Wpp.com - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
72% 
Page structure
29% 
Link structure
30% 
Server
74% 
External factors
45% 
SEO Score
Response time
0.95 s
File size
87.30 kB
Words
897
Media files
38
Number of links
170 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | WPP
The page title is too short. (117 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
titleHome
descriptionEmpty
msapplication-TileColor#ffffff
msapplication-config/assets/img/favicon/browserconfig.xml
theme-color#ffffff
google-site-verificationVdTvWRb2qKcCptn2hh9fou-32DlxJlSUsJR15kimC5o
langen
twitter:titleHome | WPP
og:titleHome | WPP
og:urlhttps://www.wpp.com/de-de
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 897 words. That's ok.
26.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (48). We recommend using a maximum of 18 tags for this page.
The following tag is repeated too often: latest
Some tags are too long. With 73 characters this one is longer than 70 characters:
"wpp, ogilvy und the coca-cola company räumen bei den cannes lions 2024 ab"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ampuses-meganav.png?width=300&height=169View of WPP's London Sea Containers Campus
...erships-meganav.png?width=300&height=169Colourful spheres on a gradient background
...meganav-300x169.png?width=300&height=169Blue and turquoise swirl background with text reading "Third Quarter Trading Update"
...abilitymeganav2.jpg?width=300&height=169Sustainability report cover
...nclaims_meganav.jpg?width=300&height=169Green blocks
...uk-2024-300x169.png?width=300&height=169ONE School UK logo and headshot
...ipchange-meganv.jpg?width=300&height=169AKQA logo on white background
...unite-300x169-1.jpg?width=300&height=169WPP Unite multicoloured flag
...entopps-meganav.jpg?width=300&height=169Two women standing behind a camera on a film set
...nection-meganav.jpg?width=300&height=169Three digital billboards with bright blue backgrounds display minimalist illustrations of a milk crate on wheels, a milk carton, and a delivery truck.
...lympics-meganav.jpg?width=300&height=169Skateboarder doing a trick in front of the olympic rings
...savanna-meganav.jpg?width=300&height=169Still of Chakalaka Norris from Grey's campaign for Savanna
...edbooks-meganav.jpg?width=300&height=169Blue background with a plastic bag and the copy 'Unsealed Books'
...contact-300x169.jpg?width=300&height=169Purple graphic with 3D circles
https://www.wpp.com/assets/img/WPP-logo.svgWPP logo
...DE&hash=766BD2C3FE565F497B9B2B3D0C52C89Apurple to blue gradient background
/assets/img/circle-blue-big.pngcircle-blue-big
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-blue-small.pngcircle-blue-small
/assets/img/circle-pink.pngcircle-pink
/assets/img/circle-pink.pngcircle-pink
/assets/img/circle-pinkblue.pngcircle-pinkblue
/assets/img/circle-redblue.pngcircle-redblue
/assets/img/circle-green.pngcircle-green
...DE&hash=9F3BC2502B92B5653E7B84111A8342CFWoman reading a newspaper at the Holocaust memorial
...DE&hash=D5EC4A54AF6738883F45125E76C9D6AEA birds eye view of an exotic island with the text "Thinking about the Philippines? This is Bavaria"
...DE&hash=10338BF7B84F33460155BB694A3B379FBrand in game
...DE&hash=98BEC39D4A25BFC5845985A710F8B174Sound wave gradient from pink through purple to turquoise on a navy background
...DE&hash=0310359208ACC963FA388235836B665CNavy background with a white image of the globe on it
...DE&hash=05CEA0B5F95BE28FC2682A17C3C3EA12red, orange and blue spheres with the text "BOLD, AUDACIOUS AND CREATIVE"
...DE&hash=A8401A2911B2E74649725AB908062BDBWPP wins most creative company of the year at the Cannes Lions 2024
...DE&hash=D878834CB58BBAF2968EC8ADD40ACBA9Icons showing what production studio does
...DE&hash=9F6077885F39DBC530E29B52B4D0C07BHeadshot of Frank-Michael Schmidt
...DE&hash=9B1339AC6D0097EED12D82CBFF78827CHeadshot of Dr. Percy Smend
...DE&hash=E138B44941DCFE118368D82A60941EB5WPP logo on blue background with green spheres

Page structure

H1 heading
(Critically important)
we are the creative transformation company
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 34 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 we are the creative transformation company
H1 Empty heading
H2 WPP campuses
H2 Strategic partnerships
H2 Sustainability Report 2023
H2 Navigating the green claims landscape in the EU
H2 The One Club and WPP launch second year of ONE School UK for Black creatives
H2 WPP announces leadership transition at AKQA
H2 Belonging
H2 Current opportunities
H2 From compliance to connection
H2 The "TikTok Olympics": How influencers defined Paris 2024 and what it means for brands
H2 Grey: Savanna's The Legend of Chakalaka Norris
H2 VML: Lira's Unsealed Books
H2 WPP plc
H2 Quick Links
H2 Pages
H2 Press Releases
H2 WPP iQ
H2 Work
H5 Empty heading
H5 Scholz & Friends: “100. Motiv” für Frankfurter Allgemeine Zeitung
H5 Ogilvy: "Entdecke Deutschland" für Deutsche Bahn
H5 Wie Marken in Videospielen erfolgreich auftreten
H5 Ein Weckruf für die KI, Barrierefreiheit und Werbung
H5 Karriere
H5 WPP’s net zero commitment
H5 WPPs Einsatz gegen Rassismus
H5 WPP, Ogilvy und The Coca-Cola Company räumen bei den Cannes Lions 2024 ab
H5 WPP präsentiert KI-gestütztes Production Studio
H5 Frank-Michael Schmidt
H5 Dr. Percy Smend
H5 Kontaktiere uns
H5 SHARE PRICE
H5 RESOURCES
H5 REGULATORY NEWS
H5 Empty heading
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 10 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.wpp.com/de-de/aboutAbout
https://www.wpp.com/de-de/aboutABOUT
https://www.wpp.com/de-de/aboutAbout home
/de-de/about/our-offer-to-clientsOur offer to clients
https://www.wpp.com/contactsWPP companies
/de-de/about/wpp-campusesWPP campuses
/de-de/about/strategic-partner...Strategic partnerships
/de-de/about/our-leadershipLeadership
https://www.wpp.com/de-de/aboutText duplicate About
/de-de/about/our-leadershipLEADERSHIP
/de-de/about/our-leadershipLeadership home
/de-de/about/our-leadership/th...The WPP Board
/de-de/about/our-leadership/ex...Executive Committee
/de-de/investors/corporate-gov...Corporate governance
/de-de/about/wpp-campusesText duplicate WPP campuses
IMG-ALT View of WPP's London Sea Containers Campus
/de-de/about/strategic-partner...Text duplicate Strategic partnerships
IMG-ALT Colourful spheres on a gradient background
/de-de/investorsInvestors
/de-de/investorsINVESTORS
/de-de/investorsInvestors home
/de-de/investors/financial-rel...Financial releases
/de-de/investors/regulatory-newsRegulatory news
/de-de/investors/share-priceShare price
/de-de/investors/results-prese...Results, presentations and reports
/de-de/investors/shareholder-c...Shareholder centre
/de-de/investorsText duplicate Investors
/de-de/investors/shareholder-c...SHAREHOLDER CENTRE
/de-de/investors/shareholder-c...Shareholder centre home
/de-de/investors/shareholder-c...Shareholder meetings
/de-de/investorsText duplicate Investors
/de-de/investors/shareholder-c...SHAREHOLDER MEETINGS
/de-de/investors/shareholder-c...Shareholder meetings home
/de-de/investors/shareholder-c...WPP Annual General Meeting 2019
/de-de/investors/shareholder-c...Historical AGMs
/de-de/investors/shareholder-c...Dividends
/de-de/investors/shareholder-c...Credit ratings
/de-de/investors/shareholder-c...Share ownership
/de-de/investors/shareholder-c...Research coverage
/de-de/investors/shareholder-c...SEC filings
/de-de/investors/shareholder-c...Stabilisation at FCA
/de-de/investors/shareholder-c...Share owner FAQs
/de-de/investors/calendar-and-...Calendar and events
/de-de/investorsText duplicate Investors
/de-de/investors/calendar-and-...CALENDAR AND EVENTS
/de-de/investors/calendar-and-...Calendar and events home
/de-de/investors/calendar-and-...Previous events
/de-de/investors/corporate-gov...Text duplicate Corporate governance
https://www.wpp.com/ContactsInvestor contacts
/de-de/news/2024/10/third-quar...IMG-ALT Blue and turquoise swirl background with text reading "Third Quarter Trading Update"
/de-de/sustainabilitySustainability
/de-de/sustainabilitySUSTAINABILITY
/de-de/sustainabilitySustainability home
/de-de/sustainability/sustaina...Sustainability reporting centre
/de-de/sustainability/policies...Policies and resources
/de-de/commitment-to-anti-racismWPP’s commitment to anti-racism
/de-de/sustainability/modern-s...Modern Slavery Act statement
https://www.wpp.com/ContactsSustainability contacts
/de-de/sustainability/sustaina...Sustainability Report 2023
IMG-ALT Sustainability report cover
/de-de/wpp-iq/2024/03/navigati...Navigating the green claims landscape in the EU
IMG-ALT Green blocks
https://www.wpp.com/de-de/mediaMedia
https://www.wpp.com/de-de/mediaMEDIA
https://www.wpp.com/de-de/mediaMedia home
/de-de/media/all-newsNews
/de-de/media/media-libraryMedia library
https://www.wpp.com/ContactsMedia contacts
/de-de/news/2024/10/the-one-cl...The One Club and WPP launch second year of ONE School UK for Black creatives
IMG-ALT ONE School UK logo and headshot
/de-de/news/2024/10/wpp-announ...WPP announces leadership transition at AKQA
IMG-ALT AKQA logo on white background
https://www.wpp.com/de-de/careersCareers
https://www.wpp.com/de-de/careersCAREERS
https://www.wpp.com/de-de/careersCareers home
/de-de/careers/current-opportu...Current opportunities
/de-de/careers/skills-learning...Learning, skills and development
/de-de/careers/belongingBelonging
/de-de/careers/wellbeingWellbeing
/de-de/media/people-newsPeople news
/de-de/careers/belongingText duplicate Belonging
IMG-ALT WPP Unite multicoloured flag
/de-de/careers/current-opportu...Text duplicate Current opportunities
IMG-ALT Two women standing behind a camera on a film set
https://www.wpp.com/de-de/wpp-iqWPP iQ
https://www.wpp.com/de-de/wpp-iqWPP IQ
https://www.wpp.com/de-de/wpp-iqWPP iQ home
/wpp-iq/list?Category=Communic...Communications
/wpp-iq/list?Category=ExperienceExperience
/wpp-iq/list?Category=CommerceCommerce
/wpp-iq/list?Category=Technolo...Technology & data
/the-bullmore-collectionThe Bullmore Collection
/de-de/wpp-iq/listView all
/de-de/wpp-iq/2024/10/from-com...From compliance to connection
IMG-ALT Three digital billboards with bright blue backgrounds display minimalist illustrations of a milk crate on wheels, a milk carton, and a delivery truck.
/de-de/wpp-iq/2024/10/the-tikt...The "TikTok Olympics": How influencers defined Paris 2024 and what it means for brands
IMG-ALT Skateboarder doing a trick in front of the olympic rings
/de-de/featured/workWork
/de-de/featured/workWORK
/de-de/featured/workWork home
/featured/work?Category=Commun...Subdomain Text duplicate Communications
/featured/work?Category=Experi...Subdomain Text duplicate Experience
/featured/work?Category=CommerceSubdomain Text duplicate Commerce
/featured/work?Category=Techno...Subdomain Text duplicate Technology & data
/de-de/featured/workText duplicate View all
/de-de/featured/work/2024/07/g...Grey: Savanna's The Legend of Chakalaka Norris
IMG-ALT Still of Chakalaka Norris from Grey's campaign for Savanna
/de-de/featured/work/2024/08/v...VML: Lira's Unsealed Books
IMG-ALT Blue background with a plastic bag and the copy 'Unsealed Books'
/de-de/contactsContacts
/de-de/contactsCONTACTS
/de-de/contactsContacts home
https://www.wpp.com/contactsCampuses
https://www.wpp.com/contactsCompanies
https://www.wpp.com/contactsText duplicate Investors
https://www.wpp.com/contactsText duplicate Media
https://www.wpp.com/contactsText duplicate Sustainability
/de-de/contactsIMG-ALT Purple graphic with 3D circles
/de-de/contactsWPP plc
/cdn-cgi/l/email-protectionNew window [email protected]
https://www.wpp.com/en/GLOBAL (EN)
https://www.wpp.com/en-us/EN (US)
https://www.wpp.com/de-de/DE (DE)
https://www.wpp.com/zh-cn/CN (ZH)
https://www.wpp.com/en-au/ANZ (EN)
https://www.wpp.com/hi-in/IN (EN)
https://www.wpp.com/en-ca/CA (EN)
https://www.wpp.com/fr-ca/CA (FR)
https://www.wpp.com/fr-fr/FR (FR)
https://www.wpp.com/pt-br/BR (PT)
https://www.wpp.com/es-es/ES (ES)
https://www.wpp.com/it-it/IT (IT)
https://www.wpp.com/ja-jp/JA (JP)
https://www.wpp.com/en/Text duplicate GLOBAL (EN)
https://www.wpp.com/en-us/Text duplicate EN (US)
https://www.wpp.com/de-de/Text duplicate DE (DE)
https://www.wpp.com/zh-cn/Text duplicate CN (ZH)
https://www.wpp.com/en-au/Text duplicate ANZ (EN)
https://www.wpp.com/hi-in/Text duplicate IN (EN)
https://www.wpp.com/en-ca/Text duplicate CA (EN)
https://www.wpp.com/fr-ca/Text duplicate CA (FR)
https://www.wpp.com/fr-fr/Text duplicate FR (FR)
https://www.wpp.com/pt-br/Text duplicate BR (PT)
https://www.wpp.com/es-es/Text duplicate ES (ES)
https://www.wpp.com/it-it/Text duplicate IT (IT)
https://www.wpp.com/ja-jp/Text duplicate JA (JP)
https://www.wpp.com/de-deIMG-ALT WPP logo
https://www.wpp.com/de-de/aboutMehr über WPP erfahren
https://www.wpp.com/de-deAnchor No Text
/en/featured/work?Market=GermanySubdomain Weitere Projekte
/de-de/featured/work/2024/07/v...Subdomain Scholz & Friends: “100. Motiv” für Frankfurter Allgemeine Zeitung Margot Friedländer: Kluger Kopf gegen das Vergessen.
IMG-ALT Woman reading a newspaper at the Holocaust memorial
/de-de/featured/work/2022/11/o...Subdomain Ogilvy: "Entdecke Deutschland" für Deutsche Bahn Wie kann man den Urlaub in Deutschland mit der Bahn als Alternative zu Fernreisen positionieren?
IMG-ALT A birds eye view of an exotic island with the text "Thinking about the Philippines? This is Bavaria"
/en/featured/work?Market=GermanySubdomain Text duplicate Weitere Projekte
https://www.wpp.com/de-de/wpp-iqWeiterlesen auf WPPiQ
/de-de/wpp-iq/2024/04/how-to-b...Subdomain Wie Marken in Videospielen erfolgreich auftreten Ein neuer Forschungsbericht von WPP und SuperAwesome zeigt, wie Marken ihre Potentiale im Gaming-Ökosystem m...
IMG-ALT Brand in game
/de-de/wpp-iq/2024/03/a-clario...Subdomain Ein Weckruf für die KI, Barrierefreiheit und Werbung WPP revolutioniert die Schnittstelle zwischen KI, Barrierefreiheit und Werbung durch die Entwicklung maß...
IMG-ALT Sound wave gradient from pink through purple to turquoise on a navy background
https://www.wpp.com/de-de/wpp-iqText duplicate Weiterlesen auf WPPiQ
/de-de/careers/current-opportu...Offene Stellen in unserem Netzwerk entdecken
/de-de/sustainability/wpp-net-...Mehr erfahren
/de-de/commitment-to-anti-racismEinsatz gegen Rassismus
https://www.wpp.com/de-de/mediaWeitere News lesen
/de-de/news/2024/06/wpp-ogilvy...Subdomain WPP, Ogilvy und The Coca-Cola Company räumen bei den Cannes Lions 2024 ab
IMG-ALT WPP wins most creative company of the year at the Cannes Lions 2024
/de-de/news/2024/06/wpp-unveil...Subdomain WPP präsentiert KI-gestütztes Production Studio
IMG-ALT Icons showing what production studio does
https://www.wpp.com/de-de/mediaText duplicate Weitere News lesen
/about/our-leadership/country-...Subdomain Anchor Frank-Michael Schmidt President, WPP in Germany
IMG-ALT Headshot of Frank-Michael Schmidt
/cdn-cgi/l/email-protectionKontaktiere uns [email protected]
IMG-ALT WPP logo on blue background with green spheres
/de-de/investors/share-priceSee full share price
/-/media/project/wpp/files/inv...New window PDF
/-/media/project/wpp/files/sus...New window Text duplicate PDF
/de-de/investors/results-prese...See more resources
https://otp.tools.investis.com...New window External Subdomain No Text
https://otp.tools.investis.com...New window External Subdomain Text duplicate PDF
https://otp.tools.investis.com...New window External Subdomain No Text
https://otp.tools.investis.com...New window External Subdomain Text duplicate PDF
/de-de/investors/regulatory-newsSee the latest investor news
/de-de/german-Supply-Chain-Due...Lesen Sie mehr darüber, wie wir die Anforderungen des LkSG umsetzen.
/en/german-supply-chain-due-di...Read more about how we are implementing the requirements of the German Supply Chain Due Diligence Act (LkSG)
/de-de/privacy-policyPrivacy policy
/de-de/terms-and-conditionsTerms & conditions
https://www.wpp.com/de-de/cookiesCookies
/de-de/accessibilityAccessibility
/de-de/sustainability/modern-s...Text duplicate Modern Slavery Act statement
/de-de/site-mapSitemap
/de-de/contactsText duplicate Contacts
/de-de/about/right-to-speakRight to Speak
/de-de/information-on-the-frau...Fraudulent use of WPP's name
https://inside.wpp.com/forms/l...New window External Subdomain WPP intranet
https://www.facebook.com/WPP/New window External Subdomain Facebook
https://twitter.com/wppNew window External Twitter
https://www.instagram.com/wpp/New window External Subdomain Instagram
https://www.linkedin.com/compa...New window External Subdomain LinkedIn
https://www.youtube.com/wppNew window External Subdomain YouTube

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.wpp.com/de-de"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
The file size of the HTML document is fine (87 kB).

HTTP Response Header

NameValue
dateSat, 26 Oct 2024 06:09:01 GMT
content-typetext/html; charset=utf-8
cache-controlno-cache, no-store,private
expires-1
pragmano-cache
set-cookie49 Characters
varyAccept-Encoding
strict-transport-securitymax-age=2592000
x-frame-optionssameorigin
cachecontrolheadermax-age=604800
x-xss-protection1; mode=block
x-content-type-optionsnosniff
content-security-policydefault-src * data:; script-src https: 'unsafe-inline' 'unsafe-eval'; style-src https: 'unsafe-inline'
referrer-policyno-referrer-when-downgrade
permissions-policygeolocation=(self), microphone=(), camera=()
cf-cache-statusMISS
last-modifiedSat, 26 Oct 2024 06:09:01 GMT
servercloudflare
cf-ray8d88466cfbf5d9d2-FRA
content-encodinggzip
alt-svch3=":443"; ma=86400
statuscode200
http_versionHTTP/2

External factors

This page has only a few links from other websites.
This page only has backlinks from 5 referring domains.
This page only has 7 backlinks.
This page only has few backlinks from 4 different ip addresses.
This page is referenced by wikipedia.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *

Disallow: /en-us/site-map
Disallow: /zh-cn/site-map
Disallow: /de-de/site-map
Disallow: /en-au/site-map
Disallow: /hi-in/site-map
Disallow: /en-ca/site-map
Disallow: /fr-ca/site-map
Disallow: /fr-fr/site-map
Disallow: /pt-br/site-map
Disallow: /es-es/site-map
Disallow: /it-it/site-map
Disallow: /ja-jp/site-map

Sitemap: https://www.wpp.com/sitemap
Host: https://www.wpp.com

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Search preview

www.wpp.com › de-de
Home | WPP

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
WPP68%Check
company61%Check
WPP iQ58%Check
WPP Deutschland57%Check
WPP plc55%Check
news47%Check
Sustainability47%Check
Report47%Check
Ogilvy47%Check
Work45%Check
Show more keywords and terms

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