Woolmark.com - SEO Checker

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Overview of the SEO Check
Meta information
100% 
Page quality
63% 
Page structure
75% 
Link structure
85% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.10 s
File size
112.60 kB
Words
375
Media files
20
Number of links
100 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Woolmark Company
The length of the page title is perfect. (225 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products.
The length of the meta description is perfect. (991 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.woolmark.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1
titleThe Woolmark Company
descriptionThe Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products.
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack-translucent
apple-mobile-web-app-titleawi-woolmark2017-ui
mobile-web-app-capableyes
theme-colortransparent
application-nameawi-woolmark2017-ui
msapplication-TileColortransparent
msapplication-TileImage/static/assets/favicons/mstile-144x144.png
msapplication-config/static/assets/favicons/browserconfig.xml
google-site-verificationPqXc5nkUplperz-X5Bry7pytKv-bDNc7_UWN6azR8s0
p:domain_verifyd2f3dbd181209f20e0e0b5470422f093
facebook-domain-verificationsikc8d0umowi8t4ach2hdqjc6tm4if
langen
twitter:cardsummary
twitter:titleThe Woolmark Company
twitter:descriptionThe Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products.
twitter:image/globalassets/_06-new-woolmark/_4-environment/wear-wool/assets/images/shop-bg.jpg
twitter:site@Woolmark
og:titleThe Woolmark Company
og:descriptionThe Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products.
og:image:width2880
og:image:height1520
og:image/globalassets/_06-new-woolmark/_4-environment/wear-wool/assets/images/shop-bg.jpg
X-UA-CompatibleIE=edge
content-typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
There are only 375 words on this page. Good pages should have about 800 words of useful content.
25.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.75 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The following tag is repeated too often: wonders of wool
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...k/00-home/logo/woolmark-logo-device2.pngNo alt attribute provided
...k/00-home/2024-update/woolmark_white.pngThe Woolmark Company logo
/Static/assets/images/singles/TWC-logo.pngWoolmark Logo
...lmark/_industry/_logos/pure-new-wool.jpgNo alt attribute provided
...ark/_industry/_logos/wool-rich-blend.jpgWRB-grey.jpg
...dustry/_logos/wool-blend-performance.jpgWBP-grey.jpg
...ssets/_06-new-woolmark/woolmark-60-3.gif<p style="margin-top: 40px; margin-bottom: 40px;">60 years of Woolmark</p>
...rk/_2-fashion/icicle/icicle-mobile-4.pngNo alt attribute provided
...woolmark/_1-performance/arena/rhs-v2.jpgNo alt attribute provided
...olmark/00-home/2024-update/huckberry.jpgNo alt attribute provided
...9c6b3/partnerhships-luna-rosaa-prada.pngNo alt attribute provided
...woolmark/00-home/2024-update/salomon.jpgNo alt attribute provided
...mark/00-home/2024-update/prada-linea.jpgNo alt attribute provided
...olmark/00-home/2024-update/saul-nash.jpgNo alt attribute provided
...ew-woolmark/00-home/2024-update/boss.jpgNo alt attribute provided
...-woolmark/00-home/2024-update/circle.jpgNo alt attribute provided
...me/2024-update/wm_homepage_2024_shop.jpg<h3 style="text-align: center;"><span style="color: #ffffff;">The Wool Edit</span></h3>
...ts/_06-new-woolmark/woolmark_white-1.pngNo alt attribute provided
Video URLWidthHeight
.../00-home/01-hero/twc_web_banner_2024.mp4

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Nature's Promise, Quality Assured
H2 60 years of Woolmark
H2 Empty heading
H3 ICICLE
H3 ARENA
H3 HUCKBERRY
H3 LUNA ROSSA PRADA PIRELLI
H3 SALOMON
H3 PRADA LINEA ROSSA
H3 SAUL NASH
H3 BOSS
H3 CIRCLE
H3 The Wool Edit
H3 Care for your wool
H3 All about wool
H3 Wool innovations
H3 Woolmark Collaborations
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
H4 Empty heading
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.woolmark.com/Anchor No Text
https://www.woolmark.com/Anchor Skip to main content
https://www.woolmark.com/No Text
/performance/Performance
/performance/Text duplicate Performance
/performance/luna-rossa-prada/Luna Rossa Prada Pirelli
/performance/nissan-formula-e/Nissan Formula E
/performance/salomon-pulsar-pr...Salomon
/performance/vilebrequin-merin...Vilebrequin
/performance/saul-nash/Saul Nash
/performance/prada-linea-rossa...Prada Linea Rossa
https://www.woolmark.com/fashion/Fashion
https://www.woolmark.com/fashion/Text duplicate Fashion
https://www.woolmark.com/fashion/Apparel
/fashion/diy/DIY
/interiors/Interiors
/fashion/suiting/Suiting
https://www.woolmark.com/care/Care
https://www.woolmark.com/care/Text duplicate Care
/care/can-i-wash-wool-in-the-w...wash
/care/how-do-i-dry-wool/Dry
/care/a-guide-to-storing-clothes/Store
/care/mending-wool/Mend
/environment/Environment
/environment/Text duplicate Environment
/environment/wear-wool/Wear Wool
/environment/our-vision/Our Vision
/environment/wool-and-micropla...Ocean health
/about/ethos/animals/Animal welfare
/about/ethos/environment/Land health
https://www.woolmark.com/fibre/Fibre
https://www.woolmark.com/fibre/Text duplicate Fibre
/fibre/what-is-merino-wool/What is Merino wool?
/fibre/woolgrowers/Meet our Woolgrowers
/fibre/are-you-allergic-to-wool/Are you allergic to wool?
/fibre/the-history-of-merino-w...History of Merino wool
/merino-edit/Shop Wool
/industry/Woolmark for Business
/industry/Text duplicate Woolmark for Business
https://www.woolmark.com/IMG-ALT The Woolmark Company logo
/about/the-woolmark-logo/LEARN MORE
/environment/Learn more
https://www.woolmark.com/fibre/Text duplicate LEARN MORE
/industry/certification/celebr...60 years of Woolmark This year marks the the iconic Woolmark logo. Join us in celebrating the world's best-known textile fibre brand. Learn more
/industry/certification/celebr...Text duplicate Learn more
/fashion/icicle/New window Text duplicate LEARN MORE
/performance/arena/New window Text duplicate LEARN MORE
/performance/huckberry/New window Text duplicate LEARN MORE
/performance/luna-rossa-prada/New window Text duplicate LEARN MORE
/performance/salomon-pulsar-pr...New window Text duplicate LEARN MORE
/performance/prada-linea-rossa...New window Text duplicate LEARN MORE
/performance/saul-nash/New window Text duplicate LEARN MORE
/fashion/boss-releases-its-fir...New window Text duplicate LEARN MORE
/performance/circle-sportswear/New window Text duplicate LEARN MORE
/merino-edit/Shop Wool Right Arrow
https://www.woolmark.com/No Text
https://www.woolmark.cn/External Subdomain Chinese
https://www.woolmark.com/Subdomain English
https://www.woolmark.jp/External Subdomain Japanese
https://www.woolmark.com/about/About Us
/about/the-woolmark-logo/Woolmark Logo
/about/ethos/Ethos
https://www.wool.com/careers/j...New window External Subdomain Careers
A-TITLE Careers
https://www.woolmark.com/contact/Contact
/about/legal/Legal
/industry/certification/woolma...Misuse
A-TITLE Misuse
https://www.facebook.com/TheWo...New window External Subdomain No Text
https://twitter.com/woolmarkNew window External No Text
https://youtube.com/WoolmarkOn...New window External No Text
https://instagram.com/thewoolm...New window External No Text
https://www.linkedin.com/compa...New window External Subdomain No Text
https://www.pinterest.com.au/w...New window External Subdomain No Text
/care/can-i-wash-wool-in-the-w...How to wash wool
/care/what-is-pilling/How to remove pills from clothes
/care/can-i-iron-wool/Can you iron wool?
/care/a-guide-to-storing-clothes/A guide to storing clothes
/care/washing-instructions-exp...Washing tag symbols explained
/care/stain-removal-wool/Removing stains from wool
/care/mending-wool/How to repair wool
/care/wash-dry-wool-blankets/Washing wool blankets
/care/washing-wool-socks/Washing wool socks
/care/how-to-wash-a-wool-sweater/Wash wool sweaters
/care/washing-wool-pants/Washing wool pants
/care/how-do-i-dry-wool/How do I dry wool?
/care/can-i-tumble-dry-wool/Can I tumble dry wool?
/care/can-you-dry-clean-merino...Can you dry clean Merino wool?
/industry/research/wardrobe-st...The Wardrobe Study
https://www.woolmark.com/fibre/Benefits of wool
/fibre/woolgrowers/Meet our woolgrowers
/industry/research/wool-eczema/Merino wool and eczema
/industry/source-wool/Wool sourcing guide
/fibre/the-history-of-merino-w...The history of Merino wool
/industry/product-development/...Product innovations
/industry/product-development/...Processing innovations
/industry/product-development/...Wool denim
/industry/product-development/...Water resistant wool
/industry/product-development/...Seamless Merino wool apparel
/industry/product-development/...World's lightest Merino wool t-shirt
/industry/product-development/...Wool terry loop jersey
/fashion/lemlem/Lemlem
/fibre/shaunthesheep/Shaun the Sheep
/performance/luna-rossa-prada/Luna Rossa Prada
/performance/nagnata-zero-wast...Nagnata
/fashion/3-1-phillip-lim-merin...3.1 Phillip Lim
/performance/outerknown-merino...Outerknown
/fashion/emilia-wickstead-coll...Emilia Wickstead
/fashion/byborre-merino-collec...BYBORRE
/fashion/country-road-traceabl...Country Road
/performance/boston-marathon-2...Boston Marathon

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.woolmark.com/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.10 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
The file size of the HTML document is fine (113 kB).

HTTP Response Header

NameValue
dateThu, 12 Sep 2024 19:19:31 GMT
content-typetext/html; charset=utf-8
access-control-expose-headersRequest-Context
cache-controlprivate
set-cookie104 Characters
varyAccept-Encoding
x-aspnetmvc-version5.2
x-aspnet-version4.0.30319
request-contextappId=cid-v1:2b8d2336-a146-41f0-8a4d-0240ba779d13
x-powered-byASP.NET
cf-cache-statusDYNAMIC
servercloudflare
cf-ray8c223fe4ca4ed269-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,912 referring domains.
This page has 90,789 backlinks.
This page has backlinks from 2,010 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /EPiServer/CMS/
Disallow: /Util/
Disallow: /fr/
Disallow: /it/
Disallow: /kr/
Disallow: /jp/
Disallow: /globalassets/_06-new-woolmark/_industry/certification/_old-certification/_licensee-portal/*/

Sitemap: https://www.woolmark.com/sitemap.xml

Similar sites

Search preview

www.woolmark.com
The Woolmark Company
The Woolmark Company is the global authority on Merino wool and owns the Woolmark logo, a quality assurance symbol applied to more than 5 billion products.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Wool82%Check
Woolmark81%Check
Woolmark logo67%Check
Merino Wool62%Check
Shop Wool57%Check
Washing wool56%Check
Wool Socks56%Check
Wool Blankets56%Check
Wool Sweaters56%Check
iconic Woolmark logo56%Check
Show more keywords and terms

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