H2 10M+
H2 7M
H2 Learn More About Our Audience.
H2 Advertising Opportunities on McClatchy Network
H2 McClatchy has a solution for every screen.
H2 Maximizing Reach with McClatchy Premium Audience Network
H2 Capabilities
H2 Brand Safety and Effective Campaigns
H2 Download Your Self-Service Advertising Digital Guide Today!
H2 Next Leads
H2 Don't take our word for it, take theirs!
H2 Browse our Articles & Resources
H2 Get in Touch.
H3 McClatchy Display Network
H3 McClatchy Video Network
H3 McClatchy Native Network
H3 Strategic Targeting Opportunities
H3 Social Media Marketing
H3 Digital TV (OTT & CTV)
H3 Web Development
H3 Native & Branded Content
H3 Programmatic Advertising
H3 Video Pre-Roll
H3 Staffing Solutions
H3 SEM
H3 SEO
H3 Digital Audio
H3 Email Marketing
H3 Reputation Management
H3 McClatchy Client
H3 McClatchy Client Duplicate text
H3 McClatchy Client Duplicate text
H3 McClatchy Client Duplicate text
H3 Mastering Lead Nurturing: Techniques to Guide Leads Through the Buyer’s Journey
H3 How a Combined Print and Digital Strategy Expands Brand Visibility
H3 The Art of Crafting Landing Pages That Convert: Tips and Tricks
H4 Our sales increased 18% in 2020 and 60% in 2021
H4 McClatchy marketing our #1 source for leads
H4 Immediate uptick in web traffic and engagement
H4 The team offers valuable market research
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
/homeAnchor Skip to content
http://winwithmcclatchy.com/New window IMG-ALT McClatchy_wordmark-1
/about-usSubdomain About Us
/marketsSubdomain Local Markets
/audience-reachSubdomain Total Audience
/about-usSubdomain Text duplicate About Us
/local-digital-advertising-and...Subdomain Solutions
/innovationsSubdomain AI / Innovation
/mcclatchy-ad-manager-self-ser...Subdomain Self-Service Advertising
/mcclatchy-premium-display-net...Subdomain Display Network
/mcclatchy-premium-placementsSubdomain Premium Digital Placements
/mcclatchy-premium-video-netwo...Subdomain Video Network
/mcclatchy-premium-audience-ne...Subdomain Audience Targeting
/digital-catalogsSubdomain Digital Preprints
/digital-audioSubdomain Digital Audio
/next-leads-lead-generationSubdomain Lead Generation | Next Leads
/mcclatchy-premium-native-netw...Subdomain Native Network
/digital-tvSubdomain Digital TV (OTT & CTV)
/email-marketingSubdomain Email Marketing
/programmatic-advertisingSubdomain Programmatic Advertising
/recruitmentSubdomain Recruitment | Staffing
/search-engine-marketingSubdomain SEM
/search-engine-optimizationSubdomain SEO
/sponsored-content-solutionsSubdomain Sponsored Content
/social-advertisingSubdomain Social Media
/video-prerollSubdomain Video Pre-Roll
/finance-marketing-expertise-a...Subdomain Finance
/political-advocacySubdomain Political | Advocay
/recruitmentSubdomain Text duplicate Recruitment | Staffing
/senior-livingSubdomain Senior Living
/travel-tourismSubdomain Travel & Tourism
/contact-usSubdomain Ask about other industries we serve
/resourcesSubdomain Resources
/blogSubdomain Blog
/blogSubdomain McClatchy Blog
/expertsSubdomain McClatchy Expert Series
/case-studiesSubdomain Case Studies
/contact-usSubdomain Contact us
/advertising-optionsSubdomain McClatchy Advertising Menu
/contact-us?hsLang=enSubdomain Start Advertising
/mcclatchy-premium-audience-ne...Subdomain McClatchy Premium Audience Network
/mcclatchy-premium-placements?...Text duplicate Display Network
/mcclatchy-premium-video-netwo...Text duplicate Video Network
/mcclatchy-premium-native-netw...Text duplicate Native Network
/local-digital-advertising-and...Subdomain Multimedia Solutions
/mcclatchy-premium-audience-ne...Site & Section Targeting
/mcclatchy-premium-audience-ne...Geographic Targeting
/mcclatchy-premium-audience-ne...Demographic Personas
/mcclatchy-premium-audience-ne...Content Consumption Patterns
/mcclatchy-premium-audience-ne...1st and 3rd Party Data
/home?hsLang=enNo Text
/marketing-services?hsLang=enSubdomain Browse all services
/cs/c/?cta_guid=c91cbcad-7505-...Subdomain Download the Digital Copy
/next-leads-lead-generation?hs...Subdomain Generate Leads with Intent Data
https://484997.hs-sites.com/li...External Subdomain Get in touch
/blog/techniques-to-guide-lead...Subdomain IMG-ALT Techniques to Guide Leads Through the Buyer’s Journey
/blog/tag/lead-generation?hsLa...Subdomain Lead Generation
/blog/author/kyle-robbins?hsLa...Subdomain Kyle Robbins
/blog/techniques-to-guide-lead...Subdomain Mastering Lead Nurturing: Techniques to Guide Leads Through the Buyer’s Journey
/blog/techniques-to-guide-lead...Subdomain Trivial anchor text
Read more
/blog/how-using-print-and-digi...Subdomain IMG-ALT How print and digital ads increase brand visibility
/blog/tag/print-and-digital?hs...Subdomain Print and Digital
/blog/author/mcclatchy?hsLang=enSubdomain McClatchy
/blog/how-using-print-and-digi...Subdomain How a Combined Print and Digital Strategy Expands Brand Visibility
/blog/how-using-print-and-digi...Subdomain Text duplicate Trivial anchor text
Read more
/blog/crafting-landing-pages-t...Subdomain IMG-ALT Tips to convert landing pages that convert
/blog/tag/lead-generation?hsLa...Subdomain Text duplicate Lead Generation
/blog/author/kyle-robbins?hsLa...Subdomain Text duplicate Kyle Robbins
/blog/crafting-landing-pages-t...Subdomain The Art of Crafting Landing Pages That Convert: Tips and Tricks
/blog/crafting-landing-pages-t...Subdomain Text duplicate Trivial anchor text
Read more
/blog?hsLang=enSubdomain Browse all articles
https://business.mcclatchy.com/External Subdomain No Text
/about-us?hsLang=enNew window Subdomain Text duplicate IMG-ALT McClatchy_wordmark-1
https://auditedmedia.com/New window External IMG-ALT AAM-Badge-Pos-RGB@1x (002)
https://www.stackadapt.com/aca...New window External Subdomain IMG-ALT StackAdapt_Certified_1
https://www.google.com/partner...External Subdomain IMG-ALT PartnerBadgeClickable
/about-usSubdomain Text duplicate About Us
/marketsSubdomain Our Markets
/audience-reachSubdomain Text duplicate Total Audience
/local-digital-advertising-and...Subdomain Text duplicate Solutions
/mcclatchy-premium-audience-ne...Subdomain Text duplicate McClatchy Premium Audience Network
/mcclatchy-premium-display-net...Subdomain McClatchy Premium Display Network
/mcclatchy-premium-video-netwo...Subdomain McClatchy Premium Video Network
/mcclatchy-premium-native-netw...Subdomain McClatchy Premium Native Network
/ad-manager-self-service-adver...Subdomain McClatchy Ad Manager | Self-Service Advertising
/next-leads-lead-generationSubdomain Next Leads | Lead Generation
/sponsored-content-solutionsSubdomain Text duplicate Sponsored Content
/recruitmentSubdomain Recruitment | Staffing Solutions
/video-prerollSubdomain Text duplicate Video Pre-Roll
/digital-tvSubdomain Digital TV (OTT CTV)
/digital-audioSubdomain Text duplicate Digital Audio
/programmatic-advertisingSubdomain Programmatic
/search-engine-marketingSubdomain Text duplicate SEM
/search-engine-optimizationSubdomain Text duplicate SEO
/social-advertisingSubdomain Text duplicate Social Media
/email-marketingSubdomain Text duplicate Email Marketing
/blogSubdomain Text duplicate Blog
/expertsSubdomain Text duplicate McClatchy Expert Series
/contact-usSubdomain Contact Us
https://privacy-central.securi...External Subdomain Anchor Privacy Policy
https://www.facebook.com/McCla...New window External Subdomain No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://twitter.com/mcclatchyNew window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.winwithmcclatchy.com/home"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.61 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (174 kB).

HTTP Response Header

NameValue
dateThu, 19 Sep 2024 16:57:16 GMT
content-typetext/html; charset=UTF-8
cache-controls-maxage=10800, max-age=0
last-modifiedThu, 19 Sep 2024 13:48:10 GMT
link</hs/hsstatic/jquery-libs/static-1.4/jquery/jquery-1.11.2.js>; rel=preload; as=script,</hs/hsstatic/cos-i18n/static-1.53/bundles/project.js>; rel=preload; as=script,</_hcms/forms/v2.js>; rel=preload; as=script
strict-transport-securitymax-age=31536000
content-security-policyupgrade-insecure-requests
edge-cache-tagCT-155860257425,CG-21456545,P-21456545,CW-149547089797,CW-151333738833,CW-151333738836,CW-151333738837,CW-151333738843,CW-151333738844,CW-151333738845,CW-151334444290,CW-151334444323,E-151333738801,E-151333738810,E-151334280249,E-151334280250,E-151334280258,E-151334444160,E-151334444191,E-151334444192,MENU-67604545901,RA-151333501736,RA-151333501745,RA-151333501803,RA-151333501806,RA-151333501809,RA-151333501824,RA-151333501827,RA-151334280195,PGS-ALL,SW-4,B-68560835000,GC-151336375899,GC-151692970107,TS-151334280276
referrer-policyno-referrer-when-downgrade
x-hs-cache-configBrowserCache-5s-EdgeCache-180s
x-hs-cache-controls-maxage=10800, max-age=0
x-hs-cf-cache-statusHIT
x-hs-content-id155860257425
x-hs-hub-id21456545
x-hs-prerenderedThu, 19 Sep 2024 13:48:10 GMT
set-cookie269 Characters
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report\/v4?s=sYcOjcHJl1pXZ3jYIKmI5ts3aNRA9I13gQqQuIU6O3urbsFvnxAusQv%2F%2BS4D%2BNE8dVFpjblueFP5c5xcUa1RrzE3fyROHn50G05czVDHTJPNAw6c%2F3VWZSuqziPT5iiSGIOpVdXkE5A2WA%3D%3D"}],"group":"cf-nel","max_age":604800}
nel{"success_fraction":0.01,"report_to":"cf-nel","max_age":604800}
varyAccept-Encoding
servercloudflare
cf-ray8c5b1d24c90971c4-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 434 referring domains.
This page has 3,433 backlinks.
This page has backlinks from 281 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /_hcms/preview/
Disallow: /hs/manage-preferences/
Disallow: /hs/preferences-center/
Disallow: /*?*hs_preview=*
Disallow: /*?*hsCacheBuster=*

Similar sites

Search preview

www.winwithmcclatchy.com › home
Home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McClatchy66%Check
McClatchy Advertising60%Check
Advertising54%Check
reach54%Check
McClatchy marketing54%Check
Video53%Check
Get53%Check
McClatchy Premium53%Check
Video Advertising53%Check
Lead51%Check
Show more keywords and terms

Test up to 1.000 webpages of winwithmcclatchy.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions